Chapter 332 Charity car manufacturing, giving back to customers

It is said that it takes ten years to sharpen a sword, and even if it is not sharp, it will still be bright.

If you spend sixteen years sharpening a sword, you can at least sharpen one and a half. But your Coast Automobile Factory has been sharpening it for so many years, and suddenly you stab everyone in the back. It is really outrageous and makes people feel dizzy.

Regardless of how the car is, the promotional video has quickly become popular on the entire Internet due to its extremely abstract content and operation. Whether the car is good or not is another matter, this job is indeed the most ruthless job in Yacheng.

The number of comments on various platforms has also exceeded 10,000.

“What the hell? Are you switching from making cars to being a self-media person?”

“If nothing else, the victim was pretty.”

“Hi ha ha ha ha…”

“Wait, it seems like the factory manager is him!”

“I understand why the employees are so happy. It’s really heartfelt and it doesn’t seem like they’re acting!”

“I suddenly understand why you have had six factory managers in the past ten years…”

By the end, the overwhelming comments in the video all turned into colorful “The factory director is offering sacrifices to the heavens, his power is boundless!”

Shang Tongwen didn’t know whether Ji Jueji offered sacrifice to the heaven or not, but now he couldn’t help but want to offer sacrifice to the heaven for Yin Chaoyang!

This idiot patted his chest yesterday and vowed to me that as long as I am alive, Coast will only be able to make small tricycles forever, and as long as I am alive, I will never be able to return to the car market…

The results of it?
It’s only been a few hours?

Other people’s cars have been pulled out one after another, how the hell are you still alive, you bastard?

The accountability of the board of directors, the orders from the old guys at home, the strange atmosphere and situation in the Haizhou military, the attitude of Dongcheng, the dissatisfaction of Huanyu, and those colleagues who are still haggling over small matters and sticking to small matters until now…

All these messy troubles piled up together, plus a cucumber that popped out of nowhere, and for a moment, Shang Tongwen was completely overwhelmed.

After hurriedly returning from the East City Governor’s Mansion, he rushed back to Huisheng’s workshop without stopping. When he saw the broken car again, he couldn’t help but want to pick up an axe and smash the broken thing into pieces!

Fuck you, cucumber!

The entire workshop fell silent for a moment, and no one dared to breathe loudly.

Suddenly, the cucumber under the spotlight became more and more conspicuous.

To be fair, this thing does look pretty good.

It is two meters nine in length, one meter five in width and one meter six in height. Yes, this is a baby bus, chopped pepper fish head.

After changing its previous stingy style, this time at least a layer of paint was sprayed on the metal body, which is sparkling and bright. Combined with the magical cucumber LOGO that becomes more and more pleasing to the eye and the refreshing light green color, it actually makes people feel that it is small and cute.

But besides that…

“This is just a change of name.”

When they removed the car shell and the layer of plastic decoration and looked directly at the internal structure, everyone couldn’t help but take a deep breath.

No wonder they look so familiar, they are all old friends!
Except that the steering wheel is round and there is an extra wheel, is there any difference between it and the tricycle produced by your factory?

Look at this chassis, look at this frame, look at the three old accessories inside… every place seems familiar, and every detail is full of familiarity.

It’s just like the weird stuff that Peanut and Bean came up with after drinking too much that night!

Putting three cars together will make people worry about being eliminated.

After adding a wheel, changing the steering wheel, upgrading the accessories, changing the engine, and adding a layer of miscellaneous interior decoration, it was taken out and sold as a car!

The only bright spot is probably the one-piece frame made of incredibly hard fluid-molded steel, which has appeared on the Peanut car body before.

Security is maximized in every sense of the word.

Mom is no longer afraid that I will be reincarnated into another world!
But, besides that…

“The degree of completion is really high.”

Someone murmured incoherently.

Although the structure adopts many old solutions commonly seen in the market to circumvent the problems, it has no highlights and is unremarkable with stitches everywhere, but… the stitches are seamlessly integrated!
Even though we gave up the full-mark answer due to cost constraints, we couldn’t find any other reasons to lose points.

It’s as if the correct answers are always the same, but the wrong choices and results always bloom in places you least expect.

These problems often arise from the designer’s sudden inspiration that has never been put into practice. I think… they may even be mistakes and defects in the production process, or even negligence and misoperation of the workers.

From steel, rubber, accessories, cables and equipment to a complete car, there are countless things that require attention and time to gradually improve.

Who knows what consequences will be caused by any link in the assembly or design.

Without extensive testing and experience, no one would know that the material problem of the valve cover gasket, which expands when exposed to heat, is the culprit for the engine oil leak. Without sufficient collision testing, no one would have thought that the bumper installation position would cause a rear-end collision with the fuel tank.

