Master Li returned to the kitchen and dove into the research and development of new dishes. He busied himself in the kitchen, preparing various ingredients and adjusting the proportions of seasonings. His assistant Xiao Wang helped out and handed over the necessary tools from time to time. “Xiao Wang, bring that bottle of Korean hot sauce over here.” Master Li said as he stared at the roast chicken in the oven. “Okay, Master.” Xiao Wang quickly handed over the hot sauce. Master Li put on gloves, opened the oven, turned over the roast chicken with tongs, observed the color and degree of roasting of the chicken, and muttered: “If the heat is a little higher, the skin will be more crispy.”

Lao Zhang was not idle either. He called several major suppliers. “Hello, Boss Zhang, I’m Lao Zhang from Wang’s All-inclusive Restaurant. We are planning to hold an event recently. The quantity is large. Can you give us a more favorable price? We have always had a pleasant cooperation. We hope you can support us more this time.” The supplier’s response came from the other end of the phone. Lao Zhang listened and recorded it in a notebook. His expression was sometimes serious and sometimes relaxed. After some bargaining, he finally reached a more favorable cooperation agreement with several suppliers.

Xiao Liu was in the office sorting out the information of old customers and formulating exclusive discount plans. He would pick up the phone from time to time and call some old customers to ask about their dining experience and reveal the upcoming discounts. “Hello, Ms. Li, I am Xiao Liu from Wang’s All-Series Restaurant. Have you dined in our restaurant recently? We are about to launch some new activities with exclusive discounts for you. If you have time, you can come and try the new dishes.”

Sister Lin sat in the finance office, carefully analyzing the financial data on the computer. She opened spreadsheets one by one, calculating the cost of the event, expected income and various expenses. She also communicated with Chen Yu from time to time to understand the budget arrangement of the event and ensure that every expense was spent reasonably.

Lao Zhou was busy arranging the staff’s shifts. He took the staff list and reasonably allocated positions and working hours according to everyone’s work ability and experience. He also organized a brief staff training, introducing the event content and new dishes in detail so that the employees could familiarize themselves with them in advance so as to better serve customers.

Three days passed in a flash. With everyone’s joint efforts, all Wang’s restaurants were ready for the event. A colorful poster was posted at the entrance of the restaurant, which read “Limited time special offer, Korean and new food feast”, and detailed the various discount packages and new dishes. On social media, the recommendation videos posted by food bloggers also attracted the attention of many netizens. People left messages in the comment area asking for event details and restaurant addresses.

On the day of the event, there was also a long queue outside the restaurant. Customers were attracted by the new dishes and the promotion. “I saw your new dishes online and came here to try them,” said a young customer. The waiter enthusiastically guided the customers to their seats and introduced the event content and new dishes to them.

In the restaurant, the “Korean spicy sauce grilled chicken” and other new dishes carefully developed by Chef Li have received unanimous praise from customers. “This grilled chicken tastes great, the spicy sauce has just the right flavor, and paired with coconut rice, the taste is so rich.” A customer praised while eating.

Chen Yu was busy shuttling around the restaurant, paying attention to customer feedback and the progress of the event. Seeing the satisfied smiles of the customers, the tension in his heart gradually dissipated.

……

The afternoon sun shines on the bustling streets of Singapore. Chen Yu stands at the entrance of Wang’s All-Inclusive Hotel, his eyes fixed on the newly opened restaurant across the street. At this moment, the entrance of the restaurant is bustling with people coming and going, and customers are constantly attracted by its opening promotions. Chen Yu knows that in order to win in this fierce business war, he must know himself and his enemy. He took a deep breath, turned around and said to several colleagues behind him who were also focused, “Let’s go over and take a look.”

Chen Yu led the team to the competitor’s restaurant. As soon as they entered the door, a waiter came to greet them. Although he had a smile on his face, Chen Yu keenly noticed the busyness and panic behind the smile. They found a seat and sat down. Chen Yu looked at the menu and ordered a few signature dishes promoted by the restaurant.

