Chapter 360: They all gave up the last chance of winning
Xu Kong’s unveiling was undoubtedly the climax of the show so far.

In addition to the new song that Xu Kong just sang, even if Xu Kong did not perform, the appearance of his name alone was enough to make many audience members and media judges excited.

It was not just Feiniao, but many people present at the scene had actually realized that after Xu Kong’s unveiling and the title of special guest introduced by the host, Xu Kong was definitely not a contestant of this show.

“Teacher Xu Kong was originally going to participate in the competition, but unfortunately due to time and schedule issues, he can only appear in our program as a special guest.”

The program crew didn’t intend to hide the relevant news, and the host introduced it very naturally.

“This time I bring you a new song, I hope you like it.”

These scripts were originally good, Xu Kong also said with a smile at this time.

“In fact, Mr. Xu Kong plays more than just a guest role in our show.”

“It is said that even the idea of ​​wearing masks and some of the planning for the show were all yours?”

Xu Kong’s name is on the program’s plan, but it will not appear until the program is officially aired.

In this regard, Wu Youxue and Mango did not intend to take advantage of Xu Kong or anything.

What the host said on the stage at this time was also arranged by Wu Youxue.

……

“I had a flash of inspiration in the same way.”

“Actually, I was thinking that since the rules are so interesting, I might as well join in the fun.”

“But there are indeed too many things to do, and the schedule is also quite tight…”

Xu Kong said casually.

It was too easy for him to deal with this kind of situation.

If it’s not intentional, there will basically be no mistakes.

In addition, the host of the show is one of Mango TV’s own experienced and veteran hosts, so the chat process went very smoothly.

……

Although there was a voting session in the first episode, because Xu Kong was the special guest, he directly replaced the face-revealing session that was originally intended to eliminate singers.

So in the end, none of the singers from the first episode were eliminated.

The voting results will be announced in the next issue, and will only determine the order of appearance of the singers in the second issue.

Overall, the recording of the first episode of “Masked Singer” was completed successfully without any accidents.

For the program team, the various gags and contributions of the guests throughout the program create a great program effect.

At the same time, the quality of the stage performances is also completely satisfactory. For example, not to mention Xu Kong’s new song, it will definitely be very popular.

Like Su Yuwei’s new song, or Xu Shangyi’s new song’s first public stage, and the singing king whose identity was not guessed.

There is definitely no shortage of highlights in the show.

As for how popular it can become and whether it can become a hit in the first episode, that depends on the results of subsequent broadcasts.

……

For the fat bird, this trip was not in vain.

Just for Xu Kong’s song “Special Person” this time, it is definitely worth it to be able to hear the premiere of the new song live.

In addition, after the recording was over, he made some inquiries and indeed learned that Su Yuwei seemed to have terminated her contract with her former agency, Jiying Media.

As for which specific company he joined, he did not get accurate information, but judging from the fact that the other party sang a new song on the show which was most likely written by Xu Kong, it should be the previously very popular Fengqing Entertainment.

There are already many things worth talking about in this show. With these so-called off-field factors, it is estimated that there is a high chance that it will become a new hit variety show in the future.

As for Feiniao, he is a media judge on the show.

It is the case that those who are close to the water get the moon first. There will definitely be relevant video materials for a long time to come.

……

I was actually a little nervous about the five guests on the show.

The performance they present on the show is definitely different from how they behave in private.

For example, if colleagues in the circle meet Feng Youan in private, they will probably describe him as a very polite junior.

But in the show, it can be said that the aggressiveness is at its peak.

Of course, there is nothing we can do about it.

It was also completely arranged by the program team.

Feng Youan is also a person who voluntarily creates a character for himself.

Compared to saying something that shows high EQ, this is a variety show after all. It is such crazy eye-catching things that can get enough shots and attract the audience’s attention.

The old saying is true, black and red are also red.

Compared to being ignored and completely forgotten, being a clown also requires courage.

Of course, Feng Youan is not stupid. He knows who he can offend and who he cannot afford to offend.

Like Xu Kong, let’s not talk about the fact that he is a director and a capitalist.

Considering Xu Kong’s current popularity, if he were to start criticizing without any regard for the consequences, it would be impossible to control public opinion.

On the contrary, Su Yuwei, who did not criticize Xu Kong and Xu Kong for helping him write songs, made some viewers feel that he is so-called true to his nature and dares to tell the truth.

