Chapter 369 The nobility of art lies not in the clouds, but in the world.

It is an open secret that Internet giants have set their sights on the entertainment industry. Zhen Jiecheng can easily tell from his experience that West Lake Ma’s arrival has other intentions.

As a three-dimensional enterprise that produces TV dramas, variety shows, and pop music, Jiecheng Film and Television has long been a leader in the entertainment industry. Many people in the industry believe that “Jiecheng Film and Television” should have changed its name long ago, and it would be more appropriate to change it to “Media Group”.

The current value and future potential are clearly written on its face. There is no need for a PowerPoint presentation to show off.

“Old Ma must be trying to throw money at me!” Zhen Jiecheng smacked his lips and flipped through his own stall.

Against the backdrop of most companies already starting to make profits, the newly established special effects companies stand out.

It was like a brothel, constantly devouring the Dao Le that Zhen Jiecheng had worked so hard to earn.

In other words, the share of “Joker” is generous enough, and the revenue from many variety shows and TV dramas continues to be replenished.

Otherwise, no matter how hard Fan Bingbing tries, or how many times Yang Mi commits suicide, the cash flow will not be enough to support the investment.

“Eat, eat. The more you eat, the more you can earn!”

Zhen Jiecheng glanced at the long string of numbers on the account and immediately felt at ease.

Mr. Lei is right. As long as there is food at home, there is no need to worry.

Valuation and worth are all fake, cash flow is the real foundation!
“My buddy is also a shareholder of DJI UAV. Want to use your money to knock me out? I’m afraid it’s a bit difficult!”

While Zhen Jiecheng was managing his own assets, Alibaba was also not idle.

“Boss Ma, Director Zhen, emmm, Boss Zhen’s analysis report has been prepared.”

“At present, Mr. Zhen’s Jiecheng Film and Television is mainly divided into the following sections.”

“One: The core department! Headed by President Zhen himself, including big screen directors such as Director Ning, Director Jing, and Director Guo! The screen director studio represented by Director Kang Honglei! And the behind-the-scenes scriptwriting team, photographers, lighting technicians and other production teams!”

“In addition, artists including Liu Yifei, Chen Sicheng, and Xu Zheng have all ventured into directing.”

“According to reliable sources, Liu Yifei will once again take over a film project adapted from a Happy Twist stage play after co-directing Those Years with Director Jing.”

He paused, emphasizing his tone.

“This project was finalized by President Zhen himself!”

“After “Beijing Love Story”, Chen Sicheng is trying to move from the TV series to the big screen, and has received support from President Zhen.”

“In director Jing’s new film Lost in Thailand, which will be released in December, Xu Zheng is not only the lead actor but also the assistant director.”

“The above three projects are all what Jiecheng Films is best at, and they are often comedies that make a big splash with a small investment!”

“Yeah.” Xihu Ma nodded and gestured with his hand, “Go on.”

“Okay Mr. Ma.”

“Second, the artist contract department.”

“It can be summed up in just a few words. Small but precise.”

“Apart from the well-known super-first-tier and first-tier stars, the rest are all talented actors. There are even some less famous actors who are special types and can only play certain roles. In short, everyone has their own unique skills.”

“According to statistics, the commercial performances of Liu Yifei and Yang Mi alone in the past year can catch up with the annual total income of ordinary top-tier stars.”

“As for Fan Bingbing, he created even more profits!”

“Three, the variety show production department.”

“If Mr. Zhen had not been so successful in the film and television industry, the revenue from variety show production would even surpass the output of film and television dramas.”

“Among them, the advertising and copyright income of “The Voice of China” alone is very considerable. In addition, there are a series of popular variety shows such as “Singer” and “Where Are We Going, Dad?”

“Because of its outstanding performance, the copyright of Infinite Challenge, which Jiecheng Films just acquired from Korea TV, has attracted competition from many TV stations before it even started production.”

“Jiecheng Film and Television has established long-term cooperative relationships with many local TV stations through high-quality TV dramas and variety shows, and has provided feedback on film and television publicity and artist training.”

“According to our analysis, even if Jiecheng Film and Television separates the variety show production part, both can be easily operated and listed, and will surely be favored by investors!”

“And Mr. Zhen has more than just these two industries that can be listed!”

Continuing to raise the tone, the PPT on the projection screen turned to the next page.

“Wanda’s acquisition of Tudou started after President Wang and President Zhen reached a deep cooperation. We even suspect that President Wang, who has always been pessimistic about the virtual industry, made such a decisive move because of President Zhen.”

“And the video website happens to be jointly owned by Wanda Film and Television Media and Jiecheng Film and Television.”

