Chapter 156 Reactions from various families
The success of AX2 made OOPP regret not launching the flagship model, but the result was still acceptable to them.

But AX2 is bad news for its competitors.

Originally, Jingqing released the MCTL demo machine, which, after media publicity, caused the entire domestic mobile phone market to fall into a slump, and the sales of major mobile phone manufacturers all declined significantly.

Now the first MCTL commercial mobile phone is on sale, equipped with Jingqing’s own high-quality MCTL screen.

After the overall experience, consumers finally confirmed that MCTL did not exaggerate its publicity, and that the AMOLED screen is indeed very different from the MCTL screen.

This has directly caused domestic consumers to lose interest in AMOLED screens, and nearly half of those who were planning to replace their mobile phones no longer considered AMOLED screen phones, and are ready to wait for the flagships equipped with MCTL to come out before replacing their phones.

The already declining sales volume was cut in half again, and sales continued to fall.

The Rice Group also fell into trouble in this incident.

“In just two days, our sales of mid- to high-end mobile phones have been cut in half again. It looks like the situation will get worse in the future.”

In a conference room at the headquarters of the Rice Group, the middle-aged man sitting next to Lei Jun said with a grim expression.

This meeting was specially convened, and the theme was MCTL.

In fact, as soon as MCTL came out, they held a special meeting for this purpose and decided that Xiaomi’s next-generation flagship will be equipped with MCTL screen.

However, judging from the current situation, the plan is far behind the changes. If the model equipped with MCTL is really launched only next year, the ending that awaits the Rice Group will not be very good.

“According to the current situation, consumers are looking forward to the new generation of MCTL display screens and have lost interest in AMOLED. If we insist on waiting until next year to launch the MCTL flagship, we are likely to lose market share!”

“The new flagship has only been on sale for a few months. If we give up, our losses will be billions!”

“Hmph! Losses? If we don’t give up, and our competitors launch MCTL mobile phones one after another, it will be tantamount to handing over the market to them. It’s easy to lose the market, but it’s hard to get it back. By then, what awaits us will not be as simple as losing a little money!” Zhang He looked at the short-sighted man opposite him and immediately retorted.

In the past few days, he has been thinking about how the company should deal with this matter. After a lot of thinking, he realized that the Rice Group has reached the edge of the cliff.

Although the investment in the new flagship has not yet paid off in full, reason tells him that he must make drastic measures now.

At this moment, the marketing manager also stood up to support Zhang He and said:
“Mr. Zhang is right. In the short term, giving up the new flagship will indeed result in a loss of initial investment, but as long as we maintain our market share, we will eventually make back the money.”

Soon the conference room fell into heated discussion again.

As the chairman and CEO, Lei Jun sat in the main seat and did not say a word, but watched his subordinates discuss quietly.

I have thought about this issue in the past few days and finally decided to abandon the original plan.

“It seems that the mobile phone industry will usher in a new reshuffle. If Xiaomi cannot keep up, it will probably fall behind, so we must return to the enthusiasm we had when we started our business.

I decided to give up the new generation flagship, immediately started the clearance plan, and completed the product iteration as quickly as possible.

Connect with the foundry, produce the engineering machine in half a month, and start mass production within one and a half months! “

When everyone had finished discussing, Lei Jun came out and made the final decision.

“Mr. Lei, isn’t the time too tight?” Although Zhang He supported giving up the new flagship, he couldn’t help but speak when he heard Lei Jun’s request.

With Zhang He speaking up, everyone else also started to speak up, hoping that Lei Jun would give them some leeway.

It took half a month to produce an engineering machine, and another half a month to enter the mass production stage. Everyone dared not even think about it. You have to know that this is a flagship phone, not a copycat phone. There are many issues that need to be considered. Lei Jun smiled and said, “Everyone, you have to understand why we are iterating this time?”

Zhang He said without hesitation: “Satisfy consumers’ demand for MCTL!…”

As soon as he finished speaking, Zhang He reacted immediately and his eyes lit up.

Yes! This iteration is just to meet the needs of users for MCTL, so doesn’t it mean that they only need to upgrade the screen?

At that time, you only need to change the appearance layout, and 90% of the interior does not need to be changed at all, as long as people can tell the difference.

Thinking of this, Zhang He immediately spoke out these thoughts.

After listening to this, everyone suddenly realized what was going on and stopped talking about the time crunch. Instead, they began to discuss the next division of labor.

This scene did not only happen in the Rice Group. In China, whether it was VVII or Xia Wei, almost everyone was affected by AX2.

As mobile phone manufacturers that have been able to stand out from many brands, everyone has decided without exception to abandon their latest flagships and immediately launch the MCTL mobile phone project.

……

The mobile phone screen is indeed the most important component. As the world’s best-selling mobile phone brand, Fruit phones have also been greatly affected in China.

The sales of Apple mobile phones, which had already dropped by 40%, were cut in half again, and the prices of second-hand Apple phones, which had previously been strong, also plummeted.

The price changes almost every day, with the daily drop being around 5% to 10%.

As Chen Jinghong’s former colleague, the stall owner at Feiyang Market in Huaqiangbei would scold him more than ten times every day.

This turmoil directly cut their wealth in half.

The once bustling market fell silent in just a few days. If it weren’t for the fact that the next generation of Apple phones would also be equipped with MCTL screens, it is estimated that 90% of the stall owners would have considered exiting the industry.

Naturally, this domestic situation could not be concealed from the fruit headquarters on the other side of the ocean.

“For now, we should cut the orders from the foundry. I have calculated our CN version inventory. If we continue to sell at the current speed, we won’t be able to sell out even by next year!”

In Kuke’s office, Ge Yue expressed his thoughts through video conferencing software.

This time, in order to report the situation in Greater China, Ge Yue applied for a video conference with Kuke.

She felt that this was no longer something that could be resolved with just one email.

After hearing this, Kuke was filled with emotion. After all, as the CEO of the Fruit Group, he was blindly confident about the Fruit phones.

He has never felt that other brands could pose a threat to him. What he didn’t expect was that this time the threat was not from a competitor, but also a screen manufacturer.

“I already understand what you said. Headquarters will immediately hold a recruitment meeting for the Greater China region. We will then inform you of the final result!”

“Should we stop placing orders with the foundry immediately?”

“Cut it off! From the current perspective, there will be no changes in the Greater China region!” Kuke agreed with Ge Yue’s idea without hesitation.

(End of this chapter)