Chapter 371

For Internet giants, the greatest value of a product is the number of users.

Therefore, in the future, netizens will often see the following comments about Wanwan: Don’t register for Bingxixi, wait for my invitation!
The only thing that can compete with this one is “Solo Fight with Yu Beichen”!

In order to attract more users, Internet companies have invested huge amounts of money.

This proves the saying once again: The poor are the greatest asset of the rich!
Grains of sand form a tower; accumulation of water forms an abyss.

Zhang Mazi’s words “Whoever has money gets it” can only be chewed over in movies and cannot make any splash in the lives of ordinary people.

There is no doubt that “Collecting Five Blessings” has great benefits in promoting brands, increasing the number of users and socializing among users.

Although both programs use money to attract users, “Jiwufu” not only requires relatively less investment and has better results, it can also promote word-of-mouth and gain closeness to the government. Its cost-effectiveness is dazzling.

Of course, you can’t just play whenever you want.

First of all, you need a top-level platform, otherwise it will be like using a cannon to kill a mosquito.

Secondly, it must be of sufficient size, otherwise it would be like being greedy and trying to swallow an elephant.

And now, both requirements are met!
The Spring Festival Gala is already a top platform, and the Snake Year Gala directed by Zhen Jiecheng has raised people’s expectations to the maximum, with online discussions remaining high.

As the leader in e-commerce, Alibaba’s size is unquestionable.

Most importantly, this is not a one-time deal, you can continue to do it in the future! Of course, the most delicious taste is the first soup.

Most importantly, Alibaba is not the only Internet giant that has the ability to “collect five blessings”! Xihu Ma can even think of several names without using his brain, and without exception, they are all in the same industry!
“Director Zhen, how do you want to cooperate?” Xihu Ma leaned forward slightly.

“I have the final say?” Zhen Jiecheng responded with a question.

“Anyway, Yangshi has no say!” Xihu Ma stretched out his hand, pointed at Zhen Jiecheng, and then pointed at himself, “We have the final say!”

The dates handed over by West Lake Ma were big and sweet, and the prospects described were bright and broad.

What is the entertainment ecological chain, which often uses small goals as the unit of measurement; what is resource integration and optimized allocation; all kinds of professional terms are transformed into easy-to-understand statements in the mouth of West Lake Ma.

There is passion; there is simplicity;

Every sentence is meaningful and every word is touching.

After hearing this, Guo Fan wanted to sell everything he had to help him achieve his goal, but when he glanced at Zhen Jiecheng…
“Boss Ma, we can discuss cooperation.”

“But I’m just a director. I can only play with the camera. I can’t compare with you.”

“So, professional matters should be left to professionals. Let’s discuss the general direction and leave the details to professionals.”

“what do you think?”

“Director Zhen, you are too modest.” Seeing that Zhen Jiecheng always used honorifics, Xihu Ma also reciprocated and shook his head, “You can do more than just operate the camera.”

“But since you said so, let’s do as you say!”

Guo Fan was soon dumbfounded again.

I’ve seen talkative people, but I’ve never seen anyone so talkative.

From movies to TV series, from black and white TVs to the huge crowds of people watching movies in the era of projectionists.

We talked about Jet Li’s “Shaolin Temple”, martial arts, Cha Liangyong, and his nickname “Feng Qingyang” in Alibaba.

I don’t know how many turns I made and how many detours I took, but I finally got back to the starting point.

“Director Zhen, your idea of ​​’Collecting Five Blessings’ is really creative!”

“But I think it could be adjusted a little bit.”

“Oh?” Zhen Jiecheng raised his eyebrows, “You say!”

“Patriotism should be deeply rooted in people’s hearts and spread to every corner. It is the foundation and a quality that every Chinese citizen and even overseas compatriots must uphold.” Xihu Ma spoke generously, “So it should not be scarce in quantity! If even ‘patriotism’ is scarce, that would not be good!”

hiss!
Zhen Jiecheng never thought that West Lake Jockey Club would explain it from this perspective.

Wow, in order to consolidate their “dedication”, they don’t even let go of such small details?

