In the conference room of Wang’s All-inclusive Hotel, an important meeting about the future development of the brand is in progress. Amid the smoke, everyone sits around the conference table, the atmosphere is warm and focused. Wang Jianye sits at the main seat, his eyes sweeping across the crowd calmly, and says: “Our hotel has opened branches in many cities, and the current development trend is good, but the market competition is fierce, we must continue to innovate to stay ahead. Everyone open up and say what good ideas you have next.”

Xiao Li, who is in charge of marketing, spoke first. He leaned forward slightly, his eyes showing confidence: “Mr. Wang, I’m thinking about holding theme activities in each branch to attract more customers. For example, we can hold corresponding food festivals based on different festivals or regional cultures. For example, during the Spring Festival, we can launch Chinese-style food theme activities; during the cherry blossom season, we can hold Japanese-style food festivals. This can not only bring freshness to customers, but also enrich our brand culture and enhance brand influence.”

Wang Jianye nodded slightly, motioning Xiao Li to continue. Xiao Li was encouraged and continued, “Take the Neon Food Festival during the cherry blossom season as an example. We can decorate the store with Japanese style, from decoration to music, to create a strong Neon atmosphere. In terms of dishes, in addition to the common sushi and tempura, we can also introduce some special Japanese snacks, such as wagashi. As for the activities, we can arrange a Neon tea ceremony performance to let customers experience Neon culture in all aspects.”

Chef Li, who is in charge of the development of dishes, then spoke: “I think we can launch new dishes regularly, combining ingredients from different seasons. In spring, we can use fresh spring bamboo shoots, Chinese toon and other ingredients to develop some dishes with a spring flavor; in summer, we can use watermelon, mung bean and other ingredients that can clear away heat and relieve summer heat to make some special dishes. Moreover, we can fine-tune the dishes according to the regional characteristics of different cities, so that each branch has its own unique signature dishes. For example, in the Daegu branch, we combine the characteristics of Daegu people’s love of spicy food and make the taste of some new dishes appropriately heavier.”

Master Li took a sip of water and continued, “For example, we can combine spring bamboo shoots with Korean local sauces to make spring bamboo shoots mixed with Korean sauce, which is refreshing and appetizing. In addition to cutting watermelons directly in summer, we can also make watermelon smoothies and pair them with some traditional Korean glutinous rice balls. It will definitely be popular.”

Manager Zhang, who is in charge of operations management, also spoke up: “Mr. Wang, I think we can further improve our service. We can introduce some intelligent service equipment, such as an intelligent ordering system, to make it more convenient and quick for customers to order. At the same time, we can strengthen service training for employees and conduct regular service quality assessments to ensure that customers can enjoy high-quality services.”

Manager Zhang flipped open the notebook in his hand and said, “The smart ordering system can be set up with a dish recommendation function. It can recommend dishes that customers may like based on their past ordering records. In terms of service training, in addition to basic etiquette training, some language training can also be added. After all, our customers are becoming more and more diverse, and mastering multiple languages ​​can help us better serve them.”

Wang Jianye listened carefully to everyone’s speeches, nodding from time to time. After everyone finished speaking, he said, “Okay, everyone has good ideas. Xiao Li, you are responsible for the planning and execution of the theme event. You must do a good job of publicity in advance to ensure that the event can attract enough customers. The publicity channels should be diversified, both online and offline. Online, social media and food platforms can be used, and offline, flyers and posters can be distributed around the branches.

“Master Li, I’ll leave the development of new dishes to you. You must ensure the quality and characteristics of the dishes. Do more market research during the development process to understand the taste preferences of customers. Manager Zhang, please pay more attention to the service improvement. The introduction of intelligent equipment must be well evaluated and debugged, and employee training must be implemented in place. The training content must be systematic and comprehensive, covering everything from service attitude to professional skills. Let’s do it according to these ideas, continue to bring more delicious fusion food to Korean and even global customers, and make our brand bigger and bigger.”

