Chapter 578

At each branch, employees greeted every customer with warm and thoughtful service. A customer walked into the store and said to the waiter hesitantly, “I saw the news online that the ingredients in your store are not fresh. I didn’t want to come here, but I missed the taste of the food I had before, so I thought of coming to see you.”

The waiter immediately smiled warmly and answered sincerely, “I’m very sorry that you have such a bad impression. We have thoroughly investigated this matter and it is completely untrue. Our ingredients are always strictly controlled. If you are worried, I will take you to visit the kitchen right away.”

After a moment’s hesitation, the customer nodded: “Okay, let me take a look.”

The waiter carefully took the customer to visit the kitchen. After seeing the neatly arranged, fresh ingredients and the standardized and orderly operation procedures, the customer couldn’t help but sigh: “It seems that this is really a misunderstanding. You have done a good job.”

The waiter smiled and responded: “Thank you for your understanding. We will always provide customers with high-quality dishes and considerate service.”

……

Sunlight shines through the window onto the conference table in the office of Wang’s All-in-One Hotel Singapore Branch. Wang Jianye sits in the main seat, wearing a neatly ironed shirt, with his sleeves slightly rolled up, tapping his fingers on the table. Manager Chen Yu sits on one side, with a notebook spread out in front of him, which is densely filled with various data and questions. Chef Li stands on the side, holding a pen in his hand to record ideas for new dishes.

Chen Yu leaned forward, his brows twisted into the shape of a “川” character, his lips tightly pursed, and after a long while he spoke: “Mr. Wang, new problems have arisen recently. Several peers in the surrounding area seem to be imitating our business model. They not only launched similar fusion dishes, but also began to emulate our membership system in terms of service. This has had a certain impact on our business, and our customer flow has dropped slightly.” Chen Yu said as he flipped through his notebook and tapped the customer flow data recorded on it with his index finger.

Wang Jianye frowned when he heard this, staring at the table in deep thought. After a long while, he raised his head, his eyes sharp as an eagle, and looked at Master Li: “This is a situation that is bound to occur in market competition. We can’t panic. Master Li, can you speed up the pace of dish research and development and launch more unique dishes that are difficult for them to imitate?”

Upon hearing this, Master Li straightened his body suddenly and nodded repeatedly: “Mr. Wang, I have been trying new combinations of ingredients and cooking methods. Recently, I discovered that Singapore has a unique spice with a hint of lemon aroma. I would like to incorporate it into the traditional Korean stone pot bibimbap to create a brand new taste. In addition, I also plan to improve the traditional Korean barbecue. Grilling it over a kind of fruit wood charcoal that is common in Singapore will add a different flavor.” As Master Li spoke, his eyes sparkled with excitement and his hands were in the air gesturing the movements of grilling meat.

After hearing this, Wang Jianye nodded slightly, “Very good, Master Li, let’s do it according to this idea. We must ensure the uniqueness and high quality of the dishes.” Wang Jianye paused and turned his gaze to Chen Yu, “Chen Yu, we must continue to optimize the service as well. We can’t let them surpass us in this regard.”

Chen Yu quickly responded: “Mr. Wang, I have already made arrangements. I plan to strengthen employee training, especially in terms of service details. For example, when customers come in, the waiter must be able to accurately call out the member’s last name and give a special greeting; during the meal, the customer’s various needs must be met more promptly.” As Chen Yu spoke, he quickly wrote down the key points in his notebook.

Chen Yu went on, “At the same time, I also want to enrich the membership benefits. In addition to the existing points redemption and birthday discounts, I will provide senior members with exclusive chef-customized food services. What do you think, Mr. Wang?” Chen Yu raised his head with a questioning look in his eyes.

Wang Jianye nodded in approval: “Yes, these measures are very targeted. We must always stay ahead in terms of food and service and let our customers see our sincerity and dedication.” Wang Jianye crossed his arms over his chest and leaned back in his chair.

At this time, Master Li interrupted and said, “Mr. Wang, Manager Chen, I think after developing new dishes, we have to promote them as well. Otherwise, customers won’t know that we have new things, and the research and development will be in vain.”

Wang Jianye looked at Master Li and said, “Master Li, you are right. Chen Yu, you also have to arrange the promotion of new dishes. Let customers know that we have new flavors to try.”

