In the process of constantly solving problems, the e-commerce business of Wang’s full-line restaurants gradually got on the right track. The number of orders continued to grow. Every morning, when Chen Yu walked into the office and saw the rising order data on the e-commerce platform, he felt a sense of accomplishment. There were also more and more positive comments from customers. The comment area on the e-commerce platform was full of praise for the dishes and services.

“This restaurant’s semi-finished products are so convenient and taste just as good as in the store!”

“There was a minor problem before, but the merchant solved it very quickly. The attitude was very good. I will continue to support it in the future!”

……

That afternoon, the sun shone through the window onto the computer screen in Chen Yu’s office. The order data was like a beating musical note, constantly refreshing. Wang Jianye walked into the office with a steady pace. His eyes were instantly attracted by the data on the screen. The corners of his mouth unconsciously rose, revealing a gratified smile.

“Xiao Chen, you’ve worked hard during this period.” Wang Jianye patted Chen Yu on the shoulder and said with emotion, “We have stumbled along the way and encountered many difficulties, but no one has backed down.”

Chen Yu quickly stood up and responded with a smile: “Boss Wang, this is the result of everyone’s joint efforts. I just did what I should do.”

Just then, there was a sound of footsteps outside the door, and Master Li pushed the door open and walked in. “Oh, Mr. Wang is here too.” Master Li greeted with a smile.

Wang Jianye looked at Master Li and continued, “Old Li, Xiao Chen, you came at the right time. Our e-commerce business is developing well now, but we can’t be satisfied with the status quo. In the future, we have to work harder and keep innovating to make Wang’s full-line restaurants a nationally renowned catering brand. Old Li, the research and development of dishes has always been your strong point, and you have to work harder to develop more new products suitable for e-commerce sales. Xiao Chen, we must not slack off in the operation of e-commerce, and we must continue to optimize and improve the customer’s purchasing experience.”

Chen Yu and Master Li looked at each other and answered in unison: “Boss Wang, don’t worry, we will do our best!”

Since then, Chef Li has been leading the kitchen team to devote themselves to the development of new dishes like a clockwork clock. The kitchen is filled with the aroma of various ingredients all day long, and the flames on the stove jump as if cheering for their efforts.

“Master, look at this curry rice cake. I think we can fry it slightly so that the skin will be crispier and the taste will be richer.” Chef Xiao Wang said as he put a piece of fried rice cake into the prepared curry sauce.

Master Li walked over, picked up a piece with chopsticks and tasted it, then nodded slightly: “Well, it’s a good idea, but the curry flavor can be stronger. Let’s adjust the ratio of curry powder and sauce.”

On the other side, Chef Xiao Zhang was studying the seafood soybean paste soup ingredient package. “Master, I think this seafood soybean paste soup ingredient package, in addition to the regular seafood and soybean paste, can also add some kelp to increase the flavor and enrich the variety of ingredients.”

Master Li walked over, looked at the boiling soup in the pot, thought for a moment and said, “You can try it, but the amount of wakame should be controlled so as not to steal the original flavor of the soybean paste soup.”

Every time a new dish is developed, Chef Li will organize the kitchen team to conduct internal tasting. Everyone sits around the table, tasting the new dishes and giving their opinions one after another.

“If this curry rice cake is paired with some vegetables, the nutrition will be more balanced.”

“The seafood in the seafood paste soup could be made fresher, and the fishy smell could be less.”

Chef Li carefully recorded every comment and then worked with the team to improve the dishes.

……

While Master Li was focusing on the development of dishes, Chen Yu also devoted himself to the optimization of e-commerce operations. On this day, he called the technical team members to the conference room, and everyone sat around a long conference table, with the interface of the e-commerce platform displayed on the computer screen.

Chen Yu rested his hands on the table, staring at the screen, and said with concentration: “We have to find a way to make it more convenient for customers to shop on our platform, so as to enhance their shopping experience. I think this search bar can be more eye-catching to help customers quickly find the dishes they want.” As he spoke, he pointed to the search bar on the screen.

