Chapter 593

Xiao Liu went to the distribution company again and sat in the conference room with the person in charge to communicate repeatedly. “Mr. Liu, our hotel’s online business has just started, and the timeliness of delivery is very important to us. Can you allocate more manpower and resources to us? We can increase the delivery fee appropriately.” After some bargaining, the distribution company finally promised to allocate more resources to all Wang’s restaurants.

In the kitchen, Chef Li is constantly trying new cooking methods. He stands in front of the stove, personally cooking and adjusting the cooking time and heat of each dish. “Shorten the cooking time of this dish by one minute and see if it tastes better,” he said to his assistant. At the same time, he is also studying simple pre-treatment of dishes before packaging, such as quickly dehydrating some dishes that are easy to soften.

With the implementation of a series of improvement measures, the order volume gradually began to increase. One day, Chen Yu ran out of the office excitedly, went straight to Wang Jianye’s office, and said loudly: “Mr. Wang, the order volume has begun to increase. Today there are more than 20 orders than yesterday.”

Wang Jianye smiled and said: “Keep going, any problems will be solved at any time. Everyone’s efforts during this period have not been in vain, but we cannot relax yet.”

Chef Li also shared good news: “Customers have reported that the dishes taste much better and there are fewer complaints. I plan to develop a few more new dishes suitable for takeout to further improve customer satisfaction.”

Just when everyone thought everything was going in the right direction, new problems emerged. Some customers reported that the online ordering platform occasionally freezes during use, affecting the ordering experience. After Chen Yu learned about this, he immediately called together the technical team and once again invested in the intense problem investigation and repair work…

As the business gradually stabilized, Wang Jianye began to think about how to further improve the user experience, such as adding a personalized recommendation function to recommend dishes that customers might like based on their order history. He told Chen Yu and Chef Li about this idea, and the three began to discuss new development directions and improvement measures to develop the hotel’s online business.

……

That day, Chen Yu was sitting at his desk as usual, carefully checking customer feedback. Suddenly, he frowned. It turned out that several feedbacks said that the interface of the online ordering platform was not well adapted to the mobile phone and was inconvenient to operate. Chen Yu immediately stood up and walked quickly to Xiao Li’s workstation.

“Xiao Li, quickly check the platform’s mobile phone adaptation issues. Customers have reported that the operation is inconvenient.” There was a hint of anxiety in Chen Yu’s voice.

Xiao Li was staring at the computer screen intently. When he heard Chen Yu’s words, he immediately stopped what he was doing and replied, “Okay, Brother Chen, I’ll take a look right away.” As he spoke, he quickly opened the code editing interface, his eyes fixed on the densely packed codes on the screen, his fingers tapping quickly on the keyboard, and lines of code flashed quickly on the screen.

Programmer Xiao Wang also came over and looked at the screen and said, “Could it be that when the interface layout was modified some time ago, the compatibility of mobile phones was not taken into consideration?”

Xiao Li responded while operating: “It’s possible. Let me check the relevant code first.” He kept switching between different code modules, comparing them carefully, and beads of sweat gradually appeared on his forehead.

After several hours of investigation, Xiao Li finally found the problem. “Brother Chen, I found it. It’s a problem with the style parameter settings, which caused the abnormal display on the mobile phone screen. I will fix it immediately.” Xiao Li said as he quickly modified the code. After the modification was completed, he tested it on different models of mobile phone simulators to ensure that there was no problem.

“Brother Chen, take a look, there is no problem now.” Xiao Li handed the phone to Chen Yu. The ordering platform interface on the screen displayed normally and the operation was smooth.

Chen Yu checked it carefully and nodded with satisfaction: “Okay, thank you for your hard work. This time, thanks to you for your quick investigation. But we still have to test it thoroughly to ensure that similar problems will not occur again.”

In the process of solving various problems, the online business of Wang’s entire hotel chain is gradually getting on track. The number of orders is increasing. Every morning, the first thing Chen Yu does when he walks into the office is to check the order data and customer feedback. He looks at the rising number of orders with a gratified smile on his face.

“Xiao Chen, how is the order volume today?” Wang Jianye walked into the office and asked.

“Mr. Wang, today’s order volume has reached a new high, more than fifty more than yesterday. And there are more and more positive customer comments. Many customers praise our delicious dishes and fast delivery.” Chen Yu replied excitedly.