This big banner is called politically correct!
“That makes sense! Mr. Ma, you are absolutely right!” Zhen Jiecheng quickly gave a thumbs up and interrupted Xihu Ma’s spellcasting in time, “I was thinking wrong! Adjust, you must adjust!”

“According to your thinking, ‘patriotism’ and ‘dedication’ are the foundations of our national rejuvenation. In this way, both can be shared by everyone!”

“‘Wealthy’ and ‘friendly’ come second.”

“Only ‘harmony’ corresponds to the ‘great harmony’ in our cultural heritage. It is the dream that generations of people with lofty ideals have pursued throughout their lives and the best expectation of the Chinese nation for thousands of years.”

“As the most scarce of the Five Blessings, it is most suitable!”

As he spoke, he grasped the hand of West Lake Horse.

“Mr. Ma, you are so wise!”

“Listening to your words is worth ten years of reading!”

Want to use me to brainwash 996 and promote 711? Grandma!
It’s okay for you to do it yourself, as long as you pay them enough, your employees will be happy.

But to distort this thing into a universal value under the guise of “dedication”? What a bullshit!

Not only was the “Diligence and Devotion” bonus crushed by Zhen Jiecheng, the bonus pool mechanism was also not negotiable.

In the previous life, the disgusting routine of “wanting both” was used. The number of people who collected the five blessings increased from more than 68 to in a few hours. Sorry! This road is not available in this life!
“Damn, I’m so tired!”

On the way back, Zhen Jiecheng felt exhausted from overworking his brain.

Turning his head to look at Guo Fan,
“How is it? Any ideas?”

“Emmm, Mr. Ma is too talkative.” Guo Fan scratched his head, “Too talkative!”

“That’s right! This is it!”

“I asked you to come here today mainly to introduce you to some of the people there so that you can have an idea of ​​what’s going on and make more connections.”

“After all, when we make movies in the future, we will inevitably have to deal with these Internet giants.”

Having said that, Zhen Jiecheng suddenly shut up.

After a long silence, he spoke again.
“Ah! The demons are about to start dancing wildly!”

“By then, anyone can do anything.”

Suddenly speechless,
A huge promotional poster of “Tiny Times” came into view outside the car window.

Yang Mi smiled brightly; Guo Xiaosi photoshopped her so hard that even he and his mother couldn’t recognize her!
Director Bi folded his hands across his chest and raised his head at a 45-degree angle.

“屮!”

Zhen Jiecheng’s mouth twitched.

“Is it initiated by me?”

On November 11, three masterpieces will be released on the same day and compete on the same stage!

Feng Kuazi felt very aggrieved. Although he was not accepted into the “Hall of Sixth Generation Directors”, he could only build a thatched hut nearby.

But why should “1942”, which I spent so much effort to create, be listed alongside these two things?
Not only Feng Xiaogang felt aggrieved, even Zhen Jiecheng felt distressed when he saw it.

But there’s nothing you can do about it, who made you catch up?
In order to comfort Feng Kuzi and let him look up and see the Big Dipper and feel a little warmth, Zhen Jiecheng specially took Guo Fan, Jing Tian, ​​and Ning Hao to the premiere of “1942”.

As the last movie shot on film by Little Steel Cannon, I have to say that it was really well put into it.

In terms of overall structure, the little cannon is like a storyteller, giving a panoramic narrative.

The gloomy tones correspond to the cold and cruel style. In this background, some warm colors are extremely precious, which can comfort people in dullness and give them hope in sadness.

Storytelling has always been Feng Xiaogang’s forte, and in “1942”, the structure is complete and the plot is rich.

But I don’t know if it’s because he’s been in the Beijing circle for too long and has been talking too much in Beijing dialect. The taste of “pitying their misfortune and being angry at their lack of resistance” towards the famine refugees is very obvious in the play and is full of condescending perspectives.

Therefore, the focus of the victims’ suffering was only on broken limbs and the selling of children.

Even though the actors performed well, this method of forcibly using external forces to push the emotional direction is questionable!

Zhen Jiecheng could even feel that the language of the camera implied a stance that distinguished the elites from the masses and made the elites the saviors of the masses!

There is no doubt that the elite can be the saviors.