Chen Yu replied: “Mr. Wang, I plan to put up posters in the store to promote the new dishes, and the waiters will also emphasize the recommendation when customers order. In addition, for members, we can notify them via text messages. Do you think this will work?”

Wang Jianye thought for a moment and said, “Yes, but that’s not enough. Can we cooperate with some local media and do some coverage? Let more people know about our new dishes.”

Chen Yu nodded and said, “Mr. Wang, this is a good idea. I will contact the local newspapers and radio stations to see if I can arrange some interviews or advertisements.”

Chef Li added, “Manager Chen, when promoting the new dishes, can you explain in detail the uniqueness of the new dishes? Just like the spices added to the bibimbap, customers should know that they can’t be found anywhere else.”

Chen Yu responded: “Master Li, you are right to remind me. I will ask the copywriter to highlight these features in the promotional copy. By the way, what do you think about the price of the new dishes, Mr. Wang?”

Wang Jianye thought for a moment and said, “Since the new dishes are unique, the price can be slightly higher, but not too outrageous. Customers should feel that they are getting good value for money. Master Li, when developing new dishes, the cost must also be controlled.”

Chef Li said, “Mr. Wang, I understand. I will try my best to control costs while ensuring the quality of the dishes. For example, fruit wood charcoal is common in Singapore, but the price must be negotiated to ensure a stable supply.”

Chen Yu continued, “Mr. Wang, regarding service optimization, I plan to conduct employee training in batches, first training key employees, and then letting them lead other employees. This will ensure the effectiveness of the training and will not affect daily operations. What do you think?” Wang Jianye nodded, “Yes, the training content must be comprehensive, covering everything from service attitude to professional skills. Especially for member services, employees must be clear about the details of each member’s rights and interests, and no mistakes can be made.”

At this time, Chef Li thought of another question: “Mr. Wang, Manager Chen, after the new dishes are launched, there may be customer feedback. We need a channel to collect this feedback to facilitate subsequent improvements.”

Chen Yu said, “Master Li, I’ve thought of this, too. I plan to set up a suggestion box in the store so that customers can write down their opinions and post them in. In addition, waiters should also proactively ask customers about their opinions on new dishes during service.”

Wang Jianye said: “We can also ask customers to scan the QR code and fill out an electronic questionnaire when they check out. This will help collect opinions more comprehensively.”

Chen Yu quickly wrote it down and said, “Mr. Wang, this is a good method. Collecting feedback through multiple channels will help us better understand customer needs.”

Chef Li said: “Manager Chen, please communicate the feedback you have collected to me in a timely manner. Customers’ opinions are very important for improving our dishes.”

Chen Yu nodded: “Master Li, no problem. I will organize the feedback information every day and give it to you in time.”

Wang Jianye looked at the two and said, “Everyone is working very hard. I believe that as long as we work together, we will be able to cope with this competition. The development of new dishes and service optimization must be promoted as soon as possible, and we cannot give our competitors too many opportunities.”

Chen Yu and Master Li said in unison: “Don’t worry, Mr. Wang, we will implement it as soon as possible.”

After that, Chen Yu immediately began to contact local media to discuss cooperation matters, and arranged for employees to make new menu posters. He picked up the phone and called the advertising director of a newspaper: “Hello, is this the advertising department of Singapore Daily? I am Chen Yu from Wang’s All-in-One Hotel. We have recently developed several new and distinctive dishes. We would like to promote them in your newspaper. What cooperation options are available here?” Chen Yu listened to the introduction of the other party on the other end of the phone and quickly took notes in his notebook. When he encountered something unclear, he asked questions from time to time: “For this full-page advertisement you mentioned, how is the specific display position and delivery cycle arranged? Can you give us some more preferential space in terms of price? After all, we have been operating in Singapore for a long time, and there will be many publicity and cooperation needs in the future.”

Master Li returned to the kitchen and immediately started preparing the new dish. He shouted to his assistant Xiao Zhang, “Xiao Zhang, quickly get the lemon-scented spices here! And the ingredients for bibimbap, prepare them all for me. Let’s try making a modified version of bibimbap to see how it tastes.” Xiao Zhang heard the order and ran to prepare the ingredients. Master Li was busy in the kitchen. He picked up the spices and carefully adjusted the amount, muttering, “Don’t put too much of this spice, otherwise the taste will be too strong and cover the original taste of other ingredients.” Then he adjusted the cooking time of the bibimbap, his eyes fixed on the fire on the stove.