From the air conditioning filter to the door lock cylinder, the design of the pressure bearing and even the input and output ends of the door wiring harness… there are too many places to avoid, and there are countless places where things can easily go wrong!
But on this cucumber, there are no problems or flaws that the old factory designers can see at a glance. Even if the many details are not perfect, there are no obvious mistakes or defects.

Too mature.

A mature model does not look like an outdated old factory like Hai’an that has been out of production and out of the market for more than ten years. The entire model seems to have passed the testing and iteration of many previous models, accumulated enough experience and technology to produce a finished product again.

It’s like in a bathhouse, a mature older sister with a pointed face, artificial nose, heavy makeup, watery eyes, and skilled in her job, leans on your chest and says to you: “Brother, this is my first time doing this, and my family doesn’t know.”

Only a ghost would believe it!
Especially the engine…

Wow, everyone is hesitating whether to call him uncle!

What era is this? They are still using the design of the old Coast copycat mini van from more than ten years ago. At best, they have made slight improvements on the original basis.

It was originally the most insignificant point, but after the testing department submitted the full-load fuel consumption ratio per 100 kilometers, everyone’s expression couldn’t help but twitch.

It was like seeing a 30-year-old old Deng break into the sprint event of the World Games, and then, following the starting gun, run into the top three among a group of teenagers.

What the hell is this?!
An improved low-end public version design, the fuel consumption is actually on par with the latest engine solution on the market today? With this technical ability, you are telling me that you are an old factory that has stopped production? Then what are we? A lamb manufacturer? !

After repeated tests, everyone’s eyes fell on the injector on the engine intake manifold, and their breathing gradually became heavier.

It’s like the finishing touch on an old, unremarkable painting, magically transforming decay into magic!

“I just received news that a few hours ago, before the cucumbers were put on the market, someone registered a patent for the improved design of the injector atomization of this engine at the Patent Office of Black City in Huangzhou.” The assistant who came hurriedly reported in a low voice, “The patent holder is a tricycle manufacturer that was previously acquired by Coast…”

Shang Tongwen’s face turned pale. He waved his hand and sneered through his teeth.

At this point, even the slowest people would have understood.

“What a great way to cover up the truth.”

I’m afraid that from the very beginning, the so-called peanuts and beans, and the appearance and attitude of focusing on the production of small three-wheelers, were all smokescreens deliberately released by Coast.

All operations and explorations, even the crazy production and sales, are tests for the design and production of new cars.

All the process flow, design problems and even defects had been explored and completed in previous batches and production. Everything was ready. All buyers in Haizhou helped the Coastal Automobile Factory do two months of testing for free without knowing it…

Over the past two months, Hai’an has sold tens of thousands of tricycles at outrageously low prices, spreading all over Haizhou City and beyond. It even provides repair services that have no profit potential at all, like a real father. Despite huge losses, it continuously collects information from each tricycle and secretly revises the design of Huanggua.

Until all processes are smooth, all possible problems have been repaired and strengthened… everything is ready, and overnight it has returned to the quagmire of the automobile manufacturing industry from the uninhabited track of small three-wheelers!
“There is an even more serious problem—”

After reading all the test reports, the technical director sighed and pointed at the cucumber: “This thing is at most an upgraded version of the previous lightweight tricycle called Peanut.”

That is to say…

At least there is an upgraded version of the beans for loading and transporting vehicles waiting for them!
Maybe, we’ll just have to wait for the new production line to be in place!
“I see.”

Shang Tongwen had no expression on his face, and just waved his hand: “Let the marketing and publicity department get started, you don’t need me to teach you what to do, right?”

The subordinates nodded their heads in a rush.

Shang Tongwen nodded slightly and turned to leave. When he reached the door, he turned back and said to his assistant, “Also, tell that loser Yin Chaoyang that he doesn’t have many chances left.”

Stared at by those eyes with a hint of coldness, the assistant shuddered subconsciously and nodded in agreement.

It’s fine that you were just playing around and playing around, but it’s not that everyone can’t tolerate you making some side deals, but you not only want to make some side deals, but you also want to get on top…

Just be prepared to be targeted to death by everyone!!
“Cucumber: A complete accident”, “What happens when you hand over a factory to a fool”, “Counting the coasts, the bad deeds behind the high-sounding words”, “What do we mean when we talk about cars”, “Manufacturers and customers, who is the cucumber?”

For a price of 41,000 yuan, you will get a pile of junk that even the garbage factory would not bother to recycle… Through Huanggua, the designer of Coast Automobile Factory told us that the end of the mini vehicle is an iron coffin… Behind the sensationalism is the extremely shabby configuration… You can fully experience the level that a 3,600 yuan small tricycle should have… As you can see, the cab is even leaking…

On the day when the cucumbers were put on the market, when the popularity of the promotional video had not even subsided, a large number of reviews and analyses appeared on many self-media, news websites and even video platforms.

