Chapter 596

He returned to the office and began to think about the next development plan. He wanted to further optimize the distribution system, improve distribution efficiency, and reduce costs; at the same time, he also wanted to work with Chef Li to improve and innovate new dishes based on customer feedback.

He picked up the intercom and dialed Master Li’s number: “Master Li, this is Chen Yu. Have you read the recent customer feedback on the new dishes? Let’s find a time to discuss it together and see how to further optimize it.”

“Okay, Manager Chen, I was just about to talk to you about this. Let’s meet in the conference room at 2 pm.” Master Li replied.

After hanging up the phone, Chen Yu contacted Xiao Liu again: “Xiao Liu, are there any problems with delivery recently? We also need to plan ahead and see how we can do better.”

Xiao Liu said: “Manager Chen, the delivery is going smoothly at the moment, but I think we can consider equipping the delivery staff with some smart devices to provide real-time feedback on road conditions and order information, which can further improve efficiency.”

“Well, this is a good idea. You can make a detailed plan first and bring it to the conference room in the afternoon to discuss it together.” Chen Yu said.

At 2 pm, the lights in the conference room were bright, and Chen Yu, Master Li and Xiao Liu arrived on time. Chen Yu sat at one side of the conference table, holding a stack of customer feedback materials in his hand, and was the first to break the silence: “Let’s talk about the new dishes first, Master Li, customers have reported that the taste of the new dishes is generally very popular, but some customers think that the spice of some dishes can be lighter.” He handed the materials to Master Li while speaking.

Master Li took the information, nodded, and scanned the dense text on it: “I have also noticed this problem. I plan to make some adjustments to the amount of seasonings and develop a few new side dishes to enrich the taste of the dishes. I have been thinking about using Korean perilla leaves and Singaporean shrimp paste to make a unique cold dish. It’s a good opportunity to try it out this time.”

At this time, Xiao Zhao, who was in charge of operations, came over and said, “Master Li, I think we can also consider the taste preferences of different customers and make a seasoning package for customers to choose from, so that customers can add it according to their preferences. This way, we can meet the needs of more people.”

Master Li’s eyes lit up: “That’s a good idea, Xiao Zhao, you’re quick-witted! Let’s do it this way, I’ll study the combination of seasoning packets.”

Then, Xiao Liu cleared his throat and began to report on the delivery situation: “At present, the overall delivery is relatively smooth, but in order to further improve efficiency, I have studied the plan of equipping with smart devices in detail.” He turned on the projector and showed a PPT with pictures and text. “Look, after being equipped with smart navigation equipment, the delivery personnel can avoid congested sections in real time; coupled with the intelligent order distribution system, it can reasonably distribute orders according to the location of the delivery personnel and the order volume, greatly saving delivery time.”

Chen Yu looked at the PPT and asked, “Xiao Liu, what is the approximate purchase cost and subsequent maintenance cost of these smart devices? Also, how do the delivery staff accept the new equipment?”

Xiao Liu quickly explained: “The initial estimate of the purchase cost is this number.” He wrote a number on the notebook and handed it to Chen Yu. “As for the subsequent maintenance, I contacted the equipment supplier. They provide free maintenance for a certain period of time, and the subsequent costs are also within an acceptable range. As for the acceptance of the delivery staff, I have communicated with them in the early stage. Most people are looking forward to it and think it can improve work efficiency.”

Sister Lin, the financial director at the side, interrupted and said, “Xiao Liu, this purchase cost must go through the financial process. Please sort out the detailed budget list and equipment parameters for me. I will review it and see if I can discuss the price with the supplier.”

Xiao Liu nodded in thanks: “Then I’ll trouble you, Sister Lin. I’ll sort it out for you as soon as possible.”

Everyone had a heated discussion around this plan, and many suggestions for revisions were put forward. Some people suggested adding a customer evaluation and feedback function to smart devices to help delivery personnel understand customer needs in a timely manner; others suggested providing delivery personnel with special equipment operation training to ensure that they are proficient in using the equipment.

