The reason why 711 convenience stores stand out among many convenience store brands is definitely because of its unique operating model and brand value. These are what Dairy Farm International values ​​and hopes to introduce to the Hong Kong market.

Top professional managers like Niu Bijian and Ma Shimin naturally have more to consider.

Although Lin Haoran is a time traveler and has a wide range of knowledge, he has very little business experience. In addition, he has not had an in-depth understanding of Dairy Farm International, so it is normal that he does not understand.

“Boss, it’s even better if you acquire Southern Company. This way, it will be easier for 711-Eleven convenience stores to enter the Hong Kong market.” Ma Shimin said with a smile.

“711 convenience stores should indeed speed up their entry into Hong Kong. I will instruct Mr. Anton Allison to reach a cooperation agreement with you as soon as possible on behalf of Southern Company, so that 711 convenience stores can enter the Hong Kong market as soon as possible.

But I called you not for such a small matter. I have a plan to let you carry out a large-scale merger and acquisition of fast-moving consumer goods brands. The mainland government hopes that I will continue to invest more in the manufacturing industry in the mainland. I am quite interested in this, so I plan to start with the fast-moving consumer goods industry. In addition, I now own the 711 convenience store chain brand and the sales channels of Dairy Farm International…” Lin Haoran told Ma Shimin his plan in detail.

It would be most appropriate for Ma Shimin to implement this plan, and he naturally would not do it himself.

If we were to say who is the most outstanding professional manager under him today, it would definitely be Ma Shimin.

Chen Shoulin, Burton, Cui Zilong and others still have some gap with Ma Shimin.

As for Huo Jianning, his talent in the future will definitely not be inferior to Ma Shimin, but he is still in the process of growing.

In addition, the current financial strength of the Swire Group makes it most appropriate for him to be in charge of this matter.

“Boss, the plan you mentioned is really good. With a platform like 711- convenience stores, we will have no worries about sales of the fast-moving consumer goods we produce as long as the quality is good.” After listening to Lin Haoran’s plan, Ma Shimin was also very interested in it.

“This matter can be handled by Dairy Farm International. I have already asked Mr. Cui Zilong to investigate some suitable brands for acquisition. After the investigation, I will discuss with you which brands are more suitable for acquisition!” Lin Haoran continued.

If fast-moving consumer goods companies want to grow, mergers and acquisitions are the best way.

Giants in the fast-moving consumer goods industry, such as Unilever, Procter & Gamble, Nestlé, L’Oreal, Anheuser-Busch InBev, Diageo, etc., that he was familiar with in his previous life, were basically built up through continuous acquisitions. It is not impossible for them to rely solely on their own development, but that would be too difficult and time-consuming, and there is no need for it at all.

Therefore, acquisition is the best way.

Dairy Farm International itself has a very complete and solid foundation. Brands such as Maxim’s, Mannings, Wellcome, etc. are all well-known brands in Hong Kong.

Now, it is natural for Dairy Farm to acquire those fast-moving consumer goods brands.

However, Lin Haoran did not plan to merge the 711-Eleven convenience store brand into Dairy Farm International, but instead planned to let it operate independently.

The success of 711-Eleven convenience stores lies not only in its unique operating model and brand value, but also in its flexibility and market responsiveness as an independent brand.

Merging 711-Eleven into a large retail group like Dairy Farm International may restrict its decision-making and execution to a certain extent, causing it to lose its original acumen and innovative spirit.

Therefore, Southern Company will always be the parent company of 711-Eleven convenience stores in the future.

Southern Company is responsible for sales channels, while Dairy Farm International is responsible for products. The cooperation between the two couldn’t be more perfect.

“Okay, boss. I already know about this. I strongly support your idea of ​​entering the fast-moving consumer goods market. It just so happens that I have done some research in this area. I will go and talk to Mr. Anton about the cooperation regarding the 711-711 convenience store first, and I won’t bother you any more!” Ma Shimin, for his part, couldn’t wait to open the – convenience store in Hong Kong as soon as possible.

“Okay, get busy!” Lin Haoran said with a smile.

After hanging up the phone, Lin Haoran looked at the well-known fast-moving consumer goods brands in his hands and couldn’t help but smile.

Fast-moving consumer goods brands are just his first target.

Next, he plans to enter the electrical appliances, machinery, electronics, medicine, textiles, equipment, chemical and other industries.

After all, these all involve manufacturing.

Since the mainland has shown strong demand for manufacturing, Lin Haoran decided to do his best to meet this demand.

This will not only consolidate the good relationship with the mainland, but also bring considerable benefits to the company.

More importantly, this move will help narrow the gap between the mainland and the rest of the world in science and technology and push the mainland to integrate with the international community more quickly.

Currently, one of the biggest challenges facing the mainland is the technology gap.

In order to cope with this situation, Lin Haoran plans to devote himself to improving the level of civilian science and technology in the mainland and lay a solid foundation for it.

Therefore, the manufacturing industry of fast-moving consumer goods alone cannot satisfy the needs of the mainland.

Only by introducing advanced technology, strengthening independent research and development, and cultivating high-quality talents can we fundamentally enhance the mainland’s scientific and technological strength.

