Chapter 326 Active Sponsorship
In his previous life, it only took the Taoist priest a few days to shoot the scenes. This time, with the help of an engineering team to build the scene, the efficiency will be even faster.

So the pressure came to Chen Yuan.

script.

If you want to produce a lot, the first step is to have enough scripts, and they must be high-quality scripts. However, at present, there are only three people in the screenwriting department including him.

The other two started out as animation screenwriters, and I can’t say how efficient and quality they are, so the only one who can really take on the responsibility is Chen Yuan.

“The only thing I can be thankful for is that I have a lot of fine things in my head.”

This is Chen Yuan’s advantage. Otherwise, it would be impossible for a screenwriter to support the script of a film and television entertainment company even if he worked around the clock.

After quickly finishing his breakfast, Chen Yuan climbed upstairs again. As usual, he had a cup of hot tea, put his cigarette and cell phone on the table, and then turned on his computer.

I opened the document, typed out “The Taoist Comes Out of the Mountain 2”, and then immersed myself in editing.

As long as people are immersed in something, they feel that time passes very quickly. Before they knew it, it was noon and Chen Jun came upstairs quietly with a lunch box.

“I thought you were still sleeping.”

Seeing Chen Yuan fiddling with the computer, Chen Jun was no longer so cautious and walked in with a lunch box.

“It’s noon already?”

Chen Yuan looked back and saw Chen Jun coming up with a lunch box. He was a little surprised. It felt like he had just turned on the computer and it was already lunch time.

“When did you wake up?” Chen Jun put the lunch box on the table and asked with concern.

“It’s almost ten o’clock.” Chen Yuan said as he opened the lunch box, held the lunch box in one hand and ate it, while staring at the computer to edit it from time to time.

“Rest more if you feel sleepy. We can take care of other things. Don’t worry about it.” Chen Jun patted Chen Yuan’s shoulder, his words and expression full of concern.

“Do you think I’m worried now?” Chen Yuan looked up and grinned, as if he had no heart at all.

“Anyway, take a rest. I’m going to the fish pond.”

Chen Jun didn’t say too much. He couldn’t help much with the online movie. All he could do was to look after the fish pond and cook some vegetables when he had time.

This also relieves some pressure on Chen Yuan.

Chen Yuan buried his head and ate with big mouthfuls, then waved his hand. After a few minutes, he finished his lunch box, picked up the teacup and drank a sip of water, making a comfortable sound.

“Clap.”

A cigarette after a meal is better than being a living god. This cigarette is indispensable.

“Dingling~”

Just as I lit up the cigarette and took a puff, the phone on the table rang.

“Yes, Boss Yang.”

It was a call from Yang Wei. Chen Yuan picked up the phone and answered it, smiling.

“Boss Chen, happy belated New Year.” Yang Wei’s hearty laughter came.

“Haha, let’s have fun together.” Chen Yuan flicked off the ash from his cigarette, then stood up, turned his neck and twisted his waist, taking advantage of the phone call to stretch his body.

Since their last collaboration in the Grand Prix Points Tournament, Chen Yuan and Yang Wei have maintained a good relationship. Whenever they need mineral water, they source it from mountain and water sources.

The effect is quite good. The sales of Shanshuiyuanquan in Yinma and even Chongshi have increased significantly.

The two chatted for a while, and Yang Wei got straight to the point, “Boss Chen, I’m a straightforward person, so I won’t beat around the bush. I called you this time to discuss the possibility of cooperation with you.”

“Oh, brother, what do you want to cooperate on?” Chen Yuan asked curiously.

“I heard that you have established a new film and television entertainment project, and the first movie has already started shooting. I wonder if you have any ideas for product placement?” Yang Wei asked tentatively.

Chen Yuan’s eyes lit up when he heard this.

Sponsorship, advertising placement.

This is indeed one of the most common ways for film and television dramas to make profits, but in the initial stage, Chen Yuan had not thought about recruiting sponsors or inserting advertisements.

There is no other reason. Yucheng Film and Television is not well-known yet, and there are no famous actors among the Taoist priests.

A newly established small company, a group of unknown little actors, and even amateur works, which brand would look upon it?

The most important thing is that “The Taoist Comes Out of the Mountain” is an online movie. Although a certain art platform has already proposed this label and concept, many platforms have already shown a trend of opening up market business.

However, the online movie industry has not yet been proven.

An emerging industry, an industry with no proven market, is not valued by sponsors and advertisers at all. No matter how hard you try, you may not find anything.

So Chen Yuan hasn’t thought about this yet.

When the Internet masterpiece is launched, Yucheng Film and Television will become well-known, and online movies will begin to grow wildly. Does Yucheng Film and Television still worry about not having sponsoring advertisers?
Still worried about not getting the price?

