Chapter 177: The plan to get it done again

“Okay, Mr. Zheng, I don’t know how to refute you when you say that. Forget it. Mr. Rick can be considered as one of our family members anyway, so we won’t hide it anymore.”

Ma Qing frowned slightly, looked at Zheng Yumian with a bit of helplessness on his face and said. Ma Qing was really helpless about Zheng Yumian’s big mouth, but he didn’t have time to care too much at the moment.

“Joint promotion with education departments or science and technology associations should be included in our marketing plan. This is a very good channel, don’t you think, Mr. Rick?”

Ma Qing turned and looked at Henry Rick, with a hint of expectation in his eyes, hoping to get the other party’s approval.

Ever since hearing Ma Qing’s talk about holding the first Miss Hong Kong beauty pageant, Henry Rick’s mind has been filled with this idea, and he has been immersed in all kinds of ideas about this novel idea. At this time, when Ma Qing asked this question, his train of thought was interrupted. He was slightly stunned, and then he came back to his senses.

“Mr. Ma, I have to say that you did provide a very good idea. If this matter can be decided by our general manager Mr. Wilson, I, who proposed this idea, will greatly increase my voice in the TV station.”

Henry Rick’s eyes sparkled with excitement, as if he had seen a bright future for his status in the TV station. “I think there is no problem with the promotion of the Rubik’s Cube. After all, our TV station does have the responsibility to produce TV programs in conjunction with the Hong Kong Education Department. I can’t wait to report to Mr. Wilson.”

He became more and more excited as he spoke, and his hands danced slightly unconsciously, as if he was already reporting this wonderful plan to Mr. Wilson.

“Don’t be in a hurry, Mr. Rick. I have a beauty pageant plan here. You can take a look. We, Yaguang Zhisu, are willing to use 10 Hong Kong dollars and this plan to promote this event. You can see our sincerity.” Ma Qing said, and calmly took out a beauty pageant plan that was very common in later generations from his briefcase. He smiled and handed the plan to Henry Rick, his eyes revealing confidence and sincerity.

Henry Rick was overjoyed and quickly took the plan with both hands, looking so anxious that he seemed to be afraid it would suddenly disappear. He couldn’t wait to read it, his eyes fixed on every word in the plan, his face became more and more focused, as if he was already at the scene of the lively beauty pageant.

On the piece of paper, there were written in large letters: “The Brilliance of the Pearl of the Orient – Planning Proposal for the First Miss Hong Kong Beauty Pageant”. The font was strong and powerful, yet elegant, as if foreshadowing that this proposal would create a unique storm in Hong Kong.

The planning proposal has comprehensive planning considerations from all aspects including event background, event theme, event purpose, event time and location, participants and registration method, event process, pre-publicity, registration stage, preliminary round, semi-final, final, award setting, event budget, precautions, etc.

Each part elaborates on the relevant content and implementation details. The background of the event analyzes the social and cultural atmosphere of Hong Kong at that time, as well as the opportunity and significance of holding the beauty pageant. The theme of the event, “The Splendor of the Pearl of the Orient”, is full of regional characteristics and charming temptations, highlighting the unique charm of Hong Kong. The purpose of the event is clear and focused, aiming to select outstanding talents, promote cultural exchanges and enhance the city’s image.

The arrangement of the time and location of the event was reasonable and comprehensive, taking into full consideration the convenience of the participants and the audience as well as the suitability of the venue. The regulations on the contestants and the registration method were rigorous and operational, ensuring the fairness and participation of the competition. The event process progressed from the image display and talent show in the preliminary round to the theme clothing display and swimsuit display in the semi-final to the evening dress display and wisdom question and answer in the final. It was colorful and full of suspense and highlights.

The early publicity covered a variety of channels and methods, striving to spread the information of the event widely and attract more people’s attention. The process of the registration stage was clear, which was convenient for applicants to participate. The awards were rich and varied, which was both attractive and motivated the contestants to give full play to their advantages.