After the meeting, the various responsible persons took quick action. Xiao Li returned to the office and immediately sat at his desk to start planning the theme event. While writing down the initial ideas for the event on paper, he said to himself: “During this cherry blossom season, the Neon Food Festival needs to design the dishes and activities well to attract more customers. For decoration, we can use cherry blossom tree-shaped decorations and hang some Japanese lanterns. In addition to the tea ceremony performance, we can also add a small Japanese cuisine class for customers to participate in person.”

Xiao Li picked up the phone and called his colleague in the marketing department: “Hey, Xiao Zhang, please contact the supplier of Japanese decorations and see if they can provide a batch of cherry blossom tree-shaped decorations and Japanese lanterns as soon as possible. In addition, find a few professional neon tea ceremony performance teams and ask about the price and schedule.”

After hanging up the phone, Xiao Li fell into deep thought again, thinking about the promotion plan. At this time, his colleague Xiao Wang knocked on the door and said, “Brother Li, I wrote a draft of the promotional copy for the food festival. What do you think?”

Xiao Li took the copy and read it carefully. He said as he read it, “It’s not bad overall, but you can highlight the characteristics of the event. For example, the Japanese cooking class should be promoted to attract customers’ interest.”

Chef Li brought his team of chefs to the food preparation area in the kitchen and began to study the ingredients of different seasons. He picked up a bamboo shoot and said to the chefs, “Let’s make a new dish with bamboo shoots this time, and combine it with some local Korean sauces to see if we can create something different. You can blanch the bamboo shoots first, then mix them with Korean hot sauce, minced garlic, sesame and other seasonings to make a cold dish. What do you think?”

The chefs nodded one after another, and one of them said, “Master Li, I think we can add some shredded carrots and cucumbers to make the dish more flavorful.”

Master Li agreed, “This is a good idea. Let’s make a sample and try it out first.”

With everyone’s joint efforts, the sample of spring bamboo shoots mixed with Korean sauce was quickly prepared. Master Li took a bite and said, “The taste is OK, but the proportion of hot sauce can be adjusted to be a little lighter to highlight the fresh taste of spring bamboo shoots.”

Manager Zhang was busy inspecting various smart ordering systems. He came to a technology company and discussed the functions and prices of the equipment with the supplier. Manager Zhang said to the supplier: “I hope that the operation of this smart ordering system should be simple and easy to understand, and the interface design should be beautiful and generous. In addition, the dish recommendation function should be accurate and can make personalized recommendations based on the customer’s ordering habits.”

The supplier introduced: “Manager Zhang, our system can fully meet your needs. It uses advanced algorithms to analyze customers’ historical order data and accurately recommend dishes. Moreover, the system supports multiple languages, making it convenient for customers from different countries to use.”

Manager Zhang asked again: “What about the price? Can you give us a preferential price? After all, we are a chain restaurant, and there may be more cooperation in the future.”

The supplier thought for a moment and said, “As for the price, we can give you a certain discount, but it depends on your purchase quantity.”

After leaving the tech company, Manager Zhang rushed back to the hotel and began to develop a detailed employee service training plan. He told his colleagues in the human resources department, “This service training should be conducted in batches to ensure that every employee can participate. The training content includes service etiquette, language communication skills, and the operation of the smart ordering system. After the training, a strict assessment will be conducted, and employees who fail will have to take a make-up exam or receive retraining.”

With the gradual implementation of various plans, the popularity of Wang’s full range of hotels in Korea has continued to increase. In each branch, theme activities have attracted a large number of customers to participate.

During the Neon Food Festival during the cherry blossom season, the interior of the store was decorated in Japanese style. The cherry blossom tree-shaped decorations and Japanese lanterns created a romantic atmosphere, and the Neon tea ceremony performance attracted many customers to stop and watch. A customer said to the waiter: “Your food festival is really well organized. We can taste authentic Neon food without leaving Korea. This Japanese cooking class is also very interesting. I learned a lot.”

The waiter smiled and responded: “Thank you for your interest. We will hold more interesting theme activities in the future. Do you have any suggestions for our dishes and activities?”

