“You can try this too. Let’s make it on a small scale first and see how it tastes.” said Master Li.

In the next few days, the kitchen became a battlefield for research and development. The chefs were busy trying out various combinations of ingredients and cooking methods. The sizzling sound could be heard from the pot from time to time, and the aroma of various ingredients filled the entire kitchen.

Xiao Zhao was also busy. Together with his team members, he sorted out member information and developed a new member benefit plan. “In addition to birthday cakes, our birthday special package this time can also include a customized commemorative gift, such as tableware engraved with the member’s name,” Xiao Zhao said to his team members.

“This is great and very commemorative. There is also priority booking rights. We can send exclusive booking QR codes to members to facilitate their booking.” Team member Xiao Liu added.

After several days of hard work, Chen Yu’s promotional plan was officially launched. Exquisite promotional posters were posted at the entrance of the hotel, in the surrounding business district and on online platforms, and the video was widely circulated on social media. On the posters, delicious Korean-Singapore fusion dishes were mouth-watering, accompanied by concise and powerful text introductions. In the video, customers enthusiastically shared their dining experience at Wang’s full-line restaurants and praised the unique flavors of the dishes.

Chef Li also successfully developed new dishes. After many taste tests and adjustments, the two new dishes, curry seaweed rice roll and kimchi pepper shrimp, received unanimous praise from everyone. These two dishes were included in the menu and recommended to customers as new signature dishes.

Xiao Zhao’s new membership benefits plan has also been implemented. Members received invitations to special birthday packages and exclusive reservation QR codes, and they all expressed their surprise. One member shared on social media: “The membership benefits of Wang’s All-line Hotels are great. I can receive such a special package on my birthday. I will definitely eat here in the future.”

With the implementation of these countermeasures, the customer flow of Wang’s restaurants has not decreased due to the actions of competitors, but has increased. Customers are attracted by the special dishes and high-quality services of the restaurants and come to taste them.

One day, a customer walked into the restaurant, looked at the new dishes on the menu, and curiously asked the waiter: “Are these curry seaweed rice rolls and kimchi pepper shrimp new dishes? How do they taste?”

The waiter smiled and replied, “Yes, this is our newly developed dish. Many customers who have tried it say that the taste is very unique. The curry kimbap combines the freshness of Korean kimbap and the richness of Singaporean curry, while the kimchi chili shrimp perfectly combines the sourness of kimchi and the spiciness of chili shrimp. You can try it.”

“That sounds good, give me one of each,” said the customer.

After a while, the new dishes were served. The customer tasted the curry seaweed rice roll and his eyes lit up: “Well, this taste is really special. I have never tasted such a combination before. It’s delicious!” Then he tasted the kimchi and chili shrimp and said, “This is also delicious. The shrimp meat is very tender and the kimchi tastes very fresh.”

Seeing the customer’s satisfied look, the waiter smiled and said, “Thank you for your recognition. We will continue to work hard to bring you more delicious dishes.”

In the office, Wang Jianye looked at the latest business report, which showed an increase in customer flow and sales. He put down the report and said to Chen Yu next to him: “We handled it well this time. It seems that everyone’s efforts have not been in vain. However, the competition in the catering market is fierce. We can’t relax and continue to innovate and improve our services.”

“Mr. Wang is right. We will continue to pay attention to market trends and continuously optimize our solutions,” Chen Yu replied.

“By the way, how is the response to Chef Li’s new dishes?” Wang Jianye asked.

“The response has been very good. The order rate of new dishes is very high and customer feedback is good,” said Chen Yu.

“That’s good. Let Master Li keep it up. Tell me any new ideas at any time,” said Wang Jianye.

“Okay, Mr. Wang.” Chen Yu responded.

As time went by, Wang’s entire chain of hotels gradually gained a firm foothold in the competition, not only maintaining its original customer base but also attracting more new customers.

At a team meeting, Wang Jianye said: “This experience has taught us that competition is not scary. As long as we have our own characteristics and innovations, we can gain a foothold in the market. Next, we will continue to tap the potential of Korean-Singapore fusion cuisine, develop more new dishes, and improve service quality, so that all Wang’s restaurants will become the benchmark for Korean-Singapore fusion cuisine. Do you have confidence?”

“Yes!” the team members answered in unison, their voices full of power.

