As the opening date approaches, various preparations are being carried out in an intense and orderly manner. Chef Li selected several experienced and skilled chefs to form a training team and flew to Brazil in advance to train the local chef team. In the training kitchen in Brazil, Chef Li personally demonstrated, from the selection and cutting of ingredients to the cooking temperature and the use of seasonings, explaining every step in detail.

“Everyone, please note that when marinating barbecue, the proportion of this sauce must be accurate. Brazilian barbecue focuses on the use of spices, while Korean barbecue sauce can give the meat a unique flavor. Only by combining the two can the taste be guaranteed to be authentic.” Master Li said loudly while demonstrating, making sure that every chef could hear clearly. The Brazilian chefs gathered around, carefully watching every move of Master Li and asking questions from time to time, and Master Li patiently answered them one by one.

Chen Yu also arrived in Brazil in advance and worked with the local marketing team to make final preparations for the opening. They distributed flyers in surrounding office buildings, shopping malls, schools, etc., with colorful pictures of dishes and tempting slogans printed on them. At the same time, they placed advertisements in local newspapers and radio stations, and invited local well-known food bloggers to come to the store in advance to taste the food, hoping to attract more customers through their influence.

Finally, the day of opening the Sao Paulo branch in Brazil arrived. In the early morning, the sun shone on the store, and the door was decorated with joy. The red lanterns full of oriental characteristics and the colorful balloons of Brazil complemented each other, and a welcome pattern made of flowers was placed at the door. Wang Jianye, Chen Yu and Master Li stood at the door of the store, looking at the lively scene in front of them, feeling excited and nervous. Although they had done a lot of publicity and preparation work in the early stage, they were still a little nervous, wondering whether Brazilian customers would accept these fusion dishes.

……

During the opening of the Sao Paulo branch in Brazil, Wang Jianye, Chen Yu and Master Li were looking forward to welcoming every customer, but reality dealt them a heavy blow. In the early days of the opening, although people occasionally stopped outside the restaurant to watch and cast curious eyes on this restaurant full of oriental mystery, few people were willing to step into the store to taste the food.

Inside the restaurant, there were only a few customers sitting in twos and threes, and the atmosphere was a little cold. Occasionally, customers came in and gave mixed reviews after tasting the dishes. A local customer with a thick beard frowned, gently put down the cutlery in his hand, and couldn’t help complaining: “This tastes a bit strange, it’s not the same as what we usually eat.” His face was full of discomfort, as if he was tasting an incomprehensible food.

A young lady sitting at the next table had a different opinion. She nodded slightly and said, “I think it’s okay and quite novel, but I need to get used to some of the tastes.” As she spoke, she gently wiped the corners of her mouth with a tissue, a hint of hesitation in her eyes.

Wang Jianye, Chen Yu and Master Li heard the conversation clearly, and their moods were like falling into an ice cellar. Wang Jianye bit his lips tightly, his hands unconsciously clenched into fists, and beads of sweat appeared on his forehead. Chen Yu frowned, his eyes revealed anxiety and thinking. He kept pacing in the restaurant, as if he wanted to find inspiration to solve the problem in this slightly empty environment. Master Li’s face was full of worry. He looked in the direction of the kitchen, secretly worried in his heart, why can’t those carefully developed dishes be favored by Brazilian customers?

They knew that if they wanted to keep the restaurant in Sao Paulo, they had to solve these problems as soon as possible. After a short and intense discussion, the three decided to take the initiative to collect customer feedback in all aspects and find the root cause of the problem.

Chen Yu acted quickly. He called all the waiters together and said seriously, “From now on, after every customer finishes their meal, you must politely ask for their opinions and suggestions, and be sure to record them in detail. Any small detail may be crucial to us.” The waiters nodded, their eyes revealing firm determination.

In the following days, the waiters were like hardworking little bees, shuttling around every corner of the restaurant. Whenever a customer finished their meal, they would approach with a sincere smile and ask softly: “Hello, are you satisfied with our dishes and services? Do you have any valuable comments or suggestions?” Some customers responded enthusiastically, while others just said a few simple words, but the waiters carefully recorded every piece of feedback in a small notebook.

