Chapter 154 The Well-Deserved National Drink

Shen Yu noticed their embarrassment and said to them with a smile, “Director Pan, Director Dong, we have grown a lot of these refreshing teas in Pengcheng. They are also one of our company’s specialties and will be on the market by the end of this year.”

“You will take two boxes of samples back later, and please taste them for us to see how the tea tastes. Please give us some valuable advice, both of you.”

Pan Shaowen and Dong Yu’an looked at each other.

Afterwards, Pan Shaowen laughed and said, “Since Mr. Shen is so thoughtful and sincerely invites us to taste your refreshing tea, we will definitely taste it carefully.”

“But we can’t take your samples for free. We’ll pay you what you deserve. Otherwise, we won’t dare take them back.”

Shen Yu understood and immediately replied with a smile, “Director Pan, I understand what you mean. Many people have tasted our sample teas, and we didn’t intend to charge for them. If you insist on paying, then give me ten yuan!”

Two boxes of refreshing tea for ten yuan, no different from the free ones.

The only difference is: they bought it, not received it as a gift, and no one can trouble them afterwards.

Shen Yu is a smart person and does things naturally and decently. Seeing how cooperative she is, Pan Shaowen and others also felt relieved.

Shen Yu also has a bottom line when dealing with them.

She would never give large sums of money or houses as gifts, as this involves some bottom line that cannot be touched.

But giving one or two boxes of refreshing tea as a gift can only be considered a courtesy to deepen the feelings and relationship between each other. It is not excessive and is within the acceptable range for everyone.

The dinner was very sumptuous and the taste was very good.

Shen Yu, Pan Shaowen and Dong Yu’an also had a pleasant conversation.

Finally, she also successfully bought the advertising rights for CCTV’s prime time for the next year.

the next day.

Shen Yu took people to the CCTV office building, paid the advertising fee, and handed over the advertising video of the Happiness Beverage Factory to CCTV.

The advertisement of Happiness Beverage Factory will start broadcasting from next Sunday. It will be played repeatedly before and after the programs during the prime time every day.

Compared with the advertising costs in later generations which were often calculated in billions, the advertising costs in this era are so cheap that it’s like picking up money. The cost-effectiveness is really too high!

If Director Dong hadn’t said that their regulations only allowed the purchase of advertisements for a maximum of one year, Shen Yu would have really wanted to buy them for a longer period of time.

When the one-year period is up, if Shen Yu and his company still want to purchase the advertising rights for this period of time, they can only negotiate the advertising contract based on the price one year later.

The current economic development is very fast, and the advertising prices are definitely different every year.

After finishing the advertising work, Shen Yu met Pan Shaowen from the Foreign Economic and Trade Office again.

At Pan Shaowen’s sincere invitation, Shen Yu also agreed to him that if this national advertising could lead to a sales explosion, she would build a large Happy Beverage Factory in Beijing.

Pan Shaowen happily went back to report to his superiors with the cooperation agreement signed with her. He also looked forward to Shen Yu coming to Beijing to invest and build a factory as soon as possible.

After finishing this matter, Shen Yu took Wang Chaoyang and Hua Guanghui back first.

She asked Man Jianfeng and Xiang Hong to stay in Beijing, firstly to look for a large piece of land suitable for building a factory or a residential community, with the goal of being within the Third Ring Road.

The second is to help her buy more courtyard houses within the second and third ring roads in Beijing, which will appreciate rapidly in value in the future.

Shen Yu left Xiang Hong a savings book with one million yuan in it, telling her to use it with confidence.

If it’s not enough, call her again and she will add more money to it.

This one million yuan was given by Shen Yu to Xiang Hong and Man Jianfeng for emergency use. For example, if they wanted to buy a courtyard house, they could use this passbook to pay for it. But if they wanted to buy a large piece of land that would cost millions, tens of millions, or even hundreds of millions, Shen Yu would still have to fly over to handle it.

After Shen Yu, Wang Chaoyang and Hua Guanghui returned to Yangcheng by plane, she went to the Yangcheng Beverage Factory for a visit.

She also told Wang Chaoyang and Xie Hangcheng to be prepared for a huge sales explosion and that the entire factory should work at full capacity.

After returning to Pengcheng, Shen Yu also gave the same instructions to Gu Zhongxin, the deputy director of Pengcheng Beverage Factory.

Both factories are now stepping up production, and Shen Yu is also looking forward to the good days when their factory’s sales will explode after the national advertisement goes online.

October 10th, Sunday.

That evening, the advertisement of the Happy Beverage Factory was broadcast on CCTV, and instantly people all over the country knew that there was such a Happy Beverage Factory and that their drinks were delicious.

The advertising effect of this era is very terrifying.

Because few people advertise, once an advertisement comes out, everyone thinks it is novel and will definitely buy it to try it out.

The next day, department stores, supply and marketing cooperatives, private wholesalers, etc. from all over the country called the sales departments of the Pengcheng and Yangcheng factories to place orders with them.

After receiving the orders and payments, the two factories will notify the established Happiness Beverage Factory distribution points in various provinces and cities and ask them to ship the goods to customers.

After the CCTV advertisement went online, the daily sales of the Happiness Beverage Factory have skyrocketed.

Even if the two factories were running at full capacity, they still couldn’t keep up with the surge in sales.

Shen Yu negotiated with the Chinese Business Bureau in the industrial zone and rented three more factory buildings from them to continue expanding the Pengcheng Happiness Beverage Factory.

As a result, the Happiness Beverage Factory in Pengcheng has five factory buildings in production, and the number of employees in their Pengcheng factory has reached three thousand.

Shen Yu looked at the data that was showing good trends and smiled happily.

By mid-December, the two factory buildings and dormitories of the second phase of Yangcheng were completed.

The Yangcheng factory has started a new round of recruitment, and the number of employees has reached nearly 2000.

During this period, Shen Yu flew to Beijing several times and bought five large plots of land within the Third Ring Road, as well as more than a dozen courtyard houses with two or three entrances.

In the meantime, the twenty jeeps donated by Shen Yu also arrived.

When the Nanshan Bay Police Station received the two jeeps, Lu Weizheng and a group of comrades from the police station specially invited Shen Yu to dinner and expressed their deep gratitude to her.

When Lu Weizheng learned that Shen Yu felt sorry for him riding a bicycle every day, he generously donated twenty jeeps to the government and public security departments. His love for Shen Yu deepened.

He was also looking forward to the day when their one-year agreement would expire.

At the end of the year, Shen Yu called back Man Jianfeng and Xiang Hong from the capital to work together on the year-end settlement.

This year has been busy, but the gains have been amazing and considerable.

The combined sales of the two factories of Happiness Beverage Factory reached as high as 3.5 million yuan.

This amount is definitely incomparable to the annual sales of hundreds of billions of major beverage brands in later generations.

But in this era, this annual sales volume has already made it a well-deserved national beverage.

(End of this chapter)