After the meeting, everyone went back to their work.

Chen Yu continued to optimize the publicity plan and look for new publicity channels; Chef Li and the kitchen team began to study the development of the next round of new dishes; Xiao Zhao continued to collect feedback from members to further improve member services.

……

In the early morning, before the sun completely dispelled the chill of the city, Wang Jianye arrived at the hotel early as usual. As soon as he walked to the door, he noticed something strange. He saw a few unfamiliar faces in uniform, walking among the passers-by, enthusiastically handing out flyers. The passers-by were stopped by them, and most of them took the flyers out of politeness. Wang Jianye’s heart “skipped” and a bad premonition came to his mind. He quickened his pace, took a few steps forward, and took the flyer from one of them.

“A feast of low-priced delicacies, right next door to the flavor restaurant!” The huge title was extremely eye-catching. Wang Jianye’s eyes quickly swept to the prices of the dishes listed below, and his brows instantly twisted into the shape of the Chinese character “川”. He knew in his heart that these prices were much lower than those of his own restaurant. Wang Jianye folded the flyer in half, put it carefully into his pocket, turned around and walked quickly into the restaurant. He walked straight to Chen Yu’s office, pushed the door open with a “bang”, threw the flyer heavily on the table, and said with a bit of anxiety and anger in his tone: “Look at this, the opponent is playing tricks. They actually opened a branch nearby, and they are using the low-price trick to attract customers. The door is almost blocked by their people.”

Chen Yu was originally concentrating on the work at hand, and was startled by the sudden movement. He picked up the flyer in confusion, glanced at it quickly, and his expression instantly became serious: “Boss Wang, this is obviously malicious competition. We must find a way to deal with it quickly.”

“Let’s call Master Li and Xiao Zhao over first, and we’ll discuss countermeasures together.” Wang Jianye said as he quickly took out his cell phone and started dialing.

Not long after, the office door was pushed open again, and Master Li and Xiao Zhao walked in. They were still holding their respective work materials in their hands, with puzzled expressions on their faces.

Wang Jianye took a deep breath and briefly recounted the whole story. After listening, Master Li slammed the table and said loudly: “This is unacceptable! Why do we mess up the dishes we worked so hard to make?”

Xiao Zhao also echoed anxiously: “Boss Wang, they hired people to hand out flyers at our door, and many customers have been attracted there. What should we do?”

Chen Yu pondered for a moment and said, “I think we have to stabilize our position first and not lose our composure. Our competitors want to attract customers with low prices, so we should emphasize cost-effectiveness. Master Li, can you design some more abundant meal combinations, while ensuring the quality, and keeping the price within a reasonable range, so that customers feel that they can eat more and better food with the same money spent here.”

Chef Li nodded heavily. “Okay, I’ll go back to the kitchen and discuss it with the team. We can combine some signature dishes and special snacks, pair them with drinks, and make a family meal, a couple’s meal, and maybe even a weekday express meal for office workers.”

“Okay, come up with a plan as soon as possible.” Wang Jianye continued, “Chen Yu, we need to increase our publicity efforts. They are offering low prices, so we should emphasize quality and uniqueness to let customers know our advantages.”

Chen Yu responded immediately: “I plan to contact an advertising company to urgently produce a batch of new posters and promotional videos. Emphasize the unique flavor of our Korean-Singapore fusion cuisine, as well as the freshness and quality of the ingredients. In addition, initiate a topic discussion on social media to let customers share their dining experience here and increase word-of-mouth communication. Maybe we can also find a few food bloggers to cooperate with us and ask them to help promote it.”

“Okay, let’s do this. Xiao Zhao, you are in charge of the membership. See if you can give members some special discounts to retain these loyal customers.” Wang Jianye turned to Xiao Zhao and said.

Xiao Zhao nodded quickly: “I will sort out the member information, send them exclusive coupons, and organize a member points doubling event to stimulate their consumption. By the way, Mr. Wang, do you want to provide members with priority booking services? This will also reflect their special treatment.”

“This is a good idea, let’s do it.” Wang Jianye said.

