Chapter 596 Sweeping the July Summer Movies

During the summer vacation, movies are the focus of the entertainment industry.

Li Cheng and Zhang Xinyu’s “Stone Love” suddenly became a hot topic on Weibo, attracting a lot of attention.

However, with the release of “Tiny Times”, not many people paid attention to this matter.

The film “Tiny Times” was approved for filming last year. There are three investors, namely director Guo Xiaosi, producer Chai Zhiping and Golden Harvest Group’s newly established film label Jiashan Pictures.

The film is then distributed by Golden Harvest Group.

In the future, some small and medium-cost movies or movies with poor reputation but potential to be box office hits will be invested by Jiashan Films.

The movie “Tiny Times” has attracted much attention from the outside world since the project was first launched.

First of all, there are many fans of the novel “Tiny Times”. The novel was adapted into a movie, which made many fans cheer.

Most of the fans of this novel are girls, and they are also the most active group of people on the Internet.

Therefore, due to their spread, the movie of the same name adapted from this novel has become quite popular online.

Then there is director Guo Xiaosi.

When it was announced that he would direct the film, it caused quite a stir.

A writer who has never been involved in movies is now a director, which has caused resentment among many people in the industry.

The threshold for becoming a director is still very high now, and the status of a director is also still very high.

It was also from Guo Xiaosi that people from all walks of life began to cross over to become directors.

However, no matter how angry he is, it does not affect him from filming a movie in Shanghai with the director’s baton.

Even some of his fans are defending him online and confronting those who are criticizing him.

Guo Xiaosi also understands marketing. Not only does he not care about this matter, he even implicitly encourages his fans to do it.

So the fact that Guo Xiaosi was the director caused quite a stir at the time, but it also made the movie “Tiny Times” more famous.

Of course, Jiahe and Chai Zhiping also contributed to this.

Since Guo Xiaosi himself doesn’t mind using his fans, Golden Harvest certainly won’t mind.

Therefore, the promotion and marketing of this film has started since the beginning of the project.

It is precisely because of this popularity that “Tiny Times” was put into the summer schedule to compete with other blockbusters.

However, the summer season is indeed the most suitable time for “Tiny Times”.

Most of Guo Xiaosi and his novel’s fans are still students, and they have more time to watch movies during the summer vacation.

As the release date approaches, Golden Harvest has also begun large-scale publicity and promotion.

Zhang Zhao is quite optimistic about the box office of this movie, so he doesn’t mind spending more resources.

The box office performance of “Tiny Times” did not disappoint him.

On Thursday, July 6, the first day of its release, the movie grossed $75 million.

This result surprised everyone.

This first-day result is only slightly lower than that of “Flying Daggers of Dragon Gate”, but the two movies are completely incomparable.

No one expected that a movie that looked like an advertisement would have such a high box office.

The next day, Friday, the action blockbuster “The Great Wudang: The Code of the Emperor of Heaven” and Chen Shishi’s new film “Search” were released.

I thought that with the competition from these two movies, “Tiny Times” would collapse due to the criticism from the entire internet.

But the result was once again beyond everyone’s expectations.

“Tiny Times” once again grossed 70 million the next day, with the performance barely declining.

However, poet Chen’s “Search” only earned 14 million on the first day.

Although the cost of this movie is not high, it is considered the best quality movie after “The Promise”, but its first-day performance was only over 10 million.

The title of great director Chen Shishi is becoming less and less valuable.

As for “The Secret of the Emperor of Wudang”, it was even worse, with the box office on the first day less than five million, a total bad movie.

Yang Mi was also the original lead actor in this movie, but after joining Golden Harvest, she had extremely good resources, especially after experiencing “Love Is Not Blind”, she didn’t even look down on this kind of movie.

In fact, not only “The Secret of the Emperor of Wudang”, but also “Tiny Times” is looked down upon by people.

Of course, the script of “Tiny Times” was never handed to Yang Mi.

Zeng Jia must be crazy to let Yang Mi act in such a bad movie.

Although the box office may be good, it will greatly damage the reputation of the actors, especially popular actresses like Yang Mi.

However, “Tiny Times” may be a garbage resource for Yang Mi, but it is a high-quality resource for others.

Several female artists under Golden Harvest looked down on her, but Tang Yan, who had just joined Golden Harvest, took a fancy to her.

After the contract with Chengtian ended, Zeng Jia happened to be optimistic about her naive type.

