The literary era since 1979
Chapter 663 A trivial matter
At noon, the heat was unbearable.
After lunch, Lin Qingxia and Fang Yan returned to their respective rooms to take a nap and adjust to the jet lag.
Fangyan was still full of life and energy. He sat in the study and discussed face to face with Bai Ruoxue the investments and gains from the global stock market crash in 1987. For example, at the end of the year, when the share price of Coca-Cola fell to US$38.1, they decisively bought the bottom.
“Teacher Fang, we bought a total of 818 million shares this time, and the average purchase price per share is 40.6 US dollars.”
Bai Ruoxue said seriously: “The total cost is 3.32 million US dollars.”
“Is there any action from Buffett?” Fangyan asked lightly.
“Have!”
Bai Ruoxue said that Buffett waited until the market returned to calm before starting to buy, so he entered the market later than them, but he bought just as many stocks as them. So far, he holds a total of 1417 million shares, with an average purchase price of about US$43 per share.
It was also because of Buffett’s large-scale purchase that the stock price per share rose by US$2.4, and Fangyan earned nearly US$2000 million in disguise.
“not enough.”
Fangyan smacked his lips.
Bai Ruoxue exclaimed, in less than two months, Coca-Cola’s stock has brought such a huge increase, isn’t that enough?
“I mean there aren’t enough Coca-Cola shares.”
Fangyan said that if the price is right, he can continue to increase his holdings of Coca-Cola shares this year.
“You and Buffett seem to have the same idea. In his letter to shareholders at the beginning of the year, he expressed his intention to continue to increase his holdings in Coca-Cola.”
Bai Ruoxue smiled and said, “If we can enter the market before he buys, we can take the opportunity to make more money.”
“Then we need to act quickly.” Fang Yan flipped through the information. “The Federal Reserve is about to start a new round of interest rate hikes, raising the base rate from 6.5% to 9.8125%. The return of US dollars is likely to support a sharp rise in US stocks, so we should take advantage of the low market conditions to buy more stocks at the bottom.”
“understand!”
Bai Ruoxue nodded.
Then, while drinking coffee, the two of them changed the topic from US stocks to Japanese foreign exchange market and real estate market, and then to European stock markets.
“Arnault, the head of Dior, has invited you to visit Paris, France.”
Bai Ruoxue pulled out a document related to “LVMH (Moët Hennessy – Louis Vuitton Group)” from a pile of information and handed it over.
Fang Yan read it from top to bottom, and his brows slowly frowned:
“I don’t know this Arno. Why would he want to invite me to visit France for no reason?”
“I guess he wants to buy out our shares in LVMH.”
Bai Ruoxue said bluntly.
Fangyan suddenly realized that the current “LVMH” Group is not the super empire that dominated the luxury goods industry in later generations.
Since the 80s, the LV Group has been controlled by the fourth-generation successor, Racamier. It recently completed the merger of Louis Vuitton and Moët Hennessy to form the LVMH Group, but this merger was not a successful “win-win” situation.
The two groups still maintain their independent operations, with no integration or synergy, and the only thing that combines them is their names.
As a result, multiple factions emerged within LVMH, competing for power, and problems continued to arise due to frequent infighting.
Ultimately, the internal power struggle at LVMH forced the various power factions to begin introducing external forces to help themselves.
As it turned out, man proposes, God disposes. Just last year, the stock market crash in the United States triggered an avalanche in the global financial market. France was naturally not immune. The stock market collapsed and LVMH’s share price also plummeted. On the first day of the crash alone, the market value fell by 50%.
Arnault spent all his fortune to buy at the bottom and bought a large number of “LVMH” shares at extremely low prices.
Of course, Fang Yan and Bai Ruoxue, who had been eyeing “LVMH” long before the stock market crash, naturally did not hesitate and also made large purchases.
“We now have a total of 14.7% of the shares on hand.”
Bai Ruoxue’s mouth corners raised inadvertently.
“Where’s Arno?”
Fangyan couldn’t help but ask.
“He currently owns about 34% of the shares, making him the largest shareholder of LVMH.”
Bai Ruoxue added, “Of course, we are the second largest shareholder after Arnault.”
Fang Yan asked, “Why do you think he is so eager to buy our shares? Does he want to swallow up the entire LVMH by himself?” “I think this is a possibility.”
Bai Ruoxue said: “It is also possible that he needs to control more shares so as to have more say in the board of directors, so that all the previous factions of infighting can be cleared up. Only in this way can Louis Vuitton and Moët Hennessy be truly merged together.”
“What you said makes sense, but we can’t really sell our shares to Arnault just for this, right?”
Fang Yan curled his lips and said, “That’s like making wedding clothes for others.”
Bai Ruoxue agreed very much. Even if the acquisition price offered by Arnault was a 30% premium, it was nothing compared to the future value of LVMH. If the 30% stake in hand was sold at a 14.7% premium, it would be equivalent to giving Arnault a bargain for nothing.
“Although we cannot sell the shares, we can fully support him in clearing out the bad apples in the company at the board meeting.”
Fangyan took a sip of coffee.
Just at this moment, there were footsteps outside the house.
“Brother, I found out what you asked me to investigate!”
Fang Yan rushed in, then ran up to him and whispered in his ear, “This is what I said, this is what I said.”
“Just for this matter?”
Fangyan raised his eyebrows.
“What do you mean ‘just for this matter’? This is no small matter.”
Fang Yan grumbled, “Brother, I don’t have a single piece of clothing in my suitcase that’s suitable for attending the premiere…”
“You, you.”
Fangyan rolled his eyes playfully, then instructed Bai Ruoxue to ask LVMH’s subsidiary in the United States to send some fashionable spring and summer styles in her name for her younger sister, Lin Qingxia and her to choose from.
Bai Ruoxue blinked in surprise.
“You should have a set of uniforms that suit you when attending the premiere of Artificial Intelligence, right?”
Fangyan said half-jokingly.
“Teacher Fang, I’ll make this call later.”
Bai Ruoxue smiled.
“Let’s fight now, so as not to make people anxious.”
Fangyan raised his hand and looked lovingly at his little sister who had a very excited face.
“Brother, I’ll go tell Sister Qingxia the good news.”
As soon as she finished speaking, Fang Yan disappeared and rushed to the second floor excitedly.
“Dong dong dong.”
A sudden knock on the door interrupted Lin Qingxia’s thoughts.
Hearing the words “Come in”, Fang Yan pushed the door open and said anxiously: “Sister Qingxia, it’s solved, everything is solved!”
Lin Qingxia didn’t react for a moment, “What problem was solved?”
“Clothes. The clothes we’ll wear to the premiere.”
Fang Yan told everything she knew, “Sister Qingxia, what brand is LVMH?”
Lin Qingxia’s heart skipped a beat. Even though she was a famous movie star in Hong Kong and Taiwan, she couldn’t just borrow LVMH’s haute couture.
After all, the entire fashion circle has its own unspoken rules, and people of different status are matched with brands of different quality.
“It turns out that this ‘LVMH’ is even more high-end than Pierre Cardin!”
The most famous brand Fang Yan has ever heard of is “Pierre Cardin”, which first entered the Chinese market in the 80s.
“How did your brother borrow it?”
Just when Lin Qingxia was full of doubts, Bai Ruoxue, who arrived late, gave her an unexpected answer.
Fang Yan is actually the second largest shareholder of LVMH!? (End of this chapter)