The waiter enthusiastically guided them to their seats and handed them the menu. The customer flipped through the menu and saw the rich and diverse fusion dishes, with a pleasant expression on his face: “Your dishes look very tempting. I have heard of the great name of Wang’s All-in-One Restaurant for a long time, and today I finally have the opportunity to try it.”

After a while, the dishes were served. After tasting them, the customer gave the waiter a thumbs up and said, “This tastes really good. It has the characteristics of Korean cuisine and also incorporates the flavors of other countries. It is unique and delicious. We will come here for our gatherings in the future.”

Wang Jianye stood in a corner of the restaurant, watching the lively scene, feeling a sense of accomplishment. He said to Li Mingzhe beside him: “Seeing the satisfied smiles of the customers, I know that our efforts have not been in vain. But this is just the beginning. We must continue to maintain and continuously improve the quality of our dishes and service levels, so that all Wang’s restaurants can take root and thrive in Busan.”

Li Mingzhe nodded and said, “Mr. Wang, don’t worry. Our team will definitely go all out. Next, we will pay close attention to customer feedback and continue to improve and innovate based on customer needs.”

……

On the bustling streets of Busan, branches of Wang’s full-line hotels are firmly rooted here, welcoming and seeing off many customers every day. Wang Jianye’s team always adheres to the customer-centric operating philosophy and pays close attention to every feedback from customers in daily operations.

In the afternoon, the number of customers in the restaurant dropped slightly. The waitress, Kim Ji-eun, was walking between the tables and chairs with a book for collecting opinions. She walked to a table where a couple was sitting. Kim Ji-eun bowed slightly, with a polite smile on her face, and said softly, “Excuse me for interrupting your meal. Are you satisfied with our food and service? If you have any suggestions, please let me know.”

The husband put down the chopsticks that were holding the dish, thought for a moment, and said, “The dishes do taste good, but the background music played in the restaurant doesn’t seem to match the ocean-style decoration.”

Jin Zhien immediately took out a pen, wrote it down quickly in the notebook, nodded and said, “Okay, sir, thank you very much for your feedback, we will deal with this issue as soon as possible.”

After the couple finished their meal and left, Kim Ji-eun quickly found her colleague Park Jun-hee, who was in charge of playing music in the store. “Jun-hee, a customer just complained that the background music doesn’t match the environment of the store. Can you choose some soft music that is more in line with the ocean atmosphere?” Kim Ji-eun said.

Park Junxi replied, “Okay, I’ll start choosing right away.” Then he sat down in front of his computer, opened the music library, and began to select songs one by one. As he listened, he wrote down some songs that might be suitable, and he kept muttering, “This one has a fast tempo, it’s not suitable, and this one’s style doesn’t seem right…”

Meanwhile, in the hotel’s kitchen, head chef Lee Jung-hoon was directing the chefs to prepare ingredients for dinner. At this time, waitress Jung Soo-yeon hurried into the kitchen and said to Lee Jung-hoon, “Chef Lee, a customer has asked us to add some dishes suitable for children.”

Li Zhengxun stopped what he was doing, wiped the oil stains off his hands, thought for a moment and said, “Okay, I’ll discuss it with everyone and come up with a few children’s meals.”

Later, Li Zhengxun called several chefs together and said, “A customer just suggested adding children’s dishes. We need to think about it. Children generally like light-flavored and cute-shaped food, so let’s start with this aspect.”

Chef Park Sung-cheol spoke first: “How about making a cartoon-shaped rice ball, with some vegetables and small pieces of fried chicken? Children will probably like it.”

Chef Jin Mina then said, “Make a fruit salad, use yogurt and fruits to arrange them into cute shapes, it will make you hungry just by looking at them.”

Li Zhengxun nodded in agreement: “This is a good idea. Let’s try it out and see the effect.”

So, the chefs divided up their work and began to prepare the ingredients. Park Sung-cheol kneaded the rice into the shape of cartoon animals, cut out eyes, noses and other facial features with seaweed and pasted them on the rice balls, and served them with carefully cut vegetables and fried golden and crispy chicken pieces. Kim Mina selected fresh fruits such as strawberries, bananas, and blueberries, paired them with yogurt, and carefully arranged them into various interesting shapes.

