Therefore, they further optimized the food production process, strengthened employee training, and improved service quality. At the same time, they increased investment in food research and development to launch more creative and distinctive dishes.

At a new product launch event, Wang’s entire restaurant chain introduced a series of new fusion dishes, which attracted the attention of many media and food lovers.

“This dish, which combines Spanish tapas and Singaporean spring rolls, has a crispy texture and rich flavor, which is really eye-catching,” said a food critic after tasting it.

……

After making steady progress in the European market and achieving phased success, Wang Jianye stood in front of the French window in his office, overlooking the bustling streets of Barcelona, ​​thinking about the broader business landscape. He was keenly aware of the huge potential of the South American market, especially Brazil, a country as vibrant and multicultural as the passionate samba, like a shining pearl, attracting him to explore new horizons.

In the mid-1990s, Brazil’s economy was like a thriving tropical rain forest, showing a prosperous and progressive scene. It was extremely tolerant and accepting of foreign cultures, and various cultures blended and collided here, forming a unique and open cultural atmosphere. Wang Jianye knew that this was undoubtedly a great opportunity to push the entire Wang’s hotel series to a new height.

On this day, the sun shone through the window onto the conference table in the office. Wang Jianye called Chen Yu and Master Li to the office. He paced back and forth, looking excited and serious, with a firm light in his eyes. He said, “Chen Yu, Li Lao, our branches in Europe are running well, but we can’t be satisfied with this. We have to look further. I’m thinking of opening a store in Brazil. What do you think?” Chen Yu and Master Li were originally chatting casually. When they heard this, they looked at each other, and a hint of surprise flashed in their eyes for a moment, but soon, the surprise was replaced by excitement and expectation.

Chen Yu frowned slightly and spoke first: “Mr. Wang, this is a bold idea! Brazil is far away in South America, tens of thousands of miles away from us, and the cultural differences are not a little bit. However, it must be said that the market potential there is indeed huge. If we can successfully develop it, then our brand influence will be further improved. However, we have to understand the market environment and eating habits there again, so we have to do some in-depth research.” As he said, he unconsciously supported his chin with his hand and fell into a brief thought.

Chef Li also nodded, with a thoughtful look on his face, and said, “Yes, Mr. Wang. We will definitely have to spend a lot of effort on the dishes. Brazil’s food culture is unique. We have to cleverly combine our Korean-Singapore fusion cuisine with the local Brazilian characteristics so that Brazilians can feel the familiar taste and experience the novel taste. Only in this way can they get used to the food and enjoy it.” As he spoke, he gestured with his hands, trying to express his ideas more vividly.

Wang Jianye smiled and patted the two on the shoulders. He said, “I knew you two would think the same as I do. This challenge is definitely not small, but we have come this far by making continuous breakthroughs. I believe in our strength. As long as we work together, we will succeed. Next, we should all do our part and make full preparations.”

In the following days, Chen Yu devoted himself to the Brazilian market research. In his office, there were piles of documents and various materials and data flashing on the computer screen. Through various personal connections, he contacted the Chinese Chamber of Commerce in Brazil and some business partners. Every day, he was either studying materials or making frequent phone calls with contacts far away in Brazil.

On this day, Chen Yu sat at his desk as usual, holding the phone tightly in one hand and writing quickly on a notebook with a pen in the other. “Hello, President Zhang! I am Chen Yu from Wang’s All-inclusive Hotel. I am sorry to bother you. I would like to ask you about the local business environment in Brazil, especially the catering industry. As you know, we are planning to open a branch there. Do you think the competition there is fierce? What are the local consumption habits like?” Chen Yu’s eyes were focused, and the tip of his pen kept dancing on the notebook.

Chairman Zhang responded enthusiastically, “Xiao Chen, the Brazilian catering market is quite complex. The locals love barbecue very much, and grilling all kinds of meat is almost their daily standard. They also have a strong taste for rich, spicy flavors. In addition, Brazil is a fusion of multi-ethnic cultures, with strong tolerance and a high acceptance of novel foods. I think your fusion cuisine has a chance to make a name for itself there.”

