The satay kebab, which combines Korean barbecue with Singaporean satay, is also unique. Carefully selected tender meat pieces are marinated with special sauces in advance, which not only have the rich and mellow Korean barbecue sauce, but also incorporate the unique spice flavor of Singaporean satay sauce. Under the charcoal fire, the surface of the meat pieces gradually becomes golden and crispy, sizzling with oil, exuding an attractive aroma. Each skewer of barbecue is also cleverly matched with vegetables such as colored peppers and onions, which not only enriches the taste but also adds a touch of freshness. When you take a bite, you first feel the crispy skin of the barbecue, followed by the tender and juicy taste of the inside. The perfect fusion of satay sauce and barbecue sauce makes the taste more rich and mellow, while the freshness of the vegetables just neutralizes the greasiness of the meat, making the whole skewer of barbecue satisfying and not greasy.

Once these new dishes were launched, they were like blockbuster bombs, causing a strong response among customers and were warmly welcomed. In the restaurant, customers can often be heard praising these new dishes.

“This kimchi and seafood rice noodles is absolutely amazing. I’ve never had this combination before. It tastes so good!” A customer said to his friends at the same table while eating the rice noodles with big mouthfuls and giving a thumbs up.

“Yes, and there are also these satay kebabs, which have the aroma of barbecue and the unique flavor of satay. It’s so creative!” The friend also nodded in agreement.

At the same time, the development of e-commerce platforms is also booming. The number of users and orders are rising steadily. All this is due to the close cooperation with food bloggers and the careful promotion of the operation team. The members of the operation team are well aware of the importance of brand promotion. They are like a group of keen hunters, digging deep into various promotion channels and strategies. As one of them, Xiao Qian is busy screening suitable food bloggers every day. He sits at his desk, his eyes fixed on the computer screen, carefully checking the information of each blogger, analyzing their fan base, content style and past promotion results.

“Manager Chen, look at this food blogger. He has millions of fans, and his fan interaction rate is very high. He often shares some special food restaurant visits. I think it fits the positioning of our restaurant very well.” Xiao Qian pointed at the computer screen and said to Chen Yu.

Chen Yu came over, took a careful look, nodded and said, “Well, it’s really good. Contact him as soon as possible to discuss the details of the cooperation and see if you can plan some creative promotional activities.”

In the process of cooperating with food bloggers, bloggers have promoted the food and e-commerce platforms of Wang’s entire restaurant series to a wider audience in their own unique ways. Some bloggers have made exquisite videos to introduce the production process and unique flavors of new dishes in detail. Under the camera, those tempting foods seem to jump on the screen, attracting viewers to leave messages asking how to buy them. Other bloggers personally experience the restaurant and write lively and interesting articles about exploring the restaurant to share their dining experience, with the words full of praise for the restaurant’s dishes and services.

Through the promotion of these food bloggers, more and more people have learned about Wang’s All-Inclusive Restaurant through various channels and tasted their unique Korean-Singapore fusion cuisine. On social media, the discussion about Wang’s All-Inclusive Restaurant continues to heat up. After enjoying the delicious food, many customers can’t wait to share their purchased dishes and dining experience on platforms such as Weibo and Xiaohongshu.

“The dishes in this restaurant are so creative and taste so good! I highly recommend it to everyone.” A customer shared on Weibo, attaching pictures of the dishes he had carefully taken. The kimchi seafood rice noodles and satay grilled meat skewers in the pictures are so tempting that you can’t help but want to try them. This Weibo post quickly received a lot of likes and reposts, and many netizens left comments in the comment section asking for the restaurant’s address and the link to the e-commerce platform.

“The semi-finished products I bought on the e-commerce platform are easy to make and delicious. I will patronize this store often in the future.” Another customer left a message on Xiaohongshu and attached a picture of himself making semi-finished dishes at home. From unpacking to cooking to serving the finished product, every step was clearly displayed, attracting other users to like and collect it.

As word of mouth spreads, more and more potential customers are attracted. Some customers come from the other side of the city to taste the restaurant’s food after seeing recommendations on social media; others place orders directly on e-commerce platforms, buying semi-finished products and making them at home. The restaurant’s business is booming, with both dine-in and e-commerce orders showing a sustained growth trend.