In the next few days, Chen Yu was busy confirming the details of the cooperation with the media and arranging the employee training plan. He called the training supervisor to his office and said seriously: “This training is very important and is related to the competitiveness of the hotel. We must let the employees know the key points of service optimization. Especially for the special greetings and exclusive services for members, they must practice repeatedly and make sure they are accurate, enthusiastic and thoughtful. This is not a trivial matter. If something goes wrong, it will ruin our hotel’s reputation.” The training supervisor listened with a solemn expression and nodded vigorously: “Manager Chen, don’t worry, I will definitely grasp the training work well and ensure that all employees can master it proficiently.”

Chef Li was constantly testing new dishes in the kitchen, inviting other chefs to taste and give their opinions. “Come on, everyone, try this bibimbap, and taste it carefully. Is the taste of the spices too strong?” Chef Li distributed the prepared bibimbap to other chefs one by one. The chefs gathered around and took up spoons to taste. Some chefs frowned, thought for a moment and said, “Chef Li, in my opinion, the taste of the spices may be better if it is a little lighter. Now the taste is indeed a bit strong, which suppresses the fragrance of the rice and other side dishes.” Another chef said, “Chef Li, I think we can add some side dishes to enrich the taste.” After listening, Chef Li carefully wrote down everyone’s opinions, and then went back to the kitchen to continue adjusting.

As the work progressed, new dishes gradually took shape, and service training was also carried out in an orderly manner. Chen Yu reported to Wang Jianye: “Mr. Wang, the new menu posters have been produced and are very beautifully designed. They will be posted in a prominent position in the store in a few days. Media cooperation has also been negotiated. Next week, the Singapore Daily and local radio stations will send reporters to do interviews and reports. The first batch of employee training has been carried out smoothly. From the current situation, the effect is not bad. The employees are very motivated to learn and have a good grasp of the service details.”

After listening, Wang Jianye said, “Very good, let’s keep going. We must ensure that new dishes are launched and service optimization is carried out at the same time to give customers a brand new experience. Remember, every link must be perfect, as this is related to whether we can stand out from the competition.”

Master Li also reported to Wang Jianye: “Boss Wang, the new dishes have been adjusted many times and the taste has been basically finalized. The improved stone pot bibimbap and Korean BBQ are both unique, and the taste and flavor have been improved. The cost control is also relatively ideal. Under the premise of ensuring quality, the cost is reduced as much as possible.”

Wang Jianye said: “Thank you for your hard work. Next we will wait for the launch of new dishes and see how the market responds. I hope we can improve the competitiveness of the restaurant again through this adjustment.”

The day before the new dish was launched, Chen Yu and Chef Li confirmed all the preparations again. Chen Yu called Chef Li and said, “Chef Li, the new dish will be officially launched tomorrow. How is the preparation going in the kitchen? Are all the ingredients ready? Are the chefs familiar with the production process?”

Chef Li replied: “Manager Chen, don’t worry. The ingredients have been purchased according to the scheduled quantity and are very fresh. The chefs have also practiced repeatedly and are familiar with the production process of the new dishes. I guarantee that there will be no mistakes.”

Chen Yu added: “That’s good. The waiters have also been trained and will focus on recommending new dishes. I hope we can have a good start tomorrow.”

The next day, two branches of Wang’s All-inclusive Restaurant officially launched new dishes. The restaurant posted colorful posters of new dishes, and the pictures of delicious food on the posters made people salivate. The waiters were dressed in neat uniforms, with warm smiles on their faces, and enthusiastically recommended it to customers. A customer stood in front of the poster, staring at the improved stone pot bibimbap on the poster, and curiously asked the waiter: “What’s so special about this improved stone pot bibimbap? How is it different from the ordinary stone pot bibimbap?”

The waiter smiled and replied, “Sir, this bibimbap is special. It is made with a unique spice from Singapore. This spice has a light lemon scent and you won’t find such a unique taste anywhere else. In addition, our chefs carefully match a variety of fresh ingredients during the production process. It is nutritious and delicious. Would you like to try one?” The customer was very excited and said, “It sounds good. Give me one.”

(End of this chapter)