Chapter 361: The other side is in chaos before the fight even starts
“I certainly know this decision is risky.”

“But besides this, can you give me a better solution?!!”

Since he attended the preview of “The Beginning” last time, Qin Xian’s temper has indeed improved a lot.

On the one hand, he has figured out a lot of things himself, and on the other hand, he is indeed trying to change himself deliberately.

Even many of the employees below were saying that Mr. Qin might have been possessed by another spirit and was no longer the same person as before.

But even so, there are still many people in the entire Kiwi company who dislike Qin Xian.

It’s fine if they are just grassroots employees or middle-level managers in some departments, but there are also a large number of senior executives from various departments among them.

It was indeed he who promoted the cooperation with Changyun Film and Television this time.

Naturally, we will also take charge of subsequent publicity, broadcasting and other matters.

But even so, there are still a lot of people pointing fingers at him and being sarcastic.

On this day, he finally couldn’t bear it anymore and exploded completely.

……

“Vice President Qin, please don’t lose your temper. We are just having a normal discussion.”

“And this time it was directly scheduled and aired in just a week, which is really special.”

The senior executive who had just made an indirect criticism of Qin Xian still looked calm at this moment, as if he had expected Qin Xian to get angry.

“Mr. Chen, I know you have a lot of experience and seniority. How about you take over this project later? I have no opinion on how to promote it or when to air it.”

Qin Xian spoke word by word.

“Don’t!”

“This is something Vice President Qin is personally in charge of. If I take over at this time, wouldn’t that be reaping the benefits for you?”

“Who knows how you might be called a sinister villain behind my back.”

……

“This old thing!”

Qin Xian couldn’t help but curse in his heart.

Obviously, this is just being sarcastic again.

In fact, now let alone kiwi fruit, the entire industry is aware of this.

Changyun Film and Television’s new drama this time collides with Xu Kong’s new drama, and there is a high probability that it will be suppressed again.

In particular, Fengge and Penguin Video followed suit and posted a Weibo announcement on the release date of Xu Kong’s new drama less than an hour after them.

It is still the same as “The Beginning”, the time is exactly the same, not only is it the same day, even the specific broadcast time is exactly the same.

20:05, accurate to the minute, who would believe it was a coincidence?

The current situation is that this new drama from Changyun Film and Television is a complete hot potato.

If he could throw it out, Qin Xian would certainly not be stupid.

But no one is willing to take the blame.

Except for his eldest brother who hardly ever comes to the company, these people are always mocking and making sarcastic remarks about him. But when it comes to really putting him in charge, they all quit one by one.

……

The most important thing is that, back then, everyone was hesitating whether to acquire the copyright of Changyun Film and Television’s new drama when the price was pushed so low.

At that time, these people were secretly encouraging him to take the next step.

Who knew that he has completely changed his face now.

The more Qin Xian thought about it, the angrier he became. He wished he could just lose his temper on the spot and smash the conference room.

If he had just been assigned to the company by his elder brother when he was young, he might have really done that.

But now, Qin Xian could only choose to endure it.

“Okay, Vice President Qin, don’t be angry. We are just giving you some suggestions. We don’t want to interfere.”

“Of course, we’ll proceed according to your plan.”

Another senior executive spoke up, seemingly trying to be a peacemaker.

But the hidden line is that this project is under the responsibility of you, Qin Xian, and has nothing to do with us.

If there is a loss or something in the end, it has nothing to do with us.

……

“Boss Qin, the situation is indeed not optimistic.”

“Although we were the first to officially announce the broadcast date, it hardly attracted much attention.”

“According to your arrangement, not much budget was invested in publicity and promotion.”

“But Xu Kong’s new drama has been on the hot search list for almost two days.”

“The attention paid to the two dramas is totally not on the same level.”

After the high-level meeting, in Qin Xian’s office, the head of the marketing department began to report.

“Do they invest a lot in publicity and promotion?”

In response to Qin Xian’s question, the other party shook his head.

“It’s bigger than us, but it’s not the kind that spends money regardless of cost.”

“Penguin Video and Fengge must have invested some, but it probably has nothing to do with this.”

Qin Xian asked with a puzzled expression: “What’s going on?”

……

The manager in charge of publicity and promotion had a complicated expression at this moment.

In fact, he couldn’t figure out whether Vice President Qin was pretending not to know or he really didn’t know?
“If you have anything to say, just say it. Don’t be so hesitant.”

