Chapter 163 An Epoch-making New Game

Many tourists who came to the Fairy Entertainment booth originally came to see the celebrity Hideki Hanyu.

As a result, when they received the brochure, they were surprised to find that the three cartoons in it were also pretty good.

The manga “GoGo Tamagotchi” by ‘Tamako’ tells the story of the cute ‘Sweetheart Ji’, ‘Melody Ji’, and the protagonist ‘Ma Meiji’ who has a very low sense of existence, and the interesting things that happen in school life everyday stories.

The comic of the same name of “Kung Fu” tells the story of the protagonist Lee, who learns Kung Fu and competes with opponents with different personalities to grow up.

“Mario Brothers” tells a humorous story of how the Mario brothers eliminate monsters while helping each other and disrupting each other.

It turned out that it was clearly a game booth, but there were a lot of tourists watching comics.

After they read the story, of course, how about experiencing the only “Mario Brothers” that can be played.

It turns out that although this game is simple, it is extremely interesting, and you can’t stop playing it once you play it.

As a result, in order to compete for the game console, there were disputes among tourists at the scene, and the staff of Spirit Entertainment had to temporarily maintain order.

Faced with this situation, Hideki Hanyu could only temporarily apply to the organizer to add a few more arcade machines.

And the tourists who finished the game will randomly get a cute game doll as long as they participate in the questionnaire survey of Elf Entertainment.

In the beginning, there might be some tourists who came for the celebrity Hideki Hanyu.

But later, everyone came to the Fairy Entertainment booth because of the comics in the brochure, to play games, and to get the doll after the investigation.

There are even many people who did not participate in the game experience survey and wanted to buy dolls directly.

Reluctantly, Elf Entertainment has limited stock, and they did not come to the exhibition to sell dolls, so they were politely rejected by the staff.

Elf Entertainment does not agree to sell it, and those who want a doll can only experience the game.

Just like that, after a series of combined punches, Spirit Entertainment’s booth was clearly in the corner, but its popularity remained high.

Soon, the popularity of the elf entertainment booth attracted the attention of people in the industry.

The first ones to come, of course, are the ‘Ask Houses’ from all over the Neon.

The so-called Wenwu is another name for Neon’s first-level agent wholesaler.

They get the goods directly from the source, and then wholesale them to all parts of Neon.

Attracting the attention of these buyers is also the main purpose of those small factories with imperfect sales channels to participate in the exhibition.

Even though Elven Entertainment has been working hard to build sales channels, it can only cover major cities, and those small places still need the help of Wenwu.

The person in charge of contacting these people is Qian Yuan Zhensheng, the head of the sales department.

Judging from the feedback, everyone is still very appreciative of this arcade game from Elven Entertainment, and many inquiries have already begun to inquire about it.

The popularity of Elven Entertainment’s booth not only attracted Wenwu, but also naturally attracted the attention of major players in the industry.

The first one to visit was Sega Games, and their director keenly saw the selling point of this game.

They found Horii Yuji, who was in charge of the questionnaire survey at Shinhwa Studio, and asked Horii Yuji whether he had ported this arcade game to Sega’s SG-1000 console.

Horii Yuji refused without thinking.

In fact, after the internal test of the game was over, he talked with Hideki Hanyu about other versions of “Mario Brothers”.

The first thing to be excluded is Sega’s SG-1000. It has poor configuration and poor sales. It takes a lot of energy to transplant the version, which is a waste of energy.

Originally, everyone also suggested to use Atari’s mainframe and try to break into the North American market.

Knowing that Atari is about to collapse, and Hideki Hanyu, who is about to finish the North American market, how can he agree.

Elven Entertainment entered the North American market, he has other killer features, and the time he was waiting for has not yet come.

In the previous life, Nintendo rose from the ashes of Atari, and elf entertainment is not a problem.

But before he promised Horii Yuji, “Mario Brothers” will be logged on the PC side.

Of course, after the development of “Mario Brothers” is over, and Shinhwa Studio has rested for a few days, the new work will continue.

A sequel version of Mario Bros. is sure to keep up.