During this process, Wang Jianye, Chen Yu, Master Li and every employee saw it with their own eyes and were very happy in their hearts. They knew very well that all these achievements were inseparable from the joint efforts of everyone.

“Everyone has worked hard during this period, and our efforts have finally paid off, but we cannot relax. Next, we will continue to improve the quality of our dishes, optimize our services, and further expand our brand influence,” said Wang Jianye at a general staff meeting.

“That’s right, Mr. Wang. Our operations team will continue to explore more publicity channels and cooperate with more high-quality food bloggers to let more people know about our brand.” Chen Yu said.

“In terms of food research and development, we will continue to work hard to introduce more novel and delicious dishes to meet the ever-changing taste demands of customers,” Chef Li also stated.

……

The sun shines through the window onto the slightly old but neat desk in Wang Jianye’s office. Wang Jianye sits at his desk, tapping his fingers lightly on the desk, his eyes revealing courage and longing. Not long after, Chen Yu and Master Li receive the notice and rush over.

When Wang Jianye saw the two people come in, he stood up with a serious but excited expression on his face, and said: “Xiao Chen, Lao Li, I have an idea. Let’s open a restaurant in Spain. What do you think?” Chen Yu and Master Li looked at each other first, and surprise flashed in their eyes for a moment, but soon, the surprise was replaced by excitement.

Chen Yu frowned slightly and spoke first: “Boss Wang, this is a bold idea! Spain is a million miles away from us, and the cultural differences are not small. We have to plan carefully. The market environment, eating habits, and consumer concepts, everything must be understood clearly, otherwise it will be difficult to open this store.”

Chef Li also nodded and agreed, “Yes, Mr. Wang. Apart from other things, we must make great efforts to adjust the dishes so that the Spanish can accept our Korean-Singapore fusion cuisine. But we can’t change it to the point where we lose our own characteristics. This balance is not easy to strike.”

Wang Jianye smiled and nodded, saying, “I knew you two would understand my idea. We have been in the catering industry for so many years, and we have grown up in constant challenges. Although it is quite difficult this time, I believe we have the strength to do it. Next, let’s each do our part and go all out.”

In the following days, the three of them devoted themselves to the intense preparations. Chen Yu was busy all day long, and he used all the channels he could think of to collect information about the Spanish catering market. During the day, he shuttled between major libraries and business information centers to check various materials about the Spanish catering industry, recording everything from market size, growth trends to special foods in different regions. At night, he stayed by the phone and contacted the local Chinese Chamber of Commerce through overseas calls.

“Hello, President Zhang! I am Chen Yu from Wang’s All-in-One Hotel in China. I would like to ask you about the local business environment in Spain, such as the policies and regulations for opening a store, and the tax situation. If it is convenient for you, can you tell me about it?” Chen Yu held a pen and a thick notebook spread out beside him, ready to take notes at any time. President Zhang on the other end of the phone responded enthusiastically and introduced various situations in detail. Chen Yu listened and took notes quickly, and asked questions from time to time: “President Zhang, can you tell me more about the local consumption habits? For example, their usual dining time, the dining environment they like, etc. And the competition in the catering industry, which types of restaurants are more popular?”

After several days of hard work, Chen Yu finally compiled a detailed research report. At the briefing, he handed the report to Wang Jianye and Master Li, and said, “Boss Wang, Master Li, this is the situation of the Spanish catering market that I compiled. The Spanish have a heavy taste for food, especially seafood and meat, and they use spices very skillfully, with all kinds of spices matched just right. Our dishes can lean towards this aspect, and on the basis of retaining our own characteristics, incorporate ingredients and flavors that they are familiar with.”

Chef Li led his team of chefs to work on improving the dishes. In the kitchen, various ingredients were laid out in a row, and the air was filled with complex and tempting aromas. Chef Li stood in front of the operating table, directing the chefs to make various attempts.

“Xiao Wang, try replacing the rice in Korean bibimbap with the rice commonly used in Spanish paella, and then add local seafood to see how it tastes. For the sauce, mix Korean hot sauce and Spanish olive oil, and pay attention to the proportion.” said Master Li.

