Chapter 435 441. Right to Speak

In the afternoon, in the classroom of the School of Finance.

Zhou Si Ning and her roommates sat in the front row by the window, holding up their chins and staring at the whiteboard symbolically, absent-mindedly.

Even after being separated from her best friend for a while, she was still trapped in the agitated emotions and couldn’t extricate herself.

Everything is obvious.

From the perspective of economic theory, Miao Keyan’s true words on “Goddess 101” are equivalent to another kind of “catfish effect”.

With the intervention of a future star, the complex emotions among the three people are reconstructed.

Guan Yongyi and Zhou Sining paid 100% of their attention. While their alarm bells were ringing, they temporarily put aside their dispute and resumed their superficial relationship as best friends without interfering with each other.

They are both smart enough.

At this time, if they continued to fight and become jealous of each other, Lu Jincheng would lose his patience.

Then the only one who benefits from this is Miao Keyan.

In fact, Miao Keyan also brought considerable pressure to Zhou Guan’s two daughters.

He was originally a million-level internet celebrity, and now he has become a big star with a promising future.

There are many fans of Miao Keyan, including classmates, friends, and even family members and relatives.

How to fight against such an opponent?
But the development of things has never been affected by human will, but always rises in spirals and advances in waves.

This superficial harmony was on the verge of collapse after Miao Keyan joined the crew.

After her debut, Miao Keyan seemed to have reached some kind of tacit understanding with Lu Jincheng.

The latter tailored a smooth road to stardom for her.

The company invested, I wrote it, and started it immediately.

As Miao Keyan seamlessly entered the film and television industry, the true road to stardom slowly unfolded before her.

As she embarks on this path, she will inevitably be surrounded by the spotlight all day long, and the probability of her falling in love with an ordinary person will only become lower and lower.

She has a very clear understanding of her own positioning.

She didn’t seem to have any intention of jumping out to fight for a status.

This is actually not difficult for someone who is interested to discover through various details.

Therefore, since Miao Keyan joined the group, both Zhou Sining and Guan Yongyi have been testing each other’s attitudes.

She takes a step further, and she must take a step further too.

It’s just that one is in the light and the other is in the dark.

When Zhou Si Ning realized that everything seemed strange, she discovered that her best friend had done many things silently.

For example, planning the public opinion environment around you.

At first, when we were writing a paper together, I didn’t take it seriously at all.

Compared to starting a business from scratch with your lover, writing a paper is like a student playing house.

But even such a small matter as co-authoring a paper was turned into something very interesting by Guan Yongyi.

From the library to the law school, from the small classroom to “Chinese Legal Studies”, Guan Yongyi successfully created the perfect persona of an academic couple through a paper.

Everyone blesses me and everyone envies me.

Not to mention the classmates and professors in the law school, even Guan Yongyi’s biological mother had a good impression of this boy Lu Jincheng.

Isn’t this the perfect campus romance template?

If she took the lead in public opinion, would she still be able to walk arm in arm with Lu Jincheng in the school?

Who came first?

Who is the mistress?

Who is the real girlfriend?

And this is the key to Zhou Si Ning’s complete breakthrough.

If she hadn’t run into Guan Yongyi by chance in the cafeteria, I’m afraid her best friend would have been able to do all this in silence.

You know, even though the School of Finance and the School of Law are some distance apart.

But at the end of the day, she and she are still on the same South Lake campus.

At least there are no barriers when it comes to gossip.

“Ningbao! You didn’t even take notes, what are you daydreaming about?”

“Ah, no, no.”

When the get out of class was over, Song Wan and Jiang Fengting, who were sitting next to her, came over with a tone of overjoyed expression.

“Did you know that our video has already made it into the top five?”

“And traffic is still rising!”

Song Wan grinned, took Zhou Si Ning’s arm, and said with a smile.

“Miaoyin is an amazing app. It’s the first time in my life that I’ve felt the feeling of private messages exploding.”

“That’s because the quality of the video you and Tingting made is pretty good.”

Zhou Si Ning calmed down and her two adorable dimples reappeared.

“No, I think the most important reason is that the models we photograph are more eye-catching.”

“Senior Qingyue is indeed very capable and has given us a lot of advice.”

Jiang Fengting said with a smile.

“She also gave you advice?”

Zhou Sining was a little surprised.

