Chapter 436 442. Cultural Confidence
A spark quietly lit up in the backyard, but the person involved was still unaware of it.

While Zhou Guan’s two daughters were in class, Lu Jincheng himself was in a garment factory in the suburbs of Jiangcheng, staring at the actions of his partner Xie Yujia in fascination.

“From a technical point of view, the female workers in our factory are generally good.”

Xie Yujia stretched out his left hand to reach the black cloth on the upper left side of the table, took out a piece, placed it under the needle of the machine, held the top of the cloth with his left hand, placed his right hand underneath, compared the edge of the cloth with the needle, adjusted to the appropriate distance, and moved the cloth upwards while stepping on the pedal under his feet.

“You see, these are what they taught me.”

She learned movements like these from the female textile workers in the factory, most of whom had been repeating them since they were eighteen years old.

“Sure, Sister Jia Jia has something.”

Lu Jincheng smiled and clapped his hands. This was the first time he saw Xie Yujia operate it personally and he felt very curious.

Since the factory moved from Hangzhou at the end of last year, most of the time has been in the preparation stage.

Although the two Taobao stores [Tanhua Customization] and [Night Study Room] are still running smoothly, the workers have not yet fully returned to Jiangcheng after the New Year, and the demand exceeds the supply, which is an important reason for the difficulty in recruiting workers.

Fortunately, the Taobao store sells high-quality clothing, JK uniforms and stockings that can even cover all seasons in southern cities, so the pressure to ship is not that great.

It was not until around March or April this year that it was at full capacity.

At the same time, Xie Yujia, who placed his bets on Mr. Lu, also willingly gave up his Taobao store in Hangzhou and handed over daily affairs to his employees.

She simply rented a house near the garment factory and devoted herself to the factory.

Focus on recruitment, training, the entire process, and all matters at once.

On the one hand, it was because Lu Jincheng had been working with her for such a long time, and both sides had developed enough trust.

On the other hand, she also enjoys it and gets along well with the garment workers every day.

Garment workers are an indispensable group in the textile and garment industry.

As early as the 90s, the textile and garment industry had already accounted for a considerable proportion of Hubei’s economy.

At that time, there were more than 40 people employed in the textile and garment, shoe and hat manufacturing industries.

At that time, learning a skill was a guarantee of making money, and being able to work in a garment factory was even more enviable.

After learning from her master for nearly a month, Xie Yujia has basically mastered the skills of sewing machine.

She could tell which workers were efficient and which were slacking off by just crossing her arms and watching for a few minutes.

“I saw your plan a few days ago. What can I say?”

Talking about work, Xie Yujia rolled up her sleeves, took out the hair tie from her wrist, and tied her hair at the back of her neck.

The two chatted while walking side by side in the workshop.

In a garment factory, the production lines in the workshop are arranged in the simplest straight line, with each person working at a sewing machine, closely packed together.

The eyes surrounding Xie Yujia were all young girls and a few boys of almost the same age. Many of them were from other provinces, and many were from Jiangcheng.

In the rumbling workshop, one can often hear them chatting at the top of their voices, with awkward Mandarin and Hubei dialect in various tones rising and falling.

“How to say?”

Lu Jincheng looked at Xie Yujia with a smile.

I have to say, Sister Xie’s peaceful and prosperous face looks like an animated picture taken from a Spring Festival Gala host.

Her plump oval face is bright and translucent, and her eyebrows are naturally thick and neat, so she doesn’t need to put on makeup in a complicated way. Just apply eyebrow powder twice and you’re done.

Her almond-shaped eyes were clear and when she narrowed them into seams to see flaws in the fabric, the new worker in the workshop almost hit his finger with the sewing machine needle.

His nose is straight and strong, and his facial features are regular and generous. He is not only popular among young people, but also a magnet for the older masters in the factory.

Today, she was wearing a misty blue silk shirt with the hem tucked into high-waisted jeans.

Although it may seem casual, the three pleats on the trouser legs can actually reveal the thinnest part of the ankle.

He rushed through the assembly line in his dad shoes, his chest dazzling.

The newly braided hair was tied with a satin headband. Last week it was Hermès orange, and this week it was changed to Morandi gray, which was newly dyed by the factory.

good looking.

Wherever she is, no matter how beautiful the female workers are, they can never be ranked as the most beautiful girl in the factory.

“Cheng Cheng, how did you come up with the idea of ​​making Hanfu? Do you think this market is a little too unpopular?”

Xie Yujia turned her head, just in time to meet Lu Jincheng’s gaze, and asked.

This shrewd person who can kill people from a place like Sijiqing even has a special way of addressing men.