Naturally, there were a lot of bad reviews!

Language is an art. It can create a unique golf miracle or elevate an ordinary thing to a pedestal.

Similarly, it can also trample something into mud and kick it into the abyss.

Even if you only tell the truth, you can still achieve the desired effect. What’s more, why must you tell all the truth?

Until now, Coast Auto has not even sold a few dozen cars, but it has already received countless negative reviews. With long articles or funny jokes, Cucumber and Coast Auto Factory soon became the latest jokes and clowns.

Not only that, when many groups begin to make collective efforts, the channels and energy they can mobilize will definitely not be limited to online.

When the channel really started to take off, the new cucumbers from the Coast Automobile Factory didn’t even reach the customers.

Except for a few stores exclusively for the coast, there is no trace of cucumbers in any large or small vehicle stores in the entire Haizhou. Even if there are, they are placed in the corners of the edge, and the clerks can only be listless when introducing them.

At the same time, more than four automakers in the market suddenly announced that their similar models would be significantly reduced in price or welcomed discounts…

The pervasive targeting and blockade are laid out in the open without any disguise.

If you can actually sell it, I lose!

When the sales data for the previous three days were placed on Ji Jue’s desk, Yan Jian’s face turned completely bleak.

A total of more than 200 units were sold…

I’m afraid that more than half of them were bought by competitors for testing or used as extra materials by self-media after receiving the money to write articles.

“Everything is dropping in price now. The Jianlu mini is down to 26,000… This kind of shitty car can sell over 10,000 units a month. I’m so mad!!!”

Yan Jian cursed and cursed, and finally felt the despair that the small three-wheeled workshops once felt when they were crushed by price and volume. “If this continues, I’m afraid we won’t be able to sell anything.”

But until now, the production tasks assigned by Ji Jue have never stopped. The entire coast is still producing cucumbers in three shifts day and night. The warehouses are piled with cucumbers, but in the end, not a single cucumber can be sold.

“Isn’t this normal?”

Ji Jue calmly ate the potato chips he got from his assistant: “It’s just normal business targeting, it’s not a big deal, it’s better to say that they have only mobilized channels to block us now, which is already gentle enough to make us thank God.

I thought at least there would be some mail bombs or homemade planes… Calm down, it’s not that bad.”

“Isn’t this fucking bad?”

Yan Jian raised his eyes and glared: “If we can’t even sell cars, what’s the point of running a car factory!”

“Didn’t others lower their prices?”

Ji Jue shrugged: “Why don’t we surrender too?”

When Yan Jian heard this, his vision went dark again and again, and he was so angry that he couldn’t even laugh.

I almost ran out of breath.

“Lower the price, how much can you lower it?!”

Yan Jian questioned: “The price of 41,000 is already the limit of breaking even. If you take into account the labor and distribution costs, it is pure loss. We lose money on every car we produce and lose 3,000 on every car we sell!
How much can you lower?
Have you calculated it? Even if the price drops, how much can it sell for?
If we lower the price now, it will be easy to lower the price in the future, but it will be a dream to raise the price back. If you are building a factory for charity, just ignore what I said! “

“To be honest, I do want to do more charity work, although it may not be the same as you think.”

Ji Jue shook his head, not caring about his subordinates glaring at him, and looked at Ye Chun: “Have the opinions from the City Hall come out?
If you don’t want to invest this little bit of money, let’s go home.”

Ye Chun shrugged: “The governor said that if we can reduce the loss, we should do our best. But Lu Zhenshou said that it’s a good idea, it’s up to you.”

“Then start practicing!”

Ji Jue slammed the table and stood up without hesitation.

Even Lu Zhenshou has expressed his support, so what does Xu Chaoxian count for?
“Take a good rest these two days, and then prepare to work overtime and extend the work.”

Ji Jue turned around and gave Yan Jian a warm smile that made him shudder: “The days ahead will be busy.”

The next day, sales were as dismal as ever, with no improvement at all.

The third day, the fourth day, the same thing happened, no change.

It was not until the fifth day that the Coast Automobile Factory, which had completely maxed out its reserves due to its crazy production capacity expansion, updated its official website again and promoted the product simultaneously with its directly-affiliated online stores.

【Thank you for fourteen years, giving back to millions of families】

[The Coast Auto Trade-in Discount Promotion has officially started! 】

“Trade in the old for the new?”

Yin Chaoyang was so confused when he received the news that he almost laughed: “They have old… old…”

Before he could finish his words, he stopped abruptly.

The whole person felt as if falling into an icy cave.

No longer able to suppress his anger, he let out a sharp roar.

“Mr. Ji, you are—”

So, starting from the sixth day, something went wrong in the entire Yacheng!
(End of this chapter)