The content of the sequel version is naturally planned before, adding monsters and buff items.

When the development is completed, it will not be sold independently, and the game store will directly increase the price to upgrade.

This is what they planned beforehand.

Moreover, with the development experience of the first film and ready-made code templates, the production of the sequel naturally does not require the entire studio to work together.

So Hideki Hanyu decided to let Shinhwa Studios develop another game at the same time.

In 1985, the game “Knocking Ice Cube” was launched by Nintendo on the FC red and white machine.

The game is also called Eskimo in China.

Uncle and Nana, brothers and sisters, in order to regain the food taken by the pterodactyl, smashed the ice with a wooden hammer and climbed up to the highest point of the snow mountain layer by layer.

This game can be played alone, or you can choose the role of brother and sister, and the two will go through the level together.

The most interesting thing when two people break through the level is not only to avoid monsters, smash ice cubes and jump upwards, but also worry about being cheated by teammates.

After the game was released at that time, the interesting mechanism was immediately sought after by players.

“Knocking on the Ice” is not only a big hit on the FC red and white machine platform, but also on the arcade platform.

It is also one of the few games that Nintendo has launched a PC version of the game.

When Hanyu Hideki decided to develop this game, he did not plan to engage in an independent comic story, but planned to link it with “Mario Brothers”.

He is going to let the Eskimo brothers and sisters join the Mario Brothers comic world, and the fashionable point is to share the same comic universe.

In the comics, the Mario brothers met the Eskimo brothers and sisters on their way to the Arctic adventure, and together they helped them regain food.

In the later period, with this story, you can also engage in the Mario Brothers linkage version of “Knocking Ice”.

It’s very interesting to think about the two brothers working together to knock ice cubes and pit each other in the game.

And as long as this model is successful, the popularity of “Mario Brothers” can be used later to drive the sales of other games.

Isn’t this how the Marvel Dafa of later generations is played? Of course Hideki Hanyu must learn from it.

And just after Sega left, two unexpected people came to the booth of Elf Entertainment.

Junpei Yokoi, head of Nintendo’s first R&D department, and Shigeru Miyamoto, designer of Nintendo’s headquarters, came to the booth of Elf Entertainment together.

The two also heard that there was a small factory here with a very interesting booth layout. Not only was the game fun, but it also gave away a comic of the same name as the game, so they came to check it out of curiosity.

As a result, the popularity of the Fairy Entertainment booth still surprised the two of them.

After receiving the brochure distributed by the staff of Elven Entertainment for the first time, the two immediately looked through it.

When Junhei Yokoi saw the image of the Mario Brothers, he couldn’t help asking Shigeru Miyamoto, “This image is somewhat similar to the protagonist in our Donkey Kong.”

Shigeru Miyamoto nodded, “It’s kind of similar.”

“Does it constitute an infringement of our image?”

Junhei Yokoi opened his mouth, which is the tone of Nintendo’s legal department.

“It’s just similar, but there is still a big difference overall, and the character setting is clearer, completely different from ours, and it is impossible to determine infringement.”

“Forget it, but their way of linking comics and games from the beginning is very interesting, can we learn from it?”

Miyamoto shook his head.

“Synchronizing comics is not as easy as it seems. Not only do you need to set up a complete world view in advance, but also have the same story style as the game. Comic creation requires costs, and the cost of promoting comics is higher. It requires strong support from the upper echelon, and the benefits are uncertain. “

Junpei Yokoi shook his head helplessly after hearing Shigeru Miyamoto’s words.

According to the character of Hiroshi Yamauchi, the president of Nintendo, he would never agree to such a thing that consumes costs in the early stage, but does not necessarily create benefits.

After the two finished reading the comics, they entered the exhibition area, passed through dolls of all sizes, and finally came to the game trial area.

The two waited in line to watch for a while, and then tried it out by themselves, and also accepted a questionnaire survey, and each got a doll.

What Shigeru Miyamoto got was a “Tamako” puppet.

What Junhei Yokoi got was a cute Mushroom Monster Muppet.

