Chapter 882 Looking forward to the family of three appearing on the Spring Festival Gala
In this year’s Spring Festival Gala, Hao Yun and An Xiaoxi were still ranked in the front and middle stages, and sang a song “Wind Blowing Wheat Waves” together.

“Let the lost vows fly/drifting with the west wind/just like your soft long hair/that once scented my dreams…”

The audience looked at the two of them with almost an auntie smile on their faces.

In recent years, Hao Yun and An Xiaoxi have become a highlight of the Spring Festival Gala. The handsome man and beautiful woman’s love together is really pleasing to the eyes.

I just don’t know why they are not together yet.

Could it be that they are simply tied together to do business like Linghua and Zeng Yi in Phoenix Legend?

That’s such a waste of resources.

Some viewers have even imagined the scene of Hao Yun and An Xiaoxi taking their child to the Spring Festival Gala and the family of three singing.

It makes people believe that the world is beautiful and that love really exists.

However, this year, because the performance was live, many actors sang out of tune, and the sound was not as good as that recorded in the recording studio.

Xie Xiaodong hasn’t appeared in public for many years. When he appeared, he sang a childish nursery rhyme “Turn on the TV and watch the Spring Festival Gala”. I wonder how he felt.

Huang Shengyi sang a few lines at the karaoke level, and the veins on her originally delicate neck popped out.

On the contrary, four 50-year-old men including Li Zongsheng and Luo Dayou were able to control their voices with ease and were indeed talented singers.

There is also Lao Zhao’s sketch “We’re Not Short of Money”.

In this Spring Festival Gala feast with “real singing” as the gimmick, Hao Yun and An Xiaoxi performed as steadily as ever.

Lang Kun hoped that the two of them could attract young people, and they exceeded their goal.

Hao Yun and An Xiaoxi have gained a good popularity among the people by starring in TV series every now and then, for example, the recently aired “The Battle of Changsha”. Even middle-aged and elderly people are still impressed by them.

Of course, what Hao Yun is most satisfied with is that the black rice scarf has stolen the show.

Everyone knows about this product, what it does, and is interested in it.

The number of registered users of Heimi Weibo doubled on the same day, and the number of online users exceeded 50 million, making it a truly explosive Internet product.

Just based on this product, Heimi Technology can be considered a major Internet company.

After all, your uncle is your uncle, and the Spring Festival Gala is after all the Spring Festival Gala.

Heimi Weibo spent 30 million yuan on advertising and achieved advertising results that others might not be able to achieve even if they spent 300 million yuan.

The winner of the bid, Midea, could only stare blankly.

In addition to the number of user registrations, there is actually another indicator that makes people feel that this Spring Festival Gala advertising is worthwhile.

That is the number of Weibo certifications.

At present, there are two types of Weibo certification. One is personal certification, which is given a yellow horse, which is a golden V logo. Hao Yun’s Weibo certification is of this type.

The other is Blue Horse, which is an institutional certification.

For example, the “company” organization Heidou Media is certified by Blue Horse.

Blue Horse certification is more difficult than Yellow Horse certification.

This time, many organizations have chosen to certify Weibo, even some official organizations.

As Heimi Weibo becomes more and more well-known, people seem to be willing to use Heimi Weibo as a platform to share information with the public.

The value of Blue Horse is very high. For example, when the Blue Horse of “BJ Music Radio” appears, people who like this program may register on Weibo because of the Weibo information that occasionally appears in the program.

Moreover, it is a snowball effect.

The snowball rolling down the mountain no longer needs any help. Users attract Bluehorse, and Bluehorse attracts more users in a continuous cycle…

“If you don’t make an effort now, you really won’t have a chance.”

Just after the Spring Festival holiday, Penguin’s strategy department held a conference with the focus on black rice Weibo.

The second-in-command came up with this conclusion.

No one refuted.

Because everyone saw the craze for Heimi Weibo during this Spring Festival, even many people in their strategy department registered for Heimi Weibo.

Their Penguin Taotao was never a key product, and now that it is squeezed by Heimi Weibo, it can’t even survive.

“How do you exert force?”

There is no need to discuss whether or not to make an effort. How to make an effort is the problem that their strategic department needs to solve.

In the huge conference room, the second-in-command looked at this and that.

As his eyes wandered around, they all lowered their heads to avoid his gaze.

“Under normal circumstances, we would just meet the enemy head-on, but now…” The head of the strategic department had no choice but to bite the bullet and face the questions from his second-in-command.