Although both are sisters, Xie Yujia’s style of doing things is completely different from Guo Minjie’s.

Coach Guo, due to his special status, naturally has a sense of taboo and guilt, and he has two different faces towards Lu Jincheng in and out of bed.

Xie Yujia is different, she has a strong subjective initiative.

After she became initially familiar with Lu Jincheng, she almost completely abandoned the distant title of “Mr. Lu”.

He called her Sister Jia Jia, so she was not to be outdone and naturally called her Cheng Cheng.

The call was friendly and natural, without any sense of incongruity.

To others, it seemed as if the two were real siblings.

“We at Dianjin Media are traffic-driven, so we have always paid close attention to the voices online.”

Lu Jincheng averted his gaze, spread his hands, and answered with a smile.

“There is a program in this year’s Spring Festival Gala. I wonder if you noticed it.”

“The creative fashion show of all ethnic groups seemed exciting, but many viewers found that all ethnic minorities had their own national costumes, while the Han people wore modified cheongsams, so they expressed dissatisfaction.”

“You understand, right?”

“I think Hanfu will soon become very popular.”

“If we can be one step ahead, this is our chance!”

“Sometimes I wonder how you can find business opportunities in this way.”

Xie Yujia’s eyes moved around, as if she was thinking about something.

In fact, behind the supply of cultural products is the change in the spiritual needs of the real people.

The people’s cultural needs are not only driven by the social environment, but are also closely related to the country’s development.

The rise of Hanfu in the next few years is the inevitable result of China’s rapid economic development and the rise of the Chinese people’s national confidence, ethnic confidence and cultural confidence, which will ultimately be projected into the market.

As the saying goes, “The wind blows the fairy sleeves, which flutter like the dance of colorful feathered clothes.” The beauty of Hanfu is an excellent expression of Chinese classical aesthetics, and it is also a cultural confidence that every Chinese is proud of.

Mr. Lu is an experienced person and he knows very well how stunning the Huachang Jiuzhou live performance will be in the future. That scene is unforgettable.

Almost every set of Hanfu has its own style, some are elegant and some are bold.

When the wind blew up the hem of her skirt, it was as if time had gone back and the once glorious dynasty came back to life.

It shows its most beautiful dress and crown to the world, as if saying: “A thousand years later, I am still proud.”

But now, Hanfu is still a blue ocean.

The naked blue sea.

It is so serious that it can be ignored even during the Spring Festival Gala, which is watched by the whole country.

This is the best time to enter the market.

“But.”

Xie Yujia blinked and picked up a sample garment with her right hand.

“Although I just said that our factory’s technology is pretty good, the craftsmanship of Hanfu is still too complicated.” When she checked the samples, she was used to biting the shark fin, and the strands of hair on the back of her neck gently brushed across her trouser legs.

“For example, the pleats used to close the trouser legs in Hanfu are live pleats, so they do not need to be ironed.”

“It’s more difficult for us to make it here.”

She folded the fabric at the end of the trouser leg upwards and stepped on the sewing machine, and a motorcycle-like motor sound was heard.

In less than ten seconds, the trouser legs were sewn with a dense circle of stitches.

“Of course, these are not a big problem to solve.”

“First, you need a specialized machine.”

“Second, we need to find an expert to come and train everyone for a period of time.”

Xie Yujia stood on tiptoe and stopped what she was doing, revealing a part of her slender waist, with the edge of her black inner wear faintly visible.

“I’ll take care of this.”

Lu Jincheng raised his hand to remove the cotton wool from her hair, took two steps forward, and the smell of an unfamiliar perfume wafted into his nose.

He didn’t know what it was called, so he subconsciously narrowed his eyes slightly and lowered his head to take a deep breath.

The top note is cedar, and the base note is mixed with the smell of cotton and linen after sun drying.

“.”

Seeing this scene, all the female workers in the workshop lowered their heads in tacit agreement, and the sound of the sewing machines could not cover up their whispers.

Single-needle sewing machines are used to sew trouser legs, while double-needle sewing machines are used to sew trouser seams.

This type of work does not require as much physical strength as field work. What is more important is meticulousness and patience, and it requires repetitive work.

In the boring work, what supports the girls is the phrase “for a living”.

The wages in garment factories are piece-rate, and the more you work, the more you earn.

The work was as boring as ever. Most of the female workers chatted while they worked, and they were almost tired of talking about all kinds of family matters.

There is finally something new in the factory today.

Just watching the interaction between the two bosses Xie Yujia and Lu Jincheng, everyone feels like they are collectively watching an idol drama.

“Let’s go, I have something to discuss in the office.”

Xie Yujia remained calm, ignored the giggles and burning gazes, and pointed to the door not far away.