Xiao Li, a technician sitting opposite Chen Yu, pushed up his glasses and responded seriously, “Okay, Manager Chen, we can brighten the color of the search bar from the current light blue to a brighter sky blue, and increase the font size so that it will stand out more on the page. What font size do you think is appropriate?”

Chen Yu thought for a moment and said, “Try it two sizes larger than it is now. Let’s make a rendering to see the effect first.”

“Okay, Manager Chen, we’ll get it done as soon as possible.” Xiao Li said as he wrote it down in his notebook.

Chen Yu continued, “Also, the product classification can be further refined. Customers may find it difficult to find dishes now. For example, we can classify dishes according to their taste and cooking difficulty, so that customers can find their favorite dishes more accurately. For example, in terms of taste, they can be divided into sweet and spicy, salty and fresh, sour and spicy, etc.; the cooking difficulty can be divided into simple, medium, and complex. If customers are short on time, they can directly choose simple and easy-to-make dishes.”

Xiao Wang, a technician sitting nearby, nodded in agreement and said, “This is a good method. This way, customers can be more targeted when shopping. And we can add some recommended dishes under each category to make it easier for customers to place orders quickly.”

Everyone nodded in agreement, discussing the details of the classification. Someone suggested that the dishes could be classified according to the source of the ingredients, and someone else suggested that they could be classified according to the dining scene, such as family dinners, single dining, etc. The atmosphere in the meeting room was lively, and the sparks of thought kept colliding.

In addition to optimizing the interface, Chen Yu was well aware of the importance of the membership system in improving customer loyalty and platform activity. Therefore, after finishing the discussion on interface optimization, he convened the operations team to continue discussing the planning of the membership system.

Chen Yu sat at the head of the conference table and looked at everyone and said, “Our initial idea for the membership points system is to earn one point for every dollar spent. Points can be exchanged for food coupons and small gifts. What do you think?” Operations Specialist Xiao Zhao spoke first: “Manager Chen, I think we can add some more ways to earn points. Simply relying on consumption points may not be attractive enough to customers. For example, customers can get extra points by writing good reviews and sharing products on social platforms, which can increase customer participation. Social platforms are now very powerful, and customers sharing products can help us attract more new users.”

After listening to this, Chen Yu thought for a while, and showed a look of approval on his face. He said, “This is a good idea, let’s do it this way. We can set different points rewards for writing good reviews. For example, if the number of words reaches a certain standard and the good reviews are accompanied by pictures, higher points will be given. When sharing products on social platforms, a certain number of points will be awarded for each successful share. In addition, in terms of member discounts, we can set different discount levels according to the membership level to attract customers to upgrade their membership level. What do you think about the division of membership levels?”

Xiao Qian, the operations specialist, said, “Manager Chen, I think it can be divided into three levels: ordinary members, senior members, and super members. You can upgrade after spending a certain amount of money, and different levels will enjoy different discounts and privileges. Ordinary members can enjoy a 9.5% discount, senior members can enjoy a 9% discount, and super members can enjoy an 8.5% discount. What do you think of this discount?”

Chen Yu pondered for a moment and said, “The discount can be adjusted a bit. Ordinary members can get 9.8% off, senior members can get 9.2% off, and super members can get 8.8% off. This will not only ensure our profit margin, but also make customers feel the appeal of upgrading. In addition to discounts, each level of membership can also be given some exclusive privileges. For example, ordinary members can receive a discount coupon every month, senior members can enjoy a free designated dish on their birthdays, and super members can have priority in participating in new product tasting events.”

Everyone said that this plan is more perfect and can better attract customers to become members and upgrade their membership level. Next, everyone discussed the specific consumption amount standards for member upgrades, the types and quantities of gifts that points can be exchanged for, and other details.

After several days of hard work, the technical team optimized the e-commerce platform interface according to the discussed plan. The search bar became more eye-catching, with brighter colors and larger fonts, making it easier to see at a glance. Product categories were also refined according to multiple dimensions such as taste, cooking difficulty, source of ingredients, and dining scenarios. Each category has carefully selected recommended dishes, and the page layout is simple and beautiful, making it more convenient to operate.

