Chapter 459 A fruitful harvest in 1988
The launch of the Hongqi A6 brought a perfect end to the Chinese auto market in 1988.

In the last few days of this year, the entire Chinese automobile industry was discussing this model.

After Jiang Hui and others returned to Shenzhen, all companies within the group began to enter the stage of year-end data summary.

“Mr. Jiang, according to preliminary statistics, our global sales of vehicles exceeded 100 million last year, reaching 102 million vehicles.”

“The task of challenging the production and sales target of 100 million vehicles set at the beginning of the year has been successfully completed.”

Just after New Year’s Day, Chen Chenxing brought Jiang Hui good news.

Although we were able to roughly estimate last year’s sales volume, the estimated data and the actual data still feel different.

“The Land Rover Highlander was only on sale for less than half a year last year, but it made such a huge contribution to our sales growth.”

“With sales all year round and the Mercedes-Benz C-Class coming to market, won’t sales be able to increase even more?”

Jiang Hui did not specifically ask about the difference between the sales volume of 102 million and last year’s sales volume of 81.

It’s nothing more than that the Land Rover X Series exploded last year, with sales almost on par with the Land Rover G Series.

This part contributed to an increase of nearly 10 vehicles.

In addition, Land Rover Highlander contributed nearly 10 units in sales.

Basically, the increase is the contribution of these two models.

“Yes, conservatively speaking, it should be no problem for sales to exceed 120 million this year.”

“It’s even possible to break through 130 million and challenge 150 million.”

Chen Chenxing knew that there was no need to hide anything in front of Jiang Hui.

Jiang Hui knows more about the sales situation than he does.

Highlander can increase its sales by at least 10 units this year, and this is calculated based on the sales volume in each month being the same as last year.

If we make a little effort, it is possible to increase the sales of Highlander by 20 vehicles this year.

In addition, the Mercedes-Benz C-Class sedan will be launched soon, and Chen Chenxing is very confident about this model.

By then, it is possible to contribute sales of hundreds of thousands or even more than 200,000 vehicles.

On this basis, if other models can have even better performance.

Then the result would be completely different.

“The current international situation is a little different from the past, and this year is likely to be even more volatile.”

“The sales field should pay full attention to the impact of this aspect to avoid being in a rush.”

Jiang Hui knew that as the international situation changed, America’s attitude towards China would also change.

To put it bluntly, America has discovered that polar bears are not as powerful as they used to be, and feels that the threat to itself has been greatly reduced.

At this time, there is naturally no need to maintain any honeymoon period with China.

It is even very normal to directly regard China as a new competitor.

These changes will certainly have a certain impact on China’s product exports.

After all, America still has the final say on the world’s major trade.

“Well, our international business is now also moving in a diversified direction.”

“In addition to cooperating with General Motors and developing the Middle East and European markets, we are also exploring markets in South America, Oceania, Africa, Southeast Asia and other places.”

“We are even planning to try to sell some cars to the Japanese market to see if we can make a breakthrough.”

Chen Chenxing is also very ambitious now.

Jiang Hui has previously revealed that in the future the general managers of each subsidiary and even the BMW Group will be handed over to professional managers.

This means that current executives will have the opportunity to become general managers of the company in the future.

Chen Chenxing naturally hopes that he will have the opportunity to manage such a large group company.

“Other markets can be developed normally, but the priority of the Japanese market can be put at the back.”

“But the market development efforts on the polar bear side can be stepped up.”

Jiang Hui is very clear about how difficult the Japanese market is.

Not to mention now, even in the future, no Chinese car company will sell well in Japan.

But the polar bear market is different.

With the collapse of the old order, Chinese auto companies have great opportunities.

In particular, the BMW Group is a competitive automobile company in the international automobile market.

“No problem, I’ll arrange it as soon as possible.”

……

“Jiang Hui, this time our sales exceeded 100 million vehicles, which is a very different number.”

“I think we can promote it well.”

“The current domestic environment is different from a few years ago.”

“The opinions of all levels on economic development have become much more unified.”

“Especially the dazzling achievements of Shenzhen Special Economic Zone have changed the minds of many people who originally had objections.”

“The motorcycle and automobile industries, which were the focus of reform, have both achieved thriving development.”

“The home appliance industry in the Pearl River Delta is also developing very rapidly, and the amount of foreign exchange earned from exports is increasing every year.”

“In the past, the GDP of the three northeastern provinces accounted for a high proportion of the national GDP, but the GDP of Lingnan Province is now rising rapidly.”