Leaving the booth, Junhei Yokoi looked at the cute image of Tamagotchi in his hand, thinking that Tamagotchi was also planning to develop it into a game, and he sighed.

“This club is very ambitious and very confident.”

As soon as one game was launched, the other two games were already promoted.

If you don’t have confidence in your own game, you will definitely not be able to do this kind of thing.

“I heard that the founder is that well-known young writer, so I guess they don’t care about losing this little money.” Shigeru Miyamoto said.

“It’s not a little money, but with the other party’s worth, it’s still affordable.”

When Yokoi Junpei was making toys, he had dealings with best-selling authors in the industry.

The deposits in the accounts of those top best-selling authors may be more than the cash flow of some small and medium-sized clubs.

“It’s no wonder they are confident. The game is really well done and the playability is very high.”

Shigeru Miyamoto tried to ask Junpei Yokoi after his evaluation.

“The model is somewhat similar to our Donkey Kong, but the details are handled better. You can ask the business department to talk about whether they can cooperate with us.”

Shigeru Miyamoto thought of Nintendo’s new console, which had come to an end, and felt that this game was very suitable for the new platform.

However, Gunpei Yokoi vetoed Shigeru Miyamoto’s idea, “Probably not, President Yamauchi has no idea of ​​cooperating with a third party yet.”

But not now, but once the host is successful, it will definitely accept third-party games.

Considering this, Yokoi Junping still decided to contact this Elf Entertainment in advance.

Although President Yamauchi is domineering at Nintendo, he has always been willing to support powerful software development companies.

And Hideki Hanyu, who was not at the booth, was about to speak at the main booth.

I didn’t know that two big figures from Nintendo visited the booth of Elf Entertainment.

Although it was just to promote a game to players, Hanyu Hideki was well prepared.

Jeans, a T-shirt, and a pair of plain glasses. Except for a little thicker hair, it is already very close to the programmer’s look.

Of course, in addition to modeling, he, who was called the little prince of PPT in the previous life, also has a lot of promotional materials.

In this era, there is no large LED screen and no PPT for him to use, so he can only make his own display board.

After he came to the stage, he spoke at the front, one page, and the staff turned the next page.

Celebrity status, eye-catching appearance, clear and interesting introduction, and the intuitive effect of adding pictures and text on the display board made the promotion of Elf Entertainment quite successful at the main booth.

This has attracted many tourists to try it out.

Among these people, there are the most important targets of Elf Entertainment, the wholesalers of the house, and the buyers of the arcade game hall.

After all, in this day and age, SNK has yet to come up with the MVS modular arcade system.

The work steps of changing the game in the arcade cabinet are very troublesome.

The staff of the game hall need to take out all the internal hardware of the cabinet, including the picture tube, and then put in the hardware of the new game.

Replacement is already troublesome, and what makes arcade hall operators even more troublesome is the price of the game substrate.

The minimum is 20 yen, and the high one can even reach 50 million.

Take Spirit Entertainment’s “Mario Brothers” as an example, it costs 25 yen to purchase the substrate alone.

This also makes arcade hall operators extremely cautious and conservative when purchasing game substrates.

After all, the cost of trial and error is too huge to buy an unpopular game.

But this is a good thing for manufacturers who make games with their heart.

Because as long as the game produced is good enough, once it is popular with players, it will get a large order from the game hall owner to follow suit.

Today, the best-selling neon arcade games are Pac-Man and Space Invaders. The sales of both games have reached an astonishing 40 levels.

Even based on the minimum unit price of 20 yen, the sales of a single game are a terrifying 800 billion yen.

This is why even when Nintendo swept the console market, Neon and other game manufacturers can survive.

Because the arcade market for Neon has always been huge.

Even if the arcade game market all over the world is almost extinct, Neon still has a market size of hundreds of billions of yen a year.

What’s more, it is still the golden age of arcade games.

Hanyu Hideki never expected to be able to sell the record sales of Pac-Man.

Sales of “Mario Bros.” just need to offset the cost and earn back the operating expenses of Sprite Entertainment.