After the meeting, everyone went back to work. Chen Yu returned to his office and sat in front of his computer, staring at industry information websites and paying attention to market trends. While browsing the web, he recorded potential development opportunities in a notebook. Suddenly, he saw a piece of news about the cooperation between the catering industry and the live broadcast platform. His eyes lit up and he immediately made a call: “Hello, Mr. Zhang, I’m Chen Yu from Wang’s All-in-One Hotel. I see that live broadcasting is very popular now. Can our hotel also cooperate with some well-known anchors to promote our new dishes and takeaway services…”

Chef Li returned to the kitchen and plunged into research and development. He first washed the perilla leaves according to his previous idea, cut them into thin strips, mixed them with the prepared shrimp paste, tasted them repeatedly, and adjusted the amount of shrimp paste. “Xiao Wang, try this and see how it tastes?” He handed the prepared cold dish to the chef Xiao Wang next to him.

Xiao Wang took a bite and smacked his lips: “Master, the taste is quite special, but it would be better if the shrimp paste taste was a little lighter.”

Master Li nodded thoughtfully, added a little more perilla leaves, tasted it again, and smiled with satisfaction: “Well, it’s almost right this time.” Then, he began to study the combination of seasoning packets, putting different types of seasonings into small packages and trying combinations.

Xiao Liu was busy perfecting the delivery plan. He sat at his desk, carefully calculating various data and comparing the cost-effectiveness of different brands of smart devices. The phone kept ringing. He answered the supplier’s call while recording key information in a notebook. “Hello, is this Mr. Li, the smart device supplier? I would like to learn more about the battery life and signal stability of your device…”

In the following days, Chen Yu actively communicated with the live broadcast platform and anchors about the details of the cooperation. After several rounds of negotiations, he finally reached a cooperation intention with a well-known food anchor. “Anchor Zhang, thank you so much for your willingness to cooperate with us. When the time comes, we will coordinate the live broadcast process and the details of the dish display.” Chen Yu said excitedly on the phone.

Master Li successfully developed a new cold dish and determined the best combination of seasoning packets. The new dish was well received by everyone during the internal tasting. “Master Li, this new dish tastes great and will definitely be very popular.” Xiao Zhao gave a thumbs up after tasting it. Xiao Liu also completed the improvement of the delivery plan. With the efforts of Sister Lin, he successfully negotiated a more favorable price with the smart device supplier and arranged the training of the delivery staff. “Xiao Liu, the equipment will arrive next week, and the training time for the delivery staff has also been arranged, which will be the day after the equipment arrives.” Sister Lin said to Xiao Liu.

With the steady progress of various tasks, the new dishes were promoted for the first time on the live broadcast platform. On the day of the live broadcast, the food anchor enthusiastically introduced the new dishes of Wang’s All-System Restaurant to the camera: “Family, today I bring you the special Korean-Singapore fusion cuisine of Wang’s All-System Restaurant. This newly developed cold dish combines the fragrance of Korean perilla leaves and the unique flavor of Singaporean shrimp paste. There is also this seasoning package design that can be selected to meet different tastes. It’s really great…” The audience in the live broadcast room placed orders one after another, and the order volume surged instantly.

In terms of delivery, the newly equipped smart equipment has also played a huge role. The deliverymen skillfully operate the equipment and deliver the food to customers quickly and accurately according to the guidance of the smart navigation. “In the past, I sometimes had to take a long detour to deliver an order. Now with this equipment, it is much more convenient and the efficiency has been greatly improved.” A deliveryman said with a smile.

Chen Yu was delighted to see the growing order data, but he also knew that the market competition was fierce and he could not afford to slack off. He called a meeting with team members again: “The results of this live broadcast promotion and the new delivery equipment are very good, but we cannot be satisfied with this. Let’s think about what other aspects can be further optimized and improved?”

Chef Li said: “I plan to develop some new dishes suitable for single-person portions. Nowadays, many single people order takeout, and it is important to meet their needs.”

Xiao Liu suggested: “For delivery, we can consider cooperating with nearby convenience stores to set up some self-pickup points, so that customers who don’t want to wait for delivery at home can pick up their meals by themselves.”

Everyone once again launched a heated discussion and made suggestions for the future development of all Wang’s hotels. Through continuous exploration and innovation, they strived to take the hotels to a higher level.