“The GDP of Lingnan Province as a whole has firmly become the first in the country, even accounting for more than 20%.”

“This is something that no one had even thought about a few years ago.”

Zhu Ling is not currently involved in the daily operations of the BMW Group, but she is still concerned about some major issues.

Last year, BMW Group’s production and sales exceeded 100 million vehicles, which is definitely big news.

Good publicity will not only benefit the group, but also have some other potential effects.

Zhu Jiansheng is now the head of the Ministry of Machinery and Electronics Industry, and the number of factories under his jurisdiction is the largest in the country.

To a certain extent, he can also be considered a beneficiary of the reform.

“Huaxia TV has been wanting to do an exclusive interview with me to introduce the development story of the BMW Group in recent years.”

“Since we want to promote it well, I will let Zhou Yun reply to them and agree to accept this interview.”

Jiang Hui can naturally understand the problems that Zhu Ling can see clearly.

There is absolutely no harm in vigorously promoting the achievements of BMW Group after the reform at this time.

To a certain extent, it can be regarded as a support for Zhu Jiansheng.

Even without the help of his father-in-law, the BMW Group will continue to grow and develop.

But people with backgrounds have different confidence in doing things.

Jiang Hui naturally would not give up his martial arts.

“Using the Huaxia TV platform for publicity is indeed a very good solution.”

“I think we can also ask the sales department to connect with the various media outlets when the time comes.”

“There should still be many media outlets willing to write good news about us.”

Media reporters of this era are definitely the uncrowned kings.

The impact of the Internet is not even noticeable at all. Apart from television and radio, traditional paper media is the most common way for people to get news.

If they are willing to cooperate in publicity, the effect will naturally be better.

“There shouldn’t be a big problem in this regard, although not every media outlet supports us.”

“But most people are still willing to choose to cooperate with us.”

Although the BMW Group has not spent much on advertising in recent years, it has invited various media to participate in various activities throughout the year.

All participants received travel expenses and small gifts.

Before everyone’s appetite is spoiled, these small efforts are enough to win the favor of many people.

In addition, we are all smart people and know that the BMW Group is a company supported by its superiors.

It is definitely not comparable to ordinary private enterprises or foreign enterprises.

Therefore, there are definitely few people who would be so ignorant as to make things difficult for the BMW Group.

In recent years, there is almost no negative news related to the BMW Group in domestic newspapers.

In fact, it is not that the cars produced by BMW Group do not have any problems.

It’s that other car manufacturers have more problems with their cars, and BMW Group knows how to behave.

Otherwise, no matter how well your car is manufactured, people will definitely find some areas that consumers are dissatisfied with.

“That would be best.”

“We will use the time before the Spring Festival to promote our achievements over the past few years.”

After Zhu Ling and Jiang Hui agreed on this direction, the giant dragon of BMW Group immediately took action.

……

“Boss, the sales data of BMW Group last year is out.”

“Together, they produced more than 102 million vehicles of all models.”

“About 80% of them are exported overseas.”

“The export earnings of the entire BMW Group also exceeded 100 billion U.S. dollars, an unprecedented amount.”

When Yao Yiming reported these data, he was trembling all over.

I can’t help it, I’m just too excited.

Shenzhen is now undoubtedly the largest automobile city in the country.

As an emerging city with a very short history, this is completely incredible.

You know, the automobile industry is also a related industry of heavy industry.

Normally, several cities in the Northeast are the best at this field.

But now Shenzhen has made great progress in this regard.

Not only that, the output of various equipment in the industrial equipment park has also increased significantly.

The orders from BMW Group and its affiliated companies alone will make the Industrial Equipment Park a leading presence in the country.

Not to mention that Lingnan Semiconductor is also working with Nanshan Equipment to develop chip-related industries such as lithography machines.

These are very high-end.

In the future, the Industrial Equipment Park is expected to become another eye-catching presence in Shenzhen.

After years of study and understanding, Yao Yiming is also very clear about the various potential impacts brought by the industrial equipment industrial park.

Even though the GDP they directly create is far from being comparable to that of the automobile industrial park.

However, Shenzhen is able to handle all kinds of equipment, which has greatly benefited the surrounding private enterprises.

Under normal circumstances, it is really not easy for private enterprises to purchase a few devices.

Even though the policy environment has been relaxed in the past two years, it is still not easy to buy good equipment.

Or just can’t afford it.