In the winter of 1963, Premier Zhou accompanied foreign guests to watch a play and noticed a problem: people from the Han Dynasty in the play were wearing Tang Dynasty clothes.

Foreigners naturally could not tell from this kind of time travel, but it left a knot in the Prime Minister’s heart.

He found Shen Congwen through the Ministry of Culture, hoping that he would write a book to clarify the origins of Chinese clothing.

This writer, famous for his novel Border Town, had given up writing and devoted himself to archaeology for 15 years, with ancient Chinese costumes being his main research subject.

Traversing turbulent years and going through various twists and turns, the “Research on Ancient Chinese Costumes”, which contains 25 words and 700 images, and covers the period from the Shang Dynasty to the Ming and Qing Dynasties, was officially published in 1981.

It reproduces the clothing system and clothing craftsmanship of various dynasties in China over 3000 years.

At that time, Shen Congwen was 79 years old.

Although the book was eventually published, its influence was long limited to high-level and professional fields.

In Shen Congwen’s view, the vitality of Hanfu lies in the general public. It is the material, culture and history created by ordinary people and should not exist like unearthed cultural relics.

In 1988, Shen Congwen passed away. His last regret was: Chinese people don’t wear Chinese clothes.

He would never have imagined that after entering the 21st century, traditional Chinese clothing would gradually rise and soon form a large-scale Hanfu craze.

Most of them are Generation Z, born after 95.

In the foreseeable future, these new generations will promote Hanfu as an everyday wear like Kimono and Hanbok.

“I’ve been on the production line every day recently and have talked to the merchandisers on site. We can’t handle crafts like corner collars, front lapels, and gold weaving.”

“You need to invite teachers from these aspects.”

“Ok.”

Lu Jincheng and Xie Yujia gathered around the computer, finalizing the details bit by bit.

“Even if we have advanced technology, I still have to go back to Hangzhou to contact for fabrics.”

The fabrics for Hanfu in the country basically come from the Jiangsu and Zhejiang areas.

Even in Guangdong Province, where the textile industry is well developed, grey cloth and printing and dyeing are mainly carried out in Jiangsu and Zhejiang.

Hangzhou is still one of the largest textile industry bases in the country, with a complete textile industry chain including raw materials, textile machinery, fabrics, home textiles, clothing, etc., as well as the world’s largest and most comprehensive textile distribution center, and has a strong appeal in the Hanfu industry chain.

The shortage of fabrics makes it difficult for Hanfu companies to have a comprehensive supply chain.

What makes Xie Yujia even more worried is that due to the low maturity of the industrial chain, many clothes lack finished fabrics and need to be custom-made and dyed.

She explained: “For example, if we specify PANTONE 12-0619 TPG Dusty Yellow, the fabric dyed by the factory may have color difference, so we have to rely on express delivery to communicate.”

“Moreover, the patterns and colors of Hanfu fabrics are relatively complex, and they need to be printed and dyed and confirmed repeatedly, which is very time-consuming.”

“Our factory’s technology accumulation is seriously insufficient, and the overall maturity of the industrial chain is also low, so it is difficult to make breakthroughs in fabrics and printing and dyeing technology.”

“So this is not just a technical issue, it’s about replacing a batch of machines.”

“No problem, just make a budget and report it to me.”

Lu Jincheng fully agrees.

“Secondly, I have a suggestion.”

Xie Yujia held her chin and looked at the man with her bright eyes.

Lu Jincheng’s idea for entering the JK uniform industry is to take charge personally, invest money in promotion, and mass-produce.

But compared with Hanfu, it has a certain degree of professionalism and is very different from the short-term and fast business model.

“The Hanfu industry is different from JK uniforms. It is very suitable for increasing influence through activities, but this requires city-level organization.”

“For example, the linkage of Jiangcheng business district, scenic spots and media. These all require coordination by government departments.”

“Good idea, you can put it in the plan.”

Lu Jincheng nodded.

“As for the processes of online promotion and setting up a Taobao store, there is no need to worry too much.”

“In this regard, we still have a huge advantage.”

Xie Yujia smiled and snapped her fingers.

In addition to its own garment factory, Dianjin Media has another trump card – traffic.

This is the lifeblood of the Hanfu brand.

Internet retail is the lifeline of Hanfu, and sales through online channels account for about 70% of Hanfu’s overall sales.

Dianjin Media not only has traffic, but also has the ability to cultivate internet celebrities through an assembly line.

The assembly line production of internet celebrities means more low-cost traffic.

Traffic largely determines the sales of Hanfu stores.

Live streaming e-commerce is a trend that all Hanfu companies do not want to miss.

(End of this chapter)