After all, most of the artists under Golden Harvest are talented, so they also need one or two vases.

Since “Chinese Paladin 3”, Tang Yan’s resources have not been as good as before. Seeing that Yang Mi and Liu Shishi of the same period have both taken off, she is a little anxious.

So when faced with Jiahe’s recruitment, she agreed to join without much hesitation.

Although Tang Yan felt bad about “Tiny Times”, which Yang Mi looked down upon, she had to admit that it was a good resource for her.

She had been working on TV dramas before and had almost no experience in movies.

Although “Tiny Times” will affect word of mouth, she has no reputation in the film industry, let alone an impact.

At least this movie is controversial and can make her popular.

Zeng Jia had no objection to Tang Yan’s request and directly helped her get the role of Yang Mi in the original time and space.

In fact, it is normal for Tang Yan to be interested in “Tiny Times”. After all, Yang Mi, who was more popular in history, took on this role.

The resources that Golden Harvest provided to Tang Yan were not limited to “Tiny Times”. She was also the only female guest in the new variety show “Running Man” produced by Golden Harvest this year.

At that time, Golden Harvest Productions wanted to select guests for the variety show from within the company.

However, many artists in the company looked down on it and were unwilling to participate.

Actors nowadays still attach great importance to maintaining a sense of mystery, and don’t want to be funny in variety shows.

What’s more, most of the artists under Golden Harvest are popular, so they are even more reluctant to participate.

There is no choice but to look outside.

Deng Chao was still chosen as the main actor, and then when he heard that they were still looking for candidates, he recommended Chen He.

The production team thought he had a talent for comedy and invited him.

After much twists and turns, we finally got everyone together.

In addition to Deng Chao and Chen He, there is also Wang Baoqiang, who has close cooperation with Golden Harvest. After the “Lost” series, he is also a popular comedian.

Then Xue Zhiqian was also inserted to play the funny role of Wang Zulan in the original time and space, and Zeng Jia inserted Luo Jin to play the role of Zheng Kai in the original time and space, and formed a couple with Tang Yan in the show.

Finally, Yin Xiaotian was invited to be the force behind the show.

At this time, his career had fallen into a trough because of the group attack by the Stab Cult. But most people in the circle knew what was going on, but they just turned a blind eye to it.

Jiahe is also willing to give him such an opportunity.

As the summer vacation is about to begin, the first season of “Running Man” is officially broadcast on Zhejiang Satellite TV.

With the example of “The Voice of China”, Golden Harvest’s new variety show immediately attracted a rush.

However, Zhejiang Satellite TV relied on its deep pockets and spent a very high price to acquire the copyright of “Running Man”.

The price they offered was higher than the previous price for purchasing “The Voice of China”.

After all, “Running Man” is an outdoor variety show that has never been seen in China. In addition, seeing the determination of Zhejiang Satellite TV, it finally withdrew from the bidding.

However, Zhejiang TV’s gamble paid off handsomely.

This summer, two variety shows withdrawn by Zhejiang Satellite TV directly dominated the charts.

The first episode of the new season of “The Voice of China” had a viewership rating of 2.8%, and its audience share exceeded 7%.

The first episode of “Running Man” directly reached 3%, and the second episode directly jumped to 5%, surpassing “Happy Camp” to win the ratings championship.

The two variety shows are broadcast simultaneously, one on Friday and the other on Saturday. They are more popular than Shonan TV among all the local satellite TV stations.

With such high ratings, the show made a lot of money from advertising.

The popularity of each of the guests on “Running Man” is rising rapidly.

Especially the only female guest, Tang Yan, whose popularity rose rapidly.

After only three episodes, its popularity has already caught up with Yang Mi.

She used to look down on this variety show, but now even if she was asked to leave, she would stay here.

When the first episode of “Running Man” was broadcast, “Tiny Times” was about to be released.

Tang Yan’s sudden popularity also made Guo Xiaosi and others quite happy. It was truly an unexpected surprise.

After taking in 1.49 million on the first day and million on the second day, “Tiny Times” again grossed million over the next two days of the weekend.

In the first four days of its release, “Tiny Times” grossed 2.94 million yuan.

This was a number that no one dared to imagine before the film was released, and it silenced some people in the industry.

Even Zhang Zhao was shocked when he saw the result.

He knew the film would do well, but he didn’t expect it to do so well.

Director Guo Xiaosi couldn’t stop laughing.

The box office revenue in the first four days was 2.94 million yuan, and it might be heading for 10 billion yuan.

