Chapter 495 Leave it to me!
The headquarters office of “Xizhilang”.

Zheng Wan took Xu Chen and his group on a tour and then brought them to the rest area at the corner.

“Let’s take a rest here…”

Zheng Wan glanced at her phone and said apologetically:

“Sister Lily will finish the meeting soon. Let me apologize to Mr. Xu first.”

Xu Chen: “It’s okay, we’ll just wait a while.”

There were two rows of long sofas in the rest area, and Xu Chen, Su Rong, Sun Amy, and Gu Xinxin sat next to each other.

Zheng Wan called a pretty lady from the administration department to bring her tea.

“There are snacks and coffee at the bar for you to take. Mr. Xu, please wait here for a moment.

I’ll go check the meeting room and be right back.”

Having said that, he trotted away.

Xu Chen looked around and saw that the tea table in the rest area was indeed filled with Xizhilang’s own snacks.

The main items are various jellies and seaweed, etc. It seems that greedy employees can eat as much as they want.

Working in a snack company might be a happy thing for some people.

Xu Chen was suddenly stunned and speechless for a moment.

Su Rong had “floated” over without knowing when, and happily took a handful of jelly from the bar, and was walking back stumblingly.

She ignored Xu Chen and gave the jelly in her hand to Sun Amy and Gu Xinxin first.

Seeing Xu Chen’s speechless face, Su Rong stuffed the largest jelly into Xu Chen’s hand.

“…”

They sat for a while, and Xu Chen drank tea and rested.

He looked up and saw a little girl walking towards him from a distance, but suddenly he was stunned.

It was because the little girl was wearing a pair of eye-catching “Ranbing 001” shoes.

Xu Chen moved his eyes upwards again and saw that the girl looked to be in her teens and was obviously not an employee of the company.

She was wearing an exquisite plaid skirt and a British-style blazer, with her hair tied up in a high ponytail, sweeping behind her as she walked over…

Xu Chen had some guesses in his mind and looked at the little girl’s chest again.

There is a badge on the blazer that looks like a “school badge”.

Xu Chen suddenly had some guesses in his mind and couldn’t help feeling happy.

Zheng Wan mentioned earlier that the daughter of Li Yongjun, chairman of “Xizhilang”, is studying in high school in Hong Kong Island and happened to come here today.

Could this little girl in school uniform in front of me be the boss’s daughter?
And she also wore a pair of “Ranbing 001”.

Xu Chen took a deep breath and at the same time had some thoughts in his mind.

He pondered it for a moment, then turned to look at Miss Su beside him.

Unfortunately, Wu Feifei, who has a high emotional intelligence and is good at dealing with people and making friends, was not present today, so Su Rong, who is somewhat socially unfamiliar, had to take action.

Fortunately, the girl opposite was about the same age and look as Su Rong, and was wearing the same shoes as Brother Bing…

Su Rong was eating a piece of jelly with big mouthfuls, and she blinked at the little girl opposite.

Following the line of sight, I saw the pair of “Burning Ice 001” on the feet of the little girl just now.

Su Rong looked down at her feet again, and saw they were an identical pair.

She turned to look at Xu Chen with some surprise.

Xu Chen moved closer to Su Rong and whispered a few words into her ear.

Su Rong frowned as she listened.

She swallowed the jelly in her mouth, and seemed to be struggling with herself for a while, then she mumbled:
“Although I… don’t like talking to strangers, I’ll take care of this!”

Sun Amy and Gu Xinxin looked at each other, wondering what arrangements “Mr. Xu” had made.

Su Rong stood up and walked forward, meeting the little girl in the British school uniform face to face.

I didn’t hear clearly what the two people talked about, but they both lowered their heads at the same time and looked at the same shoes on their feet.

Then there was a lot of chattering, and the two little girls talked and laughed excitedly together.

Su Rong also took out her iPhone and showed off the phone case with Bing Ge’s cartoon image printed on it to the girl opposite.

Xu Chen looked at the two from afar and thought that these two young ladies really looked like a pair of little sisters.

Unexpectedly, Su Rong, this “burden” who came along on the business trip, actually played a key role.

……

After a few minutes, Zheng Wan came back.

“Mr. Xu, let’s go to the meeting room first! Sister Lily just finished her last meeting and is coming down from upstairs…”

……

The conference room is in the other corner of the building, with large floor-to-ceiling windows on both sides, allowing in plenty of light.

There are several large boxes on the long conference table, which contain Xizhilang’s own jelly and seaweed.