Yang Wei’s initiative to offer sponsorship and product placement cooperation really surprised Chen Yuan.

“Since you said so, I won’t beat around the bush.”

After a little thought, Chen Yuan said frankly, “The film and television drama industry has a huge market. Although we are currently taking the path of online movies, you should have known that the future of emerging industries is unpredictable, but I dare say that online movies will definitely bring a huge impact to the industry.”

“It is not difficult for a single work to exceed 100 million hits, and works with a box office share of over 10 million are like crucian carp crossing the river. Combined with other channels, the exposure of the online movie market is even stronger than that of many film and television dramas.”

hiss~
Upon hearing this, Yang Wei on the opposite side let out a faint gasp, clearly surprised by Chen Yuan’s words.

Just as Chen Yuan said, when he heard about this matter, he did have some understanding of it, and in his mind he expected that sponsorship for online casinos would not be much higher than sponsorship for fishing competitions.

But listening to Chen Yuan’s words, it seems that there is a huge gap.

Over 100 million hits, what a concept.

If converted to cinema screens, the box office would probably exceed 100 million. Looking at the entire cinema chain, this result is not high, and it is definitely a successful work.

Chen Yuan, can you really do it?
“Brother, let’s talk business. Don’t blame me for worrying about you. Can you guarantee that you can do what you said?” Yang Wei asked after thinking for a moment.

“Haha, brother, we have cooperated before. You should know that I, Chen, always keep my word and will always be responsible for what I say.” Chen Yuan knocked off the ash from his cigarette and smiled indifferently.

Yang Wei on the other end of the phone was silent.

Chen Yuan continued, “Originally, I wasn’t planning to discuss sponsorship or advertising placement so early. Just like what my brother is worried about now, the market has not been proven. My brother doesn’t want to give me the price I want, and the price he gives me will definitely be much lower than my expectations.”

“What price do you want, brother?” Yang Wei asked after a moment of silence.

He trusts Chen Yuan more, but everything depends on the price. If Chen Yuan asks for too high a price, there is nothing he can do even if he believes in him.

Can’t afford it.

“Brother, do you want a simple implant or a customized one?” Chen Yuan asked.

The price of casual implants and custom implants is definitely different.

“No customization.” Yang Wei said.

There is no need to customize the mineral water brand, which can easily affect the plot. Occasionally, the unintentional placement can ensure the smoothness of the plot and achieve advertising effect. “Brother, how about this? I won’t bid, and you won’t hesitate. Let’s sign a bet agreement and determine the advertising placement fee based on the click and box office results.”

Chen Yuan took the last puff of his cigarette, put out the butt in the ashtray, and spoke slowly while exhaling smoke.

The betting agreement, with results as the deciding factor, is Chen Yuan’s favorite way.

“This is good.”

Yang Wei’s voice was slightly pleased, and he immediately agreed to this plan.

The next step was to agree on specific results and prices. By letting the results speak for themselves, there were fewer concerns and the negotiations went smoothly.

“Although it’s not as good as the big screen, a mosquito is still meat no matter how small it is.” After agreeing with Yang Wei, Chen Yuan hung up the phone and said to himself with a smile.

The advertising placement fee for online movies is definitely not high. After all, the total investment budget of the crew does not exceed 300,000 yuan. How much can a simple placement of an advertisement cost?
If the price is too high, why don’t people make one themselves? They can customize it as they like, super customize it, or even use it as the theme.

“Dingling~”

As soon as the call ended, the phone rang again.

“Wow, Boss Huang, are you guys here as a team?”

Chen Yuan picked up the phone and saw that it was Huang Jie calling. He answered it immediately and made a joke.

“Form a team?” Huang Jie on the opposite side was a little confused.

“I just hung up the phone with Boss Yang, and Boss Huang called me. Isn’t this just about teaming up?” Chen Yuan said with a smile, sitting down and taking a sip of the teacup.

He could probably guess the purpose of Huang Jie’s call, so he took the initiative to mention Yang Wei as a hint to Huang Jie.

People have a habit that when they are considering whether to do something, once they hear that others have done it, their subconscious mind will eliminate the hesitation item.

Sure enough, when Huang Jie heard that Yang Wei had already negotiated a sponsorship cooperation, he did not hesitate and directly followed Yang Wei’s sponsorship model.

“That makes them a pair.”

After ending the call, the smile on Chen Yuan’s face became even brighter.

One advertising sponsor is not much, but two sponsors are very impressive. If there are two more, the filming expenses can be directly recovered.

“No wonder those big-budget producers want to insert advertising into sponsorship and treat it as a project. The efficiency of making money back is very high.” Chen Yuan said to himself with a smile.

In the entertainment and film and television industry, investment promotion is definitely a very important project. Faced with a wide variety of product placements, a successful project can attract sponsorship of 10% to 30% of the cost.