Two days after Hanyu Hideki finished his presentation at the main booth, Maemoto Masao, head of the sales department, reported to him the number of substrate reservations during the exhibition.

A number that surprised him.

“[-] units.”

After the report, Qian Yuan Zhensheng joked, “It seems that the production department has to work overtime.”

“Yeah, I will definitely have to work overtime.” Hideki Hanyu also said happily.

Before being acquired, Elf Entertainment could sell hundreds of units only by relying on copycat game boards, which is considered a hot seller.

An order of several thousand units is estimated to be enough for the production department to be busy for a while.

Although the figure of [-] units seems small, it cannot compare to the shipments of tens of thousands of new games from major manufacturers.

But for a new club like Spirit Entertainment, this is already a remarkable achievement.

After all, the price of one substrate is 25 yen, and the sales of 11 units exceed [-] billion yen.

Of course, although the sales volume is high, the cost is not cheap. Not counting the cost of developing the game, the hardware cost alone exceeds [-] yen.

So developing a game is a gamble, and if it fails, the loss will be quite heavy.

It’s no wonder why people from Nintendo were so surprised to see the simultaneous launch of comics by Elven Entertainment.

And this is where Hideki Hanyu’s greatest value as a time traveler lies.

Not only can directly produce the successful games of later generations, but also design mature game versions in detail.

With a clear goal, whether it is software or hardware development, huge costs can be saved.

However, while Hideki Hanyu was thankful for the good sales, he was also considering the reorganization of the production department.

[-] units is just the beginning, as long as the game feedback is good enough, there will definitely be continuous orders in the future.

Elf Entertainment is now on the right track, and follow-up games will be launched and sold one after another.

There is also the most critical electronic pet “Tamako”, which is not hundreds of thousands, but millions of sales, but tens of millions of sales.

As far as the production capacity of the headquarters is concerned, it must not be able to meet the production needs.

It is imperative to expand production, and Spirit Entertainment must consider it in advance.

However, self-built factories take time and cost.

For the time being, we can only find a partner manufacturer to manufacture.

Of course, self-built production plants must be done.

Among other things, build more factories, get more loans, and buy more land.

Then wait for the skyrocketing land price to sell the land, and then take the production line to the west to invest and build a factory.

Others may be worried about the investment environment there, but he has no scruples at all.

Thinking of this, he handed over the work of the exhibition to Qian Yuan Zhensheng.

He returned to Elven Entertainment and held a work meeting.

Elf Entertainment’s conference room.

President Eri Kitahara, head of hardware development Tetsuya Aragaki, and head of production department Juntada Kusamura came one after another.

Hideki Hanyu saw a few people, and seemed to think of something, and said to Masako Sapeira, the secretary in charge of the minutes of the meeting.

“Go and call Iwata Satoru over.”

“Ok.”

After Masako Sapera left, Eri Kitahara asked Hideki Hanyu in a low voice.

“Hanyu-san is very optimistic about this Iwata-san?”

“I think he’s talented in management.”

“No wonder Xin Yuan-san has left everything to him recently.”

“Aragaki Tetsu also prefers to do technical work, and doesn’t have much interest in management work.”

“If it’s appropriate, let this Iwata be in charge of Spirit Entertainment, I’m a bit too busy on my own.”

As the president of Yunshang Culture, Eri Kitahara’s responsibilities are gradually approaching that of Asako Hirohashi, and it is impossible to hold all the jobs concurrently.

Hideki Hanyu hastily warned, “Let’s take a look first, we can’t spoil the growth.”

“Of course I know that.”

While the two were talking, Satoru Iwata had been brought by Masako Sapei.

Finding that apart from the two leaders in the conference room, who were the heads of the hardware and production departments, and he was the only person in the software development department, Satoru Iwata seemed to have guessed something.

Although I felt happy in my heart, I was still very calm on the surface. I sat on the side without expressing my opinion, and listened quietly to everyone’s discussion.

At the meeting, it was decided to reorganize the production department.

While continuing to maintain production, the original person in charge, Junchu Kusamura, led the establishment of a quality control department.