The so-called head-on confrontation is to copy the opponent’s products while spending money on marketing. This tactic has been proven to be effective.

This is especially true for Heimi Technology, which does not have a deep Internet background and only has a Weibo product.

I feel a little reluctant to bully them.

However, what is the situation now?

In the second half of 2008, affected by the global financial crisis, our exports took a sharp turn for the worse, falling rapidly from double-digit growth at the beginning of the year to negative growth. In the first quarter of 2009, exports turned to double-digit negative growth, industrial production fell sharply, power generation grew at zero, a large number of small and medium-sized export enterprises closed, and a wave of job losses appeared in coastal areas.

The Internet industry was not spared.

When the subprime mortgage crisis evolved into a financial tsunami, Internet companies that relied on Nasdaq and H shares were hit hard again, and the stock prices of almost all companies were halved.

Although Jack Ma had shouted “winter is coming” at the beginning of the year, when the tsunami actually hit, everyone was still shocked by its power.

The penguins were as worried and anxious, and their lives were extremely difficult.

Now there is no hope of the end of the financial crisis. Everyone wants to cut off their unnecessary limbs and survive. How can they spend so much money on black rice scarves?

At present, the valuation of Heimi Weibo can be estimated to be at least 8 to 10 billion yuan.

If you want to make a splash with the current black rice scarf product, you’ll have to spend at least three times the amount of money.

That is to say, take out 30 billion to fight a decisive battle with Heimi Weibo.

Then, use the money to get an unknown result.

“The timing of the Heimi Scarf Card was perfect. The financial crisis saved its life,” a strategic expert said in a deep voice.

If it weren’t for the financial crisis, Heimi Weibo would definitely have become a target for Internet giants.

It is definitely not just the Penguins that have plans to enter the market.

By then, it will not be just 30 billion, it may even be 300 billion.

Under the impact of such a large amount of funds, Heimi Technology has no ability to resist at all.

However, if is only if.

With the market value of each company plummeting to varying degrees, and some even being halved, the question is who has the courage to join this battle where the chances of winning are not high.

Now that the leader has asked, the strategy department can only bite the bullet and analyze it.

Can’t play.

The second-in-command soon realized this.

“If it’s financing, we’ll put in 60 billion and take % of Heimi Technology’s shares…”

“Not too possible!”

As for why it is unlikely, such a naive question will not arise on this occasion.

After all, it’s because of the financial crisis.

If there had been no financial crisis, as long as Heimi Technology was in crisis, Penguin would not even offer such good conditions as today.

Damn the financial crisis.

The issue of black rice scarves on Weibo can only be put aside for the time being.

Several senior executives will continue the discussion later.

But the strategic department elites attending the meeting all understood that there would be no new progress.

If direct confrontation doesn’t work and acquisitions don’t work, the only option is to participate in the investment.

Acquiring 20%~30% for million and then letting Penguin and Heimi Technology operate together is currently the most helpless and rational decision-making plan.

This plan must also have a prerequisite, that is, Heimi Technology can look down on Penguin.

In recent years, projects in which Penguin has a stake have often been taken over by others, and everyone is guarding against Penguin like they are guarding against thieves.

“With such a strong boost from the Spring Festival Gala, there will definitely be more blood and gore next year.” Putting aside the black rice scarf that has become a big hit this year, what really caught the eyes of the Internet giants is the new media advertising effect of the Spring Festival Gala.

Spring Festival Gala + Internet are surprisingly compatible.

The existence of the black rice scarf, which was the first to try something new, opened everyone’s eyes.

It can be said without ambiguity that the new media cooperation for next year’s Spring Festival Gala cannot be won with just 3000 million yuan.

Lang Kun’s character is not very good, but his abilities are really strong.

He convinced CCTV by saying “a thousand gold coins for horse bones” to give Heimi Weibo a chance and let it set an example for Internet companies. Then the business cooperation of the Spring Festival Gala would become lively in the future.

No more worries about selling advertising space.

The economic situation is not good, and it is not easy for CCTV to attract investment.

Hao Yun went to Madrid, Spain in early February to attend the 2rd Spanish Film Goya Awards.

The Goya Awards are annual film awards given by the Spanish Academy of Arts and Film Sciences and are named after the Spanish art master Francisco Goya.

The film “Buried” directed by Hao Yun was invited to participate in this film festival and received multiple nominations.

Ryan Reynolds has been nominated for Best Actor and will definitely attend the event.

Michael Bay will also be there as a producer.

Hao Yun also planned to have a good chat with them about the filming of “Source Code”.

(End of this chapter)