It seems that you can just eat when you get hungry during a meeting.

After Zheng Wan settled the few people down, she went out again.

Sun Amy and Gu Xinxin took out their notebooks and started fiddling with the projector on the conference room table.

Su Rong sat next to Xu Chen and made a mysterious “OK” gesture to him. Then she came closer and whispered:

“You guessed it right. She is the chairman’s daughter. Her name is Li Lili.”

Xu Chen: “Li Lili…what a willful name.”

Su Rong: “Li Li and I have become good friends. She even liked the phone cases I made. I will send her two when I get back.”

Xu Chen joked, “I don’t believe you are socially shy. You became good friends after just a few words.”

Su Rong narrowed her eyes: “I still want to help you.”

Xu Chen: “Thank you, Miss Su!”

Su Rong laughed happily:
“I’m not just helping you, I’m mainly helping Brother Bing!”

Su Rong paused, then continued:

“Lili also likes Bingge very much. She was also in Doha watching the Asian Games, but she didn’t run into us.”

……

The door of the conference room was pushed open, and a group of four or five people walked in.

“Mr. Xu, I’m sorry to have kept you waiting!”

The leader was very enthusiastic, so Xu Chen naturally stood up as well.

Zheng Wan helped introduce:
“This is our group marketing director, Ms. Lily!”

“Kuang Lili, you can just call me Lily.” This “Sister Lily” introduced herself.

“Hello, Mr. Kuang!”

Xu Chen stretched out his hand and shook hands with Kuang Lili. It was better to be formal when greeting each other for the first time.

Kuang Lili looked easy-going and polite, but there was still a hint of surprise in her smile.

In fact, before entering the meeting room, Zheng Wan told her that “Mr. Xu is very young”, but when she actually saw him now, Kuang Lili still felt surprised.

It is really hard to believe that he has run such a great advertising company and sounded experienced and professional during the last conference call, but he is so young in person.

But Kuang Lili didn’t say much, she just exchanged polite words with Xu Chen.

The two sides exchanged a few pleasantries, introduced their teams to each other and exchanged business cards.

Sun Amy and Gu Xinxin came over to shake hands and get to know each other. Su Rong also “pretended” to be a member of the creative team, and even had a decent business card. On the “Xizhilang” side, in addition to Kuang Lili and Zheng Wan, there were three or two young people, all of whom were young subordinates of the marketing team.

Two of them looked chubby. I wonder if it was because they ate too many snacks at the company. Maybe it was a work-related injury…

“Then let’s get started right away?”

They sat on both sides and Zheng Wan helped preside over the meeting.

A telephone conference was held last week, and the relevant project backgrounds were all clarified. There was no need for either party to elaborate, so they went straight to the proposal submission stage.

Sun Amy has helped to connect the screen projection, and the cover of the “Dongchen Advertising” plan has been projected on the big screen.

Just as Xu Chen was about to start his report, the door of the conference room was suddenly pushed open again.

Three people walked in, among them was the little girl I just met, the chairman’s daughter, Li Lili.

The middle-aged man in a navy blue suit and short stature who was leading the group was undoubtedly Li Yongjun, the founder and chairman of Xizhilang.

Xu Chen arranged for Su Rong to get acquainted with Li Lili, and his purpose was naturally to bring Li Yongjun to the meeting.

Reporting the proposal directly to the chairman will still save a lot of communication trouble.

And the big boss’s daughter also knows and likes Brother Bing, which is undoubtedly a great fortune today.

Xu Chen has been thinking about how to replace Jay Chou’s endorsement with Xie Bingran, and now with Li Lili present, at least in terms of communication and persuasion, it will probably save a lot of effort.

As a father, Li Yongjun must have heard of the sports stars his daughter likes, right?

Even if she didn’t know him, Li Lili would definitely be eager to help recommend him.

Yes, this is Xu Chen’s little plan.

……

“Mr. Li, why are you here again?” When Kuang Lili saw the boss suddenly come in, she quickly stood up.

Li Yongjun had originally intended to attend this report, but it just so happened that his daughter Li Lili had returned to the mainland, and he had originally considered taking her out to play in the afternoon.

Unexpectedly, Chairman Li Yongjun was also dragged over by his own daughter at this moment.

When the young subordinates behind her saw the big boss coming in, they instantly showed some obvious nervousness and stood up as well.

“Li Li insisted on asking me to come and sit in on the lecture. This project is so important that I should also sit in on it…”

Kuang Lili was stunned for a moment, and glanced at Li Lili, the daughter of her leader, somewhat confused about the current situation.