Their next task, the first is to find a suitable cooperative foundry.

The second is to find a suitable land for building a factory and prepare for the self-built production factory.

When the meeting ended and everyone left for work, Hanyu Hideki left Iwata Satoshi alone.

“President Hanyu.”

Iwata didn’t know what Hanyu Hideki would do with him.

“Iwata-san, do you have anything to say about today’s meeting?”

Hideki Hanyu asked, he wanted to hear the opinion of the future head of Nintendo.

“Not yet.”

Satoru Iwata recently only focused on the software development of Tamagoko, and did not care too much about the development of the entire club.

Hanyu Hideki was slightly disappointed, knowing that Brother Cong hadn’t grown up yet.

But thinking of the other party’s potential, he said patiently.

“Aragaki-san told me more than once that Iwata-san has very good management skills. I hope you don’t waste your talent and try to consider all aspects of your work. President Kitahara and I are very optimistic about you.”

“Yes, I will not disappoint Chairman Hanyu.”

Iwata Satoru answered neither humble nor overbearing.

Hideki Hanyu liked Iwata Satoru’s attitude very much, and said a few more words to the other party before sending him away.

……

Genie Entertainment’s appearance at the exhibition was quite successful. After nearly a week of participation in the exhibition, the number of orders reached more than 400 units.

For a while, the originally “leisure” production department immediately became busy, working overtime day and night to produce substrates.

At the same time, the magazine “Elf GAME” was launched.

Eri Kitahara went all over the nine “Spirit Show” directly-operated stores opened by Neon, and also opened for business.

Since Elite Entertainment currently has too few products, “Spirit Show” mainly operates arcade games, and by the way sells peripheral products of Elf Entertainment.

At the beginning of the store opening, with the design by Hideki Hanyu himself, the futuristic decoration style still attracted the attention of customers.

In this day and age, all major game manufacturers basically have their own directly-operated stores.

The biggest advantage of the direct-sale store is that as long as the game is popular in the direct-sale store, other game halls will follow up and purchase immediately.

At the peak of SNK in the later generations, there were more than [-] arcade machines belonging to themselves.

As soon as a new game is released, it can immediately form a scale, causing other game halls to follow suit and buy.

It’s a pity that the current game of Spirit Entertainment has not yet formed a scale, the hardware development cost is too high, and the technological development is not enough, otherwise Hideki Hanyu will definitely develop his own modular arcade board.

After all, the development of games can only be done downstream, and the rules can only be formulated after mastering the platform.

When it comes to platforms, one cannot escape the FC console that Nintendo will release next year.

But it doesn’t matter, Elf Entertainment develops step by step according to his plan, and it’s not that there is no chance.

Atari’s collapse is about to begin, and the North American game market will enter a recession next year.

During this time, even Nintendo was blocked.

And this is the opportunity he needs.

Now, he still has to wait, waiting for everything to start.

Before that, what Elf Entertainment needs to do is to make itself better.

After the arcade game show ended, Elf Entertainment took the first step.

Next, in addition to seeing whether the first step is successful, we must also stabilize the follow-up steps.

Therefore, even if Eri Kitahara came back, Hideki Hanyu would still be resident in the club.

It is not only necessary to decide the choice of cooperative foundry, but also to guide the game development of the studio.

After all, almost all of the current games are designed by him.

The first is the development of the game “Kung Fu”.

Even the sacred studio is now led by a future master like Toshihiko Nakago.

But after all, it is a fighting game that has never existed before, so many questions still need to be answered by him.

“Break the Ice”, which was developed by Shinhwa Studio, is even more troublesome.

This game seems simple, but it is actually very difficult to make, far surpassing the previous “Mario Brothers”.

It can even be said that it surpasses all games on the market.

Because this seemingly simple game is actually a multi-screen scrolling game.

That is, the game characters are not fixed in a layout, but can move freely in the game background.

In the 1978 game “Space Invaders”, that is, the little bee on the FC red and white machine, the player can only move along a line at the bottom of the screen.

In the 1980 game “Pac-Man”, players can move freely within the board.