Chen Yu would carefully read through these records every day. He would sit at his desk in the office, looking focused, sometimes frowning, sometimes drawing circles on paper. Master Li would also come over and analyze these feedbacks with him. After several days of collection and in-depth analysis, they finally found that the problems were mainly concentrated in two key aspects: the taste of the dishes and the publicity.

In terms of taste, although the dishes have been integrated with Brazilian characteristics, the oriental flavor in some dishes is still too strong, which is somewhat different from the tastes familiar to Brazilians, making Brazilian customers less adaptable. For example, in a fusion seafood dish, the use of Korean hot sauce adds a unique flavor, but for customers who are accustomed to the strong and spicy taste of Brazil, this spiciness is too irritating and masks the taste of other ingredients.

In terms of publicity, although the fusion characteristics were always emphasized, the specific taste and characteristics of the dishes were not clearly conveyed, resulting in a large gap between customers’ expectations of the dishes and their actual experience. Although the pictures in the brochure were beautiful, the text descriptions were too brief and failed to let customers truly understand the uniqueness of the dishes. The radio ads were also just general and did not highlight the key points.

In response to these problems, Chef Li immediately went into the kitchen and began to make comprehensive adjustments to the dishes. He stood in the middle of the kitchen and said loudly to the chef team: “Guys, we have to make changes! We need to increase the amount of common local spices such as Brazilian pepper and coriander seeds to make the dishes more in line with Brazilian taste habits. At the same time, we need to reduce the amount of oriental spices appropriately so that they do not dominate the flavor.”

Master Li demonstrated it himself. He picked up a bottle of Brazilian pepper and sprinkled it carefully into the pot. As he sprinkled it, he said, “Look, just like this. Brazilian pepper has a unique aroma and can add a strong local flavor to the dishes.” He then picked up some oriental seasoning that was originally used to make Han Xin’s dishes, frowned slightly, and said, “This needs to be used less, otherwise the taste will be too strong.”

In addition to adjusting the seasoning, Chef Li also made drastic changes to the presentation of the dishes. He changed the original delicate and small plating style to a more bold and grand style to match the passionate and unrestrained personality of Brazilians. For example, the barbecue may have been neatly stacked on a delicate plate before, but now it is casually spread on a large wooden tray, accompanied by colorful slices of tropical fruits, creating a vibrant and passionate visual effect.

Chen Yu was also busy, he decided to readjust the publicity strategy and fight a good turnaround. He found a well-known local advertising company, sat in the conference room with the advertising team, and started a heated discussion.

Chen Yu said seriously, “Our previous promotion was not done well. This time we must highlight the taste and characteristics of the dishes. The brochure needs to be redesigned to describe the Brazilian and Korean elements in each dish in a more vivid and specific language.” As he spoke, he gestured with his hands, trying to make everyone understand his ideas more intuitively. The creative director of the advertising company nodded in agreement. He touched his chin and thought for a moment before saying, “Mr. Chen, we can add some storytelling descriptions to the brochure, such as introducing the creative source behind each dish, so that customers can feel more involved.”

Chen Yu’s eyes lit up and he said, “That’s a good idea! In addition, we should also include photos of customers tasting the dishes with satisfaction, which will increase credibility and appeal.”

After several days of careful production, a brand new brochure was born. The cover of the brochure is a photo of a dish that cleverly combines Brazilian barbecue and Korean kimchi. The bright colors make people want to open it to find out. In the inner pages, each dish is accompanied by a detailed introduction, not only with taste characteristics, ingredient combinations, but also with vivid and interesting stories. For example, when introducing a fusion dish, it says: “This dish is inspired by the warm beaches of Brazil and the quiet alleys of Korea. We meet the fresh tropical fruits of Brazil with the traditional fermented sauces of Korea, and collide with a unique delicious spark.” Next to it is a photo of a Brazilian customer feasting on the food, with a satisfied smile on his face.