“Good, keep it up. But don’t take it lightly, continue to pay attention to customer feedback and constantly optimize your service,” Wang Jianye reminded.

Master Li is also busy. He receives customer feedback forwarded by Chen Yu every day, and constantly optimizes the taste and packaging of the dishes based on this feedback.

“Master, some customers said that the meat of our Korean barbecue takeout was a bit too dry.” Assistant Xiao Zhao said to Master Li while holding his mobile phone and looking at the customer feedback.

Master Li thought for a moment and said, “It may be that the sealing was not done properly when it was baked and packaged. Next time when baking, shorten the time by two minutes and put a small packet of moisturizer when packaging.”

With everyone’s joint efforts, the hotel’s online business is getting better and better. One day, Chen Yu’s phone rang, and he picked up the phone: “Hello, this is Wang’s Quanxi Hotel.”

“Your takeout is really good, the dishes are delicious, and the delivery is fast. I will order often in the future.” A customer’s voice came from the other end of the phone.

Chen Yu smiled and replied: “Thank you for your support. We will continue to work hard to provide you with better services. If you have any suggestions, you can always tell us.”

With the steady development of online business, Wang Jianye began to think about new problems. He called Chen Yu and Master Li to his office, and the three of them sat around the conference table.

“Although the online business has been established, we cannot be satisfied with it. We have to find ways to increase the customer repurchase rate. What do you think?” Wang Jianye spoke first.

Chen Yu leaned forward and said, “We can introduce a membership system where members can enjoy points, discounts and other benefits to attract customers to become members and increase the repurchase rate. For example, if you spend one yuan, you will get one point, and the points can be exchanged for dishes or coupons; new users who register as members can also enjoy a 20% discount on their first order.”

Chef Li continued, “Regularly launching new takeaway dishes can give customers a sense of freshness and increase repeat purchases. I plan to work with the kitchen team to research some dishes that incorporate new ingredients and new flavors, such as combining Korean rice cakes with Singaporean curry to make curry rice cakes.”

Xiao Zhang, an operations specialist at the side, also chimed in: “We can also organize exclusive member events, such as free delivery on a member’s birthday and a small gift.”

Wang Jianye nodded in agreement: “Everyone’s opinions are good. Okay, let’s do this. Chen Yu, you will be responsible for the design and promotion of the membership system, and develop the membership functions with the technical team; Chef Li, you and the kitchen team will develop new dishes; Xiao Zhang, you will assist Chen Yu in planning exclusive member activities together.”

So Chen Yu started to get busy again. He sat in front of the computer and carefully designed the details of the membership system, repeatedly considering every preferential clause and every point redemption rule. “Xiao Zhang, what do you think of the ratio of points to dishes? Is it too high?” Chen Yu turned around and asked Xiao Zhang next to him.

“I think we can make some adjustments, otherwise the cost is a bit high. For example, we can change the original 100 points to 150 points for a side dish.” Xiao Zhang thought about it and replied. “Okay, let’s change it that way.” Chen Yu said, and started to modify the document.

Chef Li led the kitchen team to research new dishes in the kitchen. Various ingredients were placed in the operation room, and everyone was discussing. “Chef, the curry flavor of this curry rice cake doesn’t seem to be strong enough, do you want to add some curry powder?” Chef Xiao Wang asked.

Master Li took a bite and said, “Don’t add too much, otherwise the taste will be too strong. You can try a different curry sauce, one that is thicker.”

With everyone’s concerted efforts, the membership system has been gradually improved, and new dishes are also being developed intensively. Chen Yu contacted an advertising company to produce membership promotion posters, and Chef Li and the kitchen team continued to try the taste and combination of new dishes.

……

Wang Jianye arrived at the restaurant early this morning as usual, planning to sort out recent business data and plan a promotion plan for new dishes before the restaurant opened. He had just walked into the office and had not had time to sit down when he heard a hurried knock on the door.

“Mr. Wang, something bad has happened!” Chen Yu pushed open the door, his face solemn, a stack of documents tightly clenched in his hands.

Wang Jianye’s heart skipped a beat, and a bad feeling came over him: “What’s wrong? Tell me slowly.”

Chen Yu walked quickly to the table and put the document on it: “Take a look at this. Several of our core employees, including Zhang from the kitchen and Li from the marketing department, have been poached by our competitors with high salaries.”