But distinction? Or even opposition?

“Guo Fan, what do you think?”

“Teacher, I remember what you said to me that day.” Guo Fan answered irrelevantly, “Sink your heart into the ground.”

“Well, when the movie is over, don’t just clap, remember to give a thumbs up.”

“Don’t worry, teacher. I understand!” Guo Fan said, nodding towards Jing Tian’s seat. “Tian Tian has already told me. She even prepared the words for me!”

Hold up two fingers.

“Two sets of words!”

“I was interviewed by reporters and interacted with Director Feng face to face.”

Zhen Jiecheng: (/_)/
“Shit! I knew that bad bamboos can’t produce good bamboo shoots!” Ning Hao rolled his eyes, “Damn it, with a grandson like you leading the way, the roots are rotten, how can the top beam not be straight and the bottom beam not be straight?” He poked Guo Fan while muttering spitting shit in a low voice.

“Well, I have a friend.”

“He may encounter the same problem as you, but he is too lazy to use his brain, so… share the two sets of words that Tiantian prepared.”

Zhen Jiecheng: (￣へ￣)

Premiere, public release, first day box office released.

In the blink of an eye, three days passed.

The entire film and television industry was stunned!
“Tiny Times” managed to break through the siege and took in nearly 70 million on the first day!

Although it is slightly less than the 13 million that premiered in 7100, it is completely expected considering the growth rate of the number of screens in the Chinese film market in recent years.

Compared to the shit-like “No”, it should be the pure shit “Tiny Times”!
Costing 2.1 million yuan, many big names successively went to Henan Province, Shanxi Province, Shaanxi, Shancheng, and even Cairo, Egypt. “1942”, carefully created by Feng Xiaogang, only earned about million yuan at the box office on the first day!
This result cannot be said to be very bad, it can only be said to be a huge loss!
As for “The Banquet”, it’s even worse.

In the past life, at least the first-day profit was nearly 8 million. Lu Chuan could still grit her teeth and promote the product as “making nearly 10 million on the first day”, and then she had to accept interviews and claimed: “It’s not shameful!”
What about now? It was “targeted” in various ways during the promotion period! After its release, “Tiny Times” joined the battle, squeezing out the screening schedule.

The first-day box office of just over 4 million yuan could not be calculated unless several more rounds of calculations were done, that is, the over 4 million yuan must be rounded up to 5 million yuan, and then rounded up to 10, to reach the “tens of millions” level.

Otherwise it is not enough to meet the condition of “not losing face”!

As for the bold words of “Marry Qin Lan if the box office exceeds 300 million”
“Gulu~”

Qin Lan raised his head and blinked his eyes in grievance.
“Can you please stop pushing me? Can you please stop pressing my head?”

“I’m doing this for your own good!” Zhen Jiecheng retorted, “To help you train your throat and expand your vocal tract. Otherwise, how are you going to sing at the Spring Festival Gala? How are you going to pass the program review?”

“Bah! You are talking nonsense! That’s a chorus performance. One more or one less won’t make much difference!”

Qin Lan stood up angrily.

“Emm, the sound of the pioneer, right?”

“We can definitely explore both paths together! If you have the guts, let me sing until my voice is hoarse!”

He tore the newspaper out of Zhen Jiecheng’s hand.

“What’s the point of reading Lu Chuan’s news?”

“Come here, look at this! I know you like this, so I prepared it! I forgot to take it out just now!”

As he spoke, he took out a magazine from his bag with a poster inside.

The same face appears on both the magazine cover and the poster, and it is Huang Xiaoming.

“Put it on the table or hang it on the wall?”

“You are his schoolmate, you have the final say!”

Zhen Jiecheng: 0.0
“Stop it! This is in the office!”

“A stupid movie! Pretentious! Thin! It’s nothing!”

“It’s against morals! It’s flattened, symbolic, and vulgar!”

“Is this the aesthetic of the movie? No, it’s the aesthetic of ugliness! We must not condone it!”

The newspapers were full of curses, but the theater showing “Tiny Times” was full of middle school students in school uniforms.

The good box office has led to an increase in screenings, with the screening rate reaching 45%!