In a place like the entertainment industry, let alone those who have made it big, even some fifth- or sixth-tier small artists who are not well-known have a lot on their mind, and no one is really a fool.

……

The recorded “Masked Singer” had not yet been aired when Xu Kong returned to Beijing and received another piece of news.

That is, Changyun Film and Television’s new drama has already finalized the cooperation platform.

It is still a kiwi fruit, but it is said that a lot of copyright fees have been suppressed.

The entire drama relied on the Internet and television copyrights, and Changyun Film and Television barely managed to break even.

It can be seen that the failure of “The Power of the World” last time has indeed made Zhu Changyun and the entire Changyun Film and Television no longer dare to take risks.

Not to mention a bet agreement, even a similar profit-sharing contract would not be considered.

I honestly accepted the offer from the platform.

“If they invest more in the promotion of subsequent new dramas, their new drama will most likely lose money this time.”

Yan Rui spoke up.

The smile on his face couldn’t be suppressed.

“But looking at the current situation, they probably don’t plan to invest much in publicity and promotion.”

……

“Still can’t make them lose money?”

Xu Kong couldn’t help but talk to himself.

If possible, he hoped that Changyun Film and Television could always maintain the same confidence and arrogance as before.

I have to say that the drama “The Beginning” has completely scared the other side.

The exaggerated loss of “The Powerful World” made most people in Changyun Film and Television become much more rational.

Hearing Xu Kong’s words, Yan Rui couldn’t help but twitching his lips.

He thought that he was quite ruthless and would never let his competitors take advantage of him as long as there was a chance.

But it can be seen that Xu Kong really hopes to bankrupt Changyun Film and Television in a short period of time.

A drama consumes so much manpower and material resources, as well as a long production cycle. Although it sounds like there is no loss, just breaking even is actually a failure for the film and television company.

But it was obvious that Xu Kong was still not satisfied with the result.

……

“It can’t actually be calculated that way.”

“Although Changyun Films did not lose money on this drama, in the final analysis, the director, screenwriter, and actors all put in a lot of effort.”

“If Changyun Films chooses to give a cold shoulder to the subsequent publicity and promotion, some people related to this project will most likely be dissatisfied.”

Yan Rui subconsciously opened his mouth to remind him. “Compared to losing money, the most serious problem for Changyun Film and Television right now is that a new company has lost the support of its members.”

After hearing this theory, Xu Kong nodded thoughtfully.

After all, Zhu Changyun took so many people away from Fengge, and it is said that the investment he attracted was also quite large.

Now we are almost completely free of money.

Most of them are artists or directors who followed the past.

It is certain that when Zhu Changyun invited them, he did not make big promises, but the promises he made were definitely that they could develop better in the new company.

If things still don’t go as planned in the end, Changyun Film and Television wouldn’t have been around for that long, let alone any so-called feelings.

What’s more, even if it’s Feng Ge, many artists who have stayed for so many years just left without saying goodbye.

If by that time a large number of rebellious ninjas under its command really start to leave again, then Changyun Film and Television will be very close to being completely shut down.

……

“But the exact release date has not yet been determined.”

“The operator of Penguin Video told me that the official announcement of our new drama has been edited and we are just waiting for the other party to decide. We can change the specific time and posters and send it out directly.”

Yan Rui started talking.

I have to say, it does sound a bit evil when it hears this.

Obviously, most of the preparations for the broadcast of Xu Kong’s new drama, including copyright, publicity and promotion, have been made long ago, but the release date has not been set.

It can even be said to be an open conspiracy.

I just want to clash the release schedule with Changyun Film and Television.

This requirement was agreed upon before we discussed copyright cooperation with Penguin Video.

However, Zeng Xi did not object to this, but instead showed active cooperation.

There is no way, because the most likely thing to worry about now is the other side, that is, Kiwi, which bought the new drama of Changyun Film and Television.

……

For Penguin, first of all, they have already seen the finished film of Xu Kong’s new drama. It can be said that they are more confident in this drama than Feng Ge’s.

For a suspense drama, as long as it is of good quality, there are many cases where the drama can achieve a significant turnaround in terms of statistics thanks to its good reputation.

For example, Xu Kong’s “The Long Season”.

But things are a little different now than before. Xu Kong’s popularity and the attention his works receive are completely on a different level.

