Chapter 162 The word-of-mouth exploded

"It wasn't a physical explosion, it was a reputation explosion!"

Su Xiaoxiao swallowed hard, her hands trembling with excitement.

"The night before last, my roommate Li Na took a sip of something and posted about it on Xiaohongshu (a Chinese short video platform). Guess what happened? Yesterday, when I returned to school, our dorm room door was practically worn down by people walking all over it!"

Su Xiaoxiao still feels like she's dreaming when she recalls the crazy scene from last night.

After Li Na posted that message, girls from the next dorm, the same floor, and even some who ran up from downstairs in the middle of the night all crowded at the door of her dorm room, just to smell that scent.

"I diluted it with ice water, and each person got a small half-cup."

Su Xiaoxiao opened the notebook and pointed to the densely packed records filled with names and numbers:

"Everyone who drank it went crazy. It's been so hot in Jiangcheng these past few days, and the dorms had a power outage. Everyone was already on the verge of going crazy from the heat. After drinking that half cup of water, several girls immediately started crying and asking me where I bought it."

"I told them this is the premium original brew from 'Lin Family Shop.' It sells for 88 yuan a cup in the shop, and this can can make twenty cups."

At this point, Su Xiaoxiao raised her head and looked at Lin Fan, her tone carrying a hint of seeking permission:

"But since you haven't given a price yet, I didn't dare to collect the money privately, so I told them to register for pre-sale slots first."

Su Xiaoxiao pushed the notebook forward:

"In just one day, through word of mouth alone, I've filled this notebook with a reservation list for a full 120 dorm rooms!"

Listening to Su Xiaoxiao's report, Lin Fan held his water glass, quietly looked at the notebook filled with names, and nodded.

"Reservations for 120 dormitory rooms."

Lin Fan put down his water glass and tapped his fingers lightly on the bar counter.

"Xiaoxiao, how much do you think would be a reasonable price for a 150ml bottle of this concentrated juice?"

Su Xiaoxiao paused for a moment, thought about it seriously, and tentatively said:

"Brother Lin, a cup costs 88 in the shop. If this can make 20 cups, it'll be over 1,700 per cup."

"But if you're buying concentrated concentrate to make your own, it definitely has to be cheaper than ordering it individually at the store to be attractive."

"Although college students don't usually have much money, they generally choose to share things with their dormmates."

"If four or six people split the cost, and each person contributes a hundred or two hundred yuan to drink top-quality summer drinks for a week, they would definitely be willing to pay that money."

Su Xiaoxiao looked at Lin Fan and boldly offered a suggestion: "Brother Lin, how about... we order it for 888 yuan a can?"

"888?"

Lin Fan raised an eyebrow slightly.

For a regular beverage, 888 yuan a can is indeed an exorbitant price for college students.

However, by pooling money in dormitories, the price of high-end products is reduced and spread out, which not only maintains the high-end positioning of the products, but also perfectly enters the lower-tier market.

Lin Fan looked at Su Xiaoxiao, a hint of admiration flashing in his eyes, "You're quick-witted, I'll go with 888."

When Su Xiaoxiao heard Lin Fan approve her suggestion, her eyes lit up instantly.

She quickly did the math in her head: 888 yuan a can, 120 dorm rooms pre-ordered... that's over 106,000 yuan in revenue!

"Brother Lin!"

"The price is set, I can notify them to pay in the group chat now! Then during my lunch break this afternoon, I'll go to the entrance of the second canteen and deliver the goods to them one by one..."

"No rush."

Lin Fan reached for the rag beside him, casually wiped his hands, and interrupted her.

"Huh? Why, Brother Lin?" Su Xiaoxiao looked completely bewildered. "Everyone in the group is clamoring to pay up, why not make some money?"

"What's the rush? Qin Lang still has some procedures to complete, and the packaging is still in the testing phase."

"Besides, you can't make a sale by rushing things."

He looked at Su Xiaoxiao's gradually calming gaze, and a very faint smile appeared on his lips:

"Send a notice in the group saying that Lin's Shop takes a very long time to brew the original juice every day to ensure the ultimate taste, resulting in very low production. At present, we are only accepting pre-orders and will not accept payments. It will be officially launched in a few days and will be shipped according to the order of the pre-order numbers."

Su Xiaoxiao was stunned for a moment, then suddenly realized.

Although she didn't understand any profound business logic, she understood the principle that "what you can't have always seems more desirable."

The harder something is to buy and the more strictly controlled it is, the higher the girls' expectations and the stronger their desire to snatch it up!

This is called scarcity marketing!

"I get it, Brother Lin! I was too impatient!" Su Xiaoxiao stuck out her tongue a little embarrassed. "I'll post an announcement in the group right now to whet their appetites!"

"Go ahead, get ready to open for business." Lin Fan nodded calmly, turned around and walked into the kitchen.

……

Nine o'clock in the morning.

The roller shutter door of Lin's shop was pulled up on time.

The queue outside was still incredibly long.

However, today, the mining tycoon Li Dayong, who always had a gruff voice and a big bald head, was missing from the front of the line.

The first on the list is Chairman Chen of Shengshi Real Estate.

Chairman Chen was dressed casually in a linen shirt today, and was clearly in a good mood. As soon as he entered, he skillfully found his usual spot and sat down.

"Good morning, Master Lin."

Instead of waiting quietly for his meal as usual, Chairman Chen approached the glass of the open kitchen with a smile, adjusted his gold-rimmed glasses, and spoke with a hint of teasing:

"Master Lin, Old Li isn't here today. Don't you think the shop is much quieter?"

Lin Fan was cutting beef and replied without looking up:

"He went to the neighboring province to discuss a merger and acquisition; he won't be back for a few days."

"Yes, they went to the next province."

Chairman Chen lowered his voice, unable to suppress his laughter, and shook his head repeatedly:

"But Master Lin, you don't know. This morning, Old Li sent a three-minute voice message in our chamber of commerce's private board group. Goodness, it made all those old men in the group green with envy."

Lin Fan paused slightly, a hint of a smile flashing in his eyes, but his tone remained calm: "Oh? What did he do?"

Chairman Chen suppressed a laugh and began to describe it vividly:

"Old Li rushed there overnight last night, and this morning he was pulled away to a meeting by several major local mine owners and political and business leaders."

"Those people took advantage of him because he was from out of town, and they were deliberately trying to provoke Old Li so they could lower his price."

"You know Old Li has a terrible temper; he'd usually flip the table and start cursing by now. But guess what happened?"

Chairman Chen found it increasingly interesting as he spoke:

"Old Li is acting strangely today, he's not in a hurry or flustered. He just took out that little black tin box you gave him."