“Shit! Trash audiences make trashy movies!”

The little cannon couldn’t hold it in any longer and let this “famous saying” come out ahead of time.

“This is the tragedy of film art!” Lu Chuan’s eyes were blurred with tears, “It is also the loss of aesthetic values!”

“Although the box office of “The King’s Feast” on the first day was less than 10 million!”

“But it’s not a war crime, so there’s no shame!”

“I’m still proud of sticking with art!”

After seeing Qin Lan off, Zhen Jiecheng picked up the newspaper to learn again and was soon dumbfounded.

“No, how can this not be embarrassing?”

“In this case, let me be more proud of you, brother.”

“Mi Mi, let Bi Zhifei and Guo Xiaosi communicate more with Senior Brother Lu and comfort it more.”

“The content of the conversation should be measured and polite. It can’t be too serious and it can’t hurt others.”

“understand?”

“I understand!” Yang Mi nodded.

The voice was loud and the eyes were firm.

Taking advantage of the fact that there was no one in the office, he started aiming directly.

“Senior, Sister Qin Lan is here. Is she going to the Spring Festival Gala as well?”

“Well, what’s wrong?” Zhen Jiecheng said without raising his head. “Qin Lan is the leading actress of ‘This Way Never Returns’. Isn’t it normal and correct for her to appear on the Spring Festival Gala?”

“Yes, it’s normal!” Yang Mi sniffed hard, “But senior, the sound insulation in your office is really good. It’s so professional, completely different from a normal office!”

“Nonsense! I often work or create here, so of course I have to do a good job of soundproofing!”

Zhen Jiecheng is justified.

Qin Lan swallowed hard and opened the window to let in some air.

Even if there is some residue, how much flavor can remain?

Thinking of this, Zhen Jiecheng became more confident. He lit a cigarette and puffed hard.

Seeing this, Yang Mi pouted and was about to say something when there was a knock on the door.

“What are you still standing there for? Open the door!”

“Oh!”

“Senior!”×2, “Director Zhen”.

Jing Tian, ​​Liu Yifei, and Liu Shishi filed in one after another.

“Hey, this is the show for the four of you!” Zhen Jiecheng threw out a document, and amid the smoke that made the three women cough, he put out his cigarette like a gentleman, then stood up and opened the window for ventilation. “Record it when you go back, and remember to fix the sound!”

“It’s time to rehearse, remember to do some padding, emmm, anyway, to sum it up in one sentence: if you don’t perform well during the program review and lose face for me, don’t blame me for cursing you!”

“Don’t worry, senior. I promise there will be no problem!” Jing Tian took the document curiously and opened it.

After a while, he was stunned.

“What the hell? I sing “Meet”? In Shaanxi dialect?”

“Why, you can’t speak dialect?” Zhen Jiecheng rolled his eyes. “You mess up your ball head every day, and even take Guo Fan to get a trendy hairstyle! I’m telling you, Tiantian. Don’t forget your roots just because you’ve seen so much in Beijing! Be careful, I’ll hit you!”

“Then you hit my forehead!” Jing Tian was overjoyed.

Seeing Liu Shishi smiling with her lips pursed,

“Shishi, what are you laughing at?”

“I’m telling you, your smile is so beautiful, I’m going to hit you too!”

“Besides, what’s so funny about you? Don’t you want to sing in dialect too?”

“Ah? Me too?”

“Yes, it’s still Suzhou dialect!” Jing Tian gloated, “Congratulations, Beijing girl! Get ready to learn the dialect!”

“Mi Mi, Sister Xixi, you two don’t need to, but.”

“But what do you mean by “but”? Let’s go back and discuss this! Don’t just stand here and delay my work!”

Zhen Jiecheng patted the table.

“Singing is not difficult, it’s just recording, tuning and lip syncing.”

“The dance moves are even simpler, and the main thing is coordination.”

“If this still doesn’t meet my requirements, I’m going to pile the four of you up into a pile and beat you up!”

As he spoke, Zhen Jiecheng glanced at the calendar.

Reach out and turn to the time for the first round of program review and screening!

After working so hard for so long, it’s time to take the mule or horse out for a walk!

(End of this chapter)