Qin Xian frowned and scolded.

“Boss Qin, given Xu Kong’s current popularity and the reputation he has accumulated from so many previous dramas.”

“Just the four words ‘Xu Kong’s new drama’ are worth tens of millions of dollars in publicity and promotion.”

The person in charge is actually a bit conservative.

Judging from this situation, everyone’s enthusiasm for Xu Kong’s new drama is simply too high.

Although Xu Kong himself did not appear in the film, many people felt a little disappointed.

But there are still a large number of viewers who express their expectations.

On Penguin Video, the number of reservations for Xu Kong’s new drama has almost exceeded one million in just two days.

This would have been absolutely impossible in the past.

Xu Kong is also unique in the domestic entertainment industry so far.

……

“Ten million-level publicity?”

“Are you sure?”

Qin Xian was still quite shocked.

In fact, most of the time, he only pays attention to the copyright of new dramas, online ratings, or representative drama reviews.

And the most critical thing is the data performance.

For example, when it comes to public opinion or the popularity of a certain artist, he actually just looks at the data and never goes to Weibo or surf the Internet to do any field research.

The main reason is that he thinks it is unnecessary and a waste of time.

……

The person in charge was speechless. After thinking for a while, he took out a copy of the relevant data and gave it to the other party.

This is the Weibo hot search data compiled by a third-party company.

During the promotion of “The Beginning”, Xu Kong’s frequency of appearing on hot searches almost crushed everyone in the entire entertainment industry at the time.

Even the sum of all the others is not as much as he is alone.

In addition, the publicity and promotion of “The Beginning” is actually quite strong.

Can’t really see anything yet.

But this time, after the official announcement of the release date of Xu Kong’s new drama “The Hidden Corner”, Xu Kong once again started his journey to top the hot searches.

Either there are various speculations about Xu Kong’s new drama, or there are gossips about whether Xu Kong will participate in the show.

Anyway, as long as the two words “Xu Kong” are included, it seems that it can quickly appear on the hot searches on Weibo and other social platforms.

To put it simply, it is the traffic password.

… “Now people in the industry are saying that as long as Xu Kong is in a drama, let alone being the director or the lead actor, he can be considered a screenwriter.”

“It is entirely possible to save hundreds of millions of dollars in the publicity and promotion of this drama.”

The person in charge couldn’t help but sigh when he said this:
“The main thing is why Xu Kong never fails. Every drama he stars in has almost never failed, no matter the data or the reputation.”

“If he could make a bad drama, I guess the audience wouldn’t pay as much attention as they do now.”

Qin Xian:……

He really doesn’t know this yet.

This is mainly based on Qin Xian’s previous understanding, and it is still the same now.

That is, whether a drama can be successful depends on a series of factors such as the entire production team, production company, platform, publicity and promotion, etc.

The one who is least affected is not the artist, but the director.

Even for some well-known directors, TV series and movies are still different, and the audience appeal that a director can bring is much less than imagined.

Who knows, it seems that there is an outlier like Xu Kong now.

It completely shattered his cognition.

……

“Forget it, it’s done now, let’s just leave it at that.”

“Just continue with the previous plan.”

Qin Xian sighed, feeling tired and the urge to destroy it quickly.

Anyway, in fact, although it is indeed difficult to attract investment for the new drama of Changyun Film and Television, fortunately, several brands have already been contacted before.

Even though they were unable to recoup the copyright fees in the end, even if the new drama flopped, the loss would not be so great that Kiwi could not accept it.

However, Qin Xian has figured it out through this incident.

Perhaps Xu Kong is his destined nemesis.

Since I can’t afford to offend you, I’ll just stay away from you from now on!
Anyway, any subsequent projects related to Xu Kong, no matter if they conflicted with schedules or something else, I would just give them up.

Let those old guys in the company worry about it.

He won’t serve anymore.

……

At the same time, on the other side, Changyun Film and Television was performing a very similar scene to that of Kiwi Company as if it were a replica.

“Boss Lu, I really didn’t mean to cause trouble on purpose.”

“I also don’t want my new drama to clash with Xu Kong’s schedule.”

“But since we can’t avoid it, we shouldn’t just lie down and admit defeat, right?”

“We don’t ask for the promotion to catch up with the previous “The Power of China”, but at least we should give it a little budget. This is really unfair!”

This elegant man, who looks to be in his early thirties but is actually in his forties, is speaking loudly.