“Based on Tudou.com’s user base and benefiting from the many copyrights created or acquired by Jiecheng Films, Tudou.com is developing very well after having sufficient financial support.”

Flip the ppt again.

“Jie Cheng special effects!”

“Wholly owned by President Zhen!”

“We invested heavily in purchasing professional equipment, recruited senior technicians from Hollywood, and cooperated with universities and hired outstanding graduates in related majors.”

“Although the project has only been launched for a short time, it is full of vitality.”

“Considering that Hollywood’s top special effects companies or teams all have binding cooperative relationships with top commercial directors.”

“We have reason to believe that with the advertising effect of Mr. Zhen’s golden signboard, its future is bright.”

“DJI Innovations Technology Co., Ltd. is also an industry that President Zhen has invested in!”

Upon hearing this, the looks in the office changed again, including Xihu Ma.

In 12, DJI launched the groundbreaking Phantom series of consumer drones, which quickly became a global hit.

Investors are getting jealous and trying to make money by listing the company.

But DJI doesn’t care at all about the financial support and market exposure that the listing brings, and just keeps doing its own work.

“In conclusion! Even if Mr. Zhen had not taken his industry public, it would have been enough to make it onto the Forbes China list in 12.”

“Of course, I’m not referring to the celebrity list, but the rich list.”

“And if it goes public.”

The words were not fully said, but the meaning was clear.

West Lake Horse stood up,

“Notify the person in charge in Beijing to re-adjust the venue for the meeting.”

“Don’t be too business-like, change to something more casual and comfortable.”

“I am not only the chairman of Alibaba, I am also a movie fan!”

“Doesn’t Director Zhen like to try new areas when making movies? As an audience who loves martial arts culture, it’s reasonable to expect Director Zhen to dabble in martial arts themes, right?”

“Director Zhen’s spirit of challenge and his enterprising spirit of daring to step out of his comfort zone coincide with the philosophy advocated by Alibaba!”

“In my opinion, what Alibaba’s future entertainment industry needs is a partner like Director Zhen! If the cooperation is reached, I think it would be perfect for Director Zhen to take the lead and provide guidance!”

“What do you think?”

“Mr. Ma is right!” “I agree!”

“support!”

Voices of agreement rang out one after another.

In the atmosphere of cooking, the air seems especially sweet.

“What the hell? Ai Da Jin volunteered to be the music director at the Spring Festival Gala?”

“Tell him! We are full and there are no more positions! Yangshi doesn’t have any surplus and can’t afford to provide redundant positions.”

Zhen Jiecheng refused without thinking.

Even if Ai Da Jin is invited by Alibaba to cooperate in the future and serve as the chairman of Alibaba Music, he is a piece of shit, but he has some skills and connections.

But those who understand know that this guy’s position as chairman is just that. The brand is well-known, but how much power he has is unknown.

Xihu Ma attacked his old team, trusted outsiders and gave up power? How is that possible!

“Xiao Xu, come here!”

“I’m here, Director Zhen.” Xu Sangao hurried forward.

“I’ve read Young China. It’s good, but it’s not enough!”

It is very simple to reproduce the original version of “Young China” in the previous life. All you need to do is guide Xu Sangao to create in a clear direction. If you find it troublesome, you can even join the creation and then sign your name after Xu Sangao.

The main reason is that Zhen Jiecheng has gained some experience from working on the old man, and now he habitually starts with Xu Sangao, trying to work out a better version than Xu.

“Also, pick out a few of your works and adapt them.”

“For example, “If It Were Then” and “Luzhou Moon” and so on. The direction of the adaptation is male and female duet, and the female voice section is integrated into the Huangmei Opera singing style. I have already notified the Old Huangmei Opera Theater, and they will send excellent actors to cooperate with you in the adaptation.”

“After we’re done, we’ll compare them and choose the best performance to go on the Spring Festival Gala!”

Having said that, Zhen Jiecheng suddenly paused and glared fiercely at Xu Sangao, his fellow Anhui native.

“Damn it, bad company breeds bad people! You don’t learn good things, you only learn bad things!”

“What’s wrong with your singing skills? Why haven’t you improved at all? It’s ok that you had a car accident on stage! Even the recording version is not good enough!”

“What’s going on? Are you going to imitate your boss and speak unclearly next? Are you going to imitate your boss and lie down after that? The next, the next, the next.”

“Fuck! Mr. Zhen, you slandered me again!” Jie Lun’s voice was heard from a distance, “What’s wrong with me? Why did Xiao Xu become so corrupt? What does his car accident scene have to do with me? My singing skills are amazing!”