Now Nanshan Equipment and some other newly emerging equipment manufacturers have greatly lowered this threshold.

This led to a proliferation of various private enterprises in Shenzhen, like mushrooms after a rain.

Many cities around Shenzhen have also benefited greatly.

“102?”

“US$100 billion in export earnings?” Liu Tianwu couldn’t help but grin when he heard the number.

Although he already knew that the BMW Group would definitely set a record this year, he was not sure what the record would be until the final data came out.

it’s good now.

Everything is stable.

“Yes, this data is not much different from my previous speculation.”

“The key point is that I heard that the development speed of BMW Group this year will be even faster than last year.”

“The Highlander will continue to bring further sales growth.”

“The Mercedes-Benz C-Class will also be available soon.”

“By then, there will be no problem in increasing sales by several hundred thousand units.”

When Yao Yiming announced the news, the atmosphere of joy in the air became even more intense.

The increase of hundreds of thousands of cars has brought about a huge impact.

As one of the industries with the greatest impact on the industrial chain among modern industrial products, Shenzhen has fully felt the benefits of the automobile industry.

If there is an additional few hundred thousand vehicles now, Shenzhen’s GDP growth rate will almost reach this level at the same time.

Because in recent years, a large number of various private enterprises have emerged in Shenzhen.

Many of them are developing around industries related to the automotive industry.

Some of these companies are growing faster than the BMW Group.

At the same time, some employees who have made money at the BMW Group are also supporting some of their relatives and friends to start businesses in Shenzhen.

Whether it is opening a restaurant, a clothing factory, or any other small workshop.

The development of these enterprises will bring tremendous boost to the development of Shenzhen.

The number of migrant population in Shenzhen has been increasing rapidly at a rate of nearly one million in recent years.

In a few years, Shenzhen may become a megacity with a permanent population exceeding 1000 million.

Its international influence is also increasing rapidly.

As the economy developed rapidly, the tax revenue in Shenzhen naturally increased.

This will give us the strength to invest in more infrastructure.

Whether it’s highways or airports, action is now underway.

Because Shenzhen has a promising future, banks are much bolder in approving loans than those in other cities.

You know, in recent years, in many places, banks have been reluctant to lend to some state-owned enterprises or departments.

But in Shenzhen, this problem absolutely does not exist.

Whether you are in the city or in the district, it is very easy to get a loan.

“BMW Group has achieved such outstanding results, we must cooperate with them to do a good job in publicity.”

“All kinds of honors from the province and the city, as long as they can be arranged, will be arranged.”

Liu Tianwu knew that BMW Group had no shortage of funds or policies.

Now we can only make up for it as much as possible from other areas.

Public officials across Shenzhen are also aware of the impact of the BMW Group on the local area.

Even their high income is related to the tax payments of the BMW Group.

It is not uncommon for a company to influence an entire city.

Like CATL in later generations, as the battery king, it directly drove the rapid development of the local economy.

The city that had been ranked last in Fujian Province for many years has finally made a comeback.

The income levels of staff in local relevant units have also been improved.

“Things in this regard have already been arranged.”

“Whether it is some honors at the BMW Group level or the various branches below, we will take them into consideration.”

Yao Yiming is very familiar with companies such as Nanshan Technology, Nanshan Engine, Nanshan Transmission, and Nanshan Equipment.

Within the BMW Group, it is just a subsidiary company.

But in any other city or even province, it is a giant industrial enterprise.

For example, BMW Engine, which produces more than one million engines a year, achieved sales of more than 200 billion yuan last year.

With this scale, as long as it is not compared with the companies within the group, it would be considered a leader in the industrial industry wherever it is located.

The situation of Nanshan Transmission is similar. It produces more than one million gearboxes of various types each year, with sales exceeding 100 billion yuan.

Yao Yiming believes that the management of these companies also need to be fully taken care of.

……

……

Shenzhen can quickly obtain relevant information about the BMW Group, and China TV is no exception.

Since Jiang Hui took the initiative to accept the interview, China TV specially arranged a photography team to cooperate with the work.

This is why the BMW Group is able to receive such treatment.

If he changes to another company, Jiang Hui will have to go to the capital to cooperate with the interview.

“Huang Tai, this time I plan to use Jiang Hui’s interview as a starting point to do a series of reports.”

“In addition to BMW, Land Rover and Mercedes-Benz, I think Nanshan Engine, Nanshan Transmission, Nanshan Technology and Nanshan Equipment, even Lingnan Semiconductor and Nanshan Steel Plant are all worth interviewing.”

