Chapter 257 268 [Coward Jack, 100 times the return rate! ]

“Armani has only been established for less than 20 years?”

Li Yishu looked at Monica in surprise. He had always thought that the Armani brand was, if not a century-old store, at least forty or fifty years old. He didn’t expect it to be less than 20 years old.

Monica Bellucci nodded and said, “The Armani brand was founded by Italian fashion designer Giorgio Armani in 1975. To be precise, it has only been 19 years now.”

Giorgio Armani is the idol of many Italian fashion designers, and Piero is no exception.

It was because Giorgio Armani took less than 20 years to build the Armani brand into a world-famous luxury brand, although it still has a certain gap with decades-old brands like Gucci.

But as long as we develop slowly, step by step, we will be able to catch up and even be on par with them sooner or later.

So when more and more investment companies and luxury goods companies came to him, Piero decided to accept the investment, formally establish a company, and expand the scale of his handmade suit shop.

However, Piero had one condition when negotiating with others, which was to invite Li Yishu to be the lifetime spokesperson.

The reason is very simple, that is, Piero feels that Li Yishu is a person of true credibility.

It was clearly agreed that he would only attend the Venice Film Festival, but who would have thought that he would later wear the suit handmade by Piero at the Cannes Film Festival and the Berlin Film Festival.

Moreover, Lee Yi-seok is very famous now. Secondly, he won three awards in a row while wearing this dress, becoming the fourth director in the world to win the European Triple Gold Grand Slam. It fits the concept of a “successful person” very well and also symbolizes “good luck.”

Don’t think that Westerners are not superstitious. They worship the “Goddess of Luck” very much.

Li Yishu is now more or less Piero’s lucky boyfriend, so when Piero himself proposed this condition, those investment companies agreed without thinking and also helped contact Li Yishu.

However, Li Yishu was always busy filming, so these investment companies could only contact American art film companies. Monica happened to come back from the UK early, and after receiving the call, she also called Piero alone to confirm the matter.

“Lifetime endorsement is definitely not an option, and 5 percent of the shares is too little.”

Li Yishu shook her head and said, “I don’t think my future is worth only 5% of the shares.”

“But……”

Monica Bellucci frowned and said, “If we ask for more shares, let’s not talk about whether Piero will agree or not, the capital that is prepared to invest in him will not agree either.”

“It’s okay. I can invest too.”

Li Yishu said, “You can contact Piero and tell him that I can also invest in him. After I invest, I will give him the voting rights in the future. I believe Piero would not want his brand to be controlled by capital.”

“Then he will definitely agree.”

Monica Bellucci can understand the thoughts of these brand founders, who want to be responsible for coordinating the company but do not want to be controlled by capital.

This should be what founders in all walks of life dream of. They only need investors to provide money, and they don’t need investors to come and act as their fathers.

“Then I’ll leave this matter to you.”

Li Yishu thought for a moment and said, “It’s not necessary to be a spokesperson for life. I’m not a celebrity. As long as I get 15% of the shares, I can guarantee that I will only wear Piero brand clothes in the next few years.”

If he had absolute control over the company, Lee Yi-su might agree to be its lifelong endorsement, but it’s just a dozen percent of the shares, and asking him to be its lifelong endorsement, isn’t that a joke?

May 4, morning.

Los Angeles Daily News: “The biggest difference between Final Destination and other horror films is that it is an invisible hand that plays with human life, not a masked butcher holding a sharp knife or a vicious ghost with black hair and white clothes…”

New York Morning Post: “This is a wonderful horror film that uses a series of “coincidences” to create a murder scene. These coincidences can be encountered in real life. The movie itself has a strong sense of fate, and it is also a constant reminder for everyone to pay more attention to some details in life, such as never using electricity while taking a shower!”

Hollywood Film Review: “Oh my god, believe me, this is a movie that will make you dare not leave your bedroom door again after watching it. There is no boring part in the whole movie. After watching it, you will feel that the world is full of malice, because there is danger of killing you at any time!”

“…”

The reporters who received bribes in the early morning naturally gave “good reviews” in the major newspapers in the morning.

Of course, it’s not entirely because the kickbacks were paid in full. The most important thing is that the quality of the movie itself is very good, perfectly showing all the elements required for a horror movie, such as horror and thriller.