Therefore, in the future, he needs to cooperate with mainland enterprises to establish R&D centers, introduce internationally advanced production equipment and technologies, carry out technical training and talent cultivation, etc., in order to comprehensively enhance the mainland’s scientific and technological innovation capabilities.

If Lin Haoran didn’t have this ability, he would definitely not do it beyond his capabilities.

However, with his current position in the business world, he feels that he has a strong need to promote the development of the mainland. He believes that through these efforts, the mainland will be able to catch up with the world more quickly and achieve leapfrog development in the field of science and technology.

Anyway, it’s not in vain.

It is a great opportunity to gain both fame and fortune.

Lin Haoran naturally understands that promoting the development of the mainland’s manufacturing industry is not only a social responsibility, but also a huge business opportunity.

With the rapid growth of the mainland economy and the improvement of people’s living standards, consumers’ demand for high-quality, high-tech products is growing.

His current investment can return him tenfold or even a hundredfold in the future in the mainland market.

Just as Lin Haoran was considering starting his future plans, the office at Ito-Yokado headquarters in Minato Ward a few kilometers away was unusually quiet.

In the president’s office, there were two people sitting face to face at the moment, one was Mr. Ito, the president of Yokado, and the other was Toshifumi Suzuki, the president of the Japanese branch of 711-Eleven.

After promising Lin Haoran that he would persuade President Ito, Suzuki Toshifumi drove from the 711 office to find Ito with a heavy heart.

Before this, he had told Ito everything.

Ito had a blank expression on his face at the moment, but his heart was like a volcano, constantly erupting.

Southern Company was acquired by Lin Haoran.

Lin Haoran wants to take back the operating rights of 711-Eleven convenience stores from the Ito family.

Lin Haoran wants Suzuki Toshifumi to resign from Ito-Yokado and switch to Southern Company.

If they don’t agree, they will compete with the Ito family in business until Ito-Yokado goes bankrupt.

……

Every single thing that came out of Suzuki Toshifumi’s mouth was hard for him to accept.

But what can I do if I don’t accept it?
Since its establishment, Ito-Yokado’s development has been relatively stable, lacking significant breakthroughs.

It was not until Toshifumi Suzuki visited the United States that he witnessed the huge potential of the innovative 711-Eleven convenience store model.

After returning to China, he went through a lot of hardships and finally convinced President Ito and successfully introduced this model to Japan.

Facts have proved that Toshifumi Suzuki’s foresight was correct. The 711- convenience store business model has brought unprecedented development opportunities to Ito-Yokado and enabled its business to achieve a qualitative leap.

However, now when Suzuki Toshifumi mentioned the things between him and Lin Haoran, it was like a sharp blade, and every one of them deeply hurt the hearts of the top management of Ito-Yokado.

Ito knew very well the meaning behind these facts.

They mean that Ito-Yokado’s years of hard work and innovative exploration in the convenience store field have finally paved the way for Lin Haoran, as if it was a wedding dress carefully prepared for him.

It seems that the experience accumulated by Ito-Yokado, the funds invested and the efforts made will become the cornerstone of Lin Haoran’s success. How can this not make him feel heartbroken and indignant?

But what’s the use of all this?

He can only blame himself. Why would he provoke Lin Haoran for no reason?
If time could go back to the night when the president of Nintendo hosted the banquet, he would never deliberately provoke Lin Haoran, nor would he let Yokado Department Store and Wellcome Supermarket engage in a price war.

But there is no medicine for regret in the world. It is useless to regret now. Everything is too late.

“Mr. Lin is so cruel. In order to retaliate against me, he actually acquired the Southern Company!” Ito covered his chest with his hands, feeling a faint pain in his chest.

“President, in the business world, you should make more allies and fewer enemies in the future!” Suzuki Toshifumi sighed, not knowing how to comfort the president he had followed for more than 20 years.

“Suzuki, what do you think?” Ito suddenly looked at Suzuki Toshifumi and said seriously.

In Ito’s view, Toshifumi Suzuki is his greatest asset. Even if he loses the 711-711 convenience store brand, he can still create a new convenience store brand. After all, after operating – convenience stores for several years, they have gained a full understanding of this industry.

Although the loss of the 711 brand is a huge loss for Ito-Yokado, it will not lead to bankruptcy.

Toshifumi Suzuki has always been the head of the Japanese branch of 711-Eleven. Without Toshifumi Suzuki, even if Ito-Yokado wanted to re-establish a convenience store brand or join other convenience store brands, it would be difficult to reproduce the glory of Ito-Yokado.

“President, you’d better give up. Given the current situation, it is not appropriate for Ito-Yokado to have any deep grudges with Mr. Lin.

The gap in power between you and Mr. Lin is too great. A head-on confrontation will do us no good. I really don’t want to see Ito-Yokado decline because of this fight.” Suzuki Toshifumi said with a hint of helplessness and earnestness.

He then continued: “Our foundation, our employees, and our hard work over the years are all carried on this enterprise. For their future, you must make a wise choice.” (End of this chapter)