As a senior reporter of China TV, Fang Siwen has been responsible for liaising with the BMW Group.

Now it’s finally time to reap the rewards.

This time he came on a business trip with the deputy director Huang Kangyou, which shows that he attaches great importance to it.

After all, Huaxia TV is of a high level.

“Your idea is good. All the companies invested by BMW Technology in China are leaders in their industries and are very representative.”

“Not to mention the Chaoyang Motorcycle Factory, which is now the largest motorcycle company in China.”

“The products are not only very popular in China, but can also be exported to markets in Southeast Asia and other places.”

“Even after Jiang Hui left Chaoyang Motorcycle Factory, their development speed did not slow down.”

“As for Shencheng, it’s even more different.”

“The rapid development of Shenzhen can be said to be closely related to the BMW Group.”

“I heard that farmers from many places in Lingnan Province are now starting to move to Shenzhen with their families.”

“We rented out our land to others for farming, and the couple worked in a factory in Shenzhen. Our annual income was often much higher than that of most government employees in the mainland.”

“In recent years, a large number of kindergartens and primary schools have been built in Shenzhen to accommodate the children who come here with their parents.”

Fang Siwen has come to Shenzhen many times every year in the past few years.

The time spent each time is endless.

He also encouraged several of his relatives from his hometown to come to Shenzhen to develop.

So he was very clear about the situation in Shenzhen.

“I have heard about this as well.”

“I heard that the prices of houses in Shenzhen have increased a lot in recent years.”

“Many real estate developers from Hong Kong have come to Shenzhen to develop and help build various houses.”

“Shencheng’s own companies have also grown rapidly relying on real estate.”

“This is a great reference for other cities.”

“The automotive industry, machinery and equipment industry, semiconductor industry, textile and home appliance industry, and real estate industry.”

“It is now considered a pillar industry that Shenzhen City focuses on supporting and developing.”

“The speed at which other real estate industries are developing is beyond the imagination of many people.”

“This industry has attracted a large number of employed people and can drive the development of many related industries such as home appliances and building materials.”

“I think it is an area that absolutely deserves attention.”

“In recent years, the BMW Group has also commissioned relevant real estate companies to build many residential areas for families.”

“Now these residential quarters have become a benchmark for various real estate companies to learn from.”

“I think you can do an interview around this, and it might have an unexpected effect.”

Huang Kangyou has a very good vision.

Being able to see something different outside of the normal companies under the BMW Group.

Although the real estate market was booming in some places in the 1980s, the influence of real estate cannot be compared with that in later generations.

After all, houses in various places are generally still allocated by work units.

The market-oriented pattern has not yet been formed.

That is to say, Shenzhen is quite special and has less historical baggage.

In addition, there are too many immigrants and their incomes are not low, so there is room in the real estate market.

Some people working in the BMW Group naturally received housing allocation.

However, their relatives and friends who came to seek refuge with them did not have a fixed unit to allocate houses to them.

At this time, there is naturally demand in the real estate market.

“Leader, your approach is really brilliant.”

“Cars, houses, and children, these should be the most important things that many Chinese families pursue.”

“As for the car, we will focus on introducing it this time.”

“As for housing, we naturally cannot lag behind.”

“In particular, the residential quarters of the BMW Group have completely changed the architectural style of many houses in the country.”

“This is something that deserves to be promoted vigorously.”

“And the learning atmosphere in Shenzhen is also very good.”

“Especially the local government’s proactive assistance in solving the problem of migrant workers’ children going to school, which I think is also very meaningful for reference.”

“With the rapid economic development, more and more farmers will go to cities to work.”

“When their children go to school, it will be a big problem.”

Since anything related to the house can be used as an entry point, children can naturally be used as well.

At that time, we can just make the topic more widespread, and the interview will be more popular.

After all, among the TV viewers in China, there are relatively few people who are interested in cars.

But there are many more people who are interested in topics related to houses and children.

It can be said that by incorporating the topics of cars, houses and children, almost all TV viewers will be the audience of this special.

Fang Siwen felt that the interview he conducted was expected to become a classic on China TV.

This is definitely a great thing for him.

Seeing Fang Siwen so enthusiastic, Huang Kangyou naturally would not discourage his high enthusiasm.

Fang Siwen’s suggestion itself is indeed good.

Then just expand the scope of the interview and spend more time in Shenzhen.

(End of this chapter)