Objectively speaking, foldable screen mobile phones can only be regarded as a small category in the mobile phone industry.

Its target users are mostly business people, technology early adopters, fashion and high-end users, etc.

Business people need to frequently deal with documents, emails, and video conferences, and large screens can improve office efficiency.

It is also portable after being folded, making it suitable for traveling.

The phone provides a tablet-level display when unfolded and maintains the size of a traditional phone when folded, making it a dual-purpose device.

In addition, split-screen multitasking has become extremely powerful and quite practical.

Of course, there are also disadvantages.

For example, low cost performance, high price, durability risks, etc.

but……

So what?

The emergence of foldable screens is aimed at high-end groups, and the price of tens of thousands of yuan can show its class.

With just this one move, you can firmly grasp the wallets of high-end groups.

When the girls working at shopping malls all take out Apple phones, a high-end phone specifically for high-end users becomes even more precious.

When Lin Bin demonstrated the double-folding tablet mode, Lei Jun took a deep breath, hoping to remember all the data and details.

Even though he has the video, he still hopes to remember it in his mind.

What shocked him even more was the thickness of the X1 – 4.2 mm when unfolded, which is 1.8 mm thinner than Xiaomi’s latest model.

In the mobile phone industry, this number is comparable to the gap between Mount Everest and the hills.

“Now let’s take a look at the UTG ultra-thin glass that the R&D department is so proud of.”

Lin Bin suddenly showed a sly smile, and the big screen switched to a microscope image.

When the test steel ball hit the screen from a height of 1 centimeters, the X’s “Kunlun Crystal Shield” only left a faint white mark.

The CEOs of OPPO and VIVO looked at each other. They both knew that the test data of the prototypes in their own laboratories were less than 70% of this.

Besides, it was a traditional candy-bar phone.

Although I don’t want to admit it, I have to admire it.

Orange Mobile has already surpassed the other two mobile phone manufacturers in terms of scale, technology and product strength.

As for the price of X1, it is 12999 yuan.

There is only one model, and the price will not be different due to different memory.

This price is already very generous.

After all, Huawei’s MateX, which was later launched, costs less than 20,000 yuan.

The audience reacted in the same way.

A mobile phone + a PAD, using many new technologies, and priced at only 12999 yuan, which is really a conscience deal.

What the competitors sitting below don’t know is how disgusting this price will make them in the future.

Before everyone had digested it, the last big bomb of this press conference came out, and the shock it brought was even greater than the previous one.

Lin Bin had already changed his phone to another one. The lavender Poket lay in his palm like a warm pebble. When it was unfolded, the “click” sound it made was as crisp as the winding of a high-end watch.

What’s even more deadly is the randomly matched small pockets and silver chains, which make the phone look more beautiful and high-end.

“Dedicated to all women who pursue beauty.” As he spoke, an AR special effect of falling cherry blossoms appeared on the big screen.

The female fans in the venue and online live broadcast were going crazy at this moment.

The screams from the audience almost blew the roof off.

“If the X1 is a productivity tool, then the Pocket series is a fashion item.”

The giant screen switched to a catwalk show. Models walked by holding Pocket phones of different colors. The holographic color-changing film on the back of the phone glowed like the aurora under the light.

“We co-designed the Star Diamond protective case with Swarovski…”

Lei Jun in the audience was dumbfounded. Just by looking at the appearance of the Pocket series, he knew how female users would accept it.

For a mobile phone like this, as long as the configuration and price are not too outrageous, you can almost buy it without thinking.

One for high-end people and the other for female users.

Really…

Catch them all in one swoop.

“It looks amazing! The pearl double ring design + Rococo white feels like high-end cosmetics!”

“The XMAGE quad-camera is the best! Night shots are brighter than the naked eye, and selfies are super natural! Ladies, go for it without a second thought.”

“It feels ridiculously thin and light! It can be easily put into a pocket after being folded. It’s a blessing for girls!”

For female users, appearance is justice!

This time, the Pocket series is targeting them.

It has taken photography and AI photo editing to the extreme.

“For users who are concerned about screen durability, we have included a three-year free warranty for both X1 and Pocket1. If it breaks, we will replace it for free, no matter what the reason.”

This item was added specially by Chen Pingjiang.

Although this move will result in a significant reduction in profits, or even no profit, it doesn’t matter.

Right now, Orange Technology’s reputation is more important than profit.

He is unwilling and unable to repeat the mistakes of Huawei’s Pocket series of mobile phones.

It received poor reviews due to extensive screen damage.

In short, the X series and Pocket series of foldable screen mobile phones launched by Orange Technology are core products for differentiated competition in the high-end smartphone market.

Through the dual strategies of technological innovation and market positioning, it aims to consolidate its position in the high-end market, promote the popularization of folding screen technology, and build an ecological system with the OOS system as the core.

This strategy is the key to breaking through Apple’s high-end blockade, and even to completely defeat Apple in the high-end mobile phone market.

Meet the needs of segmented markets in multiple dimensions such as business, fashion, and technology.

“When the gods fight, the little devils suffer.”

This was the first reaction of a group of manufacturers led by Lei Jun.

follow or not?
This is the most important strategic issue that needs to be addressed before us.

If we don’t follow, the market will be taken away by Orange Mobile, and it will be difficult to take it back.

But if we follow, whether the technical level can meet the requirements and whether it will be regarded as aping others without success are issues that need to be considered.

I can only say that this Orange press conference has posed a big problem for everyone.

As a result, no one was interested in what Lin Bin said next on the stage.

At this time, the discussion on the two new mobile phones released by Orange Technology is becoming more and more heated on the Internet.

Related entries dominated the hot search list.

Several Douyin bloggers, led by Li Junhui, who came to attend the new product launch conference, were all smiling.

It is naturally a good thing that your favorite brand is more competitive.

Moreover, the launch of these three mobile phones is enough for them to make several videos. Also, because they have their own traffic and are highly discussed, it is also beneficial for them to accumulate fans.

“Fortunately, I’m smart. I’ve already arranged for people from our company to be stationed at the flagship store. As soon as the product goes on sale, we can get it right away.”

“Damn, now that you mention it, I feel like I miscalculated a bit.”

“Oh, Orange is awesome. If it were any other small brand, they would probably give bloggers free test promotions.”

“I had to ask someone to collect the phones and rush back to the hotel to record the unboxing video as soon as the press conference was over.”

Amidst the noise, Lin Bin on the stage said with a smile: “The above is all the content of this year’s Orange new phone launch conference. Now I will hand the stage over to Mr. Chen.” (End of this chapter)