After the dishes were served, Chen Yu was the first to pick up the chopsticks and tasted them carefully. He frowned slightly while chewing, and then carefully wrote a few notes in his notebook. Xiao Li, a colleague next to him, also tasted a bite and whispered: “Manager Chen, the taste feels so-so, nothing special.” Chen Yu nodded slightly, said nothing, and continued to taste other dishes.

After tasting the dishes, Chen Yu stood up and started chatting with several customers around him. He walked to the table of a middle-aged man and asked politely, “Hello, sorry to bother you. I want to ask, what do you think of the taste of the dishes in this restaurant? And do you think this promotion is attractive?”

The customer put down his chopsticks, thought for a moment and said, “The food in this restaurant tastes pretty good and is very affordable, but the service is average and the food is a bit slow. I waited for a long time for the food to come. If it weren’t for the discount, I might have left.”

Chen Yu thanked him with a smile, and then walked to another table to ask a young lady for her opinion. The lady said disappointedly: “I came here for the limited edition special dishes, but I felt that the taste was not as good as I imagined, and I may not come again. Moreover, the waiter did not seem to be very clear about the details of the event, and answered the question ambiguously.”

Chen Yu recorded all the feedback in detail, not missing any details. After finishing the survey, he and his colleagues returned to the restaurant and immediately began to organize the information. Everyone sat together and discussed it. Xiao Li said, “I think their service is really bad. We must widen the gap in this aspect.” Another colleague, Xiao Wang, also agreed, “Yes, the taste of the dishes is not particularly outstanding. Our Korean-Singapore fusion dishes are much more distinctive than theirs.”

While listening to everyone’s discussion, Chen Yu quickly organized his notes, categorized and summarized the various feedback, and compiled them into a detailed research report.

The next morning, Chen Yu hurried to Wang Jianye’s office with the research report that condensed everyone’s hard work. Wang Jianye was sitting at his desk reviewing documents. When he saw Chen Yu come in, he put down the documents in his hand and motioned him to sit down.

Chen Yu handed the research report to Wang Jianye and said, “Boss Wang, this is the result of our research on the competitor’s restaurant yesterday. It’s very detailed. Please take a look.” Wang Jianye took the report, looked through it carefully, and nodded slightly from time to time. After reading it, he raised his head, revealing a trace of satisfaction in his eyes: “This report is very valuable. We can formulate targeted marketing strategies based on customer feedback. Tell me your ideas first.”

Chen Yu sat up straight and spoke clearly, “According to the survey results, we can start from the following aspects: First, launch a ‘limited time special package’ with a more attractive price than competitors. They are now offering 5% off for all dishes, and we can launch a special package with 4% off for some of our signature dishes to attract more price-sensitive customers; second, strengthen service training to ensure that the customer experience is better than that of competitors. From yesterday’s situation, their service staff were not proficient in their business and their attitude was average. We need to make employees familiar with every dish and serve customers warmly and attentively; third, use social media and food platforms to promote and highlight our unique advantages. Our Korean-Singapore fusion dishes are unique, and the high-quality service we have always provided must be reflected in the promotion.”

After listening to this, Wang Jianye nodded again with a hint of approval in his tone: “Okay, let’s implement this plan. Chen Yu, you are responsible for the overall coordination, and you can tell me anytime if you have any questions; Chef Li, you will develop new dishes as soon as possible, and work harder on the taste and characteristics based on the results of this survey; the purchasing department will ensure the supply of ingredients, communicate well with suppliers, and ensure the freshness of ingredients and cost control. Everyone should work hard, and we must win this competition.”

Master Li said quickly, “Don’t worry, Mr. Wang. I have some new ideas for developing new dishes, and they will be ready in the next two days.” Zhang, the head of the purchasing department, also said, “There will be no problem with the supply of ingredients. I will contact several major suppliers and try to get a more favorable price.”

In the next three days, the restaurant was busy. Chef Li and his team worked day and night in the kitchen to develop new dishes. They tried various combinations of ingredients and adjusted the cooking temperature and the proportion of seasonings. While busy, Chef Li said to his assistants: “This time we must develop some amazing new dishes to attract customers.”

