Chapter 589

After the meeting, everyone left with their tasks and devoted themselves to new work. Chef Li returned to the kitchen and saw the busy figures in the kitchen. The number of orders brought by the food festival increased significantly, and the workload of the kitchen increased sharply. The original staff was obviously not enough. So he started to recruit new chefs. In the past few days, he interviewed several applicants. After a strict screening, he finally selected two experienced chefs to join the team.

On the day the new chefs started working, Chef Li personally took them to familiarize themselves with the kitchen environment. He took the two of them around the kitchen and introduced them as he walked: “This is our food storage area. Fresh and frozen ingredients are classified and placed for easy access. This is the seasoning area. Various seasonings are clearly marked.”

Then, Master Li picked up a few bottles of special sauces and said to the new chef, “This is the special sauce of our restaurant. The purpose and proportion of each sauce are different. You must remember them clearly. Take this Korean barbecue sauce for example. Its formula combines the traditional sweet and spicy taste of Korea with the unique spices of Singapore. When marinating barbecue, the proportion must be accurate. One more point is too sweet, and one less point is not mellow enough.”

The new chefs nodded as they listened. One of the younger chefs said, “Don’t worry, Master. We will study hard and get the hang of it as soon as possible.”

Chen Yu was also busy. He sat at his desk, with a pile of cooperation plans and promotional materials in front of him. He was busy cooperating with major platforms to promote the hotel’s food and activities. After some efforts, he reached a cooperation with a well-known food recommendation platform and successfully listed Wang’s entire chain of restaurants as key recommended merchants.

Not only that, Chen Yu also racked his brains to plan a series of online interactive activities. He called the team members together to discuss the details of the event: “We will hold a food photography competition this time. When customers dine in our restaurant, they can take photos of the food and upload them to the event page. We will invite netizens to vote. The winner can get a voucher or free meal from our restaurant. There will also be food story sharing, where customers can share their stories about our food. This will not only increase the sense of participation of customers, but also promote our restaurant.”

Team members put forward their own ideas and suggestions. Some said that they could set up some interesting hashtags to facilitate the spread of the event on social media; some said that they could invite some Internet celebrities to participate in the event to increase the popularity of the event. Chen Yu listened carefully to everyone’s opinions and continuously improved the event plan.

With the joint efforts of everyone, the popularity and influence of Wang’s full-line restaurants are growing. Every day, the restaurant is bustling with people coming and going. Customers taste the delicious Korean-Singapore fusion cuisine while sharing their dining experience. With the addition of new chefs, Chef Li and his kitchen team can also cope with the growing number of orders more calmly, and dishes with good color, aroma and taste are constantly served from the kitchen.

Chen Yu keeps an eye on the progress of online activities. Seeing more and more entries in the food photography competition and more and more comments and likes under the food story sharing, he knows that his efforts have not been in vain. He also frequently communicates with the cooperation platform and adjusts the promotion strategy based on the data feedback from the platform, striving to let more people know about Wang’s full range of restaurants.

As time went by, the restaurant’s special sauces and peripheral products were warmly welcomed by customers once they were launched. Many customers would buy a few bottles of sauce to take home after tasting the delicious food. One customer shared on social media: “I had their Korean barbecue at Wang’s All-in-One Restaurant, and the taste was simply amazing. I bought their special sauce and made it myself at home. Although it is not as good as the chef’s craftsmanship, it can satisfy my cravings. It’s really great!”

The joint promotion activities have also achieved remarkable results. After cooperating with the cinema, many customers came to the restaurant with discount coupons after watching the movie; the joint set meal launched with the coffee shop also attracted many customers who like to drink coffee to try it. The customer flow of surrounding businesses has also increased due to the cooperation activities, and everyone is very satisfied with this cooperation.

Wang Jianye was pleased and full of expectations as he watched the restaurant’s business flourish. He knew that although he had achieved some success, the catering market was unpredictable and new challenges could arise at any time. So he began to think about the next development plan, such as opening branches in other regions to bring the food of Wang’s entire restaurant series to more people, or developing new menu series to meet the taste needs of different customers.

At a team meeting, Wang Jianye told everyone his idea: “Our restaurant is developing well now, but we can’t be satisfied with it. I want to open branches in other areas. What do you think?”

Chen Yu’s eyes lit up and he said, “Boss Wang, this is a good idea. But if we open a branch, we need to be fully prepared for the initial market research, store location selection, staff recruitment and training.”

Chef Li agreed: “Yes, and the taste of the dishes in the branch must be consistent with that of the main store. This requires us to develop strict standardized processes to ensure that every chef can make the same delicious dishes.”

Everyone had an in-depth discussion on the topic of opening a branch store, from market analysis to operation management, from food development to staffing, no detail was left out. After the meeting, everyone got busy again, working hard to achieve the goal of opening a branch store.

Chen Yu led the marketing team to conduct detailed market research in other areas. They visited multiple business districts to understand the local consumption level, catering market conditions, and the distribution of competitors. Every time they went to a place, Chen Yu and his team members would carefully record and analyze the data to find the most suitable location for opening a branch.

In the kitchen, Chef Li was busy formulating a standardized process for making dishes. He recorded the amount of ingredients, cooking steps, and seasoning ratios for each dish in detail, and demonstrated it to the chefs in person to ensure that everyone could master it. “For this kimchi and seafood fried rice, the rice should be fried until slightly golden, then kimchi, seafood, and special sauce should be added, stir-fried evenly, and the heat and time should be controlled well, so that the fried rice will be fragrant.” Chef Li said to the chefs while operating.

At the same time, Wang Jianye is also actively looking for suitable partners, hoping to use their resources and experience to make the preparations for the branch smoother. He communicated with some commercial real estate companies to learn about store leasing information and negotiated with suppliers to ensure a stable supply of ingredients for the branch.

In the process of preparing for the branch, some difficulties and challenges were encountered. For example, the rent of the store in a certain business district was beyond the budget; and there were disagreements with suppliers on price and delivery time. But Wang Jianye and his team did not back down, and they worked together to find a way to solve the problem.

Regarding the rent issue, Chen Yu and his team members once again evaluated the business district to look for stores with better cost-effectiveness; Wang Jianye personally communicated with the suppliers, and after many rounds of negotiations, they finally reached an agreement on price and delivery time.

As the preparations progressed, the branch’s opening date was getting closer. Chef Li began to select excellent chefs to go to the branch to carry out preliminary preparations, while Chen Yu was busy planning the branch’s opening activities, hoping to attract a large number of customers at the beginning of the opening.

“When we open our branch, we can organize a tasting event to allow customers to try our signature dishes for free. This will help us quickly expand the market.” Chen Yu put forward his idea at the meeting.

“We can also offer opening discount packages to attract more families and friends to dine together,” added team member Xiao Zhang.

Everyone is enthusiastic and full of confidence in the opening of the branch. With everyone’s joint efforts, the branch is finally ready to meet new challenges and opportunities.

On the opening day, the branch store was decorated with lights and was bustling with activity. Wang Jianye, Chen Yu, Master Li and others arrived early to welcome the first batch of customers. “I declare that the Wang’s All-Series Restaurant branch is officially open!” Wang Jianye’s voice was loud and powerful. As he finished speaking, firecrackers rang out, colorful ribbons flew, and the crowd burst into warm applause.

Customers walked into the store one after another, attracted by the unique decoration style and tempting aroma of food. “This environment is really nice, just as unique as the main store.” said a customer.

“Yes, and the dishes taste exactly the same as the main store, so delicious!” Another customer ate the Korean barbecue that had just been served and praised it highly. Seeing the branch’s business so hot, Wang Jianye and his team members were very pleased.

……

On the day of the branch’s opening, as soon as the morning sun shone on the street, a long line formed in front of the Wang’s All Series Restaurant branch. Among the crowd, there were office workers from nearby office buildings who came to try the new food during their lunch break; there were families with children jumping excitedly and shouting for delicious food; and there were also many loyal customers of the main store who came to support the branch’s opening.

The door of the restaurant slowly opened, and the customers who had been waiting for a long time walked into the store in an orderly manner. The decoration of the store continued the style of the main store, with warm-toned lighting, traditional Korean folk paintings and photos of Singapore’s iconic buildings hanging on the walls, which cleverly combined to create a unique atmosphere. The waiters were dressed in neat uniforms, smiling, enthusiastically guiding customers to their seats and handing them menus.

“Welcome, please come this way. Our branch is opening today and we have special promotions. You can take a look at the menu.” The waiter Xiao Wu said to a young couple.

“Wow, this environment is really as unique as the main store, warm and stylish.” The girl said to the boy next to her while looking around.

The boy nodded, took the menu, looked at the rich dishes on it, and said, “Yes, based on the environment and the taste of the main restaurant, it must be right.”

Soon, the first table’s order was served. It was a Korean barbecue and a Singaporean chili crab. The barbecue was sizzling with oil, and the aroma spread instantly. The chili crab was bright red, with plump crab meat and a rich sauce on top.

“This tastes exactly the same as the main restaurant, so delicious!” A middle-aged man couldn’t help but say after taking a bite of the barbecue. His wife nodded beside him, still stuffing a piece of crab meat in her mouth, and said vaguely: “Yes, the taste of this chili crab is no different from what we eat in Singapore, so authentic.”

A young mother with her child at the next table was eating a children’s meal with big mouthfuls. The meal contained cute Korean bibimbap. The rice was made into the shapes of cartoon animals, and was served with fruits and snacks.

“Baby, is it delicious?” the mother asked the child with a smile.

“It’s delicious, Mom. I want more.” The child answered vaguely with his mouth full, making everyone around him laugh.

Wang Jianye stood in a corner of the restaurant, quietly watching the lively scene. He was wearing a neat suit, with his arms crossed in front of his chest, nodding slightly from time to time. Chen Yu and Chef Li were also busy in the restaurant. Chen Yu shuttled between the tables, asking customers about their dining experience and occasionally communicating with the waiters; Chef Li walked back and forth between the kitchen and the restaurant to ensure that every dish met the standards.

“Chen Yu, how is the customer feedback today?” Wang Jianye asked when he saw Chen Yu coming over.

“Mr. Wang, the feedback is very good. Everyone is very satisfied with the food and environment.” Chen Yu said excitedly with a smile on his face, “It’s just that there are too many people, and the waiters are a little overwhelmed, but everyone is trying their best.”

“Okay, go tell everyone that they have worked hard today, and give everyone red envelopes as a reward after the work is over.” Wang Jianye patted Chen Yu on the shoulder.

“Okay, Mr. Wang, I’ll go tell him right away.” Chen Yu turned around, walked quickly towards the waiters, and conveyed Wang Jianye’s words.

“Did you hear that? President Wang said he would give us red envelopes after the end of today to thank everyone for their hard work. Let’s work harder and serve every customer well.” Chen Yu said, raising his voice.

“That’s great, thank you, Mr. Wang!” The waiters responded one after another, their faces filled with joy, and they worked more enthusiastically.

Chef Li came out of the kitchen with a plate of freshly cooked kimchi and seafood fried rice in his hand. He walked up to a table of customers and asked, “Hello, excuse me, this is our signature kimchi and seafood fried rice, freshly cooked. Please try it and see how it tastes. If you have any suggestions, feel free to tell me.”

The customer took a bite and gave a thumbs up: “Master, this fried rice is so fragrant. The sour taste of kimchi and the freshness of seafood go well together.”

“That’s good. If there’s anything you want to eat, or if you think the food is too bland or too salty, just let me know.” Master Li said with a smile.

“Master, your food tastes so good, my business will surely get better and better,” said the customer.

“Thank you for your good wishes. We will continue to work hard.” After saying this, Master Li returned to the kitchen to work.

After the day’s business was over, the customers in the restaurant gradually dispersed. The waiters began to clear the tables and clean up. Wang Jianye, Chen Yu and Master Li gathered in the office.

(End of this chapter)