Any top reality show that can become popular in different countries cannot be separated from a production “bible” that can industrialize creativity.

Similar manuals can be found in McDonald’s and Starbucks, so that the experience of the headquarters can be fully transplanted to every branch and every store.

The production guide of The Voice of China is thicker than a brick. It is called the “Production Bible” in the industry. It is the most valuable part of many programs. It even details how many camera positions are needed for shooting and what kind of story the host should introduce at which minute of the program.

Of course, the manual is important, but “creativity” is the most critical step in selling a program.

However, it is not enough to just have wild ideas; buyers also need the ability to execute them.

The novelty of “The Voice of China” is not only reflected in the detail of “turning chairs”. There are many innovations in the contestants’ PK methods, competition schedules, etc. These innovations are the important reasons why “The Voice of China” can attract audiences.

In the original time and space, before “The Voice of China” created a brilliant viewing success, the original “The Voice” had been replicated in 55 different languages ​​around the world. The first season of the British version aired in June 2012 defeated the other three prime-time reality shows “Strictly Come Dancing”, “X Factor” and “BGT” to become the most successful entertainment program in the UK, with an average of 6 million viewers per episode and 920% market share. This program can fascinate audiences in almost every country.

However, the model of The Voice of China is not perfect either. The versions in various countries have the problem of declining ratings after the chairs are turned, because the conflict has changed from “whether to turn the chairs” and “which mentor the students choose” to “who can win the championship”, which is common in ordinary talent shows.

At this time, the three Olsen sisters were watching the new version optimized by Shen Lang, which had solved this problem.

In addition to increasing the number of episodes of the rotating chair segment and shortening the subsequent competition process, the series also added introductions to the friendship between teachers and students and the background stories of the contestants to increase the highlights and ensure ratings.

However, this is the stage after the blind auditions.

“How interesting.” Elizabeth couldn’t help but exclaim first, her eyes never leaving the TV screen.

“Yeah, it’s quite interesting.” Mary Kate also echoed, tilting her head slightly and watching with great concentration.

“It’s a genius idea for the instructor to have his back to the student. The instructor has no idea about the student’s appearance, age or other external things. He can only rely on the voice he hears and the most original charm of singing to judge whether to turn around. This method is very pure.” Ashley said, nodding continuously.

The three sisters watched the show with great interest and were completely immersed in the program.

Especially when there are students singing the mentors’ own songs, the scene becomes even more interesting. Various expressions will instantly appear on the mentors’ faces. Some are surprised, as if they did not expect that their songs could be interpreted differently by the students; some show gratified smiles, feeling happy for the students’ wonderful performances; and there will be some interesting interactions between the mentors, joking with each other, or “bickering” with each other when competing for students.

The four mentors have different styles of turning.

Whitney Houston was relatively casual in selecting people. At the beginning, she would consider it carefully before pressing the turn button, but later on, it was as if she suddenly turned on the fanatic mode and turned around for the students frantically. She would even press the button instantly after some students had just sung one or two notes.

Let’s look at Tang Henry. His selection criteria are relatively strict. No matter how wonderful the students’ performances are on stage, he often waits until the very last minute, when the students have almost finished singing the whole song, before he will clap the light and turn around. There was even a student who was almost done singing, but he did not press the clap button until the last second without any hurry.

George Strait’s selection of people is very academic. He pays more attention to the students’ professionalism in singing. In addition to good timbre, they must also reach a certain level in pitch and rhythm before he will choose to turn.

Finally, Q-Tip has his own preferences when choosing music, for example, he prefers soul music, hip-hop music, and rap music.

If we talk about the most interesting part of this show, it must be the four-turn competition to snatch people.

It just so happened that such an amazing student appeared in this episode, making the four mentors turn around at the same time.

The four mentors each tried their best. You praised the students for their talents, I praised the students for their unique styles, and he said he would invite the students to be guests at the concert. Anyway, they used various methods to convince the students to choose themselves. The scene was so interesting.