……

After the independent delivery system and new dishes of Wang’s full-line restaurants gradually got on track, the business in the restaurant became more and more prosperous. From morning to night every day, people come and go in front of the store, diners come to enjoy the unique Korean-Singapore fusion cuisine, or come for the efficient takeaway delivery. The restaurant is full of seats, waiters are busy shuttling between tables, and pots and pans are colliding in the kitchen, full of fireworks.

However, the tide of market competition is never calm, just like sailing against the current, if you don’t move forward, you will fall behind. Behind this seemingly prosperous situation, new challenges are quietly approaching.

As the helmsman of the hotel, Wang Jianye heard a piece of news that made him look solemn at an industry exchange meeting – several large chain catering companies in the surrounding area have also set their sights on the field of Korean-Singapore fusion dishes and plan to open branches locally. These chain companies have strong financial resources, brand influence all over the country, and rich experience and mature systems in market promotion and operation management. Wang Jianye knows that this time, the hotel will face unprecedented fierce competition.

After returning to the hotel, he did not even take a rest, but immediately called together Chen Yu, Master Li and other core members to hold an emergency meeting in the conference room.

The atmosphere in the conference room was tense and depressing. Wang Jianye rested his hands on the conference table, his expression serious. He looked at everyone and said slowly, “Everyone knows that it has not been easy for us to come this far. We have finally established an independent distribution system and new dishes, and now new competitors are coming. These competitors are not small players, but several large chain catering companies with strong financial resources and great brand influence.”

Chen Yu frowned slightly and broke the silence first: “Mr. Wang, since they are going to enter this market, we have to find a way to highlight our own characteristics. We can increase our brand promotion efforts and emphasize that we are a local original Korean-Singapore fusion brand that understands the taste needs of local people better. Our cuisine is rooted in this land, and every dish incorporates the dietary preferences and habits of local people. This is something that those large chain companies cannot replicate in the short term.”

Chef Li went on to say, “I plan to speed up the research and development of dishes and launch more unique new dishes so that customers can always taste fresh flavors here. In addition, I also want to optimize the existing dishes, reduce costs and improve cost-effectiveness while ensuring quality. I am thinking about starting with the selection of ingredients and cooking techniques, which can both preserve the flavor of the dishes and save costs.”

At this time, Xiao Zhang, who was in charge of finance, pushed up his glasses and said, “From a financial perspective, the entry of large chain enterprises may increase the cost of purchasing ingredients. We have to renegotiate with suppliers to get more favorable prices, or find new high-quality suppliers. I will carefully calculate every cost to ensure that our capital chain is stable and we do not fall behind in price competition.”

Xiao Zhao, the operations manager, also added: “In terms of service, we also need to be more considerate. We can optimize the online ordering process and add some personalized service options, such as recommending dishes based on the customer’s historical orders and providing customized meal packages.”

Wang Jianye nodded. “Everyone is right. This is a tough battle and we must go all out. Chen Yu, the brand promotion is now handed over to you. Please formulate a detailed promotion plan as soon as possible. Chef Li, the task of developing new dishes and optimizing costs falls on your shoulders. Xiao Zhang, purchasing cost control depends on you and the suppliers. Xiao Zhao, please pay more attention to service optimization.”

After the meeting, Chen Yu returned to his office. Before he even had time to warm up his chair, he immediately turned on his computer and looked up market information. He kept switching web pages, searching for competitors’ brand promotion strategies, and writing down key points in a notebook as he read. He analyzed the promotional posters, advertising videos, and marketing activities of those large chain companies one by one, trying to find out their strengths and weaknesses. After a while, he called the advertising company: “Hello, Mr. Liu, this is Chen Yu from Wang’s All-in-One Hotel. Now we have encountered new competitors and want to increase our brand promotion efforts. Can you help us design a series of new promotional posters and advertising videos as soon as possible? This time the focus is to highlight our local original characteristics and unique taste of dishes. Customers must be able to see at a glance that we are different from those cookie-cutter chain brands.”

Mr. Liu on the other end of the phone replied, “No problem, Manager Chen. We will arrange a team to contact you immediately and try to come up with a solution in the shortest possible time. This time we will definitely highlight your uniqueness.”

(End of this chapter)