After some hard work, several samples of children’s meal sets were initially prepared. Li Zhengxun looked at the finished samples and said to other chefs, “Everyone try them and see how they taste and whether there are any adjustments that need to be made.”

The chefs gathered around and tasted the children’s meals. Park Sung-cheol said, “The rice in these rice balls could be a little softer, so it would be more suitable for children.”

Jin Mina also expressed her opinion: “It might be better if the yogurt in the fruit salad was a little less sweet.”

According to everyone’s suggestions, the chefs adjusted the children’s meal. After the adjustment, Lee Jung-hoon said to Jung Soo-yeon, “Soo-yeon, take these children’s meal out and show them to the customers who just made suggestions and ask for their opinions.”

Jessica Jung carefully brought the children’s meal to the customer’s table and said, “Hello, this is the children’s meal we developed based on your suggestion. Please take a look and see if you are satisfied.”

The customer looked at the cute-shaped meal and said in surprise: “Wow, it looks so cute! My kids will definitely like it.” He then called the child over and let him taste it.

The child took a bite of the rice ball, his eyes lit up, and he said happily: “Delicious, this rice ball is delicious.” The customer smiled and said to Zheng Xiuyan: “It tastes great too, you are so efficient.”

Jessica Jung smiled and responded: “Thank you for your recognition, this is what we should do. If you have any other opinions, please feel free to tell us.”

As these improvements were gradually implemented, the atmosphere in the restaurant became more pleasant. Soft ocean-style background music played in the store, and customers enjoyed their food and chatted leisurely.

A mother with a child said to her friend: “The environment of this restaurant is really nice, the music is very comfortable to listen to, and there are set meals specially prepared for children. The children are happy to eat and we don’t have to worry too much.”

My friend nodded in agreement: “Yes, the food is delicious, we can come here often in the future.”

The exchanges and satisfied feedback among these customers, spread through word of mouth, have made Wang’s entire hotel chain increasingly well-known in Busan.

On a weekend afternoon, the restaurant was bustling with customers. New customers kept pouring in, and the waiters were busy guiding customers to their seats and placing orders.

A tourist from other places stood at the door of the store, looking at the lively scene inside, and asked a passerby nearby: “Excuse me, is this store very famous? Why are there so many people?” The passerby answered enthusiastically: “Of course not, the dishes in this store are unique, the environment and service are quite good, it is very popular in our Busan, and many tourists from other places like to come here.”

After hearing this, the tourist walked into the store and found a seat under the guidance of the waiter. The waiter handed over the menu and introduced enthusiastically: “Hello, this is the menu of our store. You can take a look at our signature dishes and special dishes.”

The tourist took the menu, ordered the dishes, looked around, saw a painting of Busan’s seascape hanging on the wall, and said to the waiter: “Your decoration is quite unique and fits in with Busan’s marine culture.”

The waiter smiled and responded: “Thank you for your compliment. We just hope that customers can feel the unique marine atmosphere of Busan in our store.”

After a while, the dishes were served one after another. After tasting them, the tourists said to their companions: “It tastes really good, it is definitely worth a try.”

At the cashier counter, store manager Li Minghao was busy checking out customers. At this time, a regular customer came over and said to Li Minghao: “Manager Li, your store has changed a lot recently, and it’s getting better and better.”

Li Minghao responded with a smile: “Thank you for your support, we will continue to work hard to bring you a better dining experience.”

As word of mouth spreads, the number of customers coming to the hotel increases day by day, including not only a large number of local residents but also many foreign tourists who list it as one of the must-visit check-in spots. In Busan’s catering market, Wang’s All-inclusive Hotels has firmly established its foothold.

However, Wang Jianye and his team were not satisfied with this. That day, Wang Jianye called all team members to a meeting in the conference room.

Wang Jianye stood at the front of the conference room, looking at everyone present, and said, “Our Busan branch is currently developing well, but we can’t stop here. Everyone please speak freely and talk about your ideas for the next step.”

Jin Meixi, who is in charge of marketing, spoke first: “Mr. Wang, I think we can strengthen online publicity, cooperate with major tourism platforms and social media, and carry out some promotional activities, so as to attract more foreign tourists.”