Horror movies still have a huge audience in the United States. Spielberg’s “Jaws” was actually an alternative monster horror movie, and it was of the same nature as “Alien”.

“Final Destination” is also an alternative horror film. There are no perverted killers, no ghosts, and no butchers, but the horror and thrill it brings has already lingered in everyone’s heart.

A high school in Philadelphia.

After class, a group of men and women gathered together to chat and discuss a singer’s latest song or a star’s new movie.

As we chatted, we got to talking about the “mysterious deaths” and “the boy who survived” that frequently appeared in newspapers some time ago.

The mysterious death was revealed by a reporter who found out that there are mysterious deaths every year, and the deaths are all too weird. Some people strangled themselves while fishing, and some choked to death in a fish tank the size of a washbasin…

Anyway, there are many different ways of dying, but each one is full of mystery.

The boy who survived the catastrophe was even more miraculous. Before he was born, he almost died in the womb because of his mother’s excessive use of marijuana. Later, due to his mother’s negligence, he almost fell from the second floor into a fence full of barbs…

Until the boy was 15 years old, he received seven or eight death threats, and these were testified by neighbors, parents and schoolmates.

These two things were mysterious and made many people curious at the time.

A black man came over and said, “Hey, have you seen Final Destination, which is based on the true events of mysterious deaths and the Boy Who Lived? My God, I’m sure that the Boy Who Lived must have the ability to predict the future like in the movie, otherwise why can he always escape danger!”

“You watched Kobe too?”

A classmate next to him said with a delighted look on his face: “I just told them that this movie is extremely scary, but they actually said that this movie is not scary at all.”

Hearing this, Kobe looked at the boy who said he didn’t believe it and said with a smile, “Jack, believe me, this is a horror movie that will scare you to death. I advise you not to watch it.”

“Kobe, what do you mean!”

Jack stood up and said angrily, “You called me a coward?”

“I didn’t say you were a coward.”

Kobe shrugged: “Just telling you it’s better not to watch it.”

“Fuck, I’m going to watch it tonight!”

“Let me tell you Kobe, I’m not a coward, no horror movie can scare me!”

Jack raised his chin stubbornly and glared at Kobe. He was not a coward!
night.

Jack went to the community cinema near his home alone.

Two hours later, Jack left the cinema in a daze. And he hadn’t returned home until five hours later.

During this period, Jack’s parents were extremely anxious. They not only went to the cinema to look for him in person, but also called the police.

Soon the police found Jack hiding behind a trash can at an intersection.

He told me that the reason he didn’t dare go home was because there were light boxes and passing vehicles along the way, and he was afraid that a car would pass by at high speed and squeeze a nail and hit him in the head.

A person working in the media happened to pass by. After hearing Jack say that he was too frightened to go home because of watching “Final Destination”, he immediately thought that this was a city news with selling points. He wrote the manuscript that evening and contacted the editor-in-chief of the newspaper by phone.

On Saturday morning, after a local newspaper in Philadelphia reported the truth about “Jack didn’t dare to go home”, it immediately caused a huge response in Philadelphia.

Countless people rushed into the cinema, wanting to see how terrifying this movie was that could scare a high school student so much that he was afraid to go home.

Come Monday.

A new word was spreading throughout the schools of Philadelphia: “Coward Jack.”

The word “Coward Jack” spread from Philadelphia to the surrounding areas through media publicity, and soon spread to most of the United States.

Many memes have been derived from this word.

“You don’t want to be Jack either?”

“I’m not a coward Jack.”

“Jack, your mother is calling you home for dinner!”

“…”

High school students are at an age that seeks excitement and pretends to be brave, and “Final Destination” happens to be an R-rated movie, which is suitable for this age group to watch.

So after the “Coward Jack” meme was born, a large number of high school students in North America rushed to watch the movie “Final Destination” to prove that they were not cowards.

Toronto, Canada.

Lee Yi-su, who had only stayed in Los Angeles for a day and a half and returned to the crew on Sunday afternoon, received a call from Monica on Tuesday.

“500 million?!”

Li Yishu was surprised and asked, “Are you sure it’s not yesterday’s box office data?”