Chef Xiao Wang followed Master Li’s instructions skillfully. After a while, a modified version of stone pot bibimbap was presented to everyone. Master Li picked up the spoon, tasted it, and frowned slightly: “The taste of the hot sauce is still a bit strong, and the aroma of the olive oil is not prominent. I need to adjust the proportions.”

Meanwhile, Chef Xiao Zhang is trying to combine Singapore’s Bak Kut Teh with traditional Spanish stew. He adds Spanish spices to the pot, stirs carefully, and adjusts the flavor levels. “Chef, this improved Bak Kut Teh has a richer and heavier flavor, which should suit the taste of Spanish people,” Xiao Zhang said.

Master Li walked over, tasted it, and nodded in praise: “Not bad, the fusion of spices is quite good, but the original flavor of Bak Kut Teh needs to be more prominent. If the spice ratio is slightly adjusted, it will be almost right.”

Wang Jianye was busy negotiating cooperation with local business partners in Spain and looking for suitable stores. Through various connections, he contacted some people with rich business resources in Spain. On a sultry afternoon, Wang Jianye sat in a cafe with a local Spanish business agent.

“Hello, sir. I hope to rent a store in a prosperous area of ​​Barcelona to open a specialty restaurant. Do you have suitable resources?” Wang Jianye said politely through the translator.

The agent took a sip of coffee, thought for a moment and then said, “Mr. Wang, it’s hard to find a store in a busy area in Barcelona. The competition is very fierce. But I do have a property recently. It’s in an excellent location, with a large flow of people around it. It’s also close to the local art district and has a strong cultural atmosphere. It’s very suitable for opening a restaurant. But the price may be a bit higher.”

Wang Jianye’s eyes lit up and he said, “As long as the location is suitable, we can negotiate the price. Can you arrange for me to go and see the store?”

The agent nodded and agreed: “No problem, Mr. Wang. I will contact the landlord and arrange for you to see the house tomorrow.”

The next day, Wang Jianye came to the store under the guidance of the agent. The store was not big, only about 100 square meters, but the space layout was reasonable. Through the window, you can see people coming and going outside, and it was very lively. On the surrounding streets, art galleries, cafes, and handicraft shops are lined up, full of rich cultural atmosphere.

Wang Jianye was overjoyed, thinking that this was exactly the location he wanted. After some negotiations, he finally succeeded in renting the store. After returning to China, Wang Jianye excitedly told Chen Yu and Master Li the good news: “The store has been rented, and it’s up to you to take care of it.”

Chen Yu and Master Li smiled at each other and said, “Boss Wang, don’t worry, we will make sure both the dishes and the publicity are in place.”

In the following days, Chef Li continued to lead the chef team to polish the dishes. They repeatedly experimented, constantly adjusted the taste, and invited many people who were familiar with Spanish cuisine to taste and collect feedback.

“Professor Liu, you are an expert in Spanish culture. Please try this dish and see if there is anything that needs to be improved to make it more in line with Spanish tastes.” Chef Li enthusiastically invited a cultural scholar who came to taste the food.

Professor Liu tasted the improved dish and thought for a moment before saying, “The overall taste is already very good, but Spanish people attach great importance to the sense of ritual in eating. The presentation of the dish can be more refined to better suit their aesthetic habits.”

Master Li took careful notes and said, “Thank you so much for your advice, Professor Liu. We will definitely put more effort into the presentation of the dish.”

Chen Yu began to plan the promotion plan for the Spanish branch. He discussed with the advertising company team day and night and designed a series of attractive promotional posters and advertising copy. The posters were a fusion of oriental elements and Spanish-style patterns, accompanied by Spanish-language introductions to the dishes and restaurant features.

“Manager Chen, this poster highlights the fusion characteristics of our restaurant and the colors are very bright. It should attract the attention of many Spaniards.” said the designer of the advertising company.

Chen Yu looked at it carefully and said, “Not bad, but you can add some information about the restaurant’s location and opening promotions, so that you can attract customers more directly.” (End of this chapter)