“Come on! You have the nerve to do that?” Zhen Jiecheng rolled his eyes in disdain. “Have you learned scientific vocalization? No! Have your singing skills improved? Haha, the concert even lowered the pitch!”

“Xiao Xu just hasn’t made much progress, but what about you? You’re regressing! Isn’t this just a matter of keeping company with bad people? Tell me!”

“I am so busy! I don’t have time to study, I don’t have time to go.”

“Oh! You have time to pick up girls, time to film mindless and stupid movies and TV series, but no time to hone your voice?” Zhen Jiecheng interrupted Jielun and continued with one sentence after another, making Jielun open and close his mouth again and again, leaving him no chance to refute.

He raised his eyelids and glanced at Jie Lun from the side.
“Are you using the excuse of playing badly because you’ve run out of ideas?”

“I”

“What do you mean by ‘I’? You didn’t mean to imitate my way of finding inspiration, but after filling the spring, no inspiration came out and you drained your energy instead?”

“Tsk tsk tsk, a fool trying to imitate someone else!”

“Can you do it? Do you have the ability?”

“I…” Jie Lun’s face flushed red, he stiffened his neck and gritted his teeth, “Why can’t I do that? I have the ability!”

“Really? I don’t believe it!”

Zhen Jiecheng said those words with a provocative expression while taking out a document from his office bag and throwing it to Jielun. “But considering that you call me Brother Jie, forget it. I’ll give you one more chance to prove yourself! Alas, who made me soft-hearted?”

“Xiao Xu took on the job of adapting traditional Huangmei Opera into modern pop music.”

“As a boss and senior, your job can’t be easier than Xiao Xu’s, right?”

“Yue Opera! Peking Opera! Including regional dialects such as Wu Nong Ruanyu, each of them is integrated into poetry, such as “Sheng Sheng Man”, “Ding Feng Bo” and so on!”

“Oh, by the way, you also need to adapt and compose poetry, just like “Young China”.”

“You can also adapt your own work and put old wine in new bottles.”

“I will then incorporate it into the program depending on the circumstances.”

Patted Jielun’s shoulder,

“Jie Lun, you are a genius who can write a song in the blink of an eye. This little task won’t be difficult for you, right?”

Jielun: (￣ー￣)
“Xiao Xu, look at your boss! His statement of acquiescence is so firm! He has confidence and ability!” Zhen Jiecheng turned around and gave Xu Sangao a lecture, “Learn from him! When you are close to red, you will be redder. Do you understand?”

After saying this, he strode away with his hands behind his back.

Jielun: (ー`ー)
Zhen Jiecheng never thought of removing opera elements from the Spring Festival Gala stage, but instead focused on the word “inheritance”.

Zhen Jiecheng is well aware that this kind of “innovation” will certainly be resisted by many traditionalists, especially Peking Opera practitioners.

The prosperity of other types of drama, such as Henan Opera, confirms the truth that “the vitality of art comes from the land.”

No matter how big the brand is or how famous it is, when it comes to going to the mountains and the countryside, the snow can’t stop it, the wind and rain can’t stop it.

The dilemma of Peking Opera is precisely the price of its elitist approach: when the pursuit of “elegance” in art reaches the point where it needs state subsidies, to put it bluntly, it has already been alienated into a cultural bonsai that is divorced from the masses!
If we cannot break the shackles of “highbrow music that is not appreciated by the masses”, cultural heritage can only rely on museum-style specimen protection.

“Director Zhen, representatives from the Beijing Opera Association are here and want to meet you.” A staff member came over hurriedly, “There are also some senior artists engaged in Peking Opera.”

“Oh? You’re finally here?” Zhen Jiecheng smacked his lips. “Tsk, tsk, tsk, you’re really long-suffering! Just say I’m busy and won’t have visitors during work hours, and talk after get off work!”

“Okay Director Zhen, I’ll go and notify them right away.”

Looking at the staff member’s receding back, Zhen Jiecheng took out his mobile phone and made a call.

“dududu~”

“Hello, Master Jiu, this is Jie Cheng! Are you free tonight?”

“Hey, I see you’re bored at home every day. It just so happens that there’s something going on here, so I want to invite you to come over and listen to a play to cheer you up!”

“Yes, we are here to listen to the opera, not to watch it. No guns, just enter the village quietly!”

“Okay, Master Jiu, I’ll wait until you’re old!”

After hanging up the phone, Zhen Jiecheng’s face was full of smiles.

I picked up a piece of paper and wrote down a sentence: The nobility of art is never in the clouds, but in the world.

“After we finish the online match tonight, I will give it to Master Jiu in front of them.”

“Hehe, I’m sure everyone will be happy!”

(End of this chapter)