“It was yesterday, Monday. I asked about it. It seems that because of the popular meme of Jack the Coward among high school students in North America, a large number of high school students went to the cinema to watch our Final Destination…”

After Monica Bellucci told Li Yishu about the earliest report from a Philadelphia newspaper about a high school boy named Jack who was afraid to go home because he watched “Final Destination” at night, Li Yishu was also at a loss whether to laugh or cry.

He didn’t expect that by accident, he would create a meme and make the movie popular!

You have to know that the total box office of “Final Destination” was only 1700 million US dollars last Friday, Saturday and Sunday, which is already a very high number.

Columbia Pictures predicts that the film will gross around $5000 million in the first month of its release, and even if the scale of screening is expanded, the maximum revenue will be $6000 million.

But unexpectedly, the box office didn’t drop much on Monday, still nearly 500 million US dollars.

Although it is not as good as Saturdays and Sundays, you have to know that high school students have classes during the day and only have time to go to the cinema in the afternoon and evening.

Moreover, there were not many screenings of “Final Destination” on Monday, otherwise it might have been able to keep up with the box office of more than 700 million US dollars on Sunday.

“Have Columbia expand the scale of publicity, send people to contact newspapers and magazines of major high schools in North America, and place promotional ads on youth radio stations…”

Li Yishu knows too well that “memes” can bring huge benefits.

In the later Internet era, countless memes were created, such as singing, dancing, rap, and woli giao…

These memes have made countless internet celebrities famous.

Although it is still the era of traditional media, now that the meme has come out and has begun to spread on high school campuses in North America, it means that there is a trend of becoming popular. We can take advantage of this node to promote it in a targeted manner, and it is no longer limited to the horror movie fans of the past.

Only by defining it as a “youth courage test film” can it earn more box office revenue.

It just so happens that high school students are old enough to watch R-rated movies.

“Understood, dear. I’ll call Columbia right now and ask David to contact people from major newspapers to position Final Destination as what you call a ‘youth courage test film’.”

Monica Bellucci is very smart and immediately grasped the key point from Li Yishu’s words. Having both been through student days, she naturally understands the little thoughts among students.

This is the same as comparison, except that it’s about who is not “Coward Jack”.

hang up the phone.

Li Yishu smiled, he didn’t expect such a pleasant surprise. Originally, he only thought that “Final Destination” could have 6000 million US dollars in North America, and by then the overseas box office would have more than 4000 million, reaching a global box office of over million US dollars, then he could start shooting the second part directly this year.

I didn’t expect that it would become such a meme.

If this continues, it is very likely that the box office in North America alone will exceed 100 million US dollars.

In fact, just as Li Yishu guessed, after Columbia Pictures and Lion Films carried out targeted publicity for students and young people, the “Coward Jack” meme became a hot topic among more than 90% of college students in North America.

Originally, Monday to Friday were school times, but because these high school students came to the cinema at noon and in the evening to watch “Final Destination” to test their courage, the box office revenue increased instead of decreasing, exceeding 500 million US dollars for five consecutive days.

On April 4, which was a Saturday, after major North American theaters expanded the screening of “Final Destination” to 9 screens, the North American box office exceeded 2500 million US dollars in a single day.

There was a slight decline on Sunday, but the box office remained at $1300 million.

In just ten days after its release, “Final Destination” has grossed over 7000 million U.S. dollars in North America.

This astonishing box office left countless film companies dumbfounded. How could such a low-cost horror film gross more than 7000 million US dollars in just ten days?

Although the box office was exaggerated, the cost was also obvious, that is, the film consumed its potential. On Monday, April 4, the box office fell to 11 million US dollars, and on Tuesday it fell to 500 million US dollars. On Wednesday, Thursday and Friday, it continued to decline to 400 million US dollars.

It wasn’t until Saturday and Sunday that it rebounded to over 400 million.

After this week, the box office potential has been completely exhausted, with just over one million dollars a day. It will be a little higher on weekends, but only about two or three million at most.

According to the prediction of professional reviewers of Columbia Pictures, before Final Destination is released, the North American box office will definitely exceed 100 million US dollars, but it will only reach the threshold of breaking 100 million US dollars at most.

But this is enough. For a film with a total investment of less than 500 million US dollars in production cost + publicity cost, it earned over 25 million yuan at the box office in North America, a full times!
If we only count the $100 million production cost, that’s an exaggerated 100-fold return rate!

　Thanks to wuye666 for the reward. Please read it!

　
(End of this chapter)