Everyone left, leaving Wang Jianye alone in the office. He sat on a chair, pondered for a moment, and picked up the phone again: “Hello, is this Lawyer Zhang? This is Wang Jianye. I want to consult about the malicious competition of my competitors. They opened a branch near my hotel, sold products at low prices, and solicited customers at my door. Is this considered unfair competition…”

Chen Yu walked out of the office and immediately called the advertising company: “Hello, Mr. Liu, I’m Chen Yu from Wang’s All-Round Hotels. There is an urgent project, and we need to produce a batch of promotional posters and videos as soon as possible. The theme this time is to highlight the quality and uniqueness of our dishes, emphasizing the freshness of our ingredients, unique cooking, and the charm of the fusion of Korean and New Korean cuisine. I will send you the detailed information right away, and please arrange the most capable team to complete it in the shortest time possible.” After hanging up the phone, he began to carefully organize the materials on the computer, selecting photos of the hotel’s signature dishes, screenshots of customer reviews, unique cooking process photos, etc., and prepared to send them to the advertising company.

Chef Li returned to the kitchen, called the chefs together, and said loudly: “Listen up everyone, our competitors are now competing on price and trying to steal our business. We have to show some real skills and design some new meal packages. Xiao Wang, you organize the snacks that have been developed recently and see which ones are suitable for inclusion in the meal packages; Xiao Li, you are responsible for matching the drinks. Remember, you have to match them according to the characteristics of different meal packages. For example, a family meal can be paired with freshly squeezed juice, and a couple’s meal can be paired with red wine or special cocktails.” The chefs acted quickly. Some began to look for ingredients and check inventory; some quickly recorded ideas in a notebook and discussed the possible combinations of various ingredients.

Xiao Zhao sat at his desk, facing the computer screen, carefully screening member information. While operating, he muttered to himself: “First, send coupons to frequent platinum members, with larger denominations, and then send them some exclusive small gifts, such as customized tableware or thermos cups with the hotel logo. Then send notifications of the point doubling event to ordinary members, reminding them that they can accumulate more points and redeem their favorite gifts by spending.” He picked up his phone and began to edit the text message content, carefully considering every word, striving to accurately convey the discount information and attract the attention of members.

In the following days, the whole restaurant was filled with a tense and busy atmosphere. Chen Yu communicated with the advertising company every day about the progress and constantly put forward suggestions for revision; Chef Li and the chef team repeatedly tried the combination and taste adjustment of the new set meal in the kitchen; Xiao Zhao was busy interacting with members and collecting their feedback.

A few days later, a new poster was put up at the entrance of Wang’s All Series Restaurant, which read “Quality Korean-Singapore Fusion, Unique Food Experience”, with exquisite pictures of dishes next to it. The colors are attractive and make people salivate. On social media, the topic #王氏全系美食记忆# attracted many customers to participate, and everyone posted photos and good reviews of their meals at the restaurant. “The Korean-Singapore fusion food in this restaurant is really amazing, the ingredients are fresh, and the taste is unique. I highly recommend it!” “Every time I come to Wang’s All Series Restaurant, there are different surprises. This new set meal is also great!” Similar comments continue to emerge.

New meal packages have also been launched. The family package includes sizzling Korean barbecue, spicy and delicious Singaporean chili crab, and a variety of exquisite special snacks and freshly squeezed juices. The prices are reasonable and the portions are generous. The couple’s package focuses on a romantic atmosphere, with exquisitely presented dishes and a cute little dessert. Every dish is full of love.

At the same time, Wang Jianye and his lawyers rushed around to collect evidence of unfair competition from their rivals. They visited nearby businesses, inquired about the situation, collected photos and videos of their rivals disrupting the market with ultra-low prices and maliciously soliciting customers at their doorsteps, as well as testimonies from relevant witnesses, compiled these materials into a book, and submitted them to the relevant departments.

……

On this day, the blazing sun shone unreservedly on the street. Wang Jianye stood at the entrance of Wang’s All-inclusive Hotel, his eyes constantly scanning the passers-by. His eyes showed both a faint worry about the future and a firm determination to face this business war. Across the street, the entrance of the rival branch was also crowded with people, and customers came in and out in an endless stream. But what made Wang Jianye a little relieved was that the customer flow of his own restaurant had not decreased significantly.

Chen Yu walked out of the restaurant quickly and came to Wang Jianye’s side, with a bit of joy in his tone: “Mr. Wang, the new posters and promotional videos are quite effective, and the topic on social media is also continuing to rise. Many new customers saw the promotion online and came here today.” (End of this chapter)