Austin, USA.

“I don’t think you need to worry about Beyonce and her husband JAY-Z. No matter how much they promote their new album, it will not pose a threat to you. The sales trend of your album “Voice of the World” in the United States is heading towards the goal of tens of millions of copies.” Chen Yaochuan’s face was full of confidence, and he said it with a firm vow.

“Brother Chen, are you sure? This is 1000 million! This is double the sales volume I predicted.” Shen Lang showed a slightly surprised expression on his face when he heard this.

“Of course that’s for sure. I have specially hired professionals to do a detailed data analysis. You have won seven Grammy trophies this year. Just for this one factor, your influence and popularity in the United States have increased exponentially compared to last year. In addition, you have been touring all year to maintain the popularity of your music. These factors combined will have a huge impact on the sales of the new album, with a minimum of 7 million copies and a 800% chance of reaching 1000 million copies.” Chen Yaochuan spoke clearly and every point was well-founded.

“Hiss, that’s ‘billion points’ beyond my imagination.” Shen Lang couldn’t help but take a breath, thinking that his previous prediction was still conservative.

“But,” Chen Yaochuan changed the subject and said, “This year there is a singer who is worth paying attention to. The sales of his new album are also very good.”

“Who?” Shen Lang became interested as soon as he heard it and asked hurriedly.

“Usher, an R&B singer.” Chen Yaochuan replied.

“Oh, him? I know him.” Shen Lang suddenly understood and some impressions of Usher emerged in his mind.

In the original time and space, in the bustling year of 2004, countless newcomers and veterans came and went, but in the end they could only serve as supporting roles to set off one person, and that was Usher, the real No. 1 in the European, American, and even global music scene that year.

His fourth album “Confessions” was an unprecedented success, selling 110 million copies in the first week of its release and eventually reaching 800 million copies. This success has become a textbook example of the commercial operation of music that goes down in history.

It is true that except for the title song “Yeah”, the other works of this album lack something eye-catching, and his singing skills have only improved compared to before. However, because Arista company spared no effort to promote it with the momentum of R&B and invited many big names to help, and the title song’s perfect description of love between men and women, with everything ready, how could it not be popular.

“I have to say that Arista is really good at operating Usher’s album this time. But it’s basically impossible for him to outsell your album, as his rival is Bro Mars.” Chen Yaochuan said slowly.

Bruno Mars’ first solo album “Bruno Mars” is ready and will be officially released on the 1st of next month.

When it comes to operations, Chen Yaochuan has his own unique methods. Take Taylor for example, she became famous across the United States with her first album, all thanks to Chen Yaochuan’s meticulous operations behind the scenes.

But there is a very important prerequisite here, which is that you must have high-quality songs. If the quality of the song itself is not up to standard, no matter how well it is performed, it will be in vain.

Fortunately, there is no need to worry about this. The style of Mars’ album spans from rhythm and blues to British guitar pop, and various styles blend together. The title song is a classic song from the original time and space provided by Shen Lang, and is matched with 9 excellent songs composed by Mars himself. After the album is released, it will definitely create quite a stir in the American music scene.

It will be quite interesting to see Brother Mars versus Usher.

In the original time and space, there were two men who dominated the American music scene between 2000 and 2010. One was Justin and the other was Usher. Both of them were hailed as MJ’s successors, which shows their status and influence in the American music scene. However, Usher is mainly R&B + dance, which is equivalent to the Plus version of Babyface.

As for Brother Mars, he is younger and debuted in 2009, which means he belongs to the post-2010 era. With his excellent singing skills and superb dancing ability, he shined in the American music scene, won 15 Grammy Awards, and successfully became one of the most influential singers in the contemporary United States. This kind of bundled competitive marketing can, to a certain extent, increase its own attention and thus increase album sales, which is also one of the reasons why Beyonce and her husband JAY-Z have always chosen to target Shen Lang.

For Shen Lang, he no longer needs to do this himself. Others can get the same effect by doing it. He just needs to copy the songs to suppress these people.

As for the operation of the company’s artists, except for Gao Yuanyuan, Stefanie Sun, and Liu Yifei, with whom he has a close relationship, he will personally take care of the rest, while leaving it to Chen Yaochuan and Du Ting to arrange, which can save a lot of energy and time.

After the concerts in Austin and Orlando ended successfully, Shen Lang and his group immediately rushed to New York.

Because “The Voice of America”, jointly produced by Jingtao Music, Universal Music and NBC (National Broadcasting Corporation), is about to premiere.

In fact, the preliminary auditions and production began as early as the beginning of the year, and the short trailer has already whetted the audience’s appetite.

The main reasons why it has such a strong appeal can be attributed to the following two points.

First, the rules of “The Voice of America” ​​are obviously different from the traditional singing competition programs that the public is familiar with, and can even be said to be unique.

During the audition stage, the mentor will turn his back to the contestants and select his team members based on their voices. Once he has chosen a team member, he will press a button to turn his chair around. If multiple coaches have turned around, the team members will choose their mentor. After a period of “training”, they will go through various stages to determine the winner.

Second, the prize money is very generous and the lineup of mentors is extremely luxurious.

Under Shen Lang’s careful operation, Universal and NBC both contributed money and manpower. First, the original prize money of the variety show “Original Time and Space” was increased from 10 US dollars to 100 million US dollars. Then they successfully invited pop queen Whitney Houston who retired in 2002, Don Henley, lead singer of the rock band Eagles, country music king George Strait, and black hip-hop singer Q-Tip to serve as mentors.

After all, if you want to sell more copyrights and at a higher price, you have to raise the quality of the first program to a fairly high level.

Only in this way can television stations in various countries see its impressive ratings and then purchase the copyright.

When it comes to increasing the attention of variety shows, the guests on the show undoubtedly play a crucial role.

It is not enough to be famous alone, they must also have many other qualities, such as profound qualifications so that people can feel their authority and professionalism in the industry; they must also be topical enough to arouse discussion and curiosity among the audience, so that everyone is happy to pay attention to their performance in the show; and they must have real strength, whether it is singing, acting or other talents, they must be able to hold their own.

If Michael Jackson hadn’t been involved in a harassment scandal, he would have been one of the best candidates for a mentor.

pity……

But as far as the current mentor lineup is concerned, it is already quite good. (End of this chapter)