Xu Chen had already noticed that the two girls, Su Rong and Li Lili, secretly glanced at each other, smiled and exchanged mysterious looks.

Kuang Lili quickly helped introduce:
“Let me introduce you, this is Mr. Xu Chen from Dongchen Advertising.

This is our founder and chairman of the Xizhilang Group, Mr. Li Yongjun…”

Li Yongjun shook hands with Xu Chen and looked him up and down.

Naturally, I am still surprised at Xu Chen’s young age.

Before Li Yongjun and Xu Chen could speak, Kuang Lili smiled and said:
“I just met Mr. Xu, and I was also surprised at how young and promising he is!”

Li Yongjun said seriously:

“It’s good to be young! Only young people understand young people.

Our products are all sold to young people, so it is only right for young people to do the advertising!”

Xu Chen smiled along, but in his heart he couldn’t help but admire the boss’s verbal and emotional intelligence.

Not only is he humble, but his casual words also take into account the feelings of all parties.

……

The two sides quickly introduced themselves to each other and returned to the topic of the meeting.

The big boss Li Yongjun sat next to Kuang Lili, and Li Lili sat next to her father, looking very well-behaved.

Li Yongjun did not introduce his daughter Li Lili to anyone specifically.

But now that it was right in front of him, Xu Chen could still see it more clearly.

He glanced at the school badge on Li Lili’s chest, which read “St. Paul’s Co-educational College” in traditional Chinese characters. He thought it was the high school that this rich girl attended in Hong Kong Island.

She looks to be around 17 or 18 years old, probably in her second or third year of high school.

It is indeed obvious that he has some of the immaturity of a high school student.

……

Xu Chen cleared his throat and began to present today’s plan.

A simple opening statement, “It is an honor to be able to participate in the ‘Ulemei’ project” and so on.

After that, without much background or strategic preparation, we went straight into the creative submission content.

The main reason is that this project is relatively specific and clear. All it needs is a simple advertising film idea. It would be a waste of time to talk about too much strategic background.

Xu Chen took his time and followed the established logic, first submitting the TV commercial plan endorsed by Jay Chou.

“The creative theme we were given was ‘Sweet Love’.

‘Sweet Love’ fits Jay Chou’s musical attributes and artist style, fits the target users of high school and college students, and also fits the product association of Youlemei milk tea.”

“At the same time, this project needs to be approved by Jay Chou’s team, and focusing on the theme of ‘sweet love’ can easily be associated with Jay Chou’s past music works.

If the tone is close to the artist’s past MV style, the chances of the plan being approved will be higher…”

“The difficulty lies in the creativity and ingenuity of the combination points…”

Xu Chen paused again deliberately, and saw that Kuang Lili opposite him had nodded.

“The creative concept is called ‘holding it in the palm of your hand’.

The love of love lies in holding it in the palm of your hand.

And it just so happens that our cup of Yolemei is also “held in the palm of the hand”.

This is the core of our approach today.”

After introducing the core creative concept, Xu Chen deliberately paused.

Kuang Lili on the opposite side thought about it for a moment, and immediately a look of surprise appeared in her eyes.

Obviously, as a senior marketer and brand person, she instantly realized the cleverness and creative potential of this concept.

The big boss Li Yongjun just seemed to be thinking about something and there was no clear feedback.

Xu Chen took a page-turning pen and began to introduce the specific TV script ideas:
——What am I to you?
——You are my Yolemei.

——It turns out I am milk tea!

——This way, I can hold you in the palm of my hand.

……

The script plan is not complicated and can be explained in a few minutes.

Xu Chen did not expand too much, but simply expressed the most core ideas in the simplest words.

Gu Xinxin and Sun Amy looked at each other, both seeming a little nervous.

After submitting the proposal, the process of waiting for the customer’s face-to-face feedback is still obviously painful.

Kuang Lili looked up at Xu Chen, her eyes clearly revealing some joy.

She didn’t speak in a hurry, but turned her head quietly to look at her boss Li Yongjun beside her.

Li Yongjun touched his chin, but his expression was unclear.

Li Lili beside him blinked and looked at Su Rong, seeming confused.

Su Rong responded with a mysterious look, as if conveying some extraordinary secret information.

Kuang Lili pondered for a moment, then turned to Zheng Wan and several other subordinates behind her and said:

“Let’s talk about our opinions.”

(End of this chapter)