Chinese entertainment, from radio love songs to superstars
Chapter 244, Very Hot
The reason why “The Voice of China” was not aired in China first was because it was aired on “Super Girl” in advance.
When producing variety shows produced by one’s own company, one must avoid competing on the same stage, so as to avoid being diverted and ensure a high enough viewership rating.
After all, ratings are closely linked to revenue, and you cannot be careless in this regard. TV stations will not look at how novel or clever your ideas are. What they care most about is how high the final ratings are. Only when the ratings are high will advertisers be willing to invest more money and TV stations can get more revenue from it.
In China, the influence of “Super Girl” is even greater than that of “The Voice of China”.
As the earliest singing talent show in China, it not only created a stage for many music lovers to realize their dreams, but also added many new forces to the Chinese music scene. More importantly, at that time the Chinese music scene had always been dominated by singers from Hong Kong and Taiwan. It was not until the emergence of “Super Girl” that the mainland music scene gradually turned the situation around.
In the original time and space, the popularity of “Super Girl” could be described as empty streets. Voting for the contestants required voting by text message, and each text message cost 1 cent. The total text message revenue for the first season exceeded 1300 million yuan. According to the theory of one person, one vote, almost 1.3 million people across the country voted, which is a very terrifying number.
When mentioning this variety show, scenes from the past appeared in front of Shen Lang’s eyes like a movie.
He was still in junior high school at that time. Every Friday night after dinner, he and a group of friends would impatiently squeeze into the convenience store near their home, staring at the TV that had long lost its luster and even had a flickering screen from time to time. Thousands of girls stepped onto the stage of “Super Girl”, shining with their own brilliance and leaving countless unforgettable moments. Some amazed the audience as soon as they opened their mouths, some forgot the words due to nervousness, and some were so moved that they burst into tears. The enthusiasm was no less than that of everyone’s favorite live broadcast of football games at the time.
He Dan, who was sitting on the judges’ panel, said, “You will definitely become a shining superstar in the future.” It sounded like just a polite remark at the time, but it unexpectedly became a classic prophecy. Many girls with musical dreams really came out of this program. Relying on the popularity accumulated in the program and their own continuous efforts, they realized their musical dreams step by step and became true “Super Girls”, leaving their own mark on the Chinese music scene.
Among them, Li Yuchun cannot be ignored. Her phrase “cool” has become a famous saying of the younger generation. She shines on the talent show stage with her strength and personality, and even gave birth to the Internet meme “Believe in Brother Chun and you will have eternal life.”
There is also Jane Zhang, who has never been underestimated. Her voice touches people’s hearts as soon as she opens her mouth. She is a natural born singer. Since she stepped out of the Super Girl stage, her career has taken off like a rocket and she has become a dazzling representative of the international music scene.
And success does not only happen to those Super Girls who are making great progress. The sweet Zhang Hanyun is also good. This lovely girl has crossed over into various fields, from “New Xiao Shiyilang” to “I Am a Sound”, showing her amazing strength.
Here, with Shen Lang’s careful planning and his own influence, the attention and popularity of “Super Girl” is so terrifying that everyone, from elementary school students to grandpas and grandmas, will be in front of the TV at 20:30 tonight just to find out whether this show is good or not.
The result did not disappoint them. The first episode was extremely exciting. From the contestants on stage to the judges in their seats, they all contributed a lot of highlights. There were contestants who performed particularly funny on stage, and they always did things that made people laugh, which livened up the atmosphere of the whole venue. There were also judges who spoke particularly sharply and were poisonous. Sometimes their comments were to the point, and sometimes they cursed at the contestants. There were all kinds of situations, which made the whole show very dramatic and quite eye-catching.
These were not pre-arranged scripts. Shen Lang was not sure whether they were their own scripts. Anyway, he had specifically instructed the company’s team in charge of this project not to arrange the script.
Because in his opinion, in the process of promoting the program, you can do some marketing hype, create some interesting topics, and increase the attention and popularity of the program. People also like to read these gossips in their daily lives. But if you set a script and let the contestants and judges perform according to the script, it is equivalent to deceiving the audience, which is meaningless. As long as he is involved in the production, he will not do this.
At this time, Gao Yuanyuan and Shen Lang finished watching the first episode together, and asked curiously: “You personally participated in the recording of “The Voice of America” and even wrote the theme song. Is it the same for “Super Girl”?”
Shen Lang listened to her question, smiled, and patiently explained to her: “You said this, of course I will participate in Super Girl, but I have to wait until the live broadcast of the finals, and the theme song will be sung at that time.”
In fact, this arrangement is not to treat everyone equally, but to increase the ratings to enhance the brand value. As long as time permits, he will definitely do it.
The theme song had already been found. It was the theme song “Sing If You Want” from the second season of “Super Girl” in 2005.
Although this song is a bit catchy, it is very suitable for this show.
Gao Yuanyuan rarely watches variety shows. Since this was a home-made show, she watched “The Voice of America” and “Super Girl” in a row. She thought they were both good and each had its own highlights. Therefore, she admired Shen Lang even more for being able to plan such a good show. However, in addition to admiration, she also felt a little worried, so she said, “You are busy touring, and you still have to take care of these things. You must pay attention to rest and take care of yourself.”
Shen Lang felt warm in his heart after hearing her words full of love and care. He immediately hugged her gently in his arms. Seeing her gentle and worried look, he couldn’t help but kiss her beautiful red lips and said with a smile, “Don’t worry, I know what I’m doing and I won’t tire myself out.”
He understood the importance of health better than anyone else. In his previous life, he didn’t pay much attention to his body and died suddenly. Fortunately, he traveled here and had a chance to be reborn.
With such experience, how could he not cherish the present and pay attention to his physical condition? He has always been extremely cautious in allocating his time and energy.
The tiring part of the tour comes from being on the road, but he doesn’t feel tired when singing on the stage. Instead, he enjoys it very much.
Gao Yuanyuan said “hmm” in relief, and snuggled in Shen Lang’s arms. She looked so happy. However, in the blink of an eye, she seemed to suddenly remember something, raised her head slightly, and said with a serious look in her eyes, “By the way, there is one more thing I want to ask for your opinion.”
Shen Lang saw this and thought it was a serious matter, so he immediately stopped smiling and said seriously: “You go ahead.” (End of this chapter)