Chapter 481: Light God Talks About Cars
“I don’t need to say anything nice, this car speaks for itself.

As the world’s first amphibious new energy vehicle, the entire transformation effect is enough to reflect the technology that other manufacturers do not have. Coupled with the unique space metal logo and the blessing of Light Armor Aerospace, if you can’t sell it well, then no one in the country will be able to sell luxury sports cars well.

Can you tell me what your price is this time? ” Lei Jun lowered his voice when talking about the price.

He really wanted to know, and this was also a bit like spying on the enemy.

Although Guangjia Technology holds 49% of Xiaomi Auto’s shares and the two parties have equity ties, they are still competitors.

The pricing of the Guangjia car will have a direct impact on Xiaomi’s high-end performance cars.

If the price is above 150 million, then there will be very few overlapping customers, which can basically be ignored.

But once the price of the Light Armor Car drops to 100 million, Xiaomi’s performance car priced at 80 will face a direct impact.

This impact is even more obvious than that of Huawei’s Zunjie.

After all, Zunjie’s counterpart is Rolls-Royce, and the only point of overlap between it and Guangjia Automobile is the price, and their target customers are not consistent at all.

“One million.” Lin Jia said in a low voice.

Seeing Lei Jun’s face change, she quickly said, “It’s impossible. The price is two million. If the car is priced at one million, we will lose a lot of money.”

Lei Jun was relieved now: “I hope you will sell well at this price!”

What I was thinking was that at this price, selling 10,000 units a year would already be a stretch.

The automobile industry actually belongs to the manufacturing industry, which relies on sales to lower costs. Even companies like Porsche and Ferrari, which are already able to enjoy a very high premium, are looked down upon by Wall Street investment institutions such as Buffett, who think that their profit margins are too low.

For Guangjia Aerospace, if they didn’t need a product that could directly appeal to the first-tier wealthy groups, they would not have chosen to build cars.

From a profit perspective alone, being a supplier makes more money.

The price of two million is entirely based on considerations of the corporate brand image, which outweighs considerations of business success.

However, after the price spread, competitors all breathed a sigh of relief.

Just bite the hard bone. We are afraid that you will set the price at 100 million and then slowly work your way down.

Because no car company can have only one car, they will launch new models.

Pricing it at one million means that you are targeting the BBA market. Then the car companies that originally coveted this piece of cake will face direct competition from Guangjia Aerospace, a behemoth that is much more terrifying than Xiaomi.

Xiaomi can muddy the waters, so I don’t dare to think about Guangjia Automobile coming in again.

The price of 200 million means that you want to have a piece of Porsche’s cake. No matter how low the price of future models is, there is a bottom line.

This is good news for all car companies.

Therefore, the next day, the price of the Guangjia car was spread by major car reviewers:
“It is said that the price of the most popular and cool new car will be around 200 million. This price is estimated to cause many customers who have placed small orders to cancel their orders, as the price is a bit too high.

Is it worth the price? Definitely. After all, it is equipped with the most cutting-edge technology, and the entire transformation system is the smoothest and most practical among all mass-produced cars.

At least wait for 4v to come back. It will be so great if you go to 4v. This emotional value will be maximized for you.

In addition, car rental companies around inland lakes such as Erhai Lake, Fuxian Lake and Lugu Lake are very suitable for buying a car, providing a rich experience for those who are not short of money.

In short, it is definitely worth the price. Even the brand value of Guangjia Aerospace is at least one level higher than Ferrari and Porsche, right? In my mind, it is at least two levels higher.

Tesla fans are able to pay for their beliefs just like Apple fans, and they are able to pay for their feelings because of Musk. So the number of domestic consumers willing to pay for the God of Light must be at least ten times that of Tesla fans, right?

So it’s definitely worth the price.

But I am not very optimistic about its sales. After all, the price is still too expensive. Not only its sales are not good, but all cars priced in the 200 million range are selling averagely. Haven’t you seen how bad the sales of Porsche and Ferrari in Greater China have been in the past two years?

My prediction is 5,000 units. If annual sales can reach 5,000 units, it will be considered a success. It can even be said to be the most successful high-end brand in history.