In terms of radio advertising, Chen Yu invited Lucas, a well-known local food blogger, to participate in the recording. Lucas is quite influential in the Brazilian food industry, and his recommendations often make a restaurant famous. On the day of recording, Lucas came to the radio station early. He is tall, has a fashionable short hair, and always has a confident smile on his face.

Chen Yu greeted him warmly and said, “Mr. Lucas, thank you very much for coming to participate in our commercial recording. Our restaurant combines the cuisine of many cultures, and we hope you can share your experience authentically.”

Lucas smiled and replied, “Mr. Chen, I’d love to. I’ve been to your restaurant before and was really amazed by the unique dishes.”

During the recording, Lucas said in his infectious voice: “Hi everyone, I’m Lucas. Today I want to share with you a very special restaurant – Wang’s All-Season Restaurant. At first, I was a little skeptical about those fusion dishes, but when I tasted them, I was completely conquered. Their barbecue has the familiar Brazilian barbecue flavor, and it also incorporates unique oriental spices. The taste is simply amazing!”

In addition to brochures and radio ads, Chen Yu also launched a unique interactive event on social media. He created a hashtag #王氏全系融合美食大讨论# on a popular local social platform in Brazil, inviting Brazilian netizens to share their views, preferences and expectations on fusion cuisine. In order to attract more people to participate, generous prizes were also set up, such as free restaurant dining coupons and special food gift boxes.

As the event unfolded, netizens left comments under the topic. A netizen named Anna wrote: “I have always been interested in the fusion of different cultural cuisines, and I hope to try more innovative dishes like Wang’s All-Season Restaurant.” Another netizen shared his interesting experience of trying to make fusion dishes, which resonated with many netizens.

After this series of intensive adjustments, the restaurant’s business gradually picked up. One day at noon, a local office worker named Andre walked into the restaurant. He was wearing a neat shirt and tie, and his face looked a little tired. Andre sat down by the window and ordered a modified barbecue.

When the barbecue was served, Andre was attracted by the bold presentation. He picked up the cutlery, carefully cut off a piece and put it into his mouth. The aroma of the barbecue spread in his mouth instantly. He was stunned for a moment, then his eyes lit up and he couldn’t help but praise it: “This barbecue is so delicious. It has the familiar Brazilian barbecue flavor and the unique oriental spice flavor. It’s very special.” As he spoke, he kept putting the barbecue into his mouth, with a satisfied smile on his face.

After the meal, Andre couldn’t wait to share his dining experience on social media, attaching the address and photos of the restaurant. He wrote: “Today I accidentally discovered a great restaurant – Wang’s All-Season Restaurant. Their barbecue is simply a carnival party for taste buds! Highly recommended to everyone!”

This post was liked and forwarded by many friends, and Andre’s friends left messages in the comment area, asking about the specific location of the restaurant and other dishes. Influenced by this, more and more people were attracted to come and try it.

As word of mouth spread, more and more Brazilians came to the São Paulo branch of Wang’s All-Series Restaurant. The number of customers in the restaurant gradually increased, and from the initial sparse and deserted, it became very lively. The originally empty seats were gradually filled, and laughter echoed in every corner of the restaurant.

Wang Jianye, Chen Yu and Master Li stood in a corner of the restaurant, watching the lively scene with great satisfaction in their hearts. Wang Jianye showed a long-lost smile on his face, and he said with emotion: “The efforts during this period have finally paid off.” Chen Yu also smiled and nodded: “Yes, but this is just the beginning, there are still many challenges waiting for us in the future.” Master Li said confidently: “As long as we persist in innovation and continuous improvement, we will definitely do better and better.”

……

As the business of the Sao Paulo branch gradually improved, Wang Jianye, Chen Yu and Master Li were planning the future with great anticipation, but new problems quietly surfaced like reefs hidden in the dark. As the popularity of the restaurant grew, the number of orders increased day by day, and the supply of ingredients began to show signs of instability. (End of this chapter)