The activity budget lists all expenses in detail, achieving reasonable planning and resource allocation. The precautions take into account various possible situations in the activity, ensuring the smooth progress of the activity and the rights and interests of all parties.

Let’s put it this way: even an intern with no experience can organize a high-level beauty pageant as long as he strictly follows this plan. It is like a precise operating guide, with each step clear and each link closely connected, laying a solid foundation for the success of the event.

“Of course, this plan is in Chinese. I would like to trouble Mr. Rick to make some corrections according to the needs and then convert it into English before handing it over to Mr. Wilson. It shouldn’t be too much trouble.” Ma Qing asked considerately with a smile and a hint of expectation in his eyes.

“No trouble, no trouble, Mr. Ma has brought all the credit to my mouth, I am too lazy to chew it.” Henry Rick’s face was full of smiles, his eyes were shining with excitement, and he felt comfortable now. He knew the value of this plan and understood that this was a rare opportunity for him. He was full of gratitude to Ma Qing.

“Please rest assured, Mr. Ma, I will take this favor to heart. I will take care of the Rubik’s Cube. As long as you can deal with the Education Bureau, I will make a special topic for the Rubik’s Cube. With the gimmick of the Rubik’s Cube World Championship, this will not be difficult to do. After all, I also want to be the agent of this product.”

Henry Rick added enthusiastically that he was obviously quite interested in this product, and the bright prospects of being the agent of the Rubik’s Cube products had begun to emerge in his mind, as if he saw wealth waving to him and his family had opened up a new path to wealth.

Coming out of the Taipingguan Western Restaurant, Ma Qing stretched lazily, his face filled with a confident smile, as if he had just accomplished something great.

He turned to Zheng Yumian and said, “Mr. Zheng, the road has been paved. The next thing is up to you. You can deal with the Education Bureau. I hope you can do it without spending any money. Even if you want to bribe, don’t make it too obvious. You know what I mean. In the future, our Yaguang will be listed on the stock market, so don’t leave any handles.” His eyes revealed a hint of seriousness and caution, and he knew that the long-term development of the company required legal and compliant operations.

“Don’t worry, I was just joking just now. Even if I were to give money, I wouldn’t give it to anyone in the Education Bureau. At most, I’d donate some funds to the Education Bureau. Do you really think I’m stupid?” Zheng Yumian complained dissatisfiedly. There was a hint of stubbornness on his face, but he also understood that Ma Qing’s concerns were justified.

“It’s good that you can figure it out. I’m not doubting your intelligence. I’m just afraid that you’ll take shortcuts. In addition, you need to find someone to record the entire advertising campaign and come up with a plan that can be used as a reference for our agents in the future.”

Ma Qing gave the instructions seriously. He was very meticulous in his thinking and always considered every aspect of the problem, not missing any details that might be helpful to the development of the company.

“Oh. By the way, I found that I did miss a point. We can find medical institutions, educational institutions, or scientific and technological associations to get our Rubik’s Cube an intellectual training certification. We can spend some money on this. This matter should not be limited to Hong Kong. Find some internationally renowned institutions to do it. You know what I mean.” Ma Qing suddenly had an idea, his eyes lit up, and he quickly told Zheng Yumian. In his mind, he kept thinking about how to further enhance the brand value and market competitiveness of the Rubik’s Cube. This idea made him see new opportunities and possibilities.

Zheng Yumian glanced at Ma Qing, and a complex emotion surged in his heart. He felt that his father’s plan to gain control of Yaguang Zhisu was in jeopardy, as this man’s brain was too good, and he always had endless wonderful ideas.

Coupled with the current patent licensing practice, it has become meaningless to gain control of Yaguang Zhisu, because the most valuable things are not in Yaguang Zhisu’s hands, but in Ma Qing’s hands alone.

Zheng Yumian’s thoughts turned quickly, and he had to admit that Ma Qing’s business acumen and innovative thinking were far beyond his reach. It seemed that he could only follow Ma Qing to eat meat, but it seemed not bad, after all, he had 40% of the shares.