The customer thought for a moment and said, “It would be even better if we could add some more interactive games.” The waiter took note of it carefully and said, “Okay, we will consider your suggestion. I hope you will come to our event next time.”

The launch of new dishes has also been warmly welcomed by customers. The bamboo shoot series dishes launched in spring have won praise from many customers for their fresh taste and unique flavor. After tasting the bamboo shoots mixed with Korean sauce, a customer said to Chef Li: “The dishes made with bamboo shoots are so delicious, refreshing and tasty, and with the unique flavor of Korean sauce. Your chef is really creative.”

Chef Li smiled and replied: “Thank you for your recognition. We will continue to work hard to develop more delicious dishes. What kind of dishes do you like to eat? We can refer to them.”

The customer said, “I prefer sweet and sour dishes.” Chef Li nodded and said, “Okay, we will consider developing some new sweet and sour dishes.”

The introduction of intelligent service equipment makes the ordering process more convenient and efficient. Customers said that the intelligent ordering system is easy to operate and saves time. At the same time, after the service training of employees, the service quality has been significantly improved, and customer satisfaction has also been greatly improved.

At one branch, a foreign customer asked the waiter about the dishes in not very fluent Korean. The waiter answered in fluent English and introduced the characteristics of the dishes in detail.

The customer said with satisfaction: “Your service is very professional. Not only can you speak English, but you can also introduce the dishes so clearly.” The waiter smiled and said: “Thank you for your compliment. Providing customers with high-quality service is our purpose.”

……

In the conference room of Wang’s All-inclusive Hotel, smoke filled the air and lingered around the chandelier. The hotel’s senior executives sat at the rectangular conference table. Wang Jianye sat in the main seat, leaning forward slightly, with his hands on the table. He glanced at everyone and said, “In Korea, we have finally gained a firm foothold. But we can’t just focus on this small piece of land. Our goal must be the global market. I thought about it and Singapore is a good place to start. There are all kinds of cultures mixed together there, and the acceptance of all kinds of food is quite high.”

Everyone nodded in agreement. One of the senior executives added, “Yes, Singapore has many tourists from all over the world. If we can make a name for ourselves there, it will be very helpful for our global development.”

Wang Jianye continued, “Okay, since everyone agrees, let’s get ready and start planning for the Singapore branch.”

After the meeting, the first group of market research team set off for Singapore. After arriving in Singapore, the team members dispersed and traveled through the streets and alleys of Singapore. They walked into restaurants and food stalls, talked with store owners and customers, and learned about the local food culture and consumption habits.

In a busy food court, researcher Xiao Zhang walked into a stall selling satay. He watched the stall owner skillfully grilling satay, and when the stall owner was a little free, he walked up to him and asked, “Boss, your satay looks really good, and your business is pretty good. I want to ask, besides satay, what other flavors of food do Singaporeans like?”

The stall owner wiped his sweat as he answered, “Singaporeans like a lot of flavors. Spicy, sweet and sour are all popular. Fusion cuisine is also very popular here now. Many people like to try new things.”

Xiao Zhang asked again: “Besides satay, what other local specialties do you often eat?”

The stall owner thought for a moment and said, “Food like Hainanese chicken rice and bak kut teh are common on Singaporean tables.”

Xiao Zhang carefully wrote it down, thanked the stall owner, and walked over to a group of customers who were dining nearby. He politely asked, “Excuse me, everyone. I want to do a little survey. Do you often try new fusion cuisine?”

One customer replied: “Yes, we like to try new things and combine the food characteristics of different places. It feels interesting.”

After several days of research, the market research team collected a lot of information and returned to Korea to report to Wang Jianye. Xiao Zhang said: “Mr. Wang, we found that Singaporeans really like spicy, sweet and sour flavors, and are very receptive to fusion cuisine. Satay, Hainanese chicken rice, and bak kut teh are all popular local delicacies.”

After listening to this, Wang Jianye turned to Master Li, who was in charge of the food development, and said, “Master Li, based on these research results, develop dishes suitable for the Singapore market.” (End of this chapter)