Operations manager Park Sung-ho went on to say, “I think we can consider developing some peripheral products, such as tableware and souvenirs with the hotel logo printed on them, to enhance the brand’s influence.”

Then, Li Zhengxun, who is in charge of food development, also said: “We can regularly launch new dishes, combined with the local special ingredients of Busan, to continuously bring freshness to customers.”

Others also expressed their opinions, and discussions in the conference room continued.

Wang Jianye listened carefully to everyone’s speeches, nodding from time to time. After everyone finished speaking, he said: “Everyone’s ideas are very constructive. Next, we will divide the work and cooperate to gradually implement these ideas. Jin Meixi is responsible for online promotion and communicates with relevant platforms for cooperation matters; Park Chenghao follows up on the development of peripheral products, and strictly controls everything from design to production; Li Zhengxun leads the R&D team to launch new dishes as soon as possible. Other colleagues also perform their duties and work together to move towards the goal of making our Wang’s entire hotel chain a world-renowned catering brand.”

After the meeting, the team members quickly got down to work. Jin Meixi sat at her desk, constantly making phone calls to communicate with operators of major travel platforms and social media about promotion plans. “Hello, we hope to display our hotel on the homepage recommendation of your platform. The time is about one month. We can discuss the cost…”

Park Sung-ho shuttled between various gift processing factories, negotiating with the heads of the factories on the details of customizing peripheral products. “We have very high requirements for product quality. The design must highlight the characteristics of our hotel and be both beautiful and practical…”

Li Zhengxun and the chefs of the R&D team are busy in the kitchen, trying out various new combinations of dishes. “Let’s try this Busan-specific seafood with traditional Korean sauces to see how it tastes…”

As time went by, the online promotion was officially launched. On major travel platforms, pictures of Wang’s full-line restaurants’ special dishes, introductions to the store environment, and customer reviews attracted the attention of many tourists. On social media, related promotion topics also gradually heated up, and many netizens left messages expressing their desire to come and experience it.

The design of the peripheral products was also initially completed. Park Chenghao showed the design to Wang Jianye: “Mr. Wang, take a look at this design. The pattern on the tableware combines the logo of our hotel and the marine elements of Busan. The souvenirs are some small and exquisite ornaments, which are also printed with the characteristic logo of the hotel.”

After a careful inspection, Wang Jianye said: “The overall design is good, but we need to make some adjustments to the details to ensure the quality of the product.”

In terms of food research and development, Li Zhengxun led the team to successfully launch several new dishes. One of them was a dish that used fresh local sea fish from Busan with a secret sauce and some special side dishes. It was loved by customers as soon as it was launched.

After tasting the new dish, a customer said to the waiter: “This new dish tastes really unique. The freshness of the sea fish and the sauce are perfectly blended. Your chef’s skills are getting better and better.”

The waiter responded with a smile: “Thank you for your compliment. We will continue to work hard to bring more delicious dishes to our customers.”

With the smooth progress of various tasks, Wang’s All-inclusive Hotel’s influence in Busan has further expanded. Not only has it attracted more tourists, but local residents have also recognized the hotel more. In a local food selection event, Wang’s All-inclusive Hotel won the honorary title of “Busan’s Most Popular Restaurant” for its unique dishes, high-quality services and distinctive decoration.

At the award ceremony, Wang Jianye accepted the award on behalf of the hotel. He took the trophy and said to the audience: “Thank you for your support and recognition of all Wang’s hotels. This honor belongs not only to our team, but also to every customer who loves our hotel. We will continue to work hard to continuously improve quality and bring you a better dining experience.”

There was warm applause from the audience. After returning to the hotel, Wang Jianye said to his team members: “This award is a recognition of our previous efforts, but we cannot be complacent. We must continue to maintain and move forward towards the goal of becoming a world-renowned brand.”

The team members nodded in agreement. Since then, they have worked harder to continuously improve the dishes and services and expand marketing channels.

Jin Meixi continued to optimize the online promotion strategy, cooperated with more travel bloggers, and invited them to experience and share their experiences in the hotel. “Hello, we would like to invite you to taste our dishes in our hotel, and hope that you can share your experience on your social media account…” (End of this chapter)