“You don’t care about what happens next?” His eyes revealed his concern about what Ma Qing had just said.

Ma Qing smiled lightly, his face full of confidence and calmness, and he responded: “I don’t have more time and energy. You know, my first radio should be offline soon, which is an important moment for me.

My future energy will be mainly focused on electronic products, and I will focus on the development of new products. The rest will be up to you, my future chairman.” As he spoke, he patted Zheng Yumian on the shoulder, with a bit of ridicule and expectation in his eyes.

“After Yaguang Intelligent Plastic goes public, are you really willing to let me be the chairman?” Zheng Yumian still couldn’t believe it and confirmed again.

“Didn’t we agree on this at the beginning? During the long period of cooperation, what I said has always been valid.” Ma Qing said pretending to be unhappy, but there was still a smile on his face.

He paused for a moment, then said seriously: “You should think carefully about how to develop Yaguang Zhisu in the future. You should now run this company with the mindset of the chairman of the board of directors.”

There are many reasons why Ma Qing was willing to give up the position of chairman of the board of directors of a listed company to Zheng Yumian.

On the one hand, Ma Qing himself had no experience in this area. He knew that running a listed company required rich management experience and professional knowledge, and he was better at product development and innovation. He planned to see how others did it, and through Zheng Yumian’s management, he could also learn and accumulate experience.

Secondly, because of the issue of patent authorization, most of Yaguang Zhisu’s core technologies come from Ma Qing’s patent authorization, so whether he is the chairman of the board of directors or not, it does not affect his control over the company. He believes that with the advantage of patents, his position in the company remains stable, and he can focus more on product innovation and research and development, bringing more core competitiveness to the company.

Third, once the company is listed, many things will be restricted. Ma Qing is not ready to step into the spotlight yet. He prefers to quietly promote the company’s development behind the scenes and focus on technology and products.

And deep down in his heart, he didn’t think much of this toy company. His goal was to become the leader in the electronics industry. He believed that the electronics market had more potential and challenges, and that was where he really wanted to show his talents.

Two weeks later, while Ma Qing was continuously recruiting technical personnel and establishing various R&D departments of Zhiwei Technology, good news came from Polestar Electronics: the first Polestar XJ001 tube radio rolled off the production line.

This all-plastic molded radio presents a smooth and modern shape. Its shell has no sharp edges and corners, and the overall contour is outlined by carefully designed curves.

In terms of color, the all-plastic material provides convenience for a variety of color choices. The color of the plastic shell is uniform and bright, and it undergoes special surface treatment processes, such as frosting or glossy treatment, to make the color more textured.

“Boss, this time we have selected four colors for the final samples: black, white, blue and green. Due to the significant improvement in the process, we use a composite plastic material, so that this all-plastic radio, with metal decorative accessories, has the visual appearance of a high-end product.” Feng Zhicheng, general manager of Polestar Electronics, proudly introduced the Polestar-XJ001, and was obviously full of confidence in the products he produced.

“On the front panel, the metal knob is chrome-plated and shiny. The volume knob has a certain damping feeling when it is turned, allowing the user to accurately control the volume. The background of the dial is made of fluorescent material, which emits a soft light in a dark environment, making it easy to check the frequency.”

“We used the patented Polestar-YX001 left and right channel speakers, which pioneered the concept of stereo and perfectly embodied the special “tube flavor” in the sound of tube radios. It has more flavor than the newly emerging transistor radios. Of course, the cost is higher than that of transistor radios.”

“It doesn’t matter if the cost is a little higher. We are focusing on mid- to high-end products. The question now is whether the price of transistors in the UK can be lowered further.”

“Boss, we don’t have to use British tubes. The production of tubes has been developed for such a long time. American and German products can completely replace them, and the price is even cheaper.”

“Don’t worry about this. I will definitely use British products. I have my considerations in this regard. You should give us some discounts from the British company. We have placed an order for 100,000 sets of electron tube main parts at one time, so it should be cheaper.” Ma Qing asked Feng Zhicheng.

(End of this chapter)