While taking notes quickly, Chen Yu kept asking questions: “Chairman Zhang, thank you so much. Is the local food supply stable? What’s the approximate store rent? And can you tell me about the relevant policies and regulations?” Chairman Zhang patiently answered them one by one on the other end of the phone, and Chen Yu listened attentively, occasionally asking a few questions, and the notebook was densely filled with various key information.

After weeks of hard work day and night, Chen Yu finally compiled a detailed research report. At the report meeting, the atmosphere in the conference room was serious and tense. Chen Yu stood in front of the projector and confidently presented his research results. “Mr. Wang, Brazilians love barbecue beyond imagination. Barbecue is an indispensable protagonist in almost every weekend family gathering or friends’ dinner. We can combine Korean-Singapore fusion cuisine with barbecue to create unique fusion barbecue dishes. In addition, Brazil is blessed with a variety of tropical fruits. We can also cleverly integrate these special fruits into the dishes to add a unique flavor.” Chen Yu said, pointing a laser pen at the pictures and data on the screen, elaborating on his views in detail.

After learning about Chen Yu’s research results, Chef Li immediately led his team of chefs to explore ways to improve the dishes. In the kitchen, all kinds of ingredients and seasonings were laid out in a full array, and the flames on the stove jumped happily, as if cheering for this food exploration journey. The chefs gathered in front of the operating table, watching Chef Li’s demonstration intently.

Master Li picked up a piece of fresh Brazilian beef and said, “Let’s try to combine the marinating method of Korean barbecue with the grilling method of Brazilian barbecue, and use fresh local beef, pork and special spices from Brazil to develop a unique barbecue dish.” After that, he skillfully cut the beef into thin slices, put it in a basin, added Korean special sauce, minced garlic, minced ginger and other seasonings in turn, and began to rub and marinate carefully. At this time, Chef Xiao Wang came over with a plate of new dishes and said, “Master, try this seafood salad with Brazilian sweet oranges. I think the sweetness of oranges may neutralize the fishy smell of seafood and add a different flavor.” Master Li took the plate, picked up the spoon, gently scooped a spoonful into his mouth, and chewed and tasted it carefully. He frowned slightly, thought for a moment and said, “Not bad, the idea is good. However, the ratio of fruit and seafood needs to be adjusted to make the taste more balanced. The taste of sweet oranges can be more prominent, but it cannot cover up the deliciousness of seafood.” Xiao Wang nodded seriously and quickly took up a pen to record it.

While Chef Li and his team of chefs were focusing on developing dishes, Wang Jianye was also busy negotiating cooperation with local business partners in Brazil. Through a friend with extensive business connections, he met Carlos, an influential businessman in Sao Paulo, Brazil. Carlos is tall and strong, like a small mountain, with a generous and cheerful personality and a loud laugh like a bell. During a cross-border telephone conference, Carlos showed great interest in Wang Jianye’s restaurant concept.

“Mr. Wang, I think your fusion cuisine is very creative, like a cultural carnival on the tip of your tongue. Sao Paulo is a vibrant city and people here are as keen on trying new things as they are on football. There will definitely be a market for your restaurant here.” Carlos said loudly on the phone, his passionate voice seeming to penetrate the receiver.

Wang Jianye smiled and responded: “Mr. Carlos, I am very happy to have your recognition. I have always hoped to bring our unique food culture to Sao Paulo so that the Brazilian people can also taste different delicacies. I hope to find a suitable store in Sao Paulo and bring our food to the Brazilian people.”

After several video conferences and email communications, the two discussed the details of the cooperation and finally reached a preliminary cooperation intention. Carlos was responsible for finding a suitable store in Sao Paulo, while Wang Jianye started to prepare other matters for opening the store, including personnel arrangements and material preparation.

Days passed, and finally, Carlos brought good news that he had found a perfect store. Wang Jianye couldn’t contain his joy and immediately flew to Brazil. The plane slowly landed at the airport in Sao Paulo. Wang Jianye walked out of the cabin and was greeted by the passionate atmosphere of Brazil. On the streets, colorful buildings and enthusiastic people exuded a unique charm everywhere.