The operations team is busy preparing for the launch of the membership system. They designed a detailed membership level description page, which clearly shows how members can earn points, the level classification standards, discounts, and exclusive privileges. At the same time, they prepared a variety of gifts for point redemption, ranging from exquisite tableware to special snacks.

Once the membership system was launched, it immediately caused a strong response among customers. Many customers signed up to become members after seeing the benefits and privileges of the membership system. On the registration page, new member information continued to pour in. Customers actively participated in activities such as writing good reviews and sharing products to earn more points.

“This membership system is so cost-effective. I will definitely buy semi-finished products from this store often in the future.” A customer shared on the social platform, attaching pictures of the dishes he purchased.

“I shared the product and earned a lot of points, which I can then redeem for coupons. I’m so happy!” another customer left a message in the comment section.

As the number of members continues to increase, the activity of the e-commerce platform has also increased significantly. The order volume continues to grow, and customers interact more frequently with the platform. Chen Yu looks at the constantly updated data in the background, and his heart is full of a sense of accomplishment. But he knows that e-commerce operation is a process of continuous optimization, which requires continuous attention to customer feedback, continuous improvement and innovation.

“Xiao Zhao, after the membership system was launched recently, collect feedback from customers to see if there are any questions or suggestions.” Chen Yu said to the operations specialist Xiao Zhao.

“Okay, Manager Chen, I’ll sort it out right away.” Xiao Zhao responded.

“Also, Xiao Qian, pay close attention to the platform’s traffic changes and order data, analyze the impact of the membership system on sales performance, and report any situation in a timely manner.” Chen Yu reminded Xiao Qian again.

“I understand, Manager Chen.” Xiao Qian nodded in response.

Chen Yu knows that although the e-commerce business has achieved certain results, the market competition is fierce. Only by continuously improving customer experience and meeting customer needs can we gain a firm foothold in the e-commerce field and make greater contributions to the brand development of Wang’s All-Series Restaurants. He and his team members will continue to work hard to meet new challenges and continuously optimize e-commerce operation strategies so that more customers can taste the delicious dishes of Wang’s All-Series Restaurants.

In the following days, Xiao Zhao collected a lot of customer feedback and found that some customers were not clear about the points redemption process, and some customers hoped to add more types of gifts for points redemption. In response to these feedbacks, Chen Yu immediately organized a meeting of the operations team to discuss solutions.

“We need to simplify the points redemption process and add detailed operating instructions on the redemption page so that customers can understand it at a glance,” said Chen Yu.

“Manager Chen, regarding the types of gifts that can be redeemed for points, I think we can add some popular online celebrity products based on customer feedback, such as some special snacks or creative kitchen utensils. This will attract more customers to redeem points.” Xiao Qian suggested.

“This is a good idea, Xiao Qian. Go do a market research and see which popular online products are more suitable as gifts for points redemption. Make a list and we’ll discuss and finalize it.” Chen Yu said.

“Okay, Manager Chen.” Xiao Qian replied.

At the same time, Chen Yu did not relax the optimization of the e-commerce platform interface. He found that although the product classification had been refined, the display of search results could be further optimized. So he called a meeting of the technical team again.

“Xiao Li, I found that after customers search for dishes, the results displayed are sometimes not accurate enough, and some less relevant dishes also appear in the results. Can we optimize the search algorithm to make the search results more in line with customer needs?” Chen Yu said to the technician Xiao Li.

Xiao Li thought for a moment and said, “Manager Chen, we can optimize the matching degree of search keywords and sort the search results according to the customer’s browsing history and purchase history. This can not only ensure the accuracy of the search results, but also recommend dishes that customers may be interested in.”

“Okay, let’s follow this idea and come up with an optimization plan as soon as possible.” Chen Yu said.

……

As the business snowballed, the restaurant’s orders soared and continued to increase. Every day, the kitchen staff was busy, but it was still difficult to meet the growing demand.

The kitchen, which was originally quite spacious, now seemed extremely crowded. Various equipment and ingredients were placed full, and it was a bit difficult for the staff to move around. (End of this chapter)