Chapter 682 Red Pearl-Dream in the Clouds Classic Dry Red 2023 Price: 5888 yuan per bottle!

Also following the company’s expansion pace is Spark Fitness, which has recently been actively investigating the fitness industry in Zhejiang Province.

Based on the principle of helping Su Yang share the financial burden, they are also targeting those slightly larger gyms.

The funds that Su Yang asked various companies to raise are almost in place, but the companies that raised more funds this time are Xinghuo Entertainment and Xinghuo Fitness.

Xinghuo Entertainment has relatively high profits and has invested around 60 million yuan.

Then there is the 40 million from Xinghuo Fitness and the 30 million from Jiuxiang Catering!
This time, Xinghuo Fitness has put in a lot of effort, and most of the revenue comes from selling membership cards and private lessons.

In order to raise funds, Xinghuo Fitness in various places has launched a large number of discount activities.

In addition, in recent years, Xinghuo Fitness has a relatively good reputation, is spread across first-tier cities, and is backed by a large physical group company. Even though gyms have frequently run away, Xinghuo Fitness has still raised a lot of cash flow after launching promotional activities.

Of course, 40 million is not all that Spark Fitness has raised.

This is just the amount raised in the past month or so.

The private equity funds are purchased without affecting the gym’s business operations within three months.

The rest were Jiuxiang Food and Fengyuan Foodstuffs, each of which put out 10 million… and Chizhu Winery’s 10 million!

Fengyuan Food Materials is following in the footsteps of Jiuxiang Catering and is constantly updating and optimizing equipment and improving cold chain transportation. All of these require huge investments, and some subsidiaries are also seriously in debt.

As for Jiuxiang Food, due to the high labor costs, the profit is much lower than other food companies of the same scale!
Coupled with the company’s lavish advertising investment, the tens of millions of funds that were able to be raised were slowly scraped out by senior executives such as Tan Yanghong in the past three months.

Of course, the effect of advertising investment is also quite good. Su Yang knows that excluding Chizhu Liquor and Tiancheng Cola, Jiuxiang Food’s sales in March will definitely reach about 200 million.

We are back to the time when Jiuxiang Food had the highest traffic!
This made Su Yang very satisfied, because this was a solid achievement, not a short-lived traffic that suddenly became popular!

As for profits…are you kidding me, did he start the company for profits?

The other subsidiaries of Jufan Holdings also contributed several million yuan bit by bit as a token of appreciation.

Xinyue Supermarket’s business has been getting better and better recently, but Su Yang asked the company to prioritize solving its debts.

Sihua Clothing also has more funds, and Su Yang’s idea about it is the same as that of Jiuxiang Food, and he is still actively investing money in marketing.

It doesn’t matter whether there is profit or not, now is the time to actively expand your visibility!
Such a good opportunity must not be missed!
In total, Jufan Holdings can invest more than 170 million yuan.

Of course, this 170 million yuan is all for long-term investment.

If the subsidiary has other cash flows, it can also flexibly use the private equity fund Yuanshi Fortune No. 1.

Even if you invest last month and redeem next month, and the handling fee is a bit expensive, you can still make some money!

A 5% return on 50 million yuan of capital is yuan, which is enough to pay the salaries of employees.

This is already very attractive, not to mention that the average monthly increase of Raw Stone No. 20 now exceeds %!

After stuffing more than 170 million yuan into Raw Stone Fortune No. 1, the funds of Raw Stone Fortune No. 1 directly exceeded 1.39 billion yuan.

Most of this nearly 1.4 billion yuan in funds comes from the subsidiaries of Jufan Holdings.

The one with the highest share is Longjiu Group. Because the closed period of private equity funds has passed, it is more convenient to withdraw the funds.

However, Su Yang hesitated for a moment and still did not put the money he had in.

He was worried that if he put all his money in, he would no longer have the sense of urgency to actively expand his industry.

Before Su Yang could sort things out, the news that Chizhu Winery, a subsidiary of Chizhu Wine Industry, had won two grand gold medals in Berlin became a hot topic, and the new brand of Chizhu Winery “Dream in the Clouds” also officially attracted public attention.

The quality of domestic fine wines has been constantly improving, but the marketing has not been very good, and many domestic fine wine brands are only known in the wine circle.

Since the owner of Chizhu Winery is Su Yang, the company is quite active in marketing.

How can a luxury goods company just stay in its own circle?

Everyone must know this so that those rich people who drink can feel the emotional value!

After more than a year of operation by Su Yang, Chizhu Winery is definitely one of the most well-known boutique wine wineries on the Internet. Its brand power is certainly not as good as the century-old Chenyu and Longcheng, but it is also quite popular.

The news also emphasized that Chizhu Winery only submitted two top wines for review.

But both wines won Grand Gold Medals!
Among them, the new brand “Dream in the Clouds” launched by Chizhu Winery received the highest score from the judges – 99 points!
Even the wines sent for awards from France’s Lafite and Filtho wine regions were not as well rated as “Dream in the Clouds” from Chateau Chizhu!
After this news became a hot topic, many netizens also actively left comments.

Some praised Chizhu Winery for bringing glory to the country, while many also complained that the wine was too expensive and they could not afford it!

It is actually the majority who complain that wine is too expensive, especially the price of 2023 yuan per bottle of Chizhu-Dream in the Clouds Classic Dry Red 5888, which is enough to make the vast majority of the working class in the country shake their heads!

Some netizens said that they can only afford a bottle of wine with a month’s salary, this world is crazy!

That’s right, Su Yang priced the Red Pearl-Dream in the Clouds limited edition at 5888 yuan per bottle.

The price of Chizhu Classic Dry Red 2017 is still 2888 yuan per bottle!

The main reason is that Cloud Dream was brewed last year. If it were stored in the cellar for a few years, Su Yang could set the price at over ten thousand.

However, there is indeed not much of this wine. Even the mother grape plants for making the wine are carefully selected by Fernando. It is estimated that the output will not exceed three thousand bottles!

It is impossible for Su Yang to release all of them at once, so he might as well sell a few hundred or a thousand bottles first and do some hunger marketing!

Of course, many netizens also left messages saying that the fine wines produced by Chizhu Winery are indeed top-level in the country and can compete with the world’s top brands…the rich guys can drink it first!
There must be some naval activity involved.

But judging from the results of the Berlin Grand Prix, this evaluation is definitely correct!
When it’s time to praise yourself, praise yourself hard!

The fine wines produced by Chizhu Winery are absolutely worthy of such praise in terms of quality and taste!
The difference between it and other foreign luxury wine brands lies in its popularity and brand power.

Just like LV bags, domestic products of the same quality can be imitated, but they just can’t be sold at a high price!
Most of the profits were taken away by foreign luxury goods companies!
Su Yang asked Chizhu Winery to actively participate in wine competitions in various countries in order to enhance the brand power of Chizhu Winery in the shortest possible time and gain public recognition as soon as possible.

Just like car brands all want to have their cars on the track!
No matter what, let’s meet on the field and we’ll know the outcome after a real fight.

Therefore, whenever there is a chance, Chizhu Winery will step on top international wine brands like Lafite and Filtho!
Domestic peers are always pulling each other down, whether openly or covertly, let alone foreign brands?
Su Yang felt no guilt at all when he stepped on it!

Of course, there were also boutique wineries from China participating in the Berlin Wine Competition this time. Not only Chizhu Winery won the Grand Gold Medal, but two other boutique wineries also won a Grand Gold Medal each, and there were also sporadic gold medals… However, this news was not even mentioned in the news!

(End of this chapter)