A very simple number, whether it is Hurun’s wealth list or the data from China Merchants Bank, the so-called ultra-high net worth families in China with assets exceeding 14 million yuan should be around 20. In any case, it will not exceed .

In other words, if the original annual sales volume is 1 units, it means that one out of every fourteen families will buy a light armor car. This probability is still too small. “

The analysis video posted by a certain car blogger on Douyin received a lot of likes.

“I’m a bit disappointed. Light God can only charge 500 million for going to the space station, and the Light Armor car can be priced at 200 million. This package was Lin Jia’s idea. If Light God came instead, he would at least give a % discount!”

“I was originally thinking that if I worked hard for one million, I could get a two million car in my lifetime. That’s beyond the scope of hard work. It’s likely that I was born with talent.”

“Honestly, I have the same idea as the blogger. Is it expensive? Not expensive. I even think it is cheaper than those so-called noble brands in Europe. After all, a Lamborghini Nio can sell for three or four million, and a Guangjia car selling for two million is not expensive at all. But for Chinese consumers who are used to the fact that domestic new energy vehicles are good quality and cheap, and they should get a better experience at a 50% discount or even lower price, this price is still too expensive.”

“I’ve placed a small deposit. If it’s 2 million, I’ll still buy it. It’s about what I expected. The most important thing is that it’s much cooler than in the promotional video. The promotional video is essentially the same as the amphibious concept car in the past. It’s not sci-fi or futuristic enough, but this form is really much cooler.

In fact, it is equivalent to paying for the upgraded system. I think the money is well spent. If you want to change it yourself, you can’t achieve this effect. “

Of course, there are also wealthy netizens who think they have no shortage of money.

Have a few words below and show off your property certificate and bank deposits.

Similar things happen on the Internet all the time.

But three days later, when the price was announced, it was indeed 200 million yuan, and a deposit of yuan was required, which was non-refundable after payment.

A small deposit of 5000 is refundable.

As a result, one quarter of the 20,000 small orders were converted into large orders, with the initial sales reaching 5,000 units. Taking into account the weekly sales in the future, it will easily exceed 10,000.

“Fuck, 5389 orders. I got up this morning and took a look at Mr. Lin’s Weibo. There are more rich people in this world than I thought. First of all, the annual sales of Guangjia Automobile can definitely exceed 1. As long as it doesn’t have an underwater failure that causes the death of the owner, its sales will definitely not be less than 1. In other words, it has become a car company with sales exceeding 200 billion RMB in the third year after its establishment.

Secondly, this car can be sold all over the world. Its market is not only in China, but also in Europe, America, and Australia. Its usage scenarios will be wider. When converted into US dollars or euros, consumers in these markets will have a weaker perception.

However, at this price, if it is sold in Europe, it will be sold at least 400,000 Euros, plus tariffs and other miscellaneous charges.

Once the global market is included, its annual sales volume is likely to exceed 20,000. A turnover of 40 billion is definitely a success for Guangjia Automobile.

With such expectations in mind, Guangjia Automobile is taking a top-down approach, with the next car selling for 100 million yuan, and the next one selling for 70 yuan. This approach is a steady and secure one.

This is definitely a milestone for domestic new energy vehicles, and it represents that our domestic new energy vehicles have truly become high-end brands like Porsche. In addition, I would like to say that Porsche can continue to consider layoffs. This time 20% is not enough, and it must be doubled at least.

Finally, the Porsche and Rolls-Royce salesmen who are out of work can consider Light Armor Auto, which will never fail with Light Armor Aerospace as its backing.”

Netizens’ perception may not be so strong, and car reviewers felt a little surprised. The large number exceeded their expectations, and it caused an uproar in the industry.

In particular, large automobile companies that want to become high-end brands but have repeatedly failed have begun to discuss internally whether amphibious vehicles will be the next trend, and whether they have a chance to compete with Guangjia Automobile and develop a product priced at 80 yuan.

Everyone wants to take shortcuts. Since you have already done this, it is not excessive for me to compete with you based on cost-effectiveness.

It’s just like brands like Nezha and Yingbao making sports cars.

There is still a hot meme circulating on the Internet: if you have a Nezha GT, you have both a sports car and inferiority complex.

But when the Nezha brand was still there, the Nezha GT sold really well, and the Shadow Leopard also sold well.