If my debut film could earn 10 billion at the box office, I would feel so awesome just thinking about it.

In contrast, of the two movies released at the same time as “Tiny Times”, “Search” earned 3100 million in two days over the weekend, with a total box office of 4500 million.

As for “The Secret of the Emperor of Wudang”, let’s not talk about it. The box office exceeded 10 million in the first three days, and it was a complete failure.

The box office of these two movies combined is not even a fraction of that of “Tiny Times”.

However, in contrast to the super high box office of “Tiny Times”, the film has a poor reputation.

Almost everyone on the Internet was criticizing “Tiny Times”. Even Guo Xiaosi’s fans who wanted to refute were suppressed and could not win the argument at all.

On the contrary, this time Chen Shishi’s “Search” has a good reputation. With the contrast of “Tiny Times” and “The Secret of the Heavenly Emperor”, the quality of the film is even better.

Poet Chen was also praised by netizens.

However, the quality and reputation of the movie were ultimately too poor. In the new week, the single-day box office of “Tiny Times” plummeted by 67%.

On Monday, the movie only earned 23 million at the box office.

Everyone couldn’t help but breathe a sigh of relief when seeing this. If a movie with such bad reputation was still doing well at the box office, it would be too unacceptable.

But what they don’t know, or know but pretend not to know, is that getting a box office of 23 million on a weekday is already pretty good.

“Search” had good reputation, but its first-day box office was only 14 million.

In the second week, although the box office performance of “Tiny Times” was far worse than the first week, it still earned 1.6 million yuan in the next seven days.

In just eleven days, the total box office of the film reached 3.54 million.

“Search”, released during the same period, was released for 10 days and had a total box office of 1.1 million yuan.

The cost of “Search” was only 30 million yuan, and the box office exceeded 100 million yuan in ten days after its release, which is a very good result.

If it were a new director, he would definitely be praised.

However, the director of this movie is the poet Chen, who was once deified, so this is nothing.

But this movie has some social and economic significance, and its quality is indeed good, which has helped poet Chen regain some of his reputation.

In comparison, Guo Xiaosi, the director of “Tiny Times”, who also cost 3.54 million yuan and took in million yuan in days, is really in high demand.

Although he was criticized by the outside world and people in the industry felt that he lowered the standard of directors, the bosses of major film companies treated him as a guest of honor.

Even before the movie was released, people were already vying to woo him.

However, Zhang Zhao is not worried about this at all. Although only one episode of “Tiny Times” has been filmed, priority investment agreements and film distribution agreements have been signed for the following episodes.

It can be said that the investment and distribution of the sequel to “Tiny Times” has been locked in advance.

I believe that with “Tiny Times” being such a huge hit, Guo Xiaosi and Chai Zhiping would not be generous enough to invite other people to come in and share the profits.

As for squeezing Jiahe out, as long as they are not stupid, they will not have such an idea.

Golden Harvest can provide great help in the release of a film. If they abandon their original intention, their sequels can be prevented from being released even if there is a contract.

Several more movies were released in the following week.

The most anticipated of these is Guangguang’s “The Four”.

The movie earned 8600 million in the first four days of its release. Compared to its production cost of 6000 million, this movie can be considered a success.

However, the marketing effect of selling sex this time is not as good as that of “Painted Wall”. Most of the more tempting shots are in the trailer, which greatly disappointed the audience who walked into the cinema with high expectations.

At the same time, Light Media also released a Golden Horse Award for Best Picture, “Detective Hunter Zhang”, but this kind of realistic movie has almost no market, with box office revenue of less than five million in three days.

This week there was no other movie worth mentioning except “The Four”.

Others such as “Hot Blood Street” and “BMW Rhapsody” didn’t make any waves at all.

However, a low-budget horror film “The Grudge” that was not favored by the outside world did well at the box office, earning 3500 million in seven days.

After the above regulations were issued that ghosts and monsters were not allowed to appear in movies, horror movies have not appeared in domestic theaters for a long time.

These are the movies that were released during the first month of the summer season. Looking back, the one with the best box office was actually Guo Xiaosi’s “Tiny Times”.

The box office of “Tiny Times” is higher than that of all other movies combined. It is no exaggeration to say that it has swept the box office.

However, in August, “Painted Skin 2” produced by Golden Harvest Group will be released in theaters.

Many viewers breathed a sigh of relief and said that there was finally a movie to refresh their eyes.

(End of this chapter)