Wang Jianye’s hands trembled suddenly. He quickly picked up the document and quickly glanced at the contents. His face suddenly became gloomy. “When did it happen? Why is there no news at all?”

“It happened in the past two days. Their actions were very secretive. I guess they had planned it long ago.” Chen Yu frowned, with a hint of anger and helplessness in his tone.

Wang Jianye took a deep breath and tried to calm himself down: “Don’t panic, I’ll call Master Li over and we can discuss countermeasures together.” As he said that, he picked up his mobile phone and called Master Li.

Not long after, Master Li came in hurriedly and asked as soon as he entered the door: “Boss Wang, I heard something big happened?”

Wang Jianye briefly recounted what happened. After listening, Master Li slammed his fist on the table and said, “This is too much! Lao Zhang is the backbone of our kitchen. If he leaves, the production of many signature dishes will be affected.”

“Now is not the time to be angry. We need to find a solution quickly.” Wang Jianye said, “Let’s gather all the employees for a meeting to calm everyone down and not let this matter affect others.”

The three of them came to the conference room. The employees had already taken their seats. Everyone was whispering to each other, with confusion and anxiety on their faces. Wang Jianye stood on the stage and looked at everyone: “Everyone, please be quiet. I called you here today because I have something to tell you. Several core employees of our hotel were poached by competitors. You may have heard about this. But I want to tell you that this is not a big deal. Our hotel can get to where it is today because of everyone’s hard work. No one can be missing.”

The employees in the audience began to discuss quietly, some with worried expressions, and some with angry expressions. At this time, the waiter Xiao Zhao stood up and said, “Boss Wang, what they did is too unkind, what should we do?”

Wang Jianye looked at Xiao Zhao and said firmly, “Let’s start a talent reserve plan, using both internal selection and external recruitment. I believe there are many capable people in our hotel, and this is an opportunity for everyone to show themselves.”

Chen Yu continued, “Don’t worry, our work will not be affected too much. In the marketing department, I will lead everyone to re-formulate a promotion strategy to make up for the previous losses.”

Chef Li also stated: “I will personally monitor the kitchen. I will personally train new employees to ensure that the quality of the dishes will not decline.”

After the meeting, Wang Jianye, Chen Yu and Master Li returned to the office and began to discuss specific countermeasures.

“Chen Yu, please sort out the personnel situation of the marketing department first, see who has the potential to be promoted, then list the external recruitment needs and release the recruitment information as soon as possible.” Wang Jianye said.

“Okay, Mr. Wang. I’ll do it right away. I think Xiao Wang and Xiao Liu performed well in the previous projects, so we can focus on training them this time.” Chen Yu replied.

“Master Li, you know the kitchen best. Can you tell me which positions are in urgent need of staff? Are there any suitable candidates internally?” Wang Jianye turned to Master Li and asked.

Master Li thought for a moment and said, “Xiao Zhao, who prepares dishes, and Xiao Qian, who serves as a waiter, work very hard and have learned a lot. We can consider letting them develop into chefs. In addition, we need to recruit a few more experienced chefs, especially those who are good at our Korean-Singapore fusion dishes.”

“Okay, that’s settled. Let’s act separately.” Wang Jianye said.

Chen Yu returned to the marketing department and gathered everyone together: “Friends, although we are facing difficulties now, this is also an opportunity for us to prove ourselves. Xiao Wang, Xiao Liu, you two come to the office with me, and let’s discuss the next promotion plan.”

Xiao Wang and Xiao Liu followed Chen Yu into the office. Chen Yu said, “This time, our competitors are trying to poach our people in order to disrupt our rhythm. But we can’t let them succeed. Xiao Wang, you are familiar with the previous online promotion data. How do you think we should adjust our strategy next?”

Xiao Wang thought for a moment and said, “Manager Chen, I think we can increase our investment in social media and organize more interactive activities to attract users’ attention. For example, we can launch a ‘Korean-Singapore Cuisine Creative Challenge’ and ask users to upload their own fusion cuisine videos. The winners can get vouchers from our restaurant.”

Chen Yu nodded: “This is a good idea, Xiao Liu, what do you think?”

Xiao Liu said: “I think we can cooperate with some local Internet celebrities, let them come to our restaurant to experience it, and then promote it on their accounts, so as to expand our influence.”

“Okay, let’s do it. Let’s refine the plan and implement it as soon as possible.” Chen Yu said.

(End of this chapter)