Comparing with similar cars, all of them are discounted, this is the feasible way.

Although we can’t achieve the silky smooth deformation of a light armor car, we can at least make a deformation effect that is roughly the same.

Even though the light armor car cannot reach 300 nautical miles, it should be able to reach 200 nautical miles. Consumers buy them to drive, not to cross the strait.

Not all netizens think it is expensive. To be precise, it is those consumers who want to buy it but have a psychological price of 100 million yuan who think it is expensive.

For the majority of netizens, they hope that the product is as expensive as possible and sells as much as possible, because this will prove the success of China’s industrial upgrading and the value of black technology.

Official deliveries will not begin until January 2029, but Guangjia Automobile has already begun providing internal test vehicles and venues to car reviewers for them to shoot videos.

There is no notification fee for this, only a consumer voucher that gives you an instant discount of 20,000 yuan when you buy a Guangjia car, and it is only for personal use.

But the popularity of the Light Armor Car cannot be denied, and everyone really needs the 20,000 yuan consumption vouchers.

There is no need to worry about no one coming to take pictures. There is even a queue for car reviewers to take pictures.

The biggest star among them should be Chen Yuanguang himself. He took a video for Guangjia Automobile and posted it on Guangjia Automobile’s official social platform and Lin Jia’s personal account.

“Today I would like to invite Comrade Yuan Guang to test our team’s new car. Yuan Guang’s driving skills are terrible and he also likes to race. When we were studying in New York, he often violated the rules. Once he even drove outside the highway.

Therefore, when he tested the light armor car, I was still a little scared because the acceleration of this car was too fast! “Lin Jia held the camera and kept pointing it at Chen Yuanguang, while he muttered beside the camera.

“Okay, can you please stop talking about this kind of ugly thing?

To be honest, it is really cool. This is the first time I see the real car of Guangjia A1.

I am familiar with its technical parameters and various technical details, but this is the first time I have seen the assembled vehicle.”

Chen Yuanguang walked to the side of the silver armor A1, the body of the car gleaming in the sun. He stroked the fins with his hands and couldn’t help but sigh: “So cool!

I can’t even imagine how cool a 20-year-old guy would be if he could drive one.

If you don’t tell me, I will forget it. I am already 30 years old. It’s too scary. I want to put this idea behind me. “Chen Yuanguang shook his head.

He walked into the car and said, “MorphTech and AquaDrive technologies are jointly developed by our Light Armor Aerospace team and Light Armor Automobile team. We have adopted new intelligent materials and actuators to achieve seamless switching of vehicle forms. In other words, in five years, no other car company will be able to catch up with us in the deformation system.

In ten years, it will be the best system in the world.

In addition, I can assure you that we will not license this technology to any other party, which means that only users of the Light Mech car can enjoy the driving experience brought by this system.

Since it is not convenient for me to go into the water, I can only briefly explain AquaDrive to you. This system uses an efficient water jet propulsion system to propel the vehicle underwater.

It is very difficult to integrate these technologies into the Light Mech A1. This requires not only breakthroughs in engineering, but also innovations in concepts.

It is not easy for Lin Jia to lead our technical team to achieve this. It is also not easy to control the cost and set the price at 200 million.

I know the price. If the R&D costs are included, the profit will be very limited. Only after selling 2 units can it have a relatively objective profit margin. Even then, its profit margin is less than half of Porsche’s.

So everyone should support according to their ability, but the price is not expensive compared to our cost. If the price can be lowered, I will definitely lower it to a level that more people can afford.

After all, I have always agreed with my senior brother’s idea that technology should be accessible to the general public.

Now let’s talk about the car itself. On land, this car has strong power and precise control. It can give you a top-level driving experience, and the driving quality is not inferior to any sports car. “

In the video, Chen Yuanguang drove the Light Armor A1 back and forth on the track for two laps.

The final footage played included a side profile shot of Lin Jia and a bird’s-eye view shot from a drone.

Driving on the black asphalt road, the simple futuristic design style of the light armor car is fully reflected. The streamlined body is matched with fins, and the silver body is just like a swordfish riding the wind and waves on the black water.

This kind of bird’s-eye view is the first time it has appeared in the public eye, and it gives a completely different feeling from all other cars.

(End of this chapter)