“She is really nice! Because most beauties, even if they cooperate, just pose and answer a few questions symbolically.”

“But Yu Qingyue is teaching us earnestly how to run our own media.”

“She also said that self-media is the outlet of the next era.”

After all, you are a freshman who has just entered university. Who doesn’t want to be looked at sideways when walking on the street?

Most people are self-aware and understand that they may never be able to become the “know-it-all” person in school.

You can only spend a dull and boring student life.

After all, fame only belongs to “academic tyrant”, “campus singer”, “entrepreneurial star”, “beautiful girl”, “rich second generation”, “social expert”, “student union president” and so on.

These people are the focus of the spotlight.

“She taught us to start from a niche area, such as the campus of the University of Finance and Economics.”

“No, no, if that’s the case, you should thank Ning Bao’s boyfriend!”

Song Wan brought the topic back to the topic, shook Zhou Si Ning’s forearm, and raised her voice.

“The guests and the scenery were all suggested by Lu Jincheng.”

“Without him, we wouldn’t have gained followers or received event bonuses.”

Jiang Fengting nodded quickly: “Yeah, that’s right, what you said makes sense.”

“Did you all get your bonuses?”

Zhou Si Ning blinked and asked subconsciously.

“Not yet, but judging by the number of likes and interactions, it’s definitely a done deal. It just depends on the final ranking.”

When this was mentioned, Song Wan smiled even more happily.

“how much is it?”

“About this number, here, take a look.”

Song Wan picked up the phone from the table, unlocked the screen, found her account interface, and handed it to Zhou Si Ning, who rubbed his eyes, unable to hide his surprise.

“Huh? Miaoyin is so generous?”

Although Zhou Sining is also a Miaoyin user, she is much busier than her roommates. She just takes some daily photos and watches some videos.

I don’t know much about the series of activities organized by the government, and I have no interest in them.

“Yes, I heard that it’s because the number of Miaoyin users has increased recently and its competitors have started to make efforts, so Miaoyin officials have put out a lot of real money to support various activities.”

In early 2015, Miaoyin was officially launched.

This carefully crafted creative short video social platform is like throwing a stone into the short video field. The ripples it caused at first seemed small, but they later caused huge waves.

Its birth accurately hit the pulse of the times when young people were pursuing trends, eager for self-expression, and had an increasing demand for fragmented entertainment.

This year, in addition to the popular Kuaishou, other competitors in the same field include Miaopai, Xiaokaxiu, Weibo Video, etc.

Miaoyin positioned itself as a platform to help users express themselves and record their beautiful lives. In its early stages, it featured 15-second short videos, coupled with a large amount of trendy music, which quickly attracted the first batch of early adopters.

During the cold start phase, Miaoyin adopted a series of effective strategies.

Introducing internet celebrities from various fields is an important part.

These internet celebrities, who are influential in their respective fields, have brought a large amount of attention and traffic to Miaoyin with their fan base and appeal.

The short videos they posted on Miaoyin have inspired more users’ enthusiasm for creation and desire to imitate.

At the same time, Miaoyin sponsored the popular variety show “Goddess 101”. The beautiful and unique female contestants in the show perfectly matched the trendy tone of Miaoyin.

Popular contestants from the show joined Miaoyin one after another, which stimulated a surge in Miaoyin downloads, allowing Miaoyin to successfully create a trendy and cool brand tone and achieve a key leap from obscurity to success.

On the debut night of “Goddess 101”, several celebrity mentors forwarded a debut video with Miaoyin watermark, which became an unexpected surprise in Miaoyin’s development history.

The reposts by household names like Jiahua and Zitao instantly attracted widespread attention and brought Miaoyin into the public eye.

Since then, more and more celebrities have begun to try out Miaoyin. For example, Hu Yanbin brought his new song to Miaoyin to launch a challenge. Relying on the traffic effect of celebrities and the strong communication power of fans, the number of Miaoyin users has grown exponentially, and the quality of user-generated content has also risen.

At this time, Miaoyin launched a series of activities to increase user stickiness, headed by the campus beauty girl theme.

The increasingly entertaining and popular cultural atmosphere also makes Miaoyin more in line with the preferences of young people.

During this stage, by continuously adding weight to the operational side, Miaoyin was completely exposed to the public eye within just a few months.