In the game “Donkey Kong” in 1981, the concept of platform and jump appeared for the first time in the game.

Move a certain position in the game and jump from the ground to a platform.

This kind of operation couldn’t be simpler in the eyes of later generations of players.

In today’s era, it is a major change in the history of the game.

The machine war game “Defender” is the first time the designer has shown the effect of multi-screen scrolling in the game.

With its appearance, the player’s game world is no longer limited by the width of the screen.

However, the multi-screen scrolling effect of “Defender” is limited by the performance of the machine, and it is achieved through tricks.

This game completely sets the background to black, which saves the most important process of erasing the old background and presenting a new one.

The “Break the Ice” that Elf Entertainment wants to develop is not a more complicated horizontal scrolling game, but a simpler vertical scrolling game.

And by a clever trick, when the first stage and the second stage were switched, the layout was changed secretly.

But in any case, this game is an epoch-making multi-screen scrolling game with a background.

Not to mention the high difficulty of development, it also has high requirements for hardware.

With the board configuration of Mario Bros., it is impossible to run this game at all.

Therefore, from the very beginning, apart from Shinhwa Studios, this game required the cooperation of the hardware department to develop a better substrate.

Such a high development difficulty requires hardware cooperation.

The purpose of Hideki Hanyu’s choice of this game is to accumulate experience for the development of more mature multi-screen scrolling games in the future.

It is also accumulating experience for the hardware department of Elf Entertainment.

In addition to guiding game development, Hideki Hanyu took time to set up a drawing board in the office and continue to create picture books.

After all, he can’t really watch the elementary school go out of stock.

Under such a busy schedule, Koichi Koichi triumphantly informed him that the ratings of the first episode of “Genki Canteen” had surpassed TV Asahi’s “Genki 100%”, but he didn’t pay much attention.

The Vitality Girl is now on the right track, as long as she doesn’t make a big mistake, it’s hard to have problems.

Coupled with the program format of “Yuanqi Canteen”, which was proved successful by later generations, it is more interesting than simple interviews.

What’s more, as a guest, he directly took out his debut song back then, and recreated a DJ version of the arrangement to sing and dance live.

Coupled with Vitality Girl as a backup dancer and various disco lights, the recording scene was overjoyed.

He has worked so hard to this extent, if the ratings are not high, then Fuji TV may simply close down.

Time flies, and before you know it, it’s mid-November.

At the Elementary School Hall, he found time to send three picture book manuscripts.

At least within this year, the sales department doesn’t have to worry about out of stock issues.

As for the more than 3000 million entered into the account, he just entered the account of Yunshang Culture, and he took it to repay the loan.

It used to be a lot of money for him, but now it is not even enough for the interest on the loan.

On this day, when Hideki Hanyu and Yuji Horii were discussing game development, the little secretary Masako Sapera came to him suddenly.

“President Hanyu, President Kitahara, please come over.”

“Kitahara-san won’t be going out today, is the patent issue settled?” Hanyu Hideki asked.

“President Kitahara didn’t say anything.” Masako Sapera replied.

The patent that Hideki Hanyu asked about started a few days ago.

As the base board of “Mario Brothers” began to be shipped to arcade game halls, it was further loved by players.

The problems that game companies almost always encounter, have also been encountered by Spirit Entertainment.

That’s the patent issue.

A game club in Osaka claimed that “Mario Brothers” used their game patents and sent a lawyer’s letter directly.

They said that if Spirit Entertainment does not make compensation and pay royalties, it will take Spirit Entertainment to court.

And Hideki Hanyu urgently summoned the developers, and after studying overnight, he found that the Mario brothers didn’t use the other party’s patent at all.

That small game club is simply playing with porcelain.

For this matter, Hanyu Hideki asked Kitahara Eri to contact Miyahira Seijiro to deal with this matter.

Then, in the past few days, apart from dealing with the work of the club, Kitahara Eri spent most of his time on this matter.

Thinking about the previous events in his mind, Hideki Hanyu soon arrived at Eri Kitahara’s office.