“This show will be a hit. I told you so. I’ve only just watched the first episode and I can’t wait to watch the next one.” Mary-Kate was clearly attracted by the unique competition system and the exciting segments of The Voice of America. “If this show is really from the hands of Shen Lang, then he is indeed as talented as the rumors say.” Ashley was amazed. The ingenious designs in this show all made people feel the ingenious ideas and profound skills of the planner behind it.

Ao Mei didn’t say anything at this time, but just sat there quietly with a faint smile on her face, and no one knew what she was thinking.

And since they all work in the entertainment industry and think this show is good, it must be good.

When the ratings came out the next day, the pressure on executives of Jingtao Music, Universal Music and NBC instantly dissipated.

The first episode exceeded 1000 million viewers as soon as it aired, ranking second on the list, surpassing the gold medal talent show “American Idol” launched in 2002.

This……

Another “eternal runner-up”?
There is no way, the first place is sports games, and basically no ratings can exceed theirs in the United States.

The four mentors and Shen Lang also appeared on the cover of Rolling Stone magazine, which shows their influence on ratings.

However, these topics alone are not enough, and the three major companies have begun the first round of marketing hype after the launch.

If you want to gain more attention and popularity, you absolutely cannot do without the use of the Internet.

Just as the popularity of “Gangnam Style” is inseparable from YTB, many reality shows have become top TV programs and rely heavily on social networks.

Back then, “The Voice of China” used individual “hype events” to form a synergy. For example, Huang Yong was suspected of being a rich second-generation, Xu Haixing was suspected of pretending to be pure, Jike Junyi was suspected of faking her identity, Na Ying angrily denounced spoilers and lost her temper at media representatives, Zhang Yuxia was defeated because the program team suddenly changed her song, Wu Mochou advanced due to her bizarre performance, etc. These events caused each episode to trigger heated discussions on Weibo when it was broadcast, and at the same time pushed the program’s ratings to a peak step by step, and finally created the “Voice of China” trend that swept the country.

An online storm about The Voice is raging on major entertainment websites across the United States and spreading to the world.

Tom, a boy from California, said: I have almost never watched music talent shows. I haven’t even watched the once popular “American Idol”. How should I put it? Music talent shows always give me a rigid feeling, and the judges’ comments are hypocritical and artificial, which makes me uncomfortable to watch. However, “The Voice of America” ​​gives me a very different feeling. When you are watching, if you put yourself in the role of the mentor, you will have an “unknown excitement” about blind auditioning. Conversely, if you put yourself in the role of the contestant, you will have an “unknown excitement” about whether the mentor will turn or not. Because of the excitement of the unknown, there is an inexplicable expectation. This is a winning magic weapon to capture people’s hearts, and it works every time.

Amanda, a girl from Hawaii, said: This variety show is a show that you will find beautiful just by closing your eyes and listening to the songs. A T-shirt, a pair of jeans, the simple style of this show can be seen from the contestants’ clothes. It is simple, not simplistic. The contestants are all carefully selected. There is no off-tune king, no guy who forgets the lyrics, and no confident sister. They are all here to sing and can sing. There are no lengthy self-introductions, nor useless and tear-jerking speeches for being eliminated. If they can stay after the song, they will stay. If not, then they will be blessed.

John, an old man from Alaska said: After watching the first episode of “The Voice of America”, I was deeply moved. Every singer on the stage showed their most original self, without elaborate makeup, just purely showing their voice. Many of them did not have bright looks, but had a good voice. As a singer, their voice floats in the wind!

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At this time, Shen Lang, who had already returned to China, heard Chen Yaochuan’s report and a meaningful smile appeared on his face.

Because “The Voice of China” is just a beginning, equivalent to a stepping stone. As long as it is successful, there will be subsequent variety shows such as “I Am a Singer”, “Running Man”, “China’s Got Talent” and so on.

That’s right, all of these are going to be made into global programs.

At the same time, a variety show was launched in China. (End of this chapter)