The dual diffusion of brands and products has led to an explosive growth in the number of users.

There are more and more people like Song Wan and Jiang Fengting who want to create content with heart.

“Ningbao, when the bonus is distributed, I will treat you and your boyfriend to a meal, okay?”

“Yeah, no problem.”

Zhou Si Ning paused and nodded.

Then, as if she remembered something, she added another sentence.

“Hey, Wanwan, can you tell me more about that guy who started doing self-media in the niche field of campus?”

The brown-haired girl has sparkling eyes.

“Yu Qingyue means that to be in the campus niche of Miaoyin, you don’t need to rack your brains to think about content like professional internet celebrities do. You can just extend your life and people will watch it.”

“For example, after a cold start with a group of fan accounts, you can take stock of the authentic food around the school, interview celebrities in the school, do a beauty review of the school’s students, set up an anonymous confession wall every day, and post some daily photos. These are all hot spots!”

“.”

Zhou Si Ning seemed to be thinking about something.

A course on practical methodology taught by a professional master who specializes in teaching.

Yu Qingyue’s guidance was almost step-by-step teaching, and a series of ideas made Song Wan and Jiang Fengting suddenly enlightened.

The most important thing is that she told the two of them without reservation how she would cash in.

“Yu Qingyue said that once Miaoyin’s fans reach 5000, she can start accepting advertisements.”

Song Wan happily shared the insights that the beautiful and smart girl had shared with him that day.

Zhou Si Ning sat up straight and asked, “Is it true?”

“is that a lie?”

“Five thousand fans are too few, right? I heard that Miao Keyan had tens of thousands of fans a long time ago, and he didn’t make much money before joining Dianjin Media.”

“Ningbao, you don’t understand this.”

This time it is Jiang Fengting’s turn to come out and explain the science.

She crossed her arms, looking confident.

“The logic of Weibo is completely different from that of Miaoyin.”

This is a rather amateur question.

However, Song Wan and Jiang Fengting also asked the same question.

Jiang Fengting was very patient and explained the ins and outs of it to Zhou Sining with a smile.

“Miaoyin’s algorithm is very advanced. Do you know the [decentralized] mechanism?”

“Compared to Weibo, Miaoyin recommends content through algorithms, so that small content creators also have the opportunity to gain exposure and attention without relying on the traditional centralized model.”

“That is, the traffic advantage of a few big Vs or top content creators has completely disappeared on Miaoyin.”

“Creators like us who are new to the platform also have the opportunity to gain attention and traffic. Content is king, and it’s completely fair.”

“Under this premise, there are laundries, restaurants, college music festivals, school-level group activities, shopping malls near the school, and various civil service exams, IELTS, TOEFL, bar exams, and CPA courses around the school.”

Jiang Fengting paused and raised her eyebrows.

“Although the number of fans may not sound large, as long as the group is accurate enough, such as the group of finance students we are targeting, the conversion rate will only be high, not low.”

“.Something.”

Zhou Si Ning suddenly realized.

“Five thousand followers. At your current rate of increase, you can reach that number by optimizing the new content, right?”

She picked up her phone, looked at Song Wan and Jiang Fengting’s accounts, and asked curiously.

“Yes.”

“In addition to advertising, there are many other ways to monetize, such as selling top student notes, course selection guides, and some daily necessities. In the age of traffic, there is nothing you can’t do if you can’t think of it.”

“If you ask me, Dianjin Media is really amazing. It can actually train so many talents on an assembly line. Any one of them can open up our cognition.”

“The new world is wonderful.”

Jiang Fengting finished explaining her understanding in one breath and took a big sip of water.

“You guys need to work harder.”

Zhou Si Ning smiled, and there was a hint of longing on her delicate face.

“Don’t give up after a few days of hard work. Work hard and become the most powerful self-media in the University of Finance and Economics!”

“If there is a need one day, remember to speak up for your sisters~”

“What’s that noise? Ningbao, are you going to sell something?”

Song Wan didn’t react for a moment and turned around to ask.

“Sell your ass!”

Zhou Si Ning pursed her lips and spoke seriously.

“If you have 10,000 followers, as long as 70% of them are finance students, you will have a high voice.”

“Do you remember what the marketing teacher said in class?”

“If you control the media, you control the discourse.”

(End of this chapter)