“Have you finished dealing with the patent matter?” Hideki Hanyu asked when they met.

“Their conditions are too extreme, we can’t agree.”

Eri Kitahara sighed, “That Yanqiao lawyer suggested that we give up the negotiation and respond to the lawsuit directly, and no matter how long the lawsuit lasts, we will not be able to settle.”

“Kill the chicken and wait, tell others that we are not easy to mess with?”

Hideki Hanyu did not expect that the quiet-looking lawyer Yanqiao would handle the case in such a tough way.

“It’s like this. Lawyer Yanqiao said that as long as there is one reconciliation, there will be countless times.”

Eri Kitahara also admired Asako Iwabashi.

“It seems that this kind of thing will be indispensable in the future.”

“Yeah, so I’m going to sign a long-term cooperation agreement with Mr. Miyahira Seijiro’s law firm, and recruit people to form the legal department. What does Hanyu-san think?”

Eri Kitahara asked.

“I think Kitahara-san’s idea is very good. We have produced a lot of patents during the development of the game recently, and if this kind of thing happens in the future, we can’t let the dignified president handle it himself. There should be a legal department responsible for these things. “

At this moment, Hideki Hanyu finally understood why Nintendo wanted to form a powerful legal department.

“Mario Brothers” has just become a little hot, but some people who are not afraid of getting into trouble jumped out to touch porcelain.

If more popular games appear in the future, how many ghosts and monsters will emerge.

Definitely need a special department to deal with these guys.

“Did Kitahara-san come to me to talk about this?” Hanyu Hideki asked.

“No, the recent business situation of Yunshang Culture has been summarized, and I want to report to Hanyu-san.”

“It’s too late to talk about it at the end of the month.”

“In the past, Yunshang Culture always dealt with Hanyu-san’s works, but now it has finally taken the first step of independent management, and it has to report the results.”

Speaking of this, Eri Kitahara asked again, “And isn’t Hideki Hanyu going to North America next? Are you sure you can come back at the end of the month?”

Hanyu Hideki shook his head when he thought about the things he was going to do in North America.

“If you can’t come back, if this is the case, then Kitahara-san will tell you, let me hear what has been achieved in the past half month.”

Eri Kitahara took out a document and began to report to Hideki Hanyu.

“Let’s talk about the situation of Elf Entertainment first. The first batch of Mario Bros. boards have all been shipped. Judging from the feedback from the sales department, the customer evaluation is still very good.”

Hideki Hanyu asked, “What about the follow-up orders?”

Eri Kitahara replied, “The cumulative order volume has reached [-] units, and breaking [-] units this week should not be a problem.”

“Is there any quality problem?” This is what Hideki Hanyu is more concerned about.

“There have been no major problems for the time being. If there are minor problems, our Nine Elf Show Direct Stores can provide simple after-sales services without the need for headquarters to deal with them at all.”

“At that time, I asked the staff of the directly-operated store to receive maintenance training. Kitahara-san thought it was unnecessary, but now I know it is useful.”

“Mr. Hanyu has a long-term vision, how can I compare with it?” Kitahara Eri flattered her.

“Okay, we’ve known each other for so long, Kitahara-san should stop being hypocritical.”

Hideki Hanyu asked again, “Since we talked about the elf show, how are the stores doing?”

“The revenue from the arcade game business accounts for the bulk of the revenue, and peripheral sales are still very limited, and because of the repayment of the loan for the purchase of real estate, it is basically losing money.”

When Eri Kitahara said this, she asked a little incomprehensibly.

“Hanyu-san, why do all the shops of the Fairy Show have to buy real estate, and the current rent is not high. If we rent a house, our revenue pressure will be much smaller.”

“At the beginning, the pressure will be relatively high, and when the turnover continues to increase, it will be easier.”

Hideki Hanyu did not directly say that in the next few years, the rent in big neon cities will basically skyrocket.

It seems easy to rent a house now, but I will wait to work for the landlord later.

Now it seems that it is more difficult to buy real estate directly.

But if the real estate and rent skyrocket later, the profit of the directly-operated store may not be as much as the real estate rise.