Led by Carlos, Wang Jianye came to the store in the bustling commercial district of Sao Paulo. Office buildings stood in a row around the store, and office workers came and went in a hurry. Not far away, a large shopping mall was bustling with people coming in and out, carrying various shopping bags in their hands. Wang Jianye stood at the door of the store, looking at the bustling scene in front of him, and his heart was full of expectations.

When Wang Jianye walked into the store, he was very satisfied with the spacious and bright space in front of him. The sun shines through the large French windows into every corner of the store. The store is spacious and has enough space to build a kitchen and dining area. He paced around the store excitedly, imagining a future scene where the store is full of laughter and customers are enjoying delicious food.

He and Carlos went to a nearby cafe again. With soft music playing, they sat on a comfortable sofa and discussed the details of the cooperation again. Carlos introduced the surrounding business environment, potential customer groups and some challenges that might be encountered. Wang Jianye listened carefully and raised his own opinions and questions from time to time. After an in-depth exchange, the two finally signed the relevant contract.

However, just as Wang Jianye was preparing to return to China to further advance the preparations for the store opening, an unexpected situation occurred. Carlos called with a hint of anxiety in his voice: “Mr. Wang, it’s bad. There are some property rights disputes in the building where the store is located. Although it does not affect our use of the store, it may affect some subsequent procedures.” Wang Jianye’s heart tightened. He knew that this situation might bring a lot of trouble to the store opening, but he quickly calmed down and said: “Mr. Carlos, don’t worry. Let’s find a way to solve it together. You should first understand the specific situation and see if you can find relevant parties to coordinate and solve this problem. I will also consult a professional legal advisor to see how we should deal with it from a legal perspective.”

After hanging up the phone, Wang Jianye immediately contacted the company’s legal advisor and explained the situation to him in detail. The legal advisor said that he would study the relevant local laws in Brazil as soon as possible and provide a response plan. At the same time, Carlos was also actively running around in Sao Paulo, communicating and coordinating with all parties involved in the building. After several days of hard work, with Carlos’s mediation and the professional guidance of the legal advisor, the property rights dispute was properly resolved. Although it took some time, fortunately it did not cause too much delay to the store opening plan.

After Wang Jianye returned to Spain, he immediately held an emergency meeting with Chen Yu and Master Li to inform them of the situation of the Brazilian store and the subsequent plans. Master Li said that he would speed up the progress of dish development to ensure that the final menu can be determined before the store opens, and provide comprehensive training for the newly recruited Brazilian chef team. Chen Yu said that he would cooperate with the local marketing team in Brazil in advance to develop a more targeted publicity and promotion plan to ensure that it can attract enough customer attention when it opens.

Chef Li returned to the kitchen and said to the chef team: “Guys, everyone knows the situation in Brazil. Time is running out. We have to speed up the development of dishes and strive to make the dishes the best in the shortest time.” The chefs nodded one after another, their eyes full of fighting spirit. In the following days, the kitchen became their battlefield. Various ingredients were constantly changed and combined in their hands. After repeated experiments and adjustments, dishes that combined Korean and new characteristics with Brazilian style gradually took shape.

Chen Yu frequently communicated with local advertising companies and marketing teams in Brazil. Through video conferences, he introduced the brand concept, food features and target customer groups of Wang’s All-Series Hotels in detail. “Our publicity should highlight the characteristics of fusion cuisine, so that Brazilians can feel that this is a cross-border food journey. At the same time, we must combine the local culture and consumption habits of São Paulo to develop a more attractive publicity strategy.” Chen Yu said seriously. The creative team of the advertising company proposed a series of creative publicity plans, including the production of exquisite promotional posters and the shooting of fascinating advertising videos. Chen Yu discussed and revised with them repeatedly, striving to accurately convey the unique charm of Wang’s All-Series Hotels in every detail. (End of this chapter)