However, the senior executives of Changyun Film and Television, several well-known directors, including Zhu Changyun himself, who were present at the scene, chose to remain silent.

The main thing is that this matter is indeed a bit troublesome.

In fact, including Zhu Changyun, most of the people present at this time have already conceded that this drama will definitely not be able to compete head-on with Xu Kong’s new drama.

That’s why they choose to recover their costs as much as possible while playing in a rotten state.

But the director of this drama, Qi Ziheng, refused to do so.

Come to think of it, as a director, how could he think that his work is inferior to others before the show is officially aired?

It’s the same even if the person opposite is Xu Kong.

The most important thing is that the huge investment in publicity and promotion of the previous “The Power of China” is no longer a secret.

As a result, now that his drama has been replaced, the company spends almost no money on publicity and promotion.

After all, this is a drama with an investment of over 100 million yuan, but the publicity and promotion budget is only over 100,000 yuan. Even a beggar wouldn’t spend it like this, right?
No matter who it is, no one would agree to it.

What’s more, Qi Ziheng is so arrogant that he followed Zhu Changyun here in order to make a name for himself and become a well-known director.

……

As for the other people at this time, although they had different thoughts, they all felt guilty without exception.

First of all, there are company executives like Zhu Changyun and Lu Hanwen.

Of course they knew they were in the wrong.

But you can’t just spend hundreds of millions on publicity and promotion when you know there’s a high chance it will go to waste, right?

The copyright for this drama was negotiated with great difficulty, and it is almost at a point where the income and expenditure just break even.

In the end, you will still lose money, which is definitely not a good thing.

At least Zhu Changyun would not be able to speak in front of the major shareholders who had invested so much money in the company.

……

In addition, some other directors are now feeling guilty that their future new dramas may have the same fate as Qi Ziheng.

The key is confidence, some people may not be as good as the other.

After all, if it really was scheduled at the same time as Xu Kong’s new drama, many people present would definitely choose to give up and accept their fate.

As for the only one who was a little special, Yu Fenfen from “The Powerful World”, she didn’t dare to speak at all.

Her drama suffered huge losses, although some details were concealed by the company.

But it’s not really a secret anymore.

So even though Qi Ziheng mentioned her drama countless times before, it was considered as a form of corpse-whipping.

Yu Fenfen was too embarrassed to speak.

The main thing is that he is a well-known director after all, he really doesn’t have the face to do that.

……

“Director Qi, you have to understand a little bit. Besides, we have already agreed with Kiwifruit that they will be responsible for the publicity and promotion.”

“If we intervene without authorization, it will be easy for problems to arise due to lack of timely communication.”

In the end, it was Lu Hanwen who began to calm her down.

Qi Ziheng’s expression remained unchanged, and he replied calmly:
“Boss Lu, don’t make me look like a newbie.”

“After all, I’ve been in this business for so many years. Even though I’ve never been responsible for these things, I still have some basic common sense.”

Leave the promotion to the platform. There will be problems if both sides promote together.

This is really ridiculous.

Not to mention that Changyun Film and Television is not a small company without money for publicity and promotion.

And now it is almost assumed that the platform is responsible for promotion and marketing, but the producer must also follow suit in the promotion and marketing.

After all, even if a film and television company has sold the copyright, it still hopes that the data of its own drama can be better, so as to establish the company’s reputation and at the same time promote the company’s actors or directors.

……

“The maximum budget the company can give us at the moment is one million.”

In the end, it was Zhu Changyun who spoke.

After hearing this, Qi Ziheng realized that he probably couldn’t ask for more.

After all, he is now a director under Changyun Film and Television, and it is impossible for him to really go against the top management.

It’s just a case of the crying child getting candy.

So he nodded and agreed, saying, “Since Mr. Zhu has asked, one million is one million…”

He was unwilling at that time.

Especially when I think about how Yu Fenfen was able to get such a high publicity and promotion budget.

It would be hard for anyone to feel comfortable being treated like this.

But now that things have come to this, I can’t go back to Fengge, right?
After the final result is determined.

The conference room was eerily quiet at this moment. Apart from Lu Hanwen who was talking about something no one cared about, the dozen or so well-known first- and second-tier directors present had different thoughts.

……

At this time, Xu Kong was in Beijing promoting a new drama and was feeling a bit bored.

I probably wouldn’t have thought that the other side would be in complete chaos before the fight even started.

……

(End of this chapter)