Eri Kitahara saw that Hideki Hanyu didn’t want to say more, so she didn’t ask any more questions and continued to report.

“The Elf GAME that Yunshang Culture is in charge of has released its second issue. The sales volume of the first issue was only [-] copies, but the sales volume of the second issue has increased a lot to more than [-] copies.”

“What about reader feedback?” Hideki Hanyu asked,

“The reader’s favorite is the game rating column. In the first issue, editor-in-chief Takita only analyzed and scored the games at the Arcade Game Show, and the second issue included all recently released games.”

“This seems to be the same score as COMPUTER communication.”

Hideki Hanyu originally thought that readers would like the following comics the most, but he didn’t expect it to be the same game score as “COMPUTER Communication”.

“My scoring mechanism was redesigned by editor-in-chief Takita, and editor-in-chief Takita will also add some interesting comments, but editor-in-chief Takita still wants to continue to improve the scoring, and I hope to get your support.”

“How to improve?” Hanyu Hideki asked curiously.

“The editor-in-chief Takita feels that simply scoring games that have been released recently is not only unstable in number, but he also believes that the word-of-mouth of a game will change over time, so he wants to make a game based on game sales, share, and ratings. Comprehensive leaderboard.”

“Nice idea.”

“But if you want to realize it, you need data support, and you need to arrange special personnel to collect and investigate.”

The meaning of Eri Kitahara’s words is obvious, and this is all supported by funds.

“I agree, let editor-in-chief Takita do it.”

A hot-selling game magazine, the support for Elven Entertainment is absolutely strategic.

The idea of ​​Takita Koji’s comprehensive list is very good, and it will definitely help “Elf GAME” increase its popularity.

But thinking of the comics at the back of the magazine, he still couldn’t help asking, “How about no readers feedback on the comics?”

“Yes, and readers who like comics are second only to ratings. However, we are not a comic magazine after all. The comics arranged are too short. It takes time to attract attention.”

“It doesn’t matter, anyway, it’s to help promote the game. I’m just thinking about it. Once there are more feedbacks that like the comics, we will consider spinning off the comics.”

“That will probably take a while.”

“It’s always good to think ahead.”

“In the case of separation, we still need to consider a partner in the early stage.”

“I know, I’m still thinking about…”

Bang bang bang!
When Hideki Hanyu was speaking, there was a hasty knock on the door, interrupting his words.

“I’m Reiko Uemura.”

Hearing the flustered voice of Reiko Uemura, Eri Kitahara hurriedly said, “Come in.”

Then I saw Uemura Reiko walking quickly to Hanyu Hideki with a flustered expression, and whispered something in Hanyu Hideki’s ear.

Hideki Hanyu’s expression changed drastically, “Kitahara-san, I have to take a step ahead.”

After speaking, he got up and walked out of the office.

“Did something happen?” Seeing Hanyu Hideki’s expression was wrong, Kitahara Eri asked concerned.

“I’ll explain it to you when I get back.” When Hanyu Hideki spoke, he had already left the office.

He took Uemura Reiko in a hurry, got in the car and went straight to Yunyang Painting.

When he was on the road, he had time to ask Reiko Uemura, “When did this happen?”

“I don’t know either. President Hirohashi called and told me that Minister Yoshioka’s wife went to Yunshang to draw pictures in the morning, saying that Minister Yoshioka did not come home last night, and then Matsui-san’s family also came, saying that Matsui-san was not there either. After returning home, someone called President Hirohashi and said that both of them were with them.”

After listening to Reiko Uemura’s nonsense, Hideki Hanyu still didn’t understand what happened.

But what is certain is that something happened to Yoshioka Shota and Matsui Motoki.

And it was detained by someone last night.

As for whether it was a simple kidnapping or something else, we can only find out when we see Asako Hirohashi.

Thank you for traveling slowly in the sea of ​​books, Lianyoubaa’s father recommended by Mei Yuyou for the reward, and thank you An Qulai for the reward of [-] book coins.

Searching for information is time consuming.

(End of this chapter)