Many large-scale productions with super-strong lineups have well-known casts, excellent production teams, and distribution channels with good reputations. The successful return rate of investment promotion is absolutely beyond imagination.

The more outstanding ones in this regard are I Do by Siju Media and Du Lala’s Promotion Diary, which are the most classic product placement cases in the industry, and they completely achieved the goal of keeping advertising placement sponsorship in line with budget.

It is equivalent to the crew just being established and the budget has been recovered before the official filming has started, reaching the point where it is guaranteed to make a profit and earn billions of dollars at zero cost.

It is regarded by the industry as a classic case of investment promotion, and all entertainment and film and television companies must learn from it. When Chen Yuan and his team first entered the online movie industry, they also had a special section for investment promotion.

It’s a pity that the effect is not good.

“The most important factor in the success rate and return rate of investment attraction is the sponsor itself. If the brand is strong, sponsors will come to you.”

Chen Yuan did not immerse himself in thinking about the investment promotion issue.

He has confidence in himself.

The Taoist priest’s coming out of seclusion will surely set off a storm in the online movie industry. Yucheng Film and Television will become famous in the industry, and its brand awareness will surely resound throughout the industry.

Then we can set up an investment promotion department, which will achieve twice the result with half the effort.

This is just like what Feng Kuazi did. During the great earthquake that year, the advertising placement fee for investment promotion was as high as 100 million yuan, with a return on cost of 80%.

There is also the If You Are the One series, and the return on investment is similar, which is the influence of its own brand.

Chen Yuan believes that Yucheng Film and Television will have that day.

Everything depends on the response after the Taoist priest comes out.

“Fatty, I found two sponsors. They are both old acquaintances. They were the sponsors of the last Grand Prix Points Tournament. They are Boss Huang and Boss Yang.”

Without thinking about the investment layout, Chen Yuan called Qin Fen and said directly:
“In the future, Yucheng Film and Television will cooperate with Tuofeng on costume design. Then you can check the script and see if there is a suitable time to insert the characters without affecting the storyline. You can even reshoot the scenes.”

“Wow, they’ve got advertising placement sponsorship, you’re awesome, brother. How much is the sponsorship fee?” Qin Fen was surprised and curious about the amount.

“We signed a betting agreement. The higher the click-through rate, the higher the sponsorship fee. So the specific amount depends on the quality of your filming.” Chen Yuan said with a smile.

“Don’t worry, I can absolutely guarantee the quality here.” Qin Fen assured.

There was no small talk, and the call ended after a brief communication.

Chen Yuan continued to edit the script.

In the evening, dinner was still delivered by Chen Jun, but this time it was not delivered upstairs because there was another person following.

“Come downstairs to eat.” Chen Jun went upstairs and called Chen Yuan to come down to eat.

“Why hasn’t it been served? It’s the same if I eat here.” Chen Yuan didn’t even raise his head, his fingers tapping the keyboard quickly, as if his fingertips were dancing on the keyboard.

“Ye Zhi is coming.” Chen Jun reminded.

Chen Yuan understood instantly, saved the document immediately, closed the computer and followed Chen Jun downstairs.

When I came downstairs, I saw Ye Zhi sitting at the table in the main room with a notebook in front of him and a guitar in his hand. When he saw Chen Yuan coming downstairs, he was about to pick up the guitar.

“Let’s eat first.”

Chen Yuan waved his hands quickly. He knew why Ye Zhi came. He saw that he was here to discuss songs. There was no need to rush. He could eat first.

“You guys eat in the main room. I’m going to the fish pond.” Chen Jun brought Chen Yuan down and didn’t keep him at home. He went to the fish pond again.

There were only Chen Yuan and Ye Zhi in the main room. They opened their lunch boxes and started eating.

“Today I extended the chorus a bit and also tried to create a main melody. You can listen to it later and see if it gives you the feeling you were looking for.” Ye Zhi said while eating.

Chen Yuan subconsciously looked up and saw Ye Zhi, who was wearing a white down jacket that made her skin look even whiter and as if she had a faint fairy scent. He really wanted to say, “How can I not think about you?”

“Ahem, I contacted two sponsors today, and I hummed a few lines in high spirits. It feels good, I’ll think about it later.”

Chen Yuan quickly put aside the impure joke in his mind.

“Really?”

Ye Zhi naturally didn’t know, but when she heard Chen Yuan’s words, she suddenly grabbed Chen Yuan’s wrist, her face full of joy, her beautiful eyes almost shining.

“Have I ever lied to anyone?” Chen Yuan asked softly.

Ye Zhi was even more delighted, and even felt particularly energetic while eating. She pushed the notebook on the table to Chen Yuan, “Take a look at these lyrics. Do they match your imagination?”

Chen Yuan took a look and thought it was pretty good.

(End of this chapter)