Moreover, in terms of promotion and marketing capabilities, Penguin Video is definitely one of the best in the industry.

In addition, although “The Bad Kids” is also a suspense drama, the overall rhythm is not as slow as the original “The Long Season”.

Even the explosion level of the first few episodes is more exaggerated than that of “The Beginning” some time ago.

Yan Rui himself still remembers that when he first watched this drama, he saw Zhang Dongsheng, played by Chen Shuang, who was humbly asking his father-in-law and mother-in-law if he still had a chance.

He looks like a middle-aged gigolo who is trying to save his marriage.

But the next second, he pushed the two old men down the mountain.

The shock and horror were almost overwhelming.

With such an explosive plot, it can be said that there is absolutely no problem in attracting audiences.

Coupled with the quality of the subsequent plot, it not only did not start high and end low, but became even more exciting.

Of course Yan Rui could understand why Zeng Xi and Penguin Video were so confident about Xu Kong’s new drama.

Because he felt the same way.

……

The next day, “Masked Singer” entered the official announcement and release date stage.

In fact, we will definitely have to record the second episode later.

At least the second episode must be recorded before it is officially broadcast.

The time is indeed a bit tight, but Mango TV has the most extensive experience in variety show production and broadcasting in the industry, so there is no need to worry too much.

On the contrary, it was Kiwi that caught Fengge and Penguin Video off guard.

Because the news that Changyun Film and Television had reached a collaboration with Kiwifruit on a new drama was just announced the day before yesterday.

Less than two days had passed, and the new drama from Changyun Film and Television had already been officially announced.

……

“There was only a little over a week between the release date and the broadcast. Did Kiwifruit have prepared for this?”

Yan Rui’s expression was not very relaxed.

It was mainly agreed upon with Penguin Video. The official broadcast time of Xu Kong’s new drama will leave at least half a month or more for publicity and promotion.

The plans for publicity and promotion on both sides have been almost finalized.

Now I suddenly feel disrupted.

It’s obvious that Kiwi did this on purpose.

The other party also knew that Xu Kong’s new drama was targeting the drama produced by Changyun Film and Television, and wanted to compete with it by colliding the release dates.

The last two films, “The Beginning” and “The Powerful World”, were similar situations.

But at that time, there was almost a month left from the official announcement of the broadcast time to the broadcast period.

During this period, Fengge and Changyun Film and Television, including Kiwi, Tudou Video, Mango TV and Ocean TV, were involved in a multi-party melee in the promotion of the two dramas.

And it was a long-lasting tug-of-war.

This time, Kiwi suddenly announced that the show would be aired next week. It was obvious that not only did it not leave enough time for the promotion of its new show, it also obviously did not want to leave any time for Xu Kong’s new show.

……

“Mr. Zeng asked me to ask you whether we should continue to broadcast the show on the same day as they planned?”

Yan Rui asked with a serious expression.

There is no way. The originally formulated publicity and promotion plan is one thing.

And now everyone knows that with Xu Kong as the director, the longer the publicity and promotion period, the more beneficial it will be for Xu Kong’s new drama.

In fact, even if the two dramas are broadcast again in the evening for about a week, most of the broadcast time of the two dramas will still overlap, and they will still be on the same schedule.

Therefore, the most sensible decision at this time is to postpone the broadcast of “The Bad Kids” by about a week.

“No need, let’s broadcast it at the same time as the other side!”

Xu Kong answered directly and smiled.

In the absence of too much publicity, what matters is the quality of each drama.

Kiwi and Changyun Film and Television have good ideas, knowing his current popularity, they cannot compare with him in terms of publicity and promotion.

But they were wrong about one thing.

That is, among all the dramas Xu Kong has starred in so far, it is almost impossible to say that they have won by relying on publicity and promotion.

At that time, for movies like “Want to See You” or “The Legend of Sword and Fairy”, there was almost no early publicity and promotion.

Of course, this is what makes Xu Kong so confident at this moment.

It’s because of the drama “The Bad Kids”, which was broadcast with almost no publicity in the previous life.

Before, he was still considering whether different results would occur if there was excessive publicity.

Although the probability is very small, it is not impossible.

It’s mainly a matter of audience expectations, which cannot be raised too high in the early stages.

Who would have thought that Kiwi and Changyun Film and Television had given up even the last chance of winning.

……

(End of this chapter)