Chen Yu was busy planning a promotional plan with the marketing team. They contacted well-known local food bloggers and invited them to the restaurant to experience the new dishes and promote them. They also released a series of exquisite promotional posters and videos on social media platforms, detailing the upcoming “limited time special package” and new dishes.

Lao Zhang was also busy. He visited suppliers one by one and bargained with them. “Boss Zhang, we have a large volume of activities this time. You have to give me the most favorable price. There will be many opportunities for cooperation in the future.” Lao Zhang said sincerely. With his efforts, he finally reached a more favorable cooperation agreement with several suppliers.

Three days later, the hotel officially launched the “Limited Time Special Package” event. Early in the morning, a striking banner was hung at the entrance of the hotel, which read: “Limited Time Special Offer for All Wang’s Hotels, 5% off for Korean and New Fusion Dishes, and Exclusive Member Discounts!” The waiters, dressed in neat and brand new uniforms, stood at the door in high spirits, warmly welcoming every customer passing by. They held carefully designed flyers in their hands, introducing the event content and new dishes to customers in detail.

On the first day of the event, a long line formed at the entrance of the restaurant. Customers were attracted by the preferential activities and the tempting new dishes, and came to try them with great anticipation. In the restaurant, the waiters shuttled between the tables and chairs in a busy but orderly manner, providing customers with high-quality services. Every customer who entered the door would hear a warm greeting; when ordering dishes, the waiters would patiently introduce the characteristics and taste of the dishes; during the meal, they would also ask customers about their dining experience from time to time and solve their needs in a timely manner.

After having his meal, a gray-haired old man gave a thumbs up to the waiter next to him and said, “Your service is really good, and the food tastes great, much better than the restaurant across the street! I will definitely come here often in the future.”

The waiter smiled and replied: “Thank you for your support. We will continue to work hard to provide you with a better dining experience. If you have any suggestions, please feel free to tell us.”

Chen Yu walked around the restaurant, looking at the lively and orderly scene, feeling very happy. He knew that this was just the beginning of the business war, and there would be more challenges in the future, but as long as the team worked together, they would be able to remain invincible in this fierce competition.

Wang Jianye stood in front of the office window, overlooking the long queue of customers downstairs, with a satisfied smile on his face. He knew that in the fiercely competitive catering market, every challenge was an opportunity for growth. This response was only a temporary victory, and he would continue to maintain the advantages of innovation and service and continuously improve the competitiveness of the hotel. He turned back to his desk, picked up the phone, and called the market research company, preparing to further understand the market dynamics and consumer needs, and make plans for the long-term development of the hotel.

Meanwhile, Chef Li continued to work in the kitchen. Based on customer feedback and today’s business situation, he had some new ideas for improving the new dishes. He called the kitchen team together and once again devoted himself to intensive research and development work, striving to make every dish more perfect.

The marketing team also did not relax. They paid close attention to the comments and feedback on social media, responded to customers’ questions in a timely manner, and collected customers’ opinions. Xiao Wu excitedly said to Chen Yu: “Manager Chen, many customers praised our activities and dishes online, and many people said they would recommend them to their friends.” Chen Yu smiled and nodded: “Keep it up, we want to let more people know the advantages of Wang’s full range of restaurants.”

The purchasing department, led by Lao Zhang, maintained close communication with suppliers to ensure a stable supply of ingredients. Lao Zhang said to the suppliers: “This event was very successful. Our demand may increase in the future. I hope you can continue to support us.”

……

Chen Yu sat in front of the computer in the hotel office, his eyes fixed on the screen, which showed the “Member Exclusive Offer” activity page that had just been designed. The office was brightly lit, surrounded by various documents and promotional materials, and the hotel’s business philosophy and development plan were hung on the wall. Chen Yu frowned slightly, his fingers gently slid on the mouse, carefully examining every detail of the page. He felt that the color scheme of the page was not eye-catching enough, and after thinking for a moment, he changed the main color to the hotel’s iconic crimson